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Comment le digital fait évoluer le marketing?

A l'occasion du Digital Marketing Symposium, j'ai fait une présentation sur la manière dont le digital fait évoluer le marketing.
Via Fanch Daniel, Agathe Quignot
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1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
Une veille unique sur le digital et l'innovation en santé A unique watch on digital and innovation in health #ehealth #mhealth #innovation #health

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Scooped by Lionel Reichardt / le Pharmageek
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e-Santé : évolution ou révolution ? un numéro spécial Egora diffusé à 100 000 professionnels de santé...

e-Santé : évolution ou révolution ? un numéro spécial Egora diffusé à 100 000 professionnels de santé... | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
Lionel Reichardt / le Pharmageek's insight:

Offrez-vous une visibilité sur ce numéro

Info : squina@gmsante.fr - tél.01.55.62.69.45

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Boite Mails's comment, June 18, 10:50 AM
ou danger ?
Rescooped by Lionel Reichardt / le Pharmageek from Pharma Communication & Social Media
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10 Digital Health Trends for the Next 20 Years

The Digital Health Revolution is upon us. Here are the ten trends that will impact each and everyone of us in the coming years to help us live healthier, stronger and smarter lives, for longer.


Via Dinesh Chindarkar
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La enfermería, una profesión transformada por la tecnología - mHealth #hcsmeues

La enfermería, una profesión transformada por la tecnología - mHealth #hcsmeues | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
Internet y las nuevas tecnologías están transformando todas las profesiones. En sanidad, las enfermeras también están cambiando la forma de ...

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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Health: How Mobile Phones Support Health Care
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Infographic: Future of Healthcare

Infographic: Future of Healthcare | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
The Future of Healthcare: The Connected HospitalShare this infographic:

New advances in technology are radically transforming the way healthcare is delivered and managed. These changes extend from the point of care to payment and reimbursement - improving outcomes and overall provider and payer effectiveness. Delivering this patient experience requires providers to connect with their patients, and across healthcare systems in new ways. And with Meaningful Use deadlines continuing to loom large, the cost of not doing so is clear. Read on to find out how connected hospitals are meeting this challenge. 

Learn more about Healthcare Integration Solutions from MuleSoft »


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Survey: 80 percent of smartphone users want to interact with doctors on mobile devices

Survey: 80 percent of smartphone users want to interact with doctors on mobile devices | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

Eighty percent of smartphone users are interested in using their smartphones to interact with health care providers, according to a FICO survey of 2,239 adult smartphone users from the UK, Australia, Brazil, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Turkey, and the United States.

The survey analyzed how consumers prefer to interact with health care providers on mobile devices, online and in-person.


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Helen Adams's curator insight, July 3, 4:22 AM

Now that depends on what they mean by "interact", are they meaning consultation with their HCP or accessing test results and repeat prescriptions.

Rescooped by Lionel Reichardt / le Pharmageek from Actualités E-santé
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N°Spécial EGORA consacré à la e-Santé en ligne à : http://www.egora.fr/sites/default/files/egora-esante/pageflip.html ! Focus e-santé en Midi-Pyrénées et l'Université d'été de la e-santé. RDV à Cas...

N°Spécial EGORA consacré à la e-Santé en ligne à : http://www.egora.fr/sites/default/files/egora-esante/pageflip.html ! Focus e-santé en Midi-Pyrénées et l'Université d'été de la e-santé. RDV à Cas... | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

Click here to edit the title


Via Xavier SEDES, L'Université d'été de la e-santé
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Rescooped by Lionel Reichardt / le Pharmageek from Experiential Tech that augment Human
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23andMe and FDA are playing nice under Congress's watchful eye

23andMe and FDA are playing nice under Congress's watchful eye | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

Warming relations between the company and the regulator may be driven by Congressional threats to limit the FDA's oversight power.


Via Olivier Janin
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Rescooped by Lionel Reichardt / le Pharmageek from eSanté, mSanté, santé numérique, Quantified Self et télémédecine... Toute l'actualité sur la santé de demain (en français)
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Recip-e: bientôt 10 000 prescriptions électroniques par jour en Belgique

Recip-e: bientôt 10 000 prescriptions électroniques par jour en Belgique | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

Le 20 mars 2014, Recip-e était présenté au grand public lors d’une conférence de presse en présence de la Ministre Laurette Onkelinx. C’était le départ officiel du roll-out national de la prescription électronique pharmaceutique. 4 mois après, le TSC (Technical Steering Comitee) réunis hier dresse un premier bilan.

