E-marketing knowl...
Follow
Find
872 views | +0 today
 
Scooped by Dan Baxter
onto E-marketing knowledge & principles
Scoop.it!

The Art of Marketing - Smart Insights Digital Marketing Advice

The Art of Marketing - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
The urgent need for risk-taking and creativity in marketing I recently attended Seth Godin's presentation around his new book, the The Icarus Deceptio. Marketing topic(s):Brand development. Advice by Danyl Bosomworth.
Dan Baxter's insight:

Love this. Fail better, fail faster, learn more quickly.

more...
Kamal Sunker's comment, September 23, 2013 9:31 PM
According to the week 6 lecture, globalization and the development of IT demand three core competencies:
Creativity
Communication
Collaboration

This article outlines creativity and the need for creative risk taking in marketing.
It draws comparison to Icarus, the man who flew too close to the sun, resulting in his wax feathers melting and causing him to go plummeting to his death. However the article also outlines the fact that there is a part of the myth, where Icarus was warned about getting too close to the sea, flying too low. The author of this article claims that there aren’t enough people prepared to fly higher and that marketers rend to settle for too little, far too often.

The author continues to state that we have created a culture where we are constantly reminded about the dangers of standing up, standing out and making a ruckus. I wholeheartedly agree with this statement. If part of globalisation is creativity, then we need the creative risk takers, the Picassos, the Dalis, the Worhols.

The author reminds us that we all have the potential to be artists, and marketing in itself is an art form. He reminds us that we have to leave our comfort zones and fly closer to the sun. This requires us to take bigger risks and create new things. Creative risk taking is in my opinion one of the most important things in integrated marketing and communication and I would love to see this happen more in the marketplace.
Emma Nightingale's comment, September 25, 2013 7:41 PM
This is yet another interesting article scooped by Kamal. The article really intrigued me, saying marketing is a form of art in itself, and imagination and creativity are skills of 'our time'. Being able to accept failure, as the article states, is very liberating. many of us today do not take the risk, if failure is a possibility. The same applies to marketers, if they didnt take the risks, new and creative marketing campaigns would never reach the public, and quite frankly the world would remain at a constant. I highly enjoyed reading this article, very informative, opened my eyes.
kendall irvine's comment, September 25, 2013 8:24 PM
I agree wit Emmas insight on the point that not enough of us take risks when we are working today. Risks enable us to learn from mistakes and especially in the marketing industry provides anyone with a great opportunity to develop better ideas and be more creative for next time. Through kamals chosen article, it states that 'marketing is about people not just data, channels and tatics.' People are such an integral part of marketing because they are the ones who the information is being givn too.

From around the web

E-marketing knowledge & principles
Stuff to embed into my grey matter
Curated by Dan Baxter
Your new post is loading...
Your new post is loading...
Scooped by Dan Baxter
Scoop.it!

5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | E-marketing knowledge & principles | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Should Your Company Be on Google+?

Should Your Company Be on Google+? | E-marketing knowledge & principles | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
more...
malek's comment, October 30, 2013 6:29 PM
higher quality with Google
Scooped by Dan Baxter
Scoop.it!

How People Read Online [Infographic]

How People Read Online [Infographic] | E-marketing knowledge & principles | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.
Dan Baxter's insight:

Great Infographic on how to design your pages and content to appeal to readers.

more...
malek's comment, October 30, 2013 6:28 PM
"Sharing is caring" a big chunk of curation, thanks
Scooped by Dan Baxter
Scoop.it!

12 Awesome Social Media Facts and Statistics for 2013 - Jeffbullas's Blog

12 Awesome Social Media Facts and Statistics for 2013 - Jeffbullas's Blog | E-marketing knowledge & principles | Scoop.it
Social media continues to embed itself in our personal and business lives. What are the latest social media facts and statistics that may surprise you?
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Smartphone wars: More options for fast-growing market

Smartphone wars: More options for fast-growing market | E-marketing knowledge & principles | Scoop.it
Dan Baxter's insight:

The latest Mobile platform adoption stats

more...
No comment yet.
Rescooped by Dan Baxter from SEO and Social Media Marketing
Scoop.it!

The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | E-marketing knowledge & principles | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
Dan Baxter's insight:

Nice simple summary of the basic elements of content marketing strategy

more...
Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Scooped by Dan Baxter
Scoop.it!

2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | E-marketing knowledge & principles | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
Dan Baxter's insight:

Visualisation of the increasing complexity in online social media 

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

90% Of Customers Will Recommend Brands After Social Media Interactions

90% Of Customers Will Recommend Brands After Social Media Interactions | E-marketing knowledge & principles | Scoop.it
New study conducted by the Internet Advertising Bureau found that 90% of consumers would recommend a brand to others after interacting with them on social...
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Using Psychology to increase conversions [Infographic] - Smart Insights Digital Marketing Advice

Using Psychology to increase conversions [Infographic] - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
Increase conversion through 5 psychology principlesPardot have released a useful whitepaper on 'Using Psychology to Increase Conversions', and this associa. Marketing topic(s):Persuasion-marketing-principles.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Tablet Ownership 2013 | Pew Research Center's Internet & American Life Project

Tablet adoption has almost doubled over the past year. A third of American adults now own a tablet computer, including almost half of those ages 35-44 and a majority of those in higher income households.
Dan Baxter's insight:

Tablet ownership doubled in US amongst consumers and adults aged 35-44 and those with higher education most likely to own

more...
No comment yet.
Rescooped by Dan Baxter from Digital Marketing & Communications
Scoop.it!

