“ UniHa et le Leem ont décidé de créer un observatoire commun pour tenter de quantifier, préciser et améliorer les pratiques de commandes et délais de paiement des établissements membres d'UniHa auprès des entreprises du médicaments.”
NurseJournal's review of more than 800 hospitals' Facebook and Twitter accounts finds that the Mayo Clinic is the most social media-friendly hospital in the U.S. The facility had more than 530,000 Facebook fans and more than 850,000 Twitter followers. Becker's Hospital Review's "Health IT & CIO Review" et al.
La Cour des comptes appelle à un pilotage "plus ferme" des dépenses de personnel des hôpitaux publics, tant au niveau national qu'au niveau régional ou au sein des établissements, dans l'édition 2014 de son rapport annuel sur l'application des lois de financement de la sécurité sociale.
Elle souligne que la maîtrise des dépenses de personnel médical et non médical se montre "précaire" alors que la masse salariale des hôpitaux et les dépenses liées représentent 57% de l'Ondam (Objectif national des dépenses d'assurance maladie) hospitalier.
Avec 41,7 milliards d'euros en 2012, ce poste représente"le premier poste de charge" de ces établissements, souligne la Cour.
"Leur maîtrise est l'une des conditions de celle de l'Ondam, pour lequel est désormais prévue par le programme de stabilité 2014-17 une évolution de +2% par an en moyenne sur la période 2015-17", estime-t-elle.
La Cour constate qu'après une période de "fort dynamisme en 2007-08", la croissance des dépenses de personnel "a progressivement ralenti", leur progression"oscillant autour de 2% en euros constants depuis 2009" et leur poids dans les dépenses d'exploitation des établissements se stabilisant à moins de 64% contre 66% en 2007.
La Cour précise que les dépenses de personnel non médical ont augmenté "deux fois moins vite que celles de personnel médical".
La Nantes Digitale Week était l’occasion pour Atlanpole d’associer le Quartier de la Création et Images & Réseaux et de réunir plus de 200 personnes au cours d’un petit déjeuner dédié à l’hôpital du futur. Au cœur du débat le chantier du futur CHU de Nantes et les exemples concrets d’utilisation d’outils numériques qui place le patient au cœur de la démarche de révolution numérique de l’hôpital. Moins de 48h après, compte-rendu de ce petit déjeuner dense.
Traditionally c-level hospital executives are not very active on social media. They are insanely busy people dealing with lots of crucial issues at once. However, I am starting to notice a trend of these individuals starting to claim their voice on social.
I recently came across Dr. Stephen Klasko, the CEO and President of Thomas Jefferson University Hospitals in Philadelphia, PA on social media. Just Google Dr. Klasko and you will quickly discover that he is a tech savvy hospital CEO with a large social footprint. I started following Dr. Klasko across all of his social media pages and I believe that his embracement and lack of fear of social media is a shinning example for every hospital c-level in the country. After connecting with me on social media Dr. Klasko took the time out of his busy schedule to provide me with the opportunity to interview him.
The journey of a social hospital CEO “I recognized almost 10 years ago that as a president of a university and CEO of a health system, it was ridiculous to be using the same tools with students and younger employees that I used 20 years ago,” he said. “I realized that a good part of my success was communication and just as I needed to recognize language and cultural diversity, I needed to recognize and embrace generational diversity in communication.”
Dr. Klasko is personally using Twitter, Facebook, Instagram, LinkedIn, blogging and YouTube. “I useTwitterto reach out to opinion leaders and influential Philadelphia business people, reporters, and politicians in real time,” he said. “I’m building aFacebook pageto reach our students, who check Facebook on their phones in their few spare moments.”
Re-imagining healthcare and providing value To Klasko and Jefferson, utilizing social media is a no brainer. “In our case, our vision is to reimagine healthcare, education, and discovery to create unparalleled value,” Klasko said. “We want to be the health entity that on a daily basis communicates to the world that we are changing the DNA of healthcare.”
He believes that unlike traditional media, each tweet, Instagram, post, etc. has the opportunity to be multiplied by whomever finds it interesting.”Our students have loved it and use it as a means to send out the word about their university, he said. “Our industry partners have also appreciated that we are walking the walk regarding innovation and communication. Our 12,000 employees recognize that I cannot meet with all of them one on one, and that this virtual communication is a great way to stay connected.”
Why healthcare is lagging in the social world “Healthcare has been slow to adopt most consumer technologies a) because people let us and b) because there has not been much competition in communication and consumer innovation among their peers,” Klasko said. He believes that most of the innovations in using social media have been from companies outside of healthcare. “I believe that healthcare by and large has missed the consumer and communication revolution,” Klasko said.
He believes that almost every convenience and communication that is available to him in every other part of his life is not available when it comes to his health. “Jefferson wants to be the place where patients and providers can connect in any way possible,” he said.
Klasko defines success five years from now as a seamless cross channel Jefferson that won’t be defined only by big buildings and hospitals. “Social media gives me a way to reach out to the healthcare community, to our patients, and to Philadelphians directly to convey our vision of the future,” Klasko said. “I’m not a faceless CEO–I’m a Philadelphian, an MBA, a practicing doctor who loves music–a real person making decisions to move us forward.”
Tips for other hospital executives Klasko believes that there is a reason why other hospital executives haven’t embraced social. “Generally hospital CEOs are operational and risk averse,” he said. “Also since most of us are in our sixth or seventh decade, it is not intuitive to us. We tend to concentrate on those vehicles that we would respond to, but our younger patients and employees live in a different world.”
At Jefferson, the team tries to live in several different environments. “I believe that every hospital system has to have some significant human resources whom are in their twenties and thirties and more importantly have the creative firepower to push the envelope,” Klasko said.
