Un particulier toulousain vient de mettre en ligne un site internet où les internautes peuvent donner leur avis et noter les établissements de santé. Le fondateur d'Hospitalidée espère générer des revenus de cette activité en vendant des synthèses de données aux structures hospitalières ou en éditant des palmarès d'établissements.
Investors seem excited about the potential. Digital health startups attracted investments of $6.5 billion in 2014, a 125 percent increase from the previous year. If the momentum continues, wearables—coupled with social and analytic platforms based in the cloud—are poised to offer a new digitized picture of our health in the next decade.Here are five trends accelerating this convergence of physiology and technology:
Where brands posts says a lot about how much they value a given social media channel, and how much effort they’re willing to put into it. With that said, let’s take a look at the global posting leaderboard for children’s hospitals to see which networks they’re putting their time and effort into. Check out the Posts Leaderboard, below.
First, note the average of all these brands in the gray row. Twitter is clearly the network getting the most activity. Facebook is a solid second, and YouTube and Google Plus are both at the lower end of the spectrum, likely due to video being a more complex format to publish in, and Google Plus being a network brands still aren’t clear on the value of.
You can also see that while the posting volume varies from brand to brand, most of them follow the same order of Twitter first and Facebook second.
Posting is an interesting look at the activity, although it’s certainly not the end of the story. A logical next metric would be to see what levels of engagement the brands are getting from their content on each network.
So below are the engagement totals for each brand, by network. These are the total public engagements generated by the posts in each network. When looking at the average, it presents a very different picture of where the real action is on the social media landscape for these children’s hospitals.
Here, Facebook’s dominance is clear. And equally interesting is that for every brand with an Instagram account, that account has generated more engagements than the Twitter account for that same brand.
What type of content is working for these brands? Let’s take a look at the most viral content on Facebook, Twitter and Instagram. At the very center are the posts with the highest share rate. I’ve adjusted the sliders to show only topics posted at least 4 times that month, and appeared on 3 separate brand pages to angle it towards more general industry topics.
You can see a lot around the idea of high school and graduation. The hospitals are selecting topics that are both timely and local, as that’s where a large share of their business comes from.
Cybersecurity and healthcare IT are both burgeoning areas of business. Put them together and you have a volatile mix of emerging technologies, security and privacy risks, and regulatory requirements—but also a lot of opportunity for growth and improvements.
It’s no surprise that doctors and hospital administrators are concerned with security. The healthcare industry is a top target of cyber attacks (see theAnthem data breach), and it has highly sensitive information about large swaths of the population.
But a new survey fromMedData Groupin Topsfield, MA, shows that physicians have very different opinions about cyber threats as compared to administrators and health IT professionals. Thesurveywas done in June and polled 272 doctors and healthcare workers around the U.S.
A key finding is that doctors gave lower ratings to their organizations’ abilities to counter cyber crime than did hospital administrators and IT personnel. The chart below shows 21 percent of doctors rated their clinics’ cybersecurity systems as below average, as compared to only 8 percent of administrators and IT workers. (Not surprising, perhaps, but I’m going with the doctors on this one.)
Another difference of opinion is in where the greatest vulnerabilities lie. Administrators tend to cite e-mail and messaging systems as the top weakness, while doctors also list electronic health records, mobile devices, and patient portals:
What everyone seems to agree on is where the threats are coming from. Across all healthcare staff surveyed, the top risks cited are malicious outsiders, malware, and hacked mobile apps, with application or network failures coming in after that:
Another point of agreement is on what will drive change. Eighty-three percent of respondents said the top driver for securing sensitive data in healthcare organizations is the need to comply with standards and regulatory requirements.
The healthcare industry has enough to worry about without getting hacked, of course. Sadly, this is the reality in any sector whose companies and organizations have access to a lot of valuable information. Now is the time to listen to those on the front lines—before the next big attack is discovered.
L'Agence technique de l'information sur l'hospitalisation est chargée :
1° Du pilotage, de la mise en œuvre et de l'accessibilité aux tiers du dispositif de recueil de l'activité médico-économique et des données des établissements de santé mentionné à l'article L. 6113-8 ainsi que du traitement des informations mentionnées au même article ;
2° De la gestion technique du dispositif de financement des établissements de santé ;
3° D'analyses, études et travaux de recherches sur les données des établissements de santé ;
4° D'apporter son concours aux travaux relatifs aux nomenclatures de santé, menés pour la mise en œuvre de l'article L. 161-29 du code de la sécurité sociale.
