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Rescooped by Brian Bernstein from Digital health, mHealth, E-health news and resources
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What do people want from health apps? A survey of 250 patient and consumer groups


Via PatientView, Diego Castaneda
Brian Bernstein's insight:

PatientView has a nice summary of consumer Mobile App specific needs.  Small net population looked at-but some good insights on pages 5/6.

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PatientView's curator insight, November 25, 2013 2:15 AM

What do people want from health apps 

A survey of 250 patient and consumer groups 

Presented in October 2013 at Gastein 

Lisa Sundahl Platt's curator insight, November 25, 2013 1:55 PM

Assuring virtual healing environments are adaptable to  individuals' health & wellness needs

Web2Doctors's curator insight, March 15, 8:05 AM

Pesquisa aponta os que os pacientes esperam e querem ao usar aplicativos para saúde. 

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Rescooped by Brian Bernstein from Pharma: Trends in e-detailing
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Veeva adds new e-detailing capabilities to its CRM platform

Veeva adds new e-detailing capabilities to its CRM platform | Pharma - Healthcare & Technology | Scoop.it
The Commercial Cloud integrates more pharma-rep activities into a common, cloud-based system (Veeva adds new e-detailing capabilities to its CRM platform http://t.co/uI6CTvmQro)...

Via eMedToday
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How Google Is Stealing Pharma Website Traffic |...

How Google Is Stealing Pharma Website Traffic |... | Pharma - Healthcare & Technology | Scoop.it
Google has been on a long-running quest to optimize how medical information is displayed within search results. Case in point, the Google Health OneBox or Medication OneBox. These small boxes of in...
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4 Smart Ways To Use a Preheader in your marketing emails

4 Smart Ways To Use a Preheader in your marketing emails | Pharma - Healthcare & Technology | Scoop.it
Describes how a preheader can add value to your emails, boosting responses and campaign success

Via malek
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malek's curator insight, March 5, 7:37 AM

Remember that people look first

  • at the From line,
  • then the Subject line,
  • then at the Preview Pane (Preheader) when deciding whether to open your email...
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TV Drug Ads May Trim Lengthy Recitation of Side Effects - Bloomberg

TV Drug Ads May Trim Lengthy Recitation of Side Effects (RT @GigiBowman: Oh please. Yes let's kiss Big Pharma's ass some more.
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Rescooped by Brian Bernstein from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Infographic: Digital Marketing Defined

Infographic: Digital Marketing Defined | Pharma - Healthcare & Technology | Scoop.it

“Digital marketing defined #infographic”


Via Ash Rishi, eMedToday
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Alexandre Gultzgoff's curator insight, February 11, 6:09 AM

the definitive definition?

Rescooped by Brian Bernstein from Digital marketing pharma
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Mobile Marketing Report The Wellness Game

Mobile Marketing Report The Wellness Game | Pharma - Healthcare & Technology | Scoop.it
Pharma has reduced the burden of disease. It can develop a conditionspecific app. But getting people to take their medications as prescribed Thats another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change

Via Olivier Delannoy
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New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | Pharma - Healthcare & Technology | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Joy Bhattacharya
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Rescooped by Brian Bernstein from Digital marketing pharma
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5 Ways Pinterest Can Be Used for Patient Education In Healthcare

5 Ways Pinterest Can Be Used for Patient Education In Healthcare | Pharma - Healthcare & Technology | Scoop.it

Pinterest is a good medium for patient education in healthcare marketing because many people learn best visually and compelling images are highly shareable.


Via Olivier Delannoy
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Infographic: The growth of inbound marketing in health care

Infographic: The growth of inbound marketing in health care | Pharma - Healthcare & Technology | Scoop.it
The Growth of Inbound Marketing in Health Care

Via Ash Rishi
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Christopher Rudolf's curator insight, January 28, 10:53 AM

This is a great infographic. Interesting times, and diverse regulations that control this type of flow of data in different global jursidictions.

Rescooped by Brian Bernstein from SoLoMo Health: eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech
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How Twitter Knows When You’re Depressed | TIME.com

How Twitter Knows When You’re Depressed | TIME.com | Pharma - Healthcare & Technology | Scoop.it
Scientists can now accurately predict if you have the blues—just by looking at your Twitter feed

Via Tictrac, Celine Sportisse
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Rescooped by Brian Bernstein from Pharma Hub
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FUTURE OF HEALTHCARE FROM A FUTURIST

FUTURE OF HEALTHCARE FROM A FUTURIST | Pharma - Healthcare & Technology | Scoop.it
The ExtremeFuture of Health Care 2014from Dr. James Canton
 

Via Celine Sportisse, Rémy TESTON, Philippe Marchal/Pharma Hub
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Rescooped by Brian Bernstein from SoLoMo Health: eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech
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Survey shows breakdown of how med students, residents, and physician faculty are using mobile devices

Survey shows breakdown of how med students, residents, and physician faculty are using mobile devices | Pharma - Healthcare & Technology | Scoop.it
A survey by researchers shares insights from over 1,000 respondents on how healthcare professionals use mobile devices to find medical information

Via Celine Sportisse
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WIKIPEDIA TOP SOCIAL MEDIA SITE FOR RX CONVERSION

WIKIPEDIA TOP SOCIAL MEDIA SITE FOR RX CONVERSION | Pharma - Healthcare & Technology | Scoop.it

Via Ash Rishi
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Rescooped by Brian Bernstein from Social Media, SEO, Mobile, Digital Marketing
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Google’s Mobile Search Warning Could Decrease Site Traffic

Google’s Mobile Search Warning Could Decrease Site Traffic | Pharma - Healthcare & Technology | Scoop.it

In its ongoing crusade to deliver the most beneficial search results,Google announced this week that it will warn searchers when a mobile URL redirects to the home page. Will the change impact your organic search traffic and sales?

