Faute de signature de contrat avec les hôpitaux publics, qui seraient pour elles les clients essentiels, de nombreuses start-up de l'e-santé vivotent de subventions ou meurent sans avoir gagné un centime. En cause : les procédures de marchés publics qui poussent les établissements publics de santé à signer avec de grands groupes, perçus comme plus fiables à long terme.
La pharmacie centrale des hôpitaux est un lieu méconnu où sont fabriqués toutes sortes de produits et médicaments indispensables, et notamment ceux que les laboratoires pharmaceutiques négligent parce qu'ils ne sont pas rentables.
Le site internet Hospitalidée lancé en juillet ambitionne de devenir une plateforme d'évaluation grand public des établissements de santé, selon les informations publiées par son fondateur Loïc Raynal.
Or to put it another way: More people are using Instagram than Twitter.
We love seeing hospitals staying active on this social media platform. Here are a few ideas to inspire your account:
Houston Methodist (@housetonmethodist)“We Noticed You” highlights an exceptional staff member with a photo and quote from a patient showing how great they are. What a nice way to honor staff members who’ve gone above and beyond, as well as to show the community how they’re an outstanding healthcare organization.
Baptist Health of Florida (@baptisthealthsf)Family Fit Fest — an ongoing health and fitness initiative that Baptist Health sponsors — includes a weekly healthy eating challenge. For this, an Instagram post contains a collage of three healthy ingredients. It challenges families to create a meal using these ingredients and then, share their photos of the creative, healthy meal.
Nebraska Medical Center (@nebraskamed)Nebraska Medical uses their Instagram as a major component in their fundraising campaigns. They share patient stories to inspire donations and make celebratory posts when certain fundraising milestones are met.
If your healthcare system isn’t on Instagram yet, what are you waiting on? We’d love to see the ingenious ways you can make use of this powerful, image-based social media platform.
L'Agence technique de l'information sur l'hospitalisation (Atih) publie les résultats complets de son enquête sur "Les coûts 2013 en Ehpad" (établissements d'hébergement pour personnes âgées dépendantes). Financée par la Caisse nationale de solidarité pour l'autonomie (CNSA), cette étude très fouillée a été menée sur un échantillon de 105 Ehpad représentatifs. Selon la CNSA, elle "permet d'estimer le coût d'une place en hébergement permanent (soins de ville inclus, mais hors charges financières et de structure immobilière). Un coût supporté par les résidents et leurs familles, les conseils départementaux et l'assurance maladie". Il s'agit de la seconde étude de ce type, après celle - menée déjà par l'Atih - sur les chiffres de 2012 (voir notre article ci-contre du 3 avril 2014).
Americans are flocking to online video as a source of information and entertainment like never before.
According to comScore, a technology company that measures how people are using the Internet, in June 2013, 85% of all Internet users viewed online video, totaling 44 billion video content views.
Hospital executives that need to start thinking about how to engage patients, physicians and clinicians through video. Here are four reasons you should get started.
1. It improves patient education
According to Marketsmith Inc., YouTube's Vice President of Global Content, Robert Kyncl, has publicly claimed that video will soon account for 90% of all Internet traffic.
Using a video to explain a treatment plan or condition gives patients a visual way of absorbing the information. Video bridges the gap by providing simple and succinct information relevant to the patient's treatment. Providing video access both before and after treatment streamlines clinic flow and gives patients a straightforward path to health, therefore improving patient adherence to treatment recommendations.
2. It leads to higher engagement
Social media marketing isn't anything new. We've all probably interacted with brands on social media to some extent. This also means that your patients and your future patients will all be using social media. Consumer engagement through social media is a real phenomenon to which hospitals need to pay attention. Creating engaging content is one of the best ways to build relationships with patients. According to a study by SEOmoz, posts with videos attract three times more attention than posts with only text. According to a study by Forbes, overall 65% have visited a vendor's website after watching a video.
3. It streamlines physician education
As hospitals acquire new technology and participate in new reimbursement models, physician education plays a critical role in determining whether health systems successfully adapt and thrive. But it can be difficult to find an education program that accommodates the demanding schedules of physicians. Providing video education for physicians almost seems like a no-brainer, yet there's a huge lack of quality content. Your health system should start slowly filling its online education system with video based physician education.
According to Forrester Research's Dr. James McQuivey, a minute of video is worth 1.8 million words.
4. It builds brand loyalty
A study by Newscred stated that 3 out of 5 people felt that online content drives their brand loyalty. Engaging customers with video is an amazing way to build brand loyalty. The trick is providing value in the content you generate. Something that hospitals are starting to pick up on is providing basic wellness information on their social media pages. This brings value to the consumer and a reason to follow your social media accounts. In combination with providing public health information, online and broadcast video marketing can enhance your campaign's reach, general recall, brand recall, and overall likeability at a low cost.
