E-marketing knowledge & principles
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E-marketing knowledge & principles
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Treato scores $14.5M VC round, tackles social media analytics for pharma

Treato scores $14.5M VC round, tackles social media analytics for pharma | E-marketing knowledge & principles | Scoop.it
The startup Treato, which has developed software to tackle the challenges of culling useful data from the deluge of social media chatter, has found $14.5 million in funding from big names in life sciences investing.
Dan Baxter's insight:

Interesting in light of tonights PM society meeting. Pharma to start actually listening to the end users of their products?

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] - AllTwitter

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] - AllTwitter | E-marketing knowledge & principles | Scoop.it
Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]
Dan Baxter's insight:

Only 24% of businesses monitoring ROI of social media campaigns

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The Emerging Multiple Screen Story [graphic and BBC Study]

The Emerging Multiple Screen Story [graphic and BBC Study] | E-marketing knowledge & principles | Scoop.it
It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper...
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gillkelley's curator insight, April 26, 2013 2:36 AM

Some interesting insight from a BBC study about the evolving mobile content story.

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QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly | E-marketing knowledge & principles | Scoop.it
Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers.
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An introduction to Digital Media [Infographic] - Smart Insights Digital Marketing Advice

An introduction to Digital Media [Infographic] - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
This Tube Map is a great way to summarise online marketing options to non digital specialists You will know from our digital media infographics and succes. Marketing topic(s):Media selection. Advice by Dave Chaffey.
Dan Baxter's insight:

I just love things that boil what can be complex topics down to something straightforward. Brilliant.

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Surveys look at digital health adoption, reasons for hesitance | mobihealthnews

Surveys look at digital health adoption, reasons for hesitance | mobihealthnews | E-marketing knowledge & principles | Scoop.it
Dan Baxter's insight:

I do wonder whether the increasing evidence for digital 'interventions' will be effectively sold to those using and 'prescribing' them and then whether the security/privacy concerns will decline.

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As Pinterest audience rises to 15% of Internet users, are healthcare and pharma presence growing too?

As Pinterest audience rises to 15% of Internet users, are healthcare and pharma presence growing too? | E-marketing knowledge & principles | Scoop.it
As Pinterest user audience growth rivals Twitter, are healthcare and pharmaceutical companies increasing their presence?
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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? | E-marketing knowledge & principles | Scoop.it

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?


Via myriam, ABroaderView, donhornsby, juandoming, Terheck, Jimun Gimm, Miguel Gajete, Maria Margarida Correia, John Evans, Elizabeth Hutchinson, Jessica Raeside, CIM Academy
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Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's curator insight, February 8, 2013 10:49 AM

By the click of the mouse .. you can go around the world.

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12 useful tips for optimising mobile landing pages

12 useful tips for optimising mobile landing pages | E-marketing knowledge & principles | Scoop.it
Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action.
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The First Ever "Dear Doctor" Letter Regarding a Mobile Medical App Recall

The First Ever "Dear Doctor" Letter Regarding a Mobile Medical App Recall | E-marketing knowledge & principles | Scoop.it
When I wrote the Pharma Marketing News article "Some Unregulated Physician Smartphone Apps May Be Buggy" back in January 2012, I reported that Pfizer "recalled" its Rheumatology Calculator app because of "a bug in the app ...

Via Emmanuel Capitaine
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NonPersonal Promotion Digital to Docs

NonPersonal Promotion Digital to Docs | E-marketing knowledge & principles | Scoop.it
With more sources of medical info than everboth in print and onlinemany doctors are making the decision to unplug from pharma. How to reach them in the age of digital media
Dan Baxter's insight:

Great points about the tailoring of content for specific Drs. Got to be crucial in understanding channel prefs and content prefs.

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Understanding the digital consumer

Understanding the digital consumer | E-marketing knowledge & principles | Scoop.it
A lot has been made of the growth of digital device usage and the complexity it brings as we look to build an ever-clearer picture of customer behavior.
Dan Baxter's insight:

Understand your audience.... and don't assume behaviours..... Der!

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Crazy Egg – Visualize where your visitors click

Crazy Egg – Visualize where your visitors click | E-marketing knowledge & principles | Scoop.it
Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
Dan Baxter's insight:

This kind of technology to test and refine your key pages to improve conversion rates appears to be getting cheaper and more accessible all the time. 

