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Ici on parle de marketing digital et d'industrie pharmaceutique...parfois les deux en même temps.
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Infographie : la m-santé par Orange #hcsmeufr

Infographie : la m-santé par Orange #hcsmeufr | PHARMA GEEK | Scoop.it
Orange Business Service a créé une infographie sur l’avenir de la m-santé. Découverte. Cette infographie s’intéresse aux différentes connexions entre la technologie mobile et l’un...
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Des micro-transactions pour solliciter les médecins sur mobile

Des micro-transactions pour solliciter les médecins sur mobile | PHARMA GEEK | Scoop.it
L'application mobile HealthTap connecte les utilisateurs à un réseau de médecins, que le patient peut solliciter en échange de micro-transactions.
Via L'Atelier, Sebastien Brison
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4 Reasons why mHealth will be the new normal in Healthcare

4 Reasons why mHealth will be the new normal in Healthcare | PHARMA GEEK | Scoop.it
While many people feel the move to mobile health may be simply a fad, I believe it will become the new normal in healthcare. Here’s why:

 

#1 Hospitals are all about motion


Have you ever been to a hospital where everyone and everything wasn’t in constant motion? Patients, clinicians and equipment; everything is always on the move and in a hurry! But for the past few decades, we have designed technologies that require the user to sit and type at a workstation. At rest is not the natural state of a hospital. It also radically alters the natural workflows of everyone who must use these tethered systems. Mobile Health is the natural solution to this problem. It allows clinicians, clerks, maintenance, housekeeping and everyone else to stay on the move and still leverage all the benefits of technology.

 

#2 Physicians and nurses are in short supply


So is their time. It’s important to ensure that their time and efforts are maximized. Giving them the tools they need to care for more patients and provide better quality care is the key. Why is this important? Retention. While these have always been stressful occupations, the past several years have placed a greater and greater burden on fewer and fewer people in these roles. Making their workday more satisfying and less stressful benefits everyone.

 

#3 Patient engagement


The opportunities presented with mobile Health to innovate and re-imagine patient engagement not only between clinician and patient but also between the patient and their own health data is unprecedented. Home care, remote patient monitoring, adherence, tele-medicine, PHRs, prescribed apps, the list of opportunities is endless.

 

#4 Time


Untethering nurses from the nursing station allows them to spend more time providing quality and personal care at the bedside. Delivering results directly to clinicians via mobile devices may save critical time delays for providing a diagnosis to save a life. Mobile Health when implemented correctly should provide a return on time that can be invested in care. Speeding up technology allows clinicians to slow down, think, communicate and engage more often and more effectively.


Via nrip, dbtmobile
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New iPhone app can detect atrial fibrillation

New iPhone app can detect atrial fibrillation | PHARMA GEEK | Scoop.it

Take Home: UMass Medical School and WPI have developed an app that can detect atrial fibrillation.  This moves connected and mobile health closer to reality.  The really important development with this approch might allow us to treat patients who have AF intermittently (paroxysmal) differently than we currently do.  Because we are worried about stroke, patietns now get blood thinners all the time because we are concerned that they will have recurrences without knowing about it.  With this technology, in the future, we might see validation of a strategy that allows use of blood thinners when patients are in AF only, sometimes called a pill in the pocket.


Via Seth Bilazarian, MD
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Stop building apps and start building behaviors | Health Care Social Media

Stop building apps and start building behaviors | Health Care Social Media | PHARMA GEEK | Scoop.it
Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less.
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Le marché du real-time-bidding en Europe

Le marché du real-time-bidding en Europe | PHARMA GEEK | Scoop.it
Quels sont les pays au CPM le plus haut ? Qui obtient les meilleurs taux de clics et où se situe la France par rapport à ses voisins ? Réponses avec le baromètre printemps 2012 d'Infectious Media.
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Healthcare, Twitter and Big Brother all Walk into a Bar... | Healthcare IT News

Healthcare, Twitter and Big Brother all Walk into a Bar... | Healthcare IT News | PHARMA GEEK | Scoop.it

I’ve always been of the opinion that anything I disseminate via social media is pretty much fair game, and I try to play by the golden rule of “If you don’t want it used against you in a court of law, don’t tweet it, post it, link it, pin it, etc.” I also am well aware that I generate “big data” whenever I use my smart phone, and some entity, somewhere is mining that data for commercial purposes. So I wasn’t too surprised to read of a recent legal entanglement Twitter has gotten involved in up North.