La prescription électronique est sur la bonne voie. Près de 90 % des logiciels pour médecins ont prévu l’application Recip-e pour imprimer les nouvelles prescriptions électroniques. Elles seront activées au fur et à mesure selon une planification à définir entre les acteurs du terrain.


Aujourd’hui c’est environ 7.000 prescriptions électroniques qui sont délivrées par jour. Avec une augmentation visible chaque semaine de 1.000 ordonnances en plus. Le cap des 10.000 prescriptions électroniques devrait être atteint d’ici 3 à 4 semaines selon le comité technique du Recip-e.

Chaque jour les pharmaciens traitent environ 500 prescriptions par voie électronique . Une différence entre les prescriptions reçues et délivrées qui s’explique par le fait que certains logiciels de pharmaciens n’ont pas encore terminé l’intégration du programme Recip-e  dans leur programme. Pour les pharmaciens équipés de l’application, il suffit de scanner le premier code barre en haut à gauche de l’ordonnance ( voir la vidéo) pour vérifier l’assurabilité du patient, les conditions de remboursement et  délivrer le médicament en même temps.

Pour l’instant seul 40 % des pharmaciens belges peuvent lire les prescriptions électroniques. 


Via Philippe Marchal/Pharma Hub, Rémy TESTON, Celine Sportisse
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Alexandre Gultzgoff's curator insight, June 30, 11:47 AM

les belges sont en avance...

Rescooped by Lionel Reichardt / le Pharmageek from Santé et Hôpitaux "AutreMent"
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Un logiciel pour détecter les maladies génétiques à partir d'une simple photo

Un logiciel pour détecter les maladies génétiques à partir d'une simple photo | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

Critiquée lorsqu'il s'agit d'aborder la question du respect de la vie privée et de la surveillance, la reconnaissance faciale pourrait toutefois apporter des bienfaits sans précédent dans le domaine médical, et même sauver des vies.


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Rescooped by Lionel Reichardt / le Pharmageek from Revolution in HealthCare
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Building Tiny Human Organs With 3-D Printing

Building Tiny Human Organs With 3-D Printing | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
Dr. Sangeeta Bhatia is part of a bio-engineering revolution that is transforming the field of medicine.

Via Xavier SEDES
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#esanté EN EXCLUSIVITE DECOUVREZ L’INTERVIEW DE LIONEL REICHARDT | Egora.fr #hcsmeufr

#esanté EN EXCLUSIVITE DECOUVREZ L’INTERVIEW DE LIONEL REICHARDT | Egora.fr #hcsmeufr | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
Actualités médicales des professionnels de santé et médecins généralistes, revues médicales santé
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Home : IFPMA International Federation of Pharmaceutical Manufacturers & Associations

Home : IFPMA International Federation of Pharmaceutical Manufacturers & Associations | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
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PSFK Presents The Future of Health

Given the rising costs associated with the treatment of chronic lifestyle diseases and the looming shortage of doctors, the healthcare system is at a tipping point.…
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Rescooped by Lionel Reichardt / le Pharmageek from e-santé,m-santé, santé 2.0, 3.0
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La santé entame 3ème phase de développement - L'Atelier: Disruptive innovation

L'Atelier: Disruptive innovation
La santé entame une troisième phase de développement
L'Atelier: Disruptive innovation
Les patients de plus de 50 ans sont tout aussi enclins à utiliser les mails et les sites internet pour leur santé.

Via nathalie de l'amfe
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
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What is the Future of Population Health Management?

What is the Future of Population Health Management? | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

SOURCE: CTG Health Solutions and Clinovations. “Population Health Management: Leveraging Data and Analytics to Achieve Value.” 2012. The next evolution of population health management will demand a greater focus on three key data truths.


Via Emmanuel Capitaine , Philippe Marchal/Pharma Hub
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Rescooped by Lionel Reichardt / le Pharmageek from Social Business in Health
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The Doctor's Office of 2024: 4 Predictions for the Future

The Doctor's Office of 2024: 4 Predictions for the Future | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade.
[...]

- Doctors will rely on Wearbale tech for Real-time Insights..

[...]

- Waiting Rooms will be phased out ..

[...]

- Up to 35 Percent of Visits Will Happen Virtually—Or Not at All

[...]

- Patients Will Increasingly Control Their Medical Charts

[...]