5° De la conception et de la réalisation d'études sur les coûts des établissements et services mentionnés à l'article L. 314-3-1 du code de l'action sociale et des familles.
Le site internet Hospitalidée lancé en juillet ambitionne de devenir une plateforme d'évaluation grand public des établissements de santé, selon les informations publiées par son fondateur Loïc Raynal.
Or to put it another way: More people are using Instagram than Twitter.
We love seeing hospitals staying active on this social media platform. Here are a few ideas to inspire your account:
Houston Methodist (@housetonmethodist)“We Noticed You” highlights an exceptional staff member with a photo and quote from a patient showing how great they are. What a nice way to honor staff members who’ve gone above and beyond, as well as to show the community how they’re an outstanding healthcare organization.
Baptist Health of Florida (@baptisthealthsf)Family Fit Fest — an ongoing health and fitness initiative that Baptist Health sponsors — includes a weekly healthy eating challenge. For this, an Instagram post contains a collage of three healthy ingredients. It challenges families to create a meal using these ingredients and then, share their photos of the creative, healthy meal.
Nebraska Medical Center (@nebraskamed)Nebraska Medical uses their Instagram as a major component in their fundraising campaigns. They share patient stories to inspire donations and make celebratory posts when certain fundraising milestones are met.
If your healthcare system isn’t on Instagram yet, what are you waiting on? We’d love to see the ingenious ways you can make use of this powerful, image-based social media platform.
L'Agence technique de l'information sur l'hospitalisation (Atih) publie les résultats complets de son enquête sur "Les coûts 2013 en Ehpad" (établissements d'hébergement pour personnes âgées dépendantes). Financée par la Caisse nationale de solidarité pour l'autonomie (CNSA), cette étude très fouillée a été menée sur un échantillon de 105 Ehpad représentatifs. Selon la CNSA, elle "permet d'estimer le coût d'une place en hébergement permanent (soins de ville inclus, mais hors charges financières et de structure immobilière). Un coût supporté par les résidents et leurs familles, les conseils départementaux et l'assurance maladie". Il s'agit de la seconde étude de ce type, après celle - menée déjà par l'Atih - sur les chiffres de 2012 (voir notre article ci-contre du 3 avril 2014).
Americans are flocking to online video as a source of information and entertainment like never before.
According to comScore, a technology company that measures how people are using the Internet, in June 2013, 85% of all Internet users viewed online video, totaling 44 billion video content views.
Hospital executives that need to start thinking about how to engage patients, physicians and clinicians through video. Here are four reasons you should get started.
1. It improves patient education
According to Marketsmith Inc., YouTube's Vice President of Global Content, Robert Kyncl, has publicly claimed that video will soon account for 90% of all Internet traffic.
Using a video to explain a treatment plan or condition gives patients a visual way of absorbing the information. Video bridges the gap by providing simple and succinct information relevant to the patient's treatment. Providing video access both before and after treatment streamlines clinic flow and gives patients a straightforward path to health, therefore improving patient adherence to treatment recommendations.
2. It leads to higher engagement
Social media marketing isn't anything new. We've all probably interacted with brands on social media to some extent. This also means that your patients and your future patients will all be using social media. Consumer engagement through social media is a real phenomenon to which hospitals need to pay attention. Creating engaging content is one of the best ways to build relationships with patients. According to a study by SEOmoz, posts with videos attract three times more attention than posts with only text. According to a study by Forbes, overall 65% have visited a vendor's website after watching a video.
3. It streamlines physician education
As hospitals acquire new technology and participate in new reimbursement models, physician education plays a critical role in determining whether health systems successfully adapt and thrive. But it can be difficult to find an education program that accommodates the demanding schedules of physicians. Providing video education for physicians almost seems like a no-brainer, yet there's a huge lack of quality content. Your health system should start slowly filling its online education system with video based physician education.
According to Forrester Research's Dr. James McQuivey, a minute of video is worth 1.8 million words.