En 2014, le déficit des hôpitaux s'est élevé à 398 millions d'euros. La Fédération hospitalière de France (FHF) dénonce la stratégie d'abandon de l'hôpital public par l'Etat. Elle met en avant le milliard d'économies réalisé l'année dernière.
About 40 health systems have started venture funds. The lure is the potential for big payoffs and the promise of getting in on the ground floor with effective new healthcare technologies and services. But most startups fail to deliver on venture capitalists' investment.
Grâce aux Google Glass, il sera possible pour un toxicologue d'examiner à distance des victimes empoisonnés. Une solution technologique qui est la bienvenue pour les hôpitaux éloignés des grandes villes et qui s’ajoute à d’autres existantes.
Un particulier toulousain vient de mettre en ligne un site internet où les internautes peuvent donner leur avis et noter les établissements de santé. Le fondateur d'Hospitalidée espère générer des revenus de cette activité en vendant des synthèses de données aux structures hospitalières ou en éditant des palmarès d'établissements.
Investors seem excited about the potential. Digital health startups attracted investments of $6.5 billion in 2014, a 125 percent increase from the previous year. If the momentum continues, wearables—coupled with social and analytic platforms based in the cloud—are poised to offer a new digitized picture of our health in the next decade.Here are five trends accelerating this convergence of physiology and technology:
Where brands posts says a lot about how much they value a given social media channel, and how much effort they’re willing to put into it. With that said, let’s take a look at the global posting leaderboard for children’s hospitals to see which networks they’re putting their time and effort into. Check out the Posts Leaderboard, below.
First, note the average of all these brands in the gray row. Twitter is clearly the network getting the most activity. Facebook is a solid second, and YouTube and Google Plus are both at the lower end of the spectrum, likely due to video being a more complex format to publish in, and Google Plus being a network brands still aren’t clear on the value of.
You can also see that while the posting volume varies from brand to brand, most of them follow the same order of Twitter first and Facebook second.
Posting is an interesting look at the activity, although it’s certainly not the end of the story. A logical next metric would be to see what levels of engagement the brands are getting from their content on each network.
So below are the engagement totals for each brand, by network. These are the total public engagements generated by the posts in each network. When looking at the average, it presents a very different picture of where the real action is on the social media landscape for these children’s hospitals.
Here, Facebook’s dominance is clear. And equally interesting is that for every brand with an Instagram account, that account has generated more engagements than the Twitter account for that same brand.
What type of content is working for these brands? Let’s take a look at the most viral content on Facebook, Twitter and Instagram. At the very center are the posts with the highest share rate. I’ve adjusted the sliders to show only topics posted at least 4 times that month, and appeared on 3 separate brand pages to angle it towards more general industry topics.
You can see a lot around the idea of high school and graduation. The hospitals are selecting topics that are both timely and local, as that’s where a large share of their business comes from.
Cybersecurity and healthcare IT are both burgeoning areas of business. Put them together and you have a volatile mix of emerging technologies, security and privacy risks, and regulatory requirements—but also a lot of opportunity for growth and improvements.
It’s no surprise that doctors and hospital administrators are concerned with security. The healthcare industry is a top target of cyber attacks (see theAnthem data breach), and it has highly sensitive information about large swaths of the population.
But a new survey fromMedData Groupin Topsfield, MA, shows that physicians have very different opinions about cyber threats as compared to administrators and health IT professionals. Thesurveywas done in June and polled 272 doctors and healthcare workers around the U.S.
A key finding is that doctors gave lower ratings to their organizations’ abilities to counter cyber crime than did hospital administrators and IT personnel. The chart below shows 21 percent of doctors rated their clinics’ cybersecurity systems as below average, as compared to only 8 percent of administrators and IT workers. (Not surprising, perhaps, but I’m going with the doctors on this one.)
Another difference of opinion is in where the greatest vulnerabilities lie. Administrators tend to cite e-mail and messaging systems as the top weakness, while doctors also list electronic health records, mobile devices, and patient portals:
What everyone seems to agree on is where the threats are coming from. Across all healthcare staff surveyed, the top risks cited are malicious outsiders, malware, and hacked mobile apps, with application or network failures coming in after that:
Another point of agreement is on what will drive change. Eighty-three percent of respondents said the top driver for securing sensitive data in healthcare organizations is the need to comply with standards and regulatory requirements.
The healthcare industry has enough to worry about without getting hacked, of course. Sadly, this is the reality in any sector whose companies and organizations have access to a lot of valuable information. Now is the time to listen to those on the front lines—before the next big attack is discovered.
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