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Could wearable biosensors become part of drug rehab programs?

Could wearable biosensors become part of drug rehab programs? | Pharma Hub | Scoop.it
Study tests use of wristband sensors on emergency room patients receiving pain medication
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IBM Watson parie des milliards dans la santé pour contrer Google

IBM Watson parie des milliards dans la santé pour contrer Google | Pharma Hub | Scoop.it
Le programme d'intelligence artificielle d'IBM travaille sur son déploiement en Europe et affine son business model.

Via Rémy TESTON
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Medtronic’s Diabetes Makeover From Device Maker to Disease Manager

Medtronic’s Diabetes Makeover From Device Maker to Disease Manager | Pharma Hub | Scoop.it
The medtech company wants to become a player in the entire continuum of diabetes care, and not just in selling insulin pumps and sensors.
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HackingPharma: un hackathon autour du dossier pharmaceutique

HackingPharma: un hackathon autour du dossier pharmaceutique | Pharma Hub | Scoop.it

La finale d’HackingPharma a récompensé le 7 juin dernier 5 projets autour de la valorisation du dossier pharmaceutique. L’objectif de ce concours, co-organisé par l’Ordre national des pharmaciens et Docapost, était d’imaginer des solutions s’appuyant sur le dossier pharmaceutique pour accélérer l’innovation et la transformation numérique des pharmaciens.

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Rescooped by Philippe Marchal from A votre santé !
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 E-santé : HAPPYneuron annonce un partenariat global avec Merck 

 E-santé : HAPPYneuron annonce un partenariat global avec Merck  | Pharma Hub | Scoop.it
HAPPYneuron, une filiale du groupe français SBT, a annoncé aujourd’hui avoir conclu un accord avec le groupe allemand Merck octroyant une licence exclusive sur ses programmes de remédiation cognitive à destination des personnes souffrant d’une sclérose en plaques (SEP). Les termes financiers de l'accord n’ont pas été rendus publics.

Via Céline Cayrol
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Abox note : carnet de santé sur mobile

Abox note : carnet de santé sur mobile | Pharma Hub | Scoop.it

Le laboratoire Arrow Génériques lance une nouvelle application mobile pour suivre numériquement sa santé : Abox Note. 


Via Anne-Sophie Hardel
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Intarcia Medici, a Tiny Implantable Pump for Drug Delivery

Intarcia Medici, a Tiny Implantable Pump for Drug Delivery | Pharma Hub | Scoop.it
Intarcia Therapeutics, a company based in Boston, MA, is showing off its new Medici Drug Delivery System. The package consists of a drug pump about the size of a wooden match, a delivery system, and a method for stabilizing the cargo within the device such as proteins, peptides, and antibodies.
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Startupbootcamp Digital Health Berlin announces partnership with Philips

Startupbootcamp Digital Health Berlin announces partnership with Philips | Pharma Hub | Scoop.it
Philips partners with Startupbootcamp Digital Health Berlin accelerator Program also gains support of German Accelerator Life Sciences in Boston, USA Startups can apply for the Startupbootcamp accelerator program until August 31th 2016
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Only One Big Drugmaker Is Working on a Nanobot Cure

Only One Big Drugmaker Is Working on a Nanobot Cure | Pharma Hub | Scoop.it
GlaxoSmithKline is experimenting with grain-size implants that treat disease.
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Boehringer & HealthPrize Launch Spiriva-Branded "Gamified" Support/Reward Program

Boehringer & HealthPrize Launch Spiriva-Branded "Gamified" Support/Reward Program | Pharma Hub | Scoop.it

Boehringer Ingelheim Pharmaceuticals Inc. and HealthPrize Technologies announced the launch of RespiPoints™, a free online program that educates, engages, and rewards people who are treating their COPD with SPIRIVA RESPIMAT.



Via Pharma Guy
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Pharma Guy's curator insight, June 9, 1:17 PM

This type of program is Exactly what I thought was possible as an engaging pharma mobile health app, although it's not strictly an app, but a mobile-enabled website. See "Can Pharma Develop Mobile Apps Likely to be Useful in Engaging Patients?"; http://sco.lt/5ohJQX

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Estimating Pharma's Digital Ad Spending: Elusive Data Wrapped in a Mystery Inside an Enigma

Estimating Pharma's Digital Ad Spending: Elusive Data Wrapped in a Mystery Inside an Enigma | Pharma Hub | Scoop.it

Trying to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing, is a daunting task. Various sources look at various channels and various digital formats targeted to different audiences and it's not easy to compare data from one source with that of another.

This article is attempt to delve into the sources to unravel the elusive data and make sense out of it.

Topics (partial list):

  • The Bogus $3 Bn Figure
  • What eMarketer Says
  • Digital Ad Spend By Format
  • Is the Mix Out of Whack?
  • Notes About Nielsen Data

 

The full version of this article is available to subscribers. Subscription is free. Subscribe here.


