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Pharma adoption of social media: A prescription for physician engagement - Market iT

Pharma adoption of social media: A prescription for physician engagement - Market iT | Pharma Financial Social Media | Scoop.it
There’s no debate that the growth of social media has changed the way that we, as consumers, access and share information. The proliferation of mHealth and other health care social platforms targeted at physicians suggests that this dynamic is no different for our doctors. With health care social media sites now reaching 50% of physicians …
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Pharma Financial Social Media
Articles about Pharma or Financial firms dealing with Regulatory issues concerning Social Media Implementation and Usage.
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How Bayer transformed its approach to digital

How Bayer transformed its approach to digital | Pharma Financial Social Media | Scoop.it

Some of the first clues that Bayer was trying something new came from its social media channels, where there was a new sense of playfulness about the company's posts.  


Via eMedToday, Philippe Marchal
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How the Pharma industry uses Social Media [Infographic] #hcsmeu #hcmseufr

How the Pharma industry uses Social Media [Infographic] #hcsmeu #hcmseufr | Pharma Financial Social Media | Scoop.it

Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enha. Marketing topic(s):Social media marketing. Advice by Robert Allen.


Via eMedToday, Lionel Reichardt / le Pharmageek, Gabriel David
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The Rules, Regulations, and Risks of Social Media for Financial Institutions | Institute for Public Relations

The Rules, Regulations, and Risks of Social Media for Financial Institutions | Institute for Public Relations | Pharma Financial Social Media | Scoop.it
The release of the 2013 Federal Financial Institutions Examination Council Guidance on Social Media Risk Management brought two things to the forefront of
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Pharma Marketing Blog: What the Drug Industry Can Learn from FDA's Social Media Policy

Pharma Marketing Blog: What the Drug Industry Can Learn from FDA's Social Media Policy | Pharma Financial Social Media | Scoop.it
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3 Reasons Why Pharma Marketers Are Failing At Social Media

3 Reasons Why Pharma Marketers Are Failing At Social Media | Pharma Financial Social Media | Scoop.it

While social media has undoubtable become an integral part of many people’s daily lives, the pharmaceutical industry is lagging when it comes to harnessing the potential power of Twitter and Instagram.

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How not to fall foul of financial regulators on social media

How not to fall foul of financial regulators on social media | Pharma Financial Social Media | Scoop.it
Compliance is one of the biggest barriers to greater social media use in financial services
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Social Media No Longer an Afterthought for Advisors: Putnam

Social Media No Longer an Afterthought for Advisors: Putnam | Pharma Financial Social Media | Scoop.it
Putnam survey finds 81% of advisors using social media, and 79% report getting new clients, with average assets gained of $4.6 million.
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6 Ways To Increase Patient Enrollment In The Digital Age

6 Ways To Increase Patient Enrollment In The Digital Age | Pharma Financial Social Media | Scoop.it
If you are working on clinical trials, there is a good chance you are struggling with patient recruitment. While many new technologies entering the...
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Social media pressure may lead to anxiety, depression in teens

Social media pressure may lead to anxiety, depression in teens | Pharma Financial Social Media | Scoop.it
A new study suggests the pressure to be connected on social media 24 hours a day may lead to poor sleep quality for teens, as well as greater risk for anxiety and depression.
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Communicating And Using Social Media In A Regulatory Environment - Forbes

Communicating And Using Social Media In A Regulatory Environment - Forbes | Pharma Financial Social Media | Scoop.it
Financial services regulator and compliance executives discuss challenges and opportunities of social media and other new forms of communications.
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Social Engagement Leveling the Field

Social Engagement Leveling the Field | Pharma Financial Social Media | Scoop.it
Social media has the potential to elevate challenger brands to the highest step on the podium. But with many companies still languishing in the blocks, medalworthy performances remain few and far between. Its time for pharma to step up its social game, as James Chase reports
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Just Offering Mobile Banking is Not Enough

Just Offering Mobile Banking is Not Enough | Pharma Financial Social Media | Scoop.it
While mobile banking is being used by an increasing number of consumers, research indicates that penetration is far short of potential.
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Infographic: Cardiologists Use of Digital. Which #Pharma Delivers Best?