The key for success, Burgert says, is for physicians to push through the learning curve and anxiety associated with many new technologies and be open to the changes that lie ahead. She explains: “Physicians who maintain their willingness to listen and learn, despite the common anxiety of not knowing everything in uncharted territory, will be better positioned in the future.”..


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rob halkes's curator insight, July 8, 6:20 AM

In the spirit of the trends, this oversight confirms them. See here and more specifically about what should be the trends here

Interesting ans inspiring however are the data mentioned in the referred studies, from Wolters Kluwer and from Software Advice.

  And surely: health care professionals need to "push through the learning curve.." - Great statement ;-)

See also my next scoop here and here - Thanks!

Marcia Marinho's curator insight, July 11, 11:25 AM

Como será o consultório médico em 2024?

Rescooped by Lionel Reichardt / le Pharmageek from Les News Pharmacie
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Présentation des services e-santé en Bretagne

Présentation des services e-santé en Bretagne | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

La e-santé pour communiquer : Présentation des services e-santé en Bretagne


Via e-Santé Bretagne, TéléSanté Centre, Celine Sportisse, Philippe Loizon, Cabinet Bidault - Transaction Pharmaceutique
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e-Santé Bretagne's curator insight, July 1, 4:05 AM

Découvrez les services du GCS e-Santé Bretagne à destination des professionnels de la santé et du médico-social.

Rescooped by Lionel Reichardt / le Pharmageek from Qualité et sécurité des soins
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Dépenses de santé : comment économiser 3 milliards ? - Les Echos

Dépenses de santé : comment économiser 3 milliards ? - Les Echos | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

Comment économiser près de 3 milliards d'euros sur les dépenses de santé ? C'est le défi que le gouvernement doit relever l'an prochain. Les dépenses remboursées par l'Assurance-maladie ne devront progresser que de 2,1 % en 2015, a annoncé la ministre de la Santé, Marisol Touraine, en avril.


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Rescooped by Lionel Reichardt / le Pharmageek from Silver Economie, e-autonomie & e-santé en Ariège Pyrénées
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Santé : quand le numérique répond aux nouveaux enjeux de la prévention

Santé : quand le numérique répond aux nouveaux enjeux de la prévention | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
E-santé, télédiagnostics... le numérique nous fait basculer dans une logique de prévention renforcée. De quoi alléger les coûts pour la sécurité sociale ? Trois experts du secteur en débattent et présentent les initiatives de santé connectée de leurs organismes respectifs.

Via Clinique PASTEUR, Hervé Denudt
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Philips Seeks Bigger Role In Healthcare Market - InformationWeek

Philips Seeks Bigger Role In Healthcare Market - InformationWeek | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
The Dutch company partners with Salesforce.com, introduces a cloud-based platform to expand its role in the healthcare market.

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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
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Report: 19 million will use remote patient monitoring by 2018

Technological advances, particularly through devices that can track patient health and trigger alarm bells when significant changes occur, are designed to reduce costs associated with readmissions and extended hospitalization.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from All about Pharma by Pharmacomptoir
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Les grandes orientations de la loi santé - Santé-Médecine

Les grandes orientations de la loi santé - Santé-Médecine | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
(AFP) - Voici les principales dispositions de la loi future loi santé, présentée jeudi par la ministre des Affaires sociales Marisol Touraine.PREVENTION- Possibilité pour les parents de choisir un médecin traitant, genéraliste ou ...

Via Pharmacomptoir / Corinne Thuderoz
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Rescooped by Lionel Reichardt / le Pharmageek from Santé et Hôpitaux "AutreMent"
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Bercy simplifie la recherche clinique

Le délai moyen de mise en place d'un essai clinique devrait passer de huit mois à 60 jours en France et se rapprocher des délais des autres pays européens. La recherche clinique donne aux patients un accès rapide aux traitements les plus innovants.


Une petite révolution se prépare dans le domaine des essais cliniques, les tests menés sur des malades pour valider l'efficacité d'un nouveau traitement. Bercy a publié mercredi une circulaire qui raccourcit à 60 jours, contre quatre à huit mois en moyenne et parfois «plus de 1000 jours» jusqu'ici, le délai nécessaire pour mettre en place une étude clinique. Un hôpital coordinateur pilotera une convention unique qui définira les liens entre le laboratoire, les hôpitaux, les différents services concernés et les médecins. Ce document devra être signé en 60 jours maximum.


