EchoSource provides a detailed overview of clinical disorders and their evaluation using echocardiography, using figures, videos & medical literature.
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|Rescooped by Lionel Reichardt / le Pharmageek from Healthcare, Social Media, Digital Health & Innovations|
Simply maintaining a web presence isn’t enough. In the post-Google Hummingbird era, where conversational search becomes the norm, what matters most is context.
You don’t need any of those cookie-cutter approaches to getting found online. What you need is an effective inbound marketing strategy where context rules. Premier marketing agency HubSpot has already warned us that context is the future of inbound marketing. It's about time we take this seriously.
But what do we really know about it? And how, exactly, does this idea apply to online healthcare marketing? Here’s a quick look at some strategies that work.
|Rescooped by Lionel Reichardt / le Pharmageek from mHealth- Advances, Knowledge and Patient Engagement|
THERE’S GREAT POTENTIAL FOR GAMES IN HEALTH BUT IT’S NOT HERE YETConsulting firm ICF recently released a report titled, “Gaming to Engage the Healthcare Consumer.” Although the report details how gamification is increasing across just about all industries, it more closely reveals how games in health is booming for a variety of reasons. These reasons include:A trend toward value based careThe increasing role of the patient as a consumer.The ever desirable target market of the millennial generation.
Other insights from the Manhattan Research ePharma Competitive Analysis series:
Pharmas continue to shy away from social media - according to the research only 17 percent of unbranded websites reviewed had a dedicated social media presence. Instead, many brands opt for peer-to-peer elements that aren't live or tied to social media platforms, such as inviting visitors to submit their stories or mentor and advocate programs.One-third of unbranded websites reviewed linked to product websites.Nearly half of all websites tracked offered branded patient support programs, often promoted under different names on product and unbranded sites.Emerging models of pharma website design, such as multi-indication hubs like Genentech's BioOncology.com, portal-like sites such as Sanofi's The DX, and branded support programs like Novartis' Care to Care Program for Exelon Patch, are breaking the mold.
Despite pharma's overall struggle with mobile and social, the reports highlight instances where some brands are trailblazing. "There are pockets of strong digital innovation today, particularly among pharma brands with new products," said Manhattan Research's Monique Levy. "Multiple sclerosis, hepatitis C, and oncology are three categories worth watching closely."
Trading Sat Sanofi : Les laboratoires peinent à rentabiliser leur recherche Trading Sat L'industrie pharmaceutique mondiale tente de reconstituer son portefeuille de médicaments après une vague de médicaments tombés dans le domaine public qui a...
The future of the Pharmaceutical and Healthcare industry in the country and worldwide lies in going digital and adopting social. The same found consensus in the recently concluded digital marketing conference – DigiSights 2013, India’s first digital marketing conference in Pharma and Healthcare by MediaMedic, a communications firm in the healthcare communications.
The company that operates from Mumbai was founded in 2005 by Priti Mohile and Dinesh Chindarkar. Both the co-founders who have a rich experience of multiple years in the healthcare and communications industry realized the need for innovative communications in the pharma and healthcare sector too, eventually leading to the formation of MediaMedic. The objective was to offer integrated communication services including branding, medical communications, health PR and newer digital mediums, which would bring in freshness and innovation within healthcare communication.
Listening to both the experienced co-founders at the DigiSights 2013 event (first half and second half) it was imperative for me to get in touch with them to understand more about how digital is enriching the pharma industry and the support from MediaMedic on the same.