Pharma has reduced the burden of disease. It can develop a conditionspecific app. But getting people to take their medications as prescribed Thats another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …
In its ongoing crusade to deliver the most beneficial search results,Google announced this week that it will warn searchers when a mobile URL redirects to the home page. Will the change impact your organic search traffic and sales?
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.
Once upon a time, opinion leaders in all aspects of life were people that had spent considerable time on a subject, through academic study or hands-on experience, or both. Such individuals had the authority that came from having witnessed all possible outcomes of different theories and behaviors but, as Albert Einstein said: “the permanence of an expert in a subject area is the greatest obstacle to the advancement of the subject”. Revolutions in thinking were slow to occur.