He suggests that hospital executives pair a very creative savvy social media person with one of your more creative senior marketing/communication folks. “This will give you the comfort that someone who knows you and the organization is making sure that nothing damaging is going out under your or your organizations names,” he said.
Create a plan for yourself “Think about the things that you and your organization are passionate about in promoting healthcare and continually find ways to communicate about those areas.” Klasko said. “At the same time make it clear about what you and your organization are doing to help.” He advises letting your communication team look out for items in the social media sphere that impact those things and expand your reach.
Klasko warns to avoid posting anything personal. “It is extremely important to separate personal from organizational communications,” he said. “Also, as a non-profit, avoid anything overtly political. Finally, avoid anything that might embarrass your patients, students, trustees … or yourself.”
Klasko said that all healthcare providers are seeking new ways to help patients help themselves. “People with chronic illness, such as diabetes, or heart failure, or even many cancers, need to be listened to, engaged, and supported,” he said. “Most importantly, we find that social support helps patients do better. Friends and family are critical to your health. Today, people find that support online – we should be part of it. Friends are powerful medicine.”
Forbes Nine Ways Hospitals Can Use Electronic Health Records to Reduce Readmissions The Hospitalist Online Editor's note: This is the first of two articles from SHM's Health Information Technology committee offering practical recommendations for...
Before making an appointment, patients invest a lot of time and consideration into their research. According to a2012 Google Hospital Study, 84% of patients use both online and offline sources for health information research before making an appointment.
48% of patients took over 2 weeks to research before booking
61% of patients visited 2, or more, hospital sites before converting
Online plays a significant role in the research process before a prospective patient makes an appointment
For those patients who converted and booked appointments, digital content is key to their decision-making. 83 percent of patients visited a hospital website before converting.
Patients investigated the above content before making an appointment
1 in 5 patients is now booking appointments with their doctors through non-traditional means
21% of patients are now booking via computer or mobile app
23% of patients are booking in person
56% of patients call on phone to make an appointment with their physician
One of the biggestchallengesfor hospital marketers is balancing patient expectations with the patient experience. So much of the patient’s perceived hospital experience hinges on what the patient expects of the hospital before he or she ever walks through the door.
That is why it is critical for hospital marketers to manage patients’ expectations if they want to positively influence the patient experience. Realistic expectations are built on information. Making as much information as possible available to patients is the key to managing their expectations. Marketers have many digital tools at their disposal to deliver information in innovative ways. Here are three multi-media platforms hospital marketers can use to influence patients’ knowledge base and create realistic expectations.
One of the most effective ways marketers can manage patient expectations is through video. Whether through a tour of the facility, physician interviews, or patient testimonials, video is the most powerful medium to acquaint patients with your hospital.
Many patients are overwhelmed when they first visit a hospital. Hospitals are usually very large as compared to smaller doctor’s offices, and can seem impersonal and intimidating. Video tours give patients a clear idea of what to expect when they walk through the door—an overview of the general layout of the facility and how to navigate it. For example,Duke Children’s Hospitalhas a very effective 17-minute video combining tours and interviews with the goal of preparing patients and their families for a hospital visit.
Your hospital’s website should be the ultimate resource for written information for patients. Answering frequently asked questions and explaining procedures and treatments will give patients who are knowledge-seekers the information they need to form realistic expectations of their visit. For example, Cooper University Health Care offers aPatient Guidethat has in one place answers to frequently asked questions, information for visitors, procedures, security, and financial matters. The more information patients are privy to before their visit, the more likely the hospital will be able to meet their needs because the patient will know what to expect and can prepare accordingly.
3. Social Media
Your hospital’s social media sites can be an invaluable resource for patients who want unvarnished information about the patient experience. Social media sites provide patients with a forum where current and future patients can exchange information and share their experiences. Many patients appreciate hearing about the experiences of those who have already been through a similar illness or treatment. First-hand details are critical for many patients in establishing what to expect before visiting a hospital. Social media readily provides an easily accessible platform where patients can gather this information.
The multi-media marketing landscape provides hospital marketers with a wide variety of options for delivering critical information to patients. Making this information available, whether through social media, the Web, or video presentations, is a key step to providing patients with the information they need to form realistic expectations of the hospital and the care they will receive.
Les hôpitaux belges ont besoin d'une grande réforme. Les experts ont rendu leurs pistes de réforme du financement des hôpitaux. Place au politique. Découvrez le plan établi par le Centre fédéral d’expertise des soins de santé.
Le CHRU de Brest a mis à profit les fonctionnalités du numérique pour simplifier la vie des consultants et des professionnels en rendant possible la demande de rendez-vous directement en ligne sur www.chu-brest.fr, 24 heures sur 24.
The infographic, Making the Connected Hospital a Reality, outlines the necessity for patients to always be connected whether at home, in the ambulance, or at the hospital.
Patients receive the best care with 24/7 patient monitoring and real-time notifications sent wirelessly that alert nurses and doctors of any changes in the patient's condition.
The use of wireless technology such as Wi-Fi enabled patient monitors and hospital beds embedded with Bluetooth Low Energy that communicate with the electronic health records, allow nurses to spend more time caring for patients and less time manually entering in patient information. This helps minimize errors and improves patient outcomes.
Phénomène de mode ou souci d'instaurer une nouvelle proximité avec les équipes et les patients ? Une cinquantaine d'hôpitaux sont présents sur les réseaux sociaux*. Que retirent-ils de cette nouvelle visibilité ?
The infographic, Making the Connected Hospital a Reality, outlines the necessity for patients to always be connected whether at home, in the ambulance, or at the hospital. Patients receive the best care with 24/7 patient monitoring and real-time ...