Avec cette semaine, deux nouveaux films signés Google Analytics complétant un premier film sorti en octobre dernier, montrant de manière très drôle, les mauvaises pratiques du e-commerce appliquées à un supermarché ...
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|Rescooped by Lionel Reichardt / le Pharmageek from mHealth- Advances, Knowledge and Patient Engagement|
Nathan E. Wineinger, Ph.D., a research scientist at Scripps Genomic Medicine discusses how mhealth data is moving towards big data at a rapid pace.
Mobile health (mHealth) technologies allow for the generation of intensive care unit medical information, literally, in the palm of your hand. A smart phone can be transformed into a mobile heart monitor to diagnose atrial fibrillation, and continuous glucose monitoring has revolutionized the way diabetics manage their blood sugar levels. The digitization of human health through noninvasive devices and sensors can provide meaningful measures of individual wellness outside of a clinical environment.
The scope of YouTube is staggering. In 2008, YouTube contained over 70 million videos, published by over 200,000 creators. Every minute, 13 hours of video are uploaded to YouTube. In January 2009, 147 million U.S. Internet users watched an average of 101 videos per person on the site.
The population that uses YouTube is highly varied and skews slightly older than other social networking sites, with the average age of a video viewer being nearly 27. The uses of YouTube are also highly varied, and business marketing is prominent among them.
Numerous brands and television networks have established channels, as have most politicians and celebrities with their own unique designs and constantly updated content. Some of the most highly views clips on YouTube are branded content, but they go beyond a simple rehash of commercials on TV (“The Epic Split feat. Van Damme” is one recent example that springs to mind). It’s no secret why brands are fond of YouTube – it has the ability to connect with consumers on an emotional level through the power of story and video.
|Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing|
The pharmaceutical industry, not historically noted for its rapid embrace of marketing trends or tech advancements, has struggled over the last decade to adapt to digital, social and mobile communications — a process only made more challenging by...
The STAT Ten: Dr. Bertalan Mesko, The Geek Who's Changing The World
Digital health refers to any solutions, products, or concepts related to the use of technologies in the health management of patients or the practice of physicians.
Other insights from the Manhattan Research ePharma Competitive Analysis series:
Pharmas continue to shy away from social media - according to the research only 17 percent of unbranded websites reviewed had a dedicated social media presence. Instead, many brands opt for peer-to-peer elements that aren't live or tied to social media platforms, such as inviting visitors to submit their stories or mentor and advocate programs.One-third of unbranded websites reviewed linked to product websites.Nearly half of all websites tracked offered branded patient support programs, often promoted under different names on product and unbranded sites.Emerging models of pharma website design, such as multi-indication hubs like Genentech's BioOncology.com, portal-like sites such as Sanofi's The DX, and branded support programs like Novartis' Care to Care Program for Exelon Patch, are breaking the mold.
Despite pharma's overall struggle with mobile and social, the reports highlight instances where some brands are trailblazing. "There are pockets of strong digital innovation today, particularly among pharma brands with new products," said Manhattan Research's Monique Levy. "Multiple sclerosis, hepatitis C, and oncology are three categories worth watching closely."
Trading Sat Sanofi : Les laboratoires peinent à rentabiliser leur recherche Trading Sat L'industrie pharmaceutique mondiale tente de reconstituer son portefeuille de médicaments après une vague de médicaments tombés dans le domaine public qui a...