4. It builds brand loyalty
A study by Newscred stated that 3 out of 5 people felt that online content drives their brand loyalty. Engaging customers with video is an amazing way to build brand loyalty. The trick is providing value in the content you generate. Something that hospitals are starting to pick up on is providing basic wellness information on their social media pages. This brings value to the consumer and a reason to follow your social media accounts. In combination with providing public health information, online and broadcast video marketing can enhance your campaign's reach, general recall, brand recall, and overall likeability at a low cost.
En 2014, le déficit des hôpitaux s'est élevé à 398 millions d'euros. La Fédération hospitalière de France (FHF) dénonce la stratégie d'abandon de l'hôpital public par l'Etat. Elle met en avant le milliard d'économies réalisé l'année dernière.
When you think of industries that are obvious candidates for Instagram, food, fashion and travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of more than 300 million.
Meanwhile, the healthcare industry has been a little slow to innovate around Instagram. The sick. The wounded. The infirmed. It’s not pretty. But what it lacks in beauty, it more than compensates with drama. People love to talk about healthcare. And those people have Instagram accounts.
So how can healthcare marketers capture photos on Instagram to amplify their brand story? Here are five examples:
In 2014, I visited a friend of mine who works in the administrative section of one of the biggest hospitals in Lagos and he took me on a tour of the hospital, which had just enlarged its operations at the time.
My friend showed me the new equipment in the hospital, their functions and uses, as well as a few other projects that the hospital planned to start in the future. I was impressed.
Later, we ended up in the canteen and ate lunch. The food was great. As we were about to step out of the canteen, the chief medical director of the hospital walked in. My friend introduced me to her. A very nice woman I must say.
Immediately she heard my name, she inquired if I was a journalist that the name rings a bell. Of course, I introduced myself as a columnist who writes about digital media.
She shouted “Yes,The PUNCH. Right?” I nodded in response. Our conversation kicked off. We chatted for about 40 minutes. As she saw me off to my car, she said “Mr. Bankole can you share how we can enhance our services on social media next Thursday?”
Since my schedule was pretty tight on the following Thursday, we made it another day.
Recently, I got a call from her appreciating my kind gesture and telling me how their medical services had improved with the help of social media.
Injections and Twitter don’t correlate at all. But now they have a relationship. How can social media help hospitals?
Infuse the social media culture: Begin with the staff of the hospital. Surprisingly a good number of them use social media very well. Make it an in-house culture before an outsider catches the vibe. Once the hospital staff recognises this as a culture, they will be set in tune to help the hospital achieve its goals.
Tell good stories:No one knows you better than yourself. No one knows the hospital better than the people working there. If the hospital has a website and active social media channels, then let them tell its story. The patients can also share their stories and experiences. This can fetch the hospital more customers, as well as help it to educate people and gain support.
Make every point human:The hospital atmosphere is expected to be warm and friendly, but some hospitals fall short of this. I have seen nurses get unreasonably angry. This leaves the patients in awe. The official social media platforms should be given to patients right from the reception or given to some patients during the discharge process. Recently, a patient complained via Twitter about waiting for a long time before he eventually saw a doctor. Immediately, the hospital social media team rectified it. When patients are treated as human beings even on social media, it’s more rewarding for both parties.
Share health tips:Let your giving hand precede your receiving hand. A lot of people out there have no clue about some common health tips. For example, the habit of drinking water immediately after waking up in the morning among the Japanese. Hospitals can share tips on weight loss, stress management, fertility etc. All these will help your customers and prospective customers as well.
Make use of videos and photos:People relate more with what they see. Good videos will help the hospital tell more stories about itself. YouTube is free and it’s a good avenue to share your videos. The hospital can share videos about its new equipments, its new processes/services and more.
Word of mouth matters:All forms of marketing still rely on oral communication. I call it referral. Referral can work best in someone who has a good experience and decides to share it with other people. This will, no doubt, work best for hospitals. A patient’s experience is definitely paramount. Twitter is today’s best way of making referrals. Simply put, Twitter is word-of-mouth on steroids. Twitter is free, but it might cost the hospital a little to training its staff.
Build a community:In February my wife was admitted in a hospital. I couldn’t visit her for two days because I was out of town. On getting to the hospital when I arrived, as I approached the doors of her ward, I heard her giggle. I wondered what could have made a sick woman laugh so loud. She and a new patient that was admitted recently were having a good time chatting and sharing family stories. Today, that patient is a family friend. The hospital can build a Facebook community for former patients, current patients and future patients. It serves as a forum for patients to interact with the hospital
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.