E-HEALTH - E-SANTE - PHARMAGEEK
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Le Club Digital Santé partenaire du RespirH@cktion - Club Digital Santé

From club-digital-sante.info

Le Club Digital Santé s’associe à RespirH@cktion, premier hackathon entièrement dévolu aux pathologies respiratoires. Présentation. Plusieurs organisations de pneumologues et associations de patients ont lancé début mars le premier hackhaton entièrement dédié aux maladies respiratoires et baptisé RespirH@cktion. Le Club Digital Santé accompagne ce premier hackathon santé entièrement dédié aux pathologies respiratoires : BPCO, apnée du …

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La France en super-forme dans l'innovation médicale

From www.leparisien.fr

Dix-huit décembre 2013. Le premier coeur artificiel est implanté sur un patient à l'hôpital européen Georges-Pompidou à Paris, dans l
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The Internet Of Medicine Is Just What The Doctor Ordered

From snip.ly

 Healthcare reform has eluded Congress for more than two decades. It seems technology, driven by the Internet of Things (IoT), could well make the biggest transformation of all. In many respects, IoT is just what the doctor ordered.
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Up in the Cloud: The Future of Digital Healthcare In Europe

From newsroom.gehealthcare.com

In today’s healthcare landscape, traditional healthcare models are showing their age.
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Apple’s CareKit Is the Best Argument Yet for Strong Encryption

From www.wired.com

A new software platform from Apple highlights how critical the company's FBI fight really is.
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In-depth: Digital health news recap of HIMSS16

From www.mobihealthnews.com

The big HIMSS 2016 annual conference has come and gone, but if you were worried you may have missed some of the digital health news, trends, or memorable quotes that surfaced at the event, MobiHealthNews has you covered.
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Digitaliser la promotion du médicament : les clés pour comprendre et agir

From fr.slideshare.net

Usages digitaux des professionnels de santé, Multicanal au service de la promotion du médicament, visite médicale connectée….,
Helene Decourteix's curator insight, March 18, 7:02 AM

Quels évolutions pour la visite médicale avec le digital ? bonnes pratiques et intégration à une startégie multi canal 

A Decade of Innovation in Chronic Diseases | PhRMA

From phrma.org

Chronic diseases are one of the most complex and important health care challenges of our time. Seven out of ten deaths in the United States are due to chronic health conditions, and about half of all American adults have one or more of these conditions.
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#HealthTech : L’enjeu de la médecine du futur : offrir plus de confort au médecin comme au patient - Maddyness

From www.maddyness.com

Les pistes d’amélioration de la vie des médecins, comme de leurs patients, sont multiples. La preuve avec ces 5 startups
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L'OMS demande un engagement politique plus fort pour l'e-santé en Europe

From www.ticsante.com

Premier site français d’information en continu sur les technologies de l’information et de la communication (TIC, NTIC) dans la santé
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The Future of Digital Health

From fr.slideshare.net

At Vital Signs Conference in Denmark Monty Metzger has been invited to hold a Keynote about the Future of Digital Health. The Keynote speech contains an overvi…
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The Current State of Consumer Digital Health

From fr.slideshare.net

From wearables to personal genomics to personal data presentation outlines what's going on in consumer digital health.
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Le prédictif, la vraie rupture de la santé connectée

From www.zdnet.fr

Et si on était capable de détecter les pathologies bien avant la manifestation des premiers symptômes ? De prédire les symptômes avan
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E-santé et quantification de l'humain : de la médecine personnalisée à la relation Homme-Machine

From www.youtube.com

Cet atelier traite de l'apport de l'e-santé à la quantification de l'humain, rendue possible par l'utilisation des nouvelles technologies combinée avec le dé...
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Why Digital Marketing is Important for Doctors

From www.thegaswerx.com

Imagine this scenario: you’re an experienced and well-known medical professional who is in high-demand. Your patients all highly recommend you for expert treatment. However, you’d like to grow your business and add some new patients. But, even with referral bonuses and other incentives, you’re simply not getting the results you would like.

Now picture this scenario from a prospective patient’s viewpoint: a patient needs to find a doctor that comes highly recommended. Where does this patient go to find that doctor? If you don’t have a personal recommendation from family or friends, you’ll be heading to the Internet. And page 1 of search engine results is where you’ll most likely find a medical professional that is well-rated.

As you can see, digital marketing is extremely important – even in the medical field. If you’re not making an effort to be seen online, you’re virtually invisible to patients who need to find you. And this could be doing your practice more harm than you realise.