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Attention pharma: TV is dead

Attention pharma: TV is dead | Pharma Hub | Scoop.it
KEY TAKEAWAY: According to Ken Wheaton “TV an outmoded, overpriced, unengaging, barely accountable medium thought the upfronts were something to be envied.” CPG marketers know this so what’s taking pharma so long to learn this lesson?
Via eMedToday
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Pharma Guy's curator insight, June 8, 7:31 AM

Also read: “Big Pharma Spending on TV Ads Like a Drunken Sailor”; http://sco.lt/8epI6z and "TV DTC Advertising Is Not Dead Yet!"; http://bit.ly/TV-DTC-LinkedIn

Rescooped by Philippe Marchal from mHealth- Advances, Knowledge and Patient Engagement
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Health Care Marketing Is About to Get Disrupted

Health Care Marketing Is About to Get Disrupted | Pharma Hub | Scoop.it

Digital marketing is taking the industry by storm. Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I sat down with him to talk about why the health care industry is about to undergo a major shift in marketing.


Via eMedToday
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Brexit - L'Italie veut récupérer l'Agence européenne des médicaments située à Londres

Brexit - L'Italie veut récupérer l'Agence européenne des médicaments située à Londres | Pharma Hub | Scoop.it

L'Italie a "toutes les cartes en mains" après le Brexit pour accueillir l'Agence européenne des médicaments (European Medicines Agency, EMA), dont le siège est à Londres, affirme vendredi le président des industries pharmaceutiques italiennes.

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Philips takes the pharma Grand Prix at Cannes

Philips takes the pharma Grand Prix at Cannes | Pharma Hub | Scoop.it

A deeply emotional campaign developed by Ogilvy & Mather for Philips showing people with lung conditions like cystic fibrosis and COPD learning how to sing and performing at the Apollo Theater won the pharma Grand Prix at the Cannes Lions Health festival of creativity.


Via Dominique Godefroy
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IBM plans Watson-powered 'diabetes advisor'

IBM plans Watson-powered 'diabetes advisor' | Pharma Hub | Scoop.it
IBM Watson Health has teamed up with the American Diabetes Association (ADA) to build a first-of-its-kind 'diabetes advisor' for patients and caregivers.
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Medisafe App Adds ‘Auto-Populate Meds from Pharmacy’ Capability

Medisafe App Adds ‘Auto-Populate Meds from Pharmacy’ Capability | Pharma Hub | Scoop.it

Medisafe, a personalized medication management platform with nearly three million patient and caregiver users has unveiled its new ‘Import from Pharmacy’ feature.



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Google Verily “plagued by scientific shortcomings” investigation claims

Google Verily “plagued by scientific shortcomings” investigation claims | Pharma Hub | Scoop.it
Signature projects from Google's biotech venture are built on shaky science, claims investigative report
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Médicament sur mesure : ces pilules personnalisées que pourrait bientôt vous fournir votre médecin grâce à une imprimante 3D

Médicament sur mesure : ces pilules personnalisées que pourrait bientôt vous fournir votre médecin grâce à une imprimante 3D | Pharma Hub | Scoop.it
Ce procédé présente notamment l'avantage d'être directement accessible aux médecins, afin de produire le médicament dans des conditions simples

Via Céline Cayrol, Philippe Marchal
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New FDA draft guidance encourages medical device makers to share data with patients

New FDA draft guidance encourages medical device makers to share data with patients | Pharma Hub | Scoop.it
In 2012 The Wall Street Journal published a story that quoted a big medical device company spokesperson explaining that they couldn't provide patients the medical device data gathered by implanted devices inside their own bodies because regulators would'nt allow it
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How Big IT and Big Pharma are Partnering for Wearables Success

How Big IT and Big Pharma are Partnering for Wearables Success
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255 supports digitaux proposés par la pharma

255 supports digitaux proposés par la pharma | Pharma Hub | Scoop.it
Si vous souhaitez avoir un bon panorama de l’offre digitale élaborée par les laboratoires pharmaceutiques, voici une nouvelle actualisation d'un mapping consacré aux réalisations digitales de l’industrie pharmaceutique.
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Can Pharma Develop Mobile Apps Likely to be Useful in Engaging Patients?

Can Pharma Develop Mobile Apps Likely to be Useful in Engaging Patients? | Pharma Hub | Scoop.it

Minority of Apps Appear Likely to be Useful in Engaging Patients

 

 


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The 3 D's of Pharma Digital Marketing: Discover, Design, Deliver

The 3 D's of Pharma Digital Marketing: Discover, Design, Deliver | Pharma Hub | Scoop.it

According to McKinsey research, companies with advanced digital capabilities grow revenues twice as fast as peers and deliver 25% greater total returns to shareholders annually. According to the authors of a new e-book, "today's commercial mix should reflect the fact that people are now viewing digital channels close to 50% of the time, and, even more importantly, that those people seek real engagement in regards to their care.

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age. The book notes that while the world has experienced an "explosion of health-oriented digital activity," there has been a simultaneous decline in pharma growth. The authors hope that most leaders of pharmaceutical companies can find new insights and approaches in their book.

Topics (partial list):

  • Pharma's Digital Quotient
  • Out-of-Sync Pharma Marketing?
  • Be More Engaging
  • Think in 3D
  • Test and Learn

 

The full version of this article is available to subscribers. Subscription is free. Subscribe here.


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Lancement de l’application Ma Pilule by Zentiva

Lancement de l’application Ma Pilule by Zentiva | Pharma Hub | Scoop.it
Zentiva de Sanofi, met à disposition une nouvelle application mobile pour le suivi de la pilule contraceptive : Ma Pilule by Zentiva

Via Rémy TESTON
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