Via L'Info Autrement
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Q2 checkup: Three forces shaping digital health innovation in 2014 - MedCity News

Q2 checkup: Three forces shaping digital health innovation in 2014 - MedCity News | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it
Q2 checkup: Three forces shaping digital health innovation in 2014 MedCity News In this year alone we are seeing some of the biggest players make bets and shifts, from the Office of the National Coordinator for Health Information Technology (ONC)...

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Digital Pharma blog | Pharmafile

Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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What is Health 2.0?

What is Health 2.0? | 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK | Scoop.it

What is Health 2.0?

The Journal of Medical Internet Research defines Health 2.0 as –

the use of a specific set of Web tools (blogs, Podcasts, tagging, search, wikis, etc) by actors in health care including doctors, patients, and scientists, using principles of open source and generation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education.”

The “2.0” moniker in Health 2.0 is a play on Web 2.0 which refers to the second generation development of the Internet characterized by the change from static web pages to easily shareable, dynamic, user-generated content tools such as blogs, wikis, social networks, video-sharing sites, mashups, hosted services and web-based software applications.

In simple words, Health 2.0 can be defined as the use of web 2.0 or social media tools to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in healthcare in order to achieve better health outcomes.

How is Health 2.0 used in healthcare?

Social media changes the traditional one-to-one patient-doctor dialogue to one-to-many and many-to-many dialogues between doctors-patients, patients-patients and doctors-doctors at a phenomenal speed. This fundamental change in how people in the healthcare ecosystem interact with each other opens up the possibilities for many novel applications of social media in healthcare such as:

  • Patients and physicians interact via social media to promote awareness about diseases, precautions and other health-related information with each other.
  • Consumers use social media to meet their health-related wants, needs and preferences.
  • Online applications like WebMD offer platforms for both consumer and physician-moderated health-related conversations.
  • Healthcare organizations use online communities for disease management. For example, Inspire.com offers patients 24/7 access to its peer communities.
  • Clinical investigators and contract research organizations use online communities to recruit volunteers for clinical trials.
  • Some sites allow patients to upload detailed information about their conditions through Personal Health Records and receive information from similar patients.
  • Online applications are used in health professional trainings for collaboration to share cases and opinions.
  • Public health and regulatory agencies use social media tools for public health campaigns and announcements.
  • Web applications are used for treatment, physician and hospital selection and medical expense comparisons.

Current Market and Industry Trends

The Health 2.0 market is typically included in the Health IT market and hence no separate market estimations for the use of social media in healthcare exist. However, the use of social media in healthcare is rapidly increasing. Since the GCC has the highest smartphone penetration rates among high-use countries, the highest daily app use, and some of the highest rates of social media usage, Health 2.0 is being rapidly adopted in this region.

According to a Health Research Institute survey, 42% of consumers are using social media to access consumer reviews of treatments, physicians and hospitals. 25% have posted about their health status at least once and 20% have joined a health-related forum or community.

However, the most important takeaway is that more than 80% of consumers in the age group 18-24 are using social media to access and share health information and 40% of them say that social media strongly affects their healthcare-related decisions.

A Google/Complete Hospital study sheds more light on the impact of information technology in healthcare: 84% of patients used both online and offline sources for hospital research, 77% of patients used search prior to booking an appointment, 61% of prospective patients looked at 2+ hospital websites before converting, YouTube traffic to hospital sites has increased 119% YoY, 30% of patients who watched an online video booked an appointment, 1 out of 3 patients used mobile devices daily, and 44% of those researching on a mobile device booked an appointment.

Hospitals increasingly are using social networks for promotional purposes and to gauge consumer experiences with their organizations. More than 700 of the  5,000 U.S. hospitals have a social media and social networking presence to enhance their ability to market services and communicate with stakeholders.

Future trends in the use of social media in healthcare may include:

  • Healthcare professional societies may be replaced by online networks.
  • Nonprofit foundations may use healthcare and recreational sites to educate their stakeholders and mobilize them for health-related campaigns.
  • Public health organizations may use social networks to reach the public quickly and alert them about disease outbreaks, vaccination drives, quarantines, evacuations and policy debates.
  • Hospitals may use social media to help patients understand their treatment options, engage in crisis management and get feedback.
  • Pharmaceutical and biotechnology companies may mine physician data on physician networks.
  • Medical companies may train physicians on their products using social networks.

Healthcare companies will increasingly take a more proactive approach to integrate social media information for use in customer interactions to meet their needs and deliver value. And those who hesitate to do so will experience a severe disadvantage in communicating the true value they deliver.


Via Plus91
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