Branding Yourself in the Digital World

Your job as a medical professional goes beyond the examination room or surgery. Understanding your own online reputation and brand is vital for your practice. Monitoring and marketing yourself online can help keep you in-demand in your respective medical field. But this takes a direct, concerted effort to find success.

This is especially true if you’re in a small office or practise medicine independently. Larger-scale hospitals or medical facilities may handle the marketing for you. But when you’re on your own, what type of strategy do you have in place for success?

Visibility Strategies

Results-oriented medical marketing and branding encompass all the following areas and more:

Search Engine Optimisation (SEO)

SEO remains the #1 focus for any digital marketing campaign. Your ultimate goal is to funnel prospective patients to your website or social media accounts. And that objective is best achieved through competitive ranking based on your name and related keywords.

Local SEO

Speaking of related keywords, local SEO is growing increasingly important as localised results are becoming more common. Obviously if you practise in Perth, you’re probably not going to need to target prospective patients in Sydney.

By aligning your SEO campaigns to local areas, you can expect better results. These localised campaigns can deliver better qualified leads to your website.

Social Advertisements

People are talking on social media. And your practice could be part of the conversation with a targeted social media advertising campaign.

Sites like Facebook deliver targeted ads based on relevancy to these platforms. That means that when a person is talking about finding a doctor, your ad could appear directly on that page. This type of targeted advertising could potentially achieve outstanding results.

Paid Search Advertising

Have you ever noticed the 2 or 3 links at the top of Google search results? These results are known as paid search advertising. Within a marketing context, paid search can deliver remarkable results funnelling prospective patients to your website. From there, they can easily contact you to schedule a visit and become a patient.

When to Call the Professionals

In most cases, doctors simply don’t have time to market themselves across the web. They’re too busy practising medicine to spend time worrying about SEO and keyword ranking.

This situation is a catch-22: as a medical professional, you want to focus on your patients and your practice. After all, that’s what will help you achieve a good reputation. However, you also need to get yourself out there and improve visibility so that new patients can find you.

It’s times like this when a professional brand development and management agency such as The Gaswerx can help. We’ll work to develop your brand across all the important online avenues. From a high quality website to a precision social media marketing campaign, we have you covered in the online world.

We’ll get your name ranking competitively in your area so that more patients can find you.

If you’re ready to make a change to your brand and find even more success, contact us today. We’ll give you the results you need for your online brand. That way, you can keep doing what’s important: delivering high quality medical care to your patients.

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E-santé : Que proposer aux professionnels de la santé ?

From www.zdnet.fr

Services connectés, permanences en ligne, consultation à distance, en visio ou asynchrone... Que proposer aux professionnels de la santé ?
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Transformation digitale e-santé

From fr.slideshare.net

Présentation d'une table ronde fictive sur le sujet de la e-santé et la médecine connectée. Elle a eu lieu le 3 mars, et pouvait être suivie sur Twitter avec …
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Community-based digital health programs could improve efficacy

From www.imedicalapps.com

Engaging the community could help improve the efficacy of digital health programs.
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Prochaine réunion du Chapitre Health 2.0 Paris Mercredi 30 Mars #hcsmeufr

From edito.typeform.com

Prochaine réunion du Chapitre Health 2.0 Paris 
Mercredi 30 Mars  |  de 18h30 à 20h30
Lieu : AXA - 23 avenue Matignon, 75008 Paris

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La médecine personnalisée, mieux vivre demain se prépare aujourd’hui - MTI Review

From mti-review.com

Entre questions éthiques, législatives et stratégiques, la médecine personnalisée intéresse de plus en plus d’acteurs dans un monde de plus en plus connecté Une partie de l’équipe du « Human Genome Project », consortium public international ayant permis de décoder le premier génome humain (source : yourgenome.org) Lee Hood, inventeur du séquenceur automatique parle même …
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Four Ways to Connect Older People to Digital Health

From insights.samsung.com

Understanding the user experience and audience is key when developing any digital health technology. It is important to create a product that satisfies the customer through ease of use and simple interactions. When considering user experience for a digital healthcare product, there are three important questions a developer must answer: 1) Is the tool presented with the appropriate literacy (including both language and health literacy) for the user? 2) Is it visually appealing, with logical and easy navigation? 3) Is its design minimalistic? These questions are relevant for all audiences, but become critical for new adopters of technology.
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Philips Unveils New Aging Well Services for Independent Seniors |

From www.medgadget.com

Philips is introducing its new Aging Well Services, a collection of offerings to help seniors live independent, healthy lives in their own homes. The firm
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