Perhaps others have come across details around the recent ruling of a New York judge that forces Twitter Inc. to turn over an Occupy Wall Street Protester’s tweets. I won’t go into too many details (you can read them here), but the gist of the ruling comes from a case in which prosecutors say the demanded tweets could show whether the protester was aware of police orders he’s charged with disregarding.

A Twitter spokesperson conveyed disappointment with the ruling, adding “Twitter's Terms of Service have long made it absolutely clear that its users own their content. We continue to have a steadfast commitment to our users and their rights."

I for one don’t really buy into the theory that “users own their content,” at least in so far as that “ownership” means that content can never be used against me. I’ve seen too many episodes of “The Wire” to doubt the reach of government when it comes to gathering data for purposes of prosecution.

I wonder if the folks at OpenQ have kept a close eye on this case. The company recently released SafeGuard, social compliance software that “enables companies to embrace social enterprise platforms with proactive risk identification, classification and management,” according to a recent press release. The release also adds that the new software “collects activity feeds, posts and documents from social platforms, and other enterprise interactions, to proactively identify and classify business and compliance risk. An intuitive interface enables the efficient management of compliance cases with classification of risk level according to industry driven and company-defined priorities.”

A separate story on the new software gives it a healthcare angle, citing the increase in use of social media by physicians and hospitals, and thus the increasing need for the monitoring of that usage for non-HIPAA-compliant posts/updates. I think it’s safe to say that this soft of healthcare IT aims to help curb expenses related to HIPAA-related lawsuits that might arise from errant tweets, but I’m a bit confused as to whether the technology monitors social media usage solely by the customer, or lumps in any mention of customer-indicated keywords. And if it does monitor posts from third parties, will customers be savvy enough to follow up with those that post negative comments (most likely disgruntled patients) in such a way that they protect their brand and offer solace to the patient?

Needless to say, physicians, their marketing departments and their patients should be aware that someone, somewhere is likely monitoring their use of social media. And I’m not so sure that’s a good thing for patients, caregivers or social media developers. I worry that over-monitoring could ultimately stifle innovation on the back end – why bother developing new social media platforms or bells and whistles if folks end up too worried about repercussions to use them? I realize I’m playing the devil’s advocate here, but I still think there’s some validity to the question. What do you think? I welcome your opinions in the comments below.

 


Via Chaturika Jayadewa
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“S Health” de Samsung arrive sur le Galaxy SIII « Akihabara News

“S Health” de Samsung arrive sur le Galaxy SIII « Akihabara News | PHARMA GEEK | Scoop.it
Samsung Electonics a annoncé le lancement de S health, une application mobile qui permet de surveiller efficacement le taux de sucre dans le sang, la tension, et le poids, en même temps que son nouveau produit phare, le Galaxy SIII, le 2 juillet.
Via dbtmobile
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Trophées de la E-Santé 2012 : Prix "Usages de la e-santé" pour l'association Echosanté en Ariège, Couserans

Trophées de la E-Santé 2012 : Prix "Usages de la e-santé" pour l'association Echosanté en Ariège, Couserans | PHARMA GEEK | Scoop.it

Association EchoSante pour le projet Resater : installation de 9 stations de visioconférence avec connexions sécurisées, afin de réaliser des séances de télémédecine et de la téléformation entre les Etablissements d'Hébergement pour Personnes Agées Dépendantes, l'Hospitalisation A Domicile et le Centre Hospitalier Ariège Couserans, en lien avec le GCS Télésanté Midi-Pyrénées.
Prix parrainé par AG2R La Mondiale.


