"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.
One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.
This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".
Increase conversion through 5 psychology principlesPardot have released a useful whitepaper on 'Using Psychology to Increase Conversions', and this associa. Marketing topic(s):Persuasion-marketing-principles.
Tablet adoption has almost doubled over the past year. A third of American adults now own a tablet computer, including almost half of those ages 35-44 and a majority of those in higher income households.
Dan Baxter's insight:
Tablet ownership doubled in US amongst consumers and adults aged 35-44 and those with higher education most likely to own
Not sure whether it's ironic that i'm sharing this on scoop.it. However just collecting resources surely isn't a bad thing, even if you don't have the time/resources to make the next steps that are covered here?
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the resu. Marketing topic(s):Planning and budgeting. Advice by Danyl Bosomworth.
Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site.