E-marketing knowledge & principles
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E-marketing knowledge & principles
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Rescooped by Dan Baxter from E-HEALTH - E-SANTE - PHARMAGEEK
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How to Build Online Trust [Infographic]

How to Build Online Trust [Infographic] | E-marketing knowledge & principles | Scoop.it

The information provided in this infographic is timeless and transcends every medium by which your company represents itself. Be authentic, transparent, and above all, respectful of promises made and of the information users generously give.

 

And last, trust is not built over night, rather it is “created through the repetition of positive interactions over time.”


Via Brian Yanish - MarketingHits.com, Lionel Reichardt / le Pharmageek
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What is needed for multichannel marketing success? - Smart Insights Digital Marketing Advice

What is needed for multichannel marketing success? - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
A visual of the multichannel universe Many activities are needed to succeed in multichannel marketing. Whether you work for a company or for an agency, yo. Marketing topic(s):Multichannel strategies. Advice by Dave Chaffey.
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Why Branding Is An Artifact Of The Past

Why Branding Is An Artifact Of The Past | E-marketing knowledge & principles | Scoop.it
A short while ago, I wrote an article on this site suggesting that you can’t build a brand simply by setting out to build a brand. And in fact, thinking too much about brands can actually get in the way of the real business of your company.
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Branding Talk Isn’t Helping Your Company. Here’s What Should Replace It

Branding Talk Isn’t Helping Your Company. Here’s What Should Replace It | E-marketing knowledge & principles | Scoop.it

'Brands were, he maintained, a by-product of having great products and communicating them well to people.'

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Pharma innovation: at the intersection of science, culture and business

Great Prezi from @JohnPugh. Marvellous work!


Via John Pugh, Andrew Spong
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The New Strategic Edge: Tapping Your Customers’ Personal Passions

The New Strategic Edge: Tapping Your Customers’ Personal Passions | E-marketing knowledge & principles | Scoop.it
People buy from people. In this choice-filled, transparent world, consumers engage by recommendation and relevance.
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1 in 3 surveyed says social media changes attitudes to medicines | InPharm

1 in 3 surveyed says social media changes attitudes to medicines | InPharm | E-marketing knowledge & principles | Scoop.it
InPharm.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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New Framework for Social Media Analytics [Infographic] | Social Media Today

New Framework for Social Media Analytics [Infographic] | Social Media Today | E-marketing knowledge & principles | Scoop.it

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness.


Via uri goren
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This Is Why You Fall in Love With Brands

This Is Why You Fall in Love With Brands | E-marketing knowledge & principles | Scoop.it
Advertising veteran and marketing expert Susan Fournier reflects on her seminal 1998 study on brand relationship theory and asserts that it's not just a metaphor.
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A case for analytics: If you’re not measuring, you’re not marketing

A case for analytics: If you’re not measuring, you’re not marketing | E-marketing knowledge & principles | Scoop.it

Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, ... (via @alex__butler)

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The industry’s top 20 #pharmaceutical marketing trends - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products

The industry’s top 20 #pharmaceutical marketing trends - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products | E-marketing knowledge & principles | Scoop.it
excerpt: We are launching a great new pharma marketing event this year that will run alongside DigiPharm, the Pharma Marketing Show. I’ve been working on putting the agenda and speaker panel together over the last couple of months..
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Putting customer at the centre - Walk the talk - The Marketer

Putting customer at the centre - Walk the talk - The Marketer | E-marketing knowledge & principles | Scoop.it

Being truly customer centric. Walking the talk

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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | E-marketing knowledge & principles | Scoop.it
There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies.
Via Alex Butler
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Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes

In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question:  What is the best way to impact purchase decision and brand loyalty?
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How to sell cookies to the public

How to sell cookies to the public | E-marketing knowledge & principles | Scoop.it
Websites are required by law to explain what cookies are, but will consumers opt to have their data tracked? The ad industry hopes so.

Via Alex Butler
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Mobile now accounts for 10% of Internet usage worldwide, double that of 2010: report

Mobile now accounts for 10% of Internet usage worldwide, double that of 2010: report | E-marketing knowledge & principles | Scoop.it
Mobile now accounts for 10 percent of all Internet usage worldwide, after the rise in demand and ownership of smartphones and tablets saw the proportional use of the mobile Web more than double over the last 18 months.
Via Alex Butler
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33% of U.S. Consumers Use Social Media for Health Care Info [Survey]

33% of U.S. Consumers Use Social Media for Health Care Info [Survey] | E-marketing knowledge & principles | Scoop.it
For one-third of U.S. consumers recently surveyed, social media networks like Facebook, YouTube and Twitter are a valuable source of medical information. These users also use social share their opinions on doctors, treatments, and more.
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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog | E-marketing knowledge & principles | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.
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Seth's Blog: 'Marketers need to spend less time making promises and more time keeping them'

Seth's Blog: 'Marketers need to spend less time making promises and more time keeping them' | E-marketing knowledge & principles | Scoop.it
The sign in front of the breakfast bar at the hotel says, "from garden to table." Really? Virtually every item I see has been processed four times, steamed, stored and steamed again. Marketing pitches are finely tuned to resonate with...
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Technology, Art, And Why The Future Of Branding Is Nonfiction

Technology, Art, And Why The Future Of Branding Is Nonfiction | E-marketing knowledge & principles | Scoop.it
Author and futurist Douglas Rushkoff--in his books or, in this case, via Skype--is frequently the voice of unconventional wisdom.
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Tim Berners-Lee: demand your data from Google and Facebook

Tim Berners-Lee: demand your data from Google and Facebook | E-marketing knowledge & principles | Scoop.it
Exclusive: world wide web inventor says personal data held online could be used to usher in new era of personalised services...
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Ad Campaigns Are Dead | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Ad Campaigns Are Dead | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | E-marketing knowledge & principles | Scoop.it
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