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Five good and five bad examples of click-to-call mobile CTAs

Five good and five bad examples of click-to-call mobile CTAs | E-marketing knowledge & principles | Scoop.it
Local search has the potential to be an important customer acquisition tool for brick-and-mortar businesses, as a recent study found that 43% of all Google searches have local intent.
Dan Baxter's insight:

So simple but so important...

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Don’t Tell The Kids: U.K. Social Networking Growth Strongest Among Middle-Age & Senior Internet Users, Says Ofcom | TechCrunch

Don’t Tell The Kids: U.K. Social Networking Growth Strongest Among Middle-Age & Senior Internet Users, Says Ofcom | TechCrunch | E-marketing knowledge & principles | Scoop.it
New research released by the U.K.'s telecoms regulator, Ofcom, has flagged up significant growth in social networking among older Internet users -- which is helping to offset lower rates of growth in younger age groups.
Dan Baxter's insight:

'Ofcom notes that it’s the only age-group with a “significant increase” in social networking growth but the research also found that a quarter (25%) of Internet users aged 65+ also set up a social network profile last year.'

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26 Tips for Getting Started With Social Media Marketing | Social Media Examiner

26 Tips for Getting Started With Social Media Marketing | Social Media Examiner | E-marketing knowledge & principles | Scoop.it
Social media strategy: An A-Z guide, to help you understand the backbone of successful social media strategies and get started with your Social Media Marketing.
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | E-marketing knowledge & principles | Scoop.it
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
Dan Baxter's insight:

The subtle effects pf gamification are everywhere!

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Twitter users forming tribes with own language, tweet analysis shows

Twitter users forming tribes with own language, tweet analysis shows | E-marketing knowledge & principles | Scoop.it
Analysis of millions of tweets finds more precise use of social media which seems to contradict idea that Twitter users want to share everything with everyone
Dan Baxter's insight:

Targetting groups will change as research like this gathers pace

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3 ways for brands to create groundbreaking mobile experiences

3 ways for brands to create groundbreaking mobile experiences | E-marketing knowledge & principles | Scoop.it
It’s no secret that smartphones are overwhelmingly the most popular and fastest growing mobile access point to the Internet today.
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four healthcare industry trends that influence every mhealth decision | pharmaphorum

four healthcare industry trends that influence every mhealth decision | pharmaphorum | E-marketing knowledge & principles | Scoop.it
This is an article about four healthcare industry trends that influence mhealth by Michael Spitz of Zemoga.
Dan Baxter's insight:

'healthcare professionals increasingly access clinical content online, empowering themselves like never before to the point pharma and device sales reps no longer monopolize their role of sole information resource and trusted partner, and are beginning to be seen as redundant and intrusive.'

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41% of email is now opened on mobile devices

41% of email is now opened on mobile devices | E-marketing knowledge & principles | Scoop.it
The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.
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10 Companies That Are Transforming Healthcare Infographic

10 Companies That Are Transforming Healthcare Infographic | E-marketing knowledge & principles | Scoop.it
10 companies that are transforming healthcare infographic created by Accelerated BSN Degree Programs highlights how these companies are reshaping healthcare
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Ford launches first year long user generated ad campaign at #SMWNYC

Ford launches first year long user generated ad campaign at #SMWNYC | E-marketing knowledge & principles | Scoop.it
Social Media Week in New York started big with Ford's announcement this morning with a new Ford Fiesta ad campaign that will use content created only by users - in fact, it'll be their first ever user generated campaign that spans the entire...
Dan Baxter's insight:

A big step in co-creation of content marketing campaigns with customers. Or is this beyond co-creation?

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Facebook Search looks to be a gamechanger for pharma SEO

Facebook Search looks to be a gamechanger for pharma SEO | E-marketing knowledge & principles | Scoop.it
Its not even in beta yet, but Facebooks Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity and many perils.
Dan Baxter's insight:

Great points about creating links to useful (non-branded) content in the local 'neighbourhood' that is FB

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Top 100 brands see huge growth in Google+ and YouTube in 2012

Top 100 brands see huge growth in Google+ and YouTube in 2012 | E-marketing knowledge & principles | Scoop.it
It's not surprising that Google+ adoption has increased over the past year as Google has integrated the social platform with all its services and YouTube is on the rise as more brands are offering video as part of their content and marketing...
Dan Baxter's insight:

Google's 'visual' credentials shining through

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