Pharma - Healthcare & Technology
261 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Brian Bernstein
Scoop.it!

Johnson and Johnson subsidiary launches realtime health map app | mobihealthnews

Johnson and Johnson subsidiary launches realtime health map app | mobihealthnews | Pharma - Healthcare & Technology | Scoop.it
RT @elton_bra: Johnson and Johnson subsidiary launches realtime health map app http://t.co/b6jywu85mL #mHealth #eHealth
more...
No comment yet.
Rescooped by Brian Bernstein from Doctors Hub
Scoop.it!

The best medical apps released in 2014 - iMedicalApps

The best medical apps released in 2014 - iMedicalApps | Pharma - Healthcare & Technology | Scoop.it
A review of the best medical apps released this past year.

Via Philippe Marchal
more...
No comment yet.
Rescooped by Brian Bernstein from mHealth marketing
Scoop.it!

The Future of Connected Health: Industry Experts Dish on Digital Healthcare in ... - Mobile Marketing Watch

The Future of Connected Health: Industry Experts Dish on Digital Healthcare in ... - Mobile Marketing Watch | Pharma - Healthcare & Technology | Scoop.it
Mobile Marketing Watch
The Future of Connected Health: Industry Experts Dish on Digital Healthcare in ...
Mobile Marketing Watch
“There are so many different products on the market that consumers are buying to capture data about themselves.

Via Sam Stern
more...
No comment yet.
Rescooped by Brian Bernstein from Pharma: Trends in e-detailing
Scoop.it!

Veeva adds new e-detailing capabilities to its CRM platform

Veeva adds new e-detailing capabilities to its CRM platform | Pharma - Healthcare & Technology | Scoop.it
The Commercial Cloud integrates more pharma-rep activities into a common, cloud-based system (Veeva adds new e-detailing capabilities to its CRM platform http://t.co/uI6CTvmQro)...

Via eMedToday
more...
No comment yet.
Scooped by Brian Bernstein
Scoop.it!

How Google Is Stealing Pharma Website Traffic |...

How Google Is Stealing Pharma Website Traffic |... | Pharma - Healthcare & Technology | Scoop.it
Google has been on a long-running quest to optimize how medical information is displayed within search results. Case in point, the Google Health OneBox or Medication OneBox. These small boxes of in...
more...
No comment yet.
Rescooped by Brian Bernstein from digital marketing strategy
Scoop.it!

4 Smart Ways To Use a Preheader in your marketing emails

4 Smart Ways To Use a Preheader in your marketing emails | Pharma - Healthcare & Technology | Scoop.it
Describes how a preheader can add value to your emails, boosting responses and campaign success

Via malek
more...
malek's curator insight, March 5, 2014 10:37 AM

Remember that people look first

  • at the From line,
  • then the Subject line,
  • then at the Preview Pane (Preheader) when deciding whether to open your email...
Scooped by Brian Bernstein
Scoop.it!

TV Drug Ads May Trim Lengthy Recitation of Side Effects - Bloomberg

TV Drug Ads May Trim Lengthy Recitation of Side Effects (RT @GigiBowman: Oh please. Yes let's kiss Big Pharma's ass some more.
more...
No comment yet.
Rescooped by Brian Bernstein from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Infographic: Digital Marketing Defined

Infographic: Digital Marketing Defined | Pharma - Healthcare & Technology | Scoop.it

“Digital marketing defined #infographic”


Via COUCH Medcomms, eMedToday
more...
Alexandre Gultzgoff's curator insight, February 11, 2014 9:09 AM

the definitive definition?

Rescooped by Brian Bernstein from Digital marketing pharma
Scoop.it!

Mobile Marketing Report The Wellness Game

Mobile Marketing Report The Wellness Game | Pharma - Healthcare & Technology | Scoop.it
Pharma has reduced the burden of disease. It can develop a conditionspecific app. But getting people to take their medications as prescribed Thats another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change

Via Olivier Delannoy
more...
No comment yet.
Rescooped by Brian Bernstein from SEO,SMO,Social Media,Internet Marketing and Google Updates
Scoop.it!

New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | Pharma - Healthcare & Technology | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Joy Bhattacharya
more...
No comment yet.
Rescooped by Brian Bernstein from Digital marketing pharma
Scoop.it!

5 Ways Pinterest Can Be Used for Patient Education In Healthcare

5 Ways Pinterest Can Be Used for Patient Education In Healthcare | Pharma - Healthcare & Technology | Scoop.it

Pinterest is a good medium for patient education in healthcare marketing because many people learn best visually and compelling images are highly shareable.


Via Olivier Delannoy
more...
No comment yet.
Rescooped by Brian Bernstein from Pharma Marketing
Scoop.it!

Infographic: The growth of inbound marketing in health care

Infographic: The growth of inbound marketing in health care | Pharma - Healthcare & Technology | Scoop.it
The Growth of Inbound Marketing in Health Care

Via COUCH Medcomms
more...
Christopher Rudolf's curator insight, January 28, 2014 1:53 PM

This is a great infographic. Interesting times, and diverse regulations that control this type of flow of data in different global jursidictions.

Rescooped by Brian Bernstein from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
Scoop.it!

How Twitter Knows When You’re Depressed | TIME.com

How Twitter Knows When You’re Depressed | TIME.com | Pharma - Healthcare & Technology | Scoop.it
Scientists can now accurately predict if you have the blues—just by looking at your Twitter feed

Via JP DOUMENG, Celine Sportisse
more...
No comment yet.
Scooped by Brian Bernstein
Scoop.it!

Millennials Trust Pharma Social Media, Mobile A...

