Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enha. Marketing topic(s):Social media marketing. Advice by Robert Allen.
While social media has undoubtable become an integral part of many people’s daily lives, the pharmaceutical industry is lagging when it comes to harnessing the potential power of Twitter and Instagram.
Social media has the potential to elevate challenger brands to the highest step on the podium. But with many companies still languishing in the blocks, medalworthy performances remain few and far between. Its time for pharma to step up its social game, as James Chase reports
There’s no debate that the growth of social media has changed the way that we, as consumers, access and share information. The proliferation of mHealth and other health care social platforms targeted at physicians suggests that this dynamic is no different for our doctors. With health care social media sites now reaching 50% of physicians …
How American Express balances storytelling and delivering ROI on social media, Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling content on social media and delivering on key objectives. | Marketing Magazine
Daniel Ghinn highlights why tweet chats are increasingly popular in the healthcare space. The past few years have seen healthcare companies take to Twitter increasingly to host and participate in public online conversations with stakeholders,...
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