Infographic: Cardiologists Use of Digital. Which #Pharma Delivers Best? | Pharma Financial Social Media | Scoop.it

If your health care facility specializes in cardiology, 2016 could be the year to step up your use of videos.

Cardiologists in the U.S. say they prefer:

  • Watching work-related videos on their desktop computers; just 26 percent do so on tablets.

  • Using digital technology to communicate with patients (62 percent).

  • Accessing pharmaceutical information via their smartphones (79 percent).

Which pharmaceutical company provides the best online services? According to this infographicfrom Digital Insights Group, cardiologists say AstraZeneca is No. 1, followed by Pfizer and Merck.



Via Plus91, Pharma Guy
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Pharma adoption of social media: A prescription for physician engagement - Market iT

Pharma adoption of social media: A prescription for physician engagement - Market iT | Pharma Financial Social Media | Scoop.it
There’s no debate that the growth of social media has changed the way that we, as consumers, access and share information. The proliferation of mHealth and other health care social platforms targeted at physicians suggests that this dynamic is no different for our doctors. With health care social media sites now reaching 50% of physicians …
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Infographic: Pharma adoption of social media: A prescription for physician engagement | Deloitte Center for Health Solutions

Infographic: Pharma adoption of social media: A prescription for physician engagement | Deloitte Center for Health Solutions | Pharma Financial Social Media | Scoop.it
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Why 2016 Will Be The Year Of Mass Wearables Adoption - ARC

Why 2016 Will Be The Year Of Mass Wearables Adoption - ARC | Pharma Financial Social Media | Scoop.it
Wearables are here to stay. We just need to show them some love.
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6 Steps For Financial Services to Use Social Media Effectively

6 Steps For Financial Services to Use Social Media Effectively | Pharma Financial Social Media | Scoop.it
Few industries have relationships with their customers like financial services. Financial questions surround nearly every life decision. Many of these decisions and plans play out over the very long t
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Where does America get their drugs?... Prescription that is...

Where does America get their drugs?... Prescription that is... | Pharma Financial Social Media | Scoop.it
Where does America get their drugs? Well, prescription drugs of course. Check out our infographic on the big retailers in the multi-billion dollar pharmaceutical industry.
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How American Express balances storytelling and delivering ROI on social media

How American Express balances storytelling and delivering ROI on social media | Pharma Financial Social Media | Scoop.it
How American Express balances storytelling and delivering ROI on social media, Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling content on social media and delivering on key objectives. | Marketing Magazine
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The Ups and Downs of Financial Services on Social Media - Social Media Week

The Ups and Downs of Financial Services on Social Media - Social Media Week | Pharma Financial Social Media | Scoop.it
Whether we like it or not, social media is now integral to both personal and professional relationships. All  major brands have some presence on platforms
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Pharma gets social: Ten tweet chats transforming pharma digital engagement

Pharma gets social: Ten tweet chats transforming pharma digital engagement | Pharma Financial Social Media | Scoop.it
Daniel Ghinn highlights why tweet chats are increasingly popular in the healthcare space. The past few years have seen healthcare companies take to Twitter increasingly to host and participate in public online conversations with stakeholders,...
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Social Media: Friend or Foe for Financial Firms?

Social Media: Friend or Foe for Financial Firms? | Pharma Financial Social Media | Scoop.it
Social media and FinServ have a complicated relationship. Social media has potential to help firms build their brand, but it also comes with big challenges.
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4 Ways Financial Marketers Can Improve the Consumer Experience

4 Ways Financial Marketers Can Improve the Consumer Experience | Pharma Financial Social Media | Scoop.it
Retail financial institutions must leverage their data and digital technologies to optimize the experience across channels and devices.
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