Millennials Trust Pharma Social Media, Mobile A... | Pharma - Healthcare & Technology | Scoop.it
According to findings released today from the Fifth Annual Makovsky/Kelton “Pulse of Online Health” Survey, the percentage of Americans who trust pharma-sponsored social media "a lot" or "completely" increased from 17% in 2014 to 21% in 2015.
more...
No comment yet.
Rescooped by Brian Bernstein from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Three New Twitter Updates You Need to Take Advantage of in 2015

Three New Twitter Updates You Need to Take Advantage of in 2015 | Pharma - Healthcare & Technology | Scoop.it

Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.


Via Kamal Bennani
more...
Hanin Abu Al Rub's curator insight, February 14, 2015 6:04 PM

Marketers love social media—and for good reason... 

Rescooped by Brian Bernstein from Learning Technology News
Scoop.it!

Being a Better Online Reader - The New Yorker

Being a Better Online Reader - The New Yorker | Pharma - Healthcare & Technology | Scoop.it
Certainly, as we turn to online reading, the physiology of the reading process itself shifts; we don’t read the same way online as we do on paper. Anne Mangen, a professor at the National Centre for Reading Education and Research at the University of Stavanger, in Norway, points out that reading is always an interaction between a person and a technology, be it a computer or an e-reader or even a bound book.

Via Nik Peachey
more...
AugusII's curator insight, February 1, 2015 9:27 PM

BETTER READING LESS BEING DECEIVED PROBABILITY

Linda Mercer's curator insight, February 2, 2015 12:12 PM

I think it's harder to read ebooks than printed books. But what about children wired at the start to read electronically?

Erica Bilder's curator insight, February 6, 2015 4:05 AM

How the medium matters in deep digital reading and how we can improve on it.

Rescooped by Brian Bernstein from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Google’s Mobile Search Warning Could Decrease Site Traffic

Google’s Mobile Search Warning Could Decrease Site Traffic | Pharma - Healthcare & Technology | Scoop.it

In its ongoing crusade to deliver the most beneficial search results,Google announced this week that it will warn searchers when a mobile URL redirects to the home page. Will the change impact your organic search traffic and sales?

 


Via Kamal Bennani
more...
No comment yet.
Scooped by Brian Bernstein
Scoop.it!

Partnerships in Clinical Trials: 45 New Apps Set to Advance Clinical Trial Patient Engagement!

Partnerships in Clinical Trials: 45 New Apps Set to Advance Clinical Trial Patient Engagement! | Pharma - Healthcare & Technology | Scoop.it
Expert insight on Mobile Innovation in #Clinicaltrials & the Patient Engagement App Challenge http://t.co/wXHUXN0smS @AbbeSteel #pharma
more...
No comment yet.
Rescooped by Brian Bernstein from Pharma Marketing
Scoop.it!

Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media? | Pharma - Healthcare & Technology | Scoop.it
Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

Via inform pharma: Neil Copping
more...
inform pharma: Neil Copping's curator insight, March 4, 2014 3:00 AM

2 parts of the same jigsaw?

Scooped by Brian Bernstein
Scoop.it!

Why Do Patients Seek Answers From the Internet? |

Why Do Patients Seek Answers From the Internet? | | Pharma - Healthcare & Technology | Scoop.it
Helping patients get answers to health information from the internet can greatly increase the reach of pharma brands (Why do patients seek answers from the internet?
more...
No comment yet.
Rescooped by Brian Bernstein from Pharma: Trends in e-detailing
Scoop.it!

Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate

Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate | Pharma - Healthcare & Technology | Scoop.it
78% of doctors that have participated in e-detailing at least once say that they plan to participate again http://t.co/lth2e1Psuk

Via eMedToday
more...
No comment yet.
Rescooped by Brian Bernstein from Social media and Marketing Spyglass Measurement and Analytics
Scoop.it!

Five Hidden Gems in Google Webmaster Tools - Search Engine Journal

Five Hidden Gems in Google Webmaster Tools - Search Engine Journal | Pharma - Healthcare & Technology | Scoop.it
Google Webmaster Tools can help you accomplish a lot with your website. With these 5 hidden gems, you can get back your keyword data, fix site issues, and more.

Via Martin Hombre Hormiga
more...
No comment yet.
Rescooped by Brian Bernstein from SEO Tips, Advice, Help
Scoop.it!

7 Ways to Attract Higher Quality Links With Better On-Page Content

7 Ways to Attract Higher Quality Links With Better On-Page Content | Pharma - Healthcare & Technology | Scoop.it
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.

Via Bonnie Burns
more...
Bonnie Burns's curator insight, February 10, 2014 11:10 AM

You can build lots of links that might rank a page in the top 10 for certain keywords, but it's no guarantee that the site will gain any new customers, if that's the goal. It may not pick up any new subscribers and that's where the money is for you.

Rescooped by Brian Bernstein from Pharma Marketing
Scoop.it!

KOL vs DOL, Part II: what Digital Opinion Leaders mean to Pharmaceutical Marketing

KOL vs DOL, Part II: what Digital Opinion Leaders mean to Pharmaceutical Marketing | Pharma - Healthcare & Technology | Scoop.it
The emergence of DOLs in Healthcare can have a disruptive and positive impact on Pharmaceutical marketing, but the phenomenon has...

Via COUCH Medcomms
more...
No comment yet.
Rescooped by Brian Bernstein from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
Scoop.it!

Practice Fusion Launches "Free Laptop, Free EHR" Program for Doctors

Practice Fusion Launches "Free Laptop, Free EHR" Program for Doctors | Pharma - Healthcare & Technology | Scoop.it
Practice Fusion announces new Free Laptop, Free EHR program to help doctors ease the transition to a paper free office addressing a critical need in medical offices.

Via Celine Sportisse
more...
No comment yet.