 


Via Kamal Bennani
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Partnerships in Clinical Trials: 45 New Apps Set to Advance Clinical Trial Patient Engagement!

Partnerships in Clinical Trials: 45 New Apps Set to Advance Clinical Trial Patient Engagement! | Pharma - Healthcare & Technology | Scoop.it
Expert insight on Mobile Innovation in #Clinicaltrials & the Patient Engagement App Challenge http://t.co/wXHUXN0smS @AbbeSteel #pharma
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Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media? | Pharma - Healthcare & Technology | Scoop.it
Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

Via inform pharma: Neil Copping
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inform pharma: Neil Copping's curator insight, March 4, 12:00 AM

2 parts of the same jigsaw?

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Why Do Patients Seek Answers From the Internet? |

Why Do Patients Seek Answers From the Internet? | | Pharma - Healthcare & Technology | Scoop.it
Helping patients get answers to health information from the internet can greatly increase the reach of pharma brands (Why do patients seek answers from the internet?
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Rescooped by Brian Bernstein from Pharma: Trends in e-detailing
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Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate

Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate | Pharma - Healthcare & Technology | Scoop.it
78% of doctors that have participated in e-detailing at least once say that they plan to participate again http://t.co/lth2e1Psuk

Via eMedToday
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Rescooped by Brian Bernstein from Social media and Marketing Spyglass Measurement and Analytics
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Five Hidden Gems in Google Webmaster Tools - Search Engine Journal

Five Hidden Gems in Google Webmaster Tools - Search Engine Journal | Pharma - Healthcare & Technology | Scoop.it
Google Webmaster Tools can help you accomplish a lot with your website. With these 5 hidden gems, you can get back your keyword data, fix site issues, and more.

Via Martin Hombre Hormiga
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Rescooped by Brian Bernstein from SEO Tips, Advice, Help
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7 Ways to Attract Higher Quality Links With Better On-Page Content

7 Ways to Attract Higher Quality Links With Better On-Page Content | Pharma - Healthcare & Technology | Scoop.it
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.

Via Bonnie Burns
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Bonnie Burns's curator insight, February 10, 8:10 AM

You can build lots of links that might rank a page in the top 10 for certain keywords, but it's no guarantee that the site will gain any new customers, if that's the goal. It may not pick up any new subscribers and that's where the money is for you.

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KOL vs DOL, Part II: what Digital Opinion Leaders mean to Pharmaceutical Marketing

KOL vs DOL, Part II: what Digital Opinion Leaders mean to Pharmaceutical Marketing | Pharma - Healthcare & Technology | Scoop.it
The emergence of DOLs in Healthcare can have a disruptive and positive impact on Pharmaceutical marketing, but the phenomenon has...

Via Ash Rishi
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Rescooped by Brian Bernstein from SoLoMo Health: eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech
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Practice Fusion Launches "Free Laptop, Free EHR" Program for Doctors

Practice Fusion Launches "Free Laptop, Free EHR" Program for Doctors | Pharma - Healthcare & Technology | Scoop.it
Practice Fusion announces new Free Laptop, Free EHR program to help doctors ease the transition to a paper free office addressing a critical need in medical offices.

Via Celine Sportisse
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KOL vs DOL, Part I: the emergence of Digital Opinion Leaders in Healthcare

KOL vs DOL, Part I: the emergence of Digital Opinion Leaders in Healthcare | Pharma - Healthcare & Technology | Scoop.it

Once upon a time, opinion leaders in all aspects of life were people that had spent considerable time on a subject, through academic study or hands-on experience, or both. Such individuals had the authority that came from having witnessed all possible outcomes of different theories and behaviors but, as Albert Einstein said: “the permanence of an expert in a subject area is the greatest obstacle to the advancement of the subject”. Revolutions in thinking were slow to occur.


Via Alexandre DUBOIS, Philippe Marchal/Pharma Hub
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Makes on think this little  thing called the Internet is taking off.

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Survey: Doctors prefer tablets for journal articles, smartphones for most other tasks

Survey: Doctors prefer tablets for journal articles, smartphones for most other tasks | Pharma - Healthcare & Technology | Scoop.it

When it comes to reading articles in medical journals, 28 percent of physicians use tablets and 21 percent use smartphones according to a recently published study by ad agency WPP’s Kantar Media.


Via Philippe Marchal/Pharma Hub
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PatientView's curator insight, January 28, 11:56 PM

THis is good news for patients 

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Pharma's top digital challenge in 2014? Strategy - PMLiVE (blog)

Pharma's top digital challenge in 2014? Strategy - PMLiVE (blog) | Pharma - Healthcare & Technology | Scoop.it
Pharma's top digital challenge in 2014? Strategy
PMLiVE (blog)
The pharmaceutical industry's biggest digital marketing challenge this year will be formulating a clear strategy.
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