Via Hervé Denudt
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From screen to script: physicians using digital tools

From screen to script: physicians using digital tools | PHARMA GEEK | Scoop.it
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Vodafone Launches Ask a Doctor – Health@5 – An Innovative Health Portal!

Vodafone Launches Ask a Doctor – Health@5 – An Innovative Health Portal! | PHARMA GEEK | Scoop.it
Vodafone India, one of India’s leading telecommunications service providers, today launched Ask a Doctor – Health@5, a first ever WAP health portal in India.
Via Parag Vora, Pharmacomptoir / Corinne Thuderoz
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L'encadrement législatif de la prescription électronique | Ce qui se dit sur l'hôpital et la santé en France... et ailleurs

L'encadrement législatif de la prescription électronique | Ce qui se dit sur l'hôpital et la santé en France... et ailleurs | PHARMA GEEK | Scoop.it
La question se pose ainsi de savoir s'il est nécessaire d'avoir recours à un hébergeur de données privé comme c'est le cas pour le dossier médical personnel ou encore pour le dossier pharmaceutique. Cette technique ...
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Le déficit de la Sécurité sociale se réduit moins vite que prévu en 2012

Le déficit de la Sécurité sociale se réduit moins vite que prévu en 2012 | PHARMA GEEK | Scoop.it
Le déficit de la Sécurité sociale se réduit moins vite que prévu en 2012, en raison de la crise et il devrait atteindre 14,7 milliards d'euros pour le régime général en 2012, après les me...
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Proteus Digital Health et Otsuka annoncent un accord mondial pour développer des produits de santé numériques

Proteus Digital Health et Otsuka annoncent un accord mondial pour développer des produits de santé numériques | PHARMA GEEK | Scoop.it

La société californienne Proteus Digital Health et le groupe pharmaceutique Otsuka ont annoncé un accord de collaboration et de licence mondial exclusif visant à développer et commercialiser une nouvelle catégorie de médicaments. Ces nouveaux médicaments seront basés sur les produits pharmaceutiques d’Otsuka et sur le système numérique de retour d’information sur la santé de Proteus qui incorpore les technologies à base de capteur novatrices de Proteus.


Dans le cadre de cet accord, Proteus et Otsuka ont conclu une collaboration exclusive pour développer des produits commerciaux dans deux domaines thérapeutiques définis où il reste d’importants besoins à combler. Otsuka s’est fait également attribuer une licence non exclusive d’utilisation de la technologie Proteus dans ses activités de recherche clinique et de développement. Les termes financiers de l’accord n’ont pas été divulgués.


Le système numérique de retour d’information sur la santé Proteus combine des technologies à base de capteur portable et ingérable qui, ensemble, sont conçues pour améliorer les habitudes sanitaires des patients. Des informations détaillées, notamment le fait de savoir quand un médicament a été pris ainsi que les tendances en matière d’activité et de repos, sont saisies et transmises à une base de données sécurisée. Ces informations, accessibles sur une variété de plate-formes telles que des téléphones portables, avec le consentement du patient, ont pour but d’aider les patients et leurs soignants à mieux gérer leur maladies et aider les cliniciens à améliorer l’efficacité de leurs soins.


Via Thibaud Guymard
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Mobile health is taking off but what’s still in its way?

Mobile health is taking off but what’s still in its way? | PHARMA GEEK | Scoop.it

There may be 12,000 apps out there but they’re not 12,000 good apps,” Chris Wasden, Global Healthcare Innovation Leader for PwC, said at the MedCity Converge health tech conference Tuesday.

 

“They’re mostly bad apps that people rarely use.”

 

Aside from the issues with the apps themselves, he said recent research conducted by PwC found that even though patients are eager to adopt mobile health, doctors and the larger system surrounding them are reluctant to change things up.

