Social media has the potential to elevate challenger brands to the highest step on the podium. But with many companies still languishing in the blocks, medalworthy performances remain few and far between. Its time for pharma to step up its social game, as James Chase reports
In a world first, the US Food and Drug Administration has given the go-ahead for a 3D-printed pill to be produced. The FDA has previously approved medical devices - including prosthetics - that have been 3D printed. The new drug, dubbed Spritam, was developed by Aprecia Pharmaceuticals to control seizures brought on by epilepsy. The company said that it planned to develop other medications using its 3D platform. Printing the drugs allows layers of medication to be packaged more tightly in precise dosages. A separate technology developed by the firm, known as ZipDose, makes high-dose medications easier to swallow. Printing the drug meant it could package up to 1,000 milligrams into individual tablets.
Ever asked the Internet what your symptoms mean and gotten a response that seemed wacky or totally off base? It's not your imagination.In an audit that is believed to be the first of its kind, Harvard Medical School researchers have tested 23 online “symptom checkers” — run by brand names such as the Mayo Clinic, the American Academy of Pediatrics and WebMD, as well as lesser-knowns such as Symptomate — and found that, though the programs varied widely in accuracy of diagnoses and triage advice, as a whole they were astonishingly inaccurate. Symptom checkers provided the correct diagnosis first in only 34 percent of cases, and within the first three diagnoses 51 percent of the time.
How American Express balances storytelling and delivering ROI on social media, Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling content on social media and delivering on key objectives. | Marketing Magazine
Daniel Ghinn highlights why tweet chats are increasingly popular in the healthcare space. The past few years have seen healthcare companies take to Twitter increasingly to host and participate in public online conversations with stakeholders,...
In one more take on the first half of 2015 funding, Health 2.0 Market Intelligence has funding for the half at $2.2 billion, compared to $2.9 billion at the half-year mark last year. They tracked 2014’s total funding at $4.6 billion.
“Funding in 2015 hasn’t kept pace with 2014 but there’s no reason to panic,” the report reads. “Early 2014 saw a handful of blockbuster deals (Proteus, Flatiron, Nant, and Ability Networks all closed >$100M) that drove totals up, but the number of deals in 2015 is still tracking closely with 2014.”
That said, Health 2.0 includes a number of big deals in that $2.2 billion figure: Allscript’s $200 million investment in Nant Health, Oscar’s $150 million investment and a $500 million investment in Zenefits. The latter two aren’t digital health product or service providers per se.
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