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media | E-marketing knowledge & principles | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.

Via Alex Butler
more...
Antoine POIGNANT, MD's curator insight, May 31, 2013 2:17 AM

#convergence #datadriven

eMedToday's curator insight, June 1, 2013 9:26 PM

Applies to Hospital's CEO's

Rescooped by Dan Baxter from Content Curation World
Scoop.it!

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | E-marketing knowledge & principles | Scoop.it

Via Robin Good
Dan Baxter's insight:

Not sure whether it's ironic that i'm sharing this on scoop.it. However just collecting resources surely isn't a bad thing, even if you don't have the time/resources to make the next steps that are covered here?

more...
Martin Gysler's comment, May 15, 2013 4:57 AM
Yes Deborah, I totally agree with you.
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Scooped by Dan Baxter
Scoop.it!

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | E-marketing knowledge & principles | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
more...
No comment yet.
Rescooped by Dan Baxter from digital marketing strategy
Scoop.it!

5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | E-marketing knowledge & principles | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.

Via malek
more...
malek's curator insight, October 21, 2013 8:19 AM

Tagboard is more like ‘The Pinterest of Hashtags’. a visual board to track your amplification priorities


Scooped by Dan Baxter
Scoop.it!

Why is the UK the most expensive market to drive app downloads?

Why is the UK the most expensive market to drive app downloads? | E-marketing knowledge & principles | Scoop.it
Statistics reveal that the UK represents the most expensive market to drive app downloads. In fact we’re 74% more expensive than the USA.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice

Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the resu. Marketing topic(s):Planning and budgeting. Advice by Danyl Bosomworth.
Dan Baxter's insight:

Great advice on how to avoid the many pitfalls...

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | E-marketing knowledge & principles | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
Dan Baxter's insight:

Companies say social Media and email marketing offer most opportunities but mobile web and Social media are least well integrated with other parts of the marketing strategy. 

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Infographic: How To Get Your Content Shared | Digital Buzz Blog

Infographic: How To Get Your Content Shared | Digital Buzz Blog | E-marketing knowledge & principles | Scoop.it
Dan Baxter's insight:

Importance of videos and images.......

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

17.4% of Global Web Traffic Comes Through Mobile

17.4% of Global Web Traffic Comes Through Mobile | E-marketing knowledge & principles | Scoop.it
Mobile web traffic more than doubled in South America, the continent with the largest growth rate, where web access via mobile leaped from 3.2% to 6.8%.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

51% of agencies say Google+ has no impact on search campaigns: report

51% of agencies say Google+ has no impact on search campaigns: report | E-marketing knowledge & principles | Scoop.it
Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site.
more...
No comment yet.
Rescooped by Dan Baxter from Digital Marketing & Communications
Scoop.it!

14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | E-marketing knowledge & principles | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Alex Butler
more...
malek's comment, July 21, 2013 7:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....

Rescooped by Dan Baxter from Content Curation World
Scoop.it!

Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts

Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts | E-marketing knowledge & principles | Scoop.it

 

 


Via Robin Good
Dan Baxter's insight:

Trying this out now......

more...
Robin Good's comment, June 19, 2013 9:29 AM
No way. Mention is a great tool, and even better in some aspects, but it stops at 500 mentions of whatever you put it to search unless you pony up 19.99$/month.
trendspotter's comment, June 20, 2013 9:27 AM
Ok, I didn't reach that limit so far. Thanks for the info, Robin.
Guillemette's curator insight, August 21, 2013 11:33 AM

beaucoup de résulmtats proviennent de pays d'Europe du nord et de l'est

Rescooped by Dan Baxter from All Infographics
Scoop.it!

Social Media & Networking around the World - Complete Guide

Social Media & Networking around the World - Complete Guide | E-marketing knowledge & principles | Scoop.it
Infographic on Social Media world with Social media marketing, social media networking, and social media monitoring tools. Complete guide on social media

Via Christino Martin
more...
Sultan Semlali's curator insight, June 23, 2013 6:19 AM

Impressive infographics that summarizes all the key figures for Facebook, Twitter, Google+...

Scooped by Dan Baxter
Scoop.it!

Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | E-marketing knowledge & principles | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

A play borrowed from the Silver Linings book

A play borrowed from the Silver Linings book | E-marketing knowledge & principles | Scoop.it
How the story told in the recent hit film can help put the job of healthcare marketers in a new light.
more...
No comment yet.