 

“Consumers are demanding it,” he said. “Doctors see mobile healthcare being much more transformative and disruptive to their practice. This transformation and disruption is so painful that they’re very resistant to doing those changes.”


Via Andrew Spong
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Pharma advertising needs a new kind of creative idea - FEATURE - General articles - Marketing and Communications - PMLiVE

Pharma advertising needs a new kind of creative idea - FEATURE - General articles - Marketing and Communications - PMLiVE | PHARMA GEEK | Scoop.it
Marketing and Communications | FEATURE | General | Pharma advertising needs a new kind of creative idea - Adapting the 'creative idea' to this brave new, multichannel world | PMLiVE...
Via uri goren
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E-pub : où va le marché en France ?

E-pub : où va le marché en France ? | PHARMA GEEK | Scoop.it
Les annonceurs français ont dépensé 1,3 milliard d'euros nets online au premier semestre 2012, selon l'Observatoire de l'e-pub SRI/Capgemini. Essor de la vidéo et du RTB, déclin du display traditionnel...
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10 HIT bloggers to follow on Twitter | Healthcare IT News

10 HIT bloggers to follow on Twitter | Healthcare IT News | PHARMA GEEK | Scoop.it
10 HIT bloggers to follow on Twitter | Healthcare IT News http://t.co/lo5Z32zb...
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Quel Intérêt Pour Le Référencement Aujourd’hui ? [Infographie]

Quel Intérêt Pour Le Référencement Aujourd’hui ? [Infographie] | PHARMA GEEK | Scoop.it
Editeurs, professionnels du marketing ou agences SEO, nous aimons le référencement. Mais quand est-il du reste du monde ?
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Rescooped by Lionel Reichardt / le Pharmageek from Télésanté, e-santé
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E Santé : on n’attend plus que la position de la Ministre de la Santé

Passionnante, la Conférence E Santé des Echos Conférences. Ils étaient tous là. Avec la ferme intention de clarifier la situation. Ce fut chose faite. Mais il manque encore une pierre à l’édifice. Elle est de taille et conditionne l’ensemble, c’est l’expression de la volonté des Pouvoirs Publics. Revue de détails.


Via TéléSanté Centre
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Slower than predicted start for personal e-health records

Slower than predicted start for personal e-health records | PHARMA GEEK | Scoop.it
Slower than predicted start for personal e-health records (Slower than predicted start for personal e-health records http://t.co/HrPYwHGz Got in early, but waited 5 days for login button to appear...)...
Via Gilles Jourquin
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La semaine Twitter de Substances Actives | Substances Actives

Social Media Command Center : L'ère industrielle des médias sociaux. #Gatorade http://t.co/8r5cgDwm # Social Media Command Center : L'ère.
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New app helps doctors, patients avoid 'he-said-she-said' moments | mHIMSS

New app helps doctors, patients avoid 'he-said-she-said' moments | mHIMSS | PHARMA GEEK | Scoop.it
New app helps doctors, patients avoid 'he-said-she-said' moments http://t.co/QrGG5Gxn #mhealth #hcsm...
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La eSanté jugée positive par les patients américains | L'Atelier: Disruptive innovation

La eSanté jugée positive par les patients américains | L'Atelier: Disruptive innovation | PHARMA GEEK | Scoop.it
Aux Etats-Unis, les patients s'intéressent de près à la e-santé. Et l'acceptent, jusqu'à vouloir, avec une large majorité, bénéficier de services qui y sont liés. Sans toutefois renier leur médecin ou oublier les enjeux de sécurité.
Via Pharmacomptoir / Corinne Thuderoz
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Le Syntec lance son livre blanc sur le Cloud Computing::Divers::LeMagIT

Le Syntec lance son livre blanc sur le Cloud Computing::Divers::LeMagIT | PHARMA GEEK | Scoop.it
Le Syntec numérique s’est penché sur le Cloud computing et a publié un troisième livre blanc sur le Cloud computing, téléchargeable gratuitement en ligne.
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