E-marketing knowledge & principles
884 views | +0 today
Follow
 
Rescooped by Dan Baxter from Web analytics & insights
onto E-marketing knowledge & principles
Scoop.it!

Why good SEOs should look like they don't exist

Why good SEOs should look like they don't exist | E-marketing knowledge & principles | Scoop.it
We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.

 

But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.

In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!

 

Don't chase the algorithm!


In many ways, for those who were doing SEO the right way, nothing has changed at all. They probably enjoyed Google's algorithm changes over the last six months the most. It's those who were chasing the algorithm and looking for quick win SEO tactics that lost out.

 

At a conference back in April, just after Google had rolled out the penguin update, I got asked by the CEO of a property company why his website had dropped for key terms such as "Florida real estate".

He told me how he went to all the leading search conferences and events, followed all of the advice and benefited from great rankings for years. So why has Google now decided to penalise him?

Having thought about what he said, my reply was that the answer was in the question! He's been taking advantage of all of the SEO tactics for a long time, benefiting from this knowledge of the Google algorithm in order to boost his own results into positions where they really shouldn't have been ranking.

 

I'm not saying there's anything wrong in that, and this time last year that would have looked like great SEO! He was getting some great results - all while his competitors were completely unaware of SEO and were missing out on great opportunities of generating organic traffic.

 

But now things have changed! Those clueless competitor brands who just went about their business unaware of SEO are now benefiting. All because they were doing things in a natural way. And now it means they don't have to do link cleanups, they haven't over-optimised their content - but they have focused on building their business and brand.

 

And if you look at the sites that are winning right now, they have one thing in common - they've been building brands and focusing on good PR and marketing, not short-term SEO wins.

So to be a good SEO, in many ways you need to look like you don't exist.
And by this, I don't mean you shouldn't do anything. As much as Google will want to be able to find the best content on the web, they have always needed SEOs to help make this content more accessible and easier to find and value.

 

Those that won out of the panda and penguin updates were often the sites who weren't concerned about SEO tactics, or even SEO at all. It's so important these days that you don't over-do it. That's just likely to cause more problems further down the line.

So I've listed a few tips on the type of things you should be focusing on instead.

 

1) Get your SEO basics and fundamentals in place


Ensure your title tags and headings are optimised around key phrases, meta descriptions are written for users and clickthrough rates in mind, internal linking is kept sensible etc...

 

This way you're still keeping SEO in mind but it's using natural language around those important keywords that are relevant to a specific page. It's not just trying to optimise for keywords in places where it might not fit.

 

Asos.com is a good example of this, you can tell SEO has been considered within the site content, but it's not at the expense of the user experience and journey.

 

2) Get your website architecture and URL right


Here you should focus on users and how they interact with your site and its navigation, there's no need to worry too much about keywords. Just make sure you are using sensible and natural language to describe your content.

 

So clean-up your URL structure and pay attention to Google Webmaster Tools, fixing any crawl errors you find, submit XML sitemaps etc. Basically everything that you would normally do in a technical SEO review, the goal is to make sure that you're making Google's job as easy as possible in order to find your best content. They're likely to reward you for that!

 

3) Focus on content, not links


By building great content and telling interesting stories about your brand online, the links will come. But this way it's far more natural and defensibile, because these links will have been added by choice and as a by-product of having great content with people talking about this online.

 

The best links you can get for your site are naturally acquired, so think more about the audience you are targeting and the people you want to link to you, as opposed to the sites that you want to get links from.

 

So analyse your content and focus on creating great content for your audience that can naturally generate social attention and links:

 

4) Consider user generated content


We all know Google loves unique content and UGC is generally ranking very well post-panda/penguin. This makes sense, it's naturally relevant content that is written around a specific topic - but it's not over-optimised and is unique. So think of ways you can incorporate that into your brands online strategy.

 

Sometimes it even makes for great content in it's own right!

 


Via Thibaud Guymard
more...
No comment yet.
E-marketing knowledge & principles
Stuff to embed into my grey matter
Curated by Dan Baxter
Your new post is loading...
Your new post is loading...
Scooped by Dan Baxter
Scoop.it!

5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | E-marketing knowledge & principles | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Should Your Company Be on Google+?

Should Your Company Be on Google+? | E-marketing knowledge & principles | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
more...
malek's comment, October 30, 2013 6:29 PM
higher quality with Google
Scooped by Dan Baxter
Scoop.it!

How People Read Online [Infographic]

How People Read Online [Infographic] | E-marketing knowledge & principles | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.
Dan Baxter's insight:

Great Infographic on how to design your pages and content to appeal to readers.

more...
malek's comment, October 30, 2013 6:28 PM
"Sharing is caring" a big chunk of curation, thanks
Scooped by Dan Baxter
Scoop.it!

12 Awesome Social Media Facts and Statistics for 2013 - Jeffbullas's Blog

12 Awesome Social Media Facts and Statistics for 2013 - Jeffbullas's Blog | E-marketing knowledge & principles | Scoop.it
Social media continues to embed itself in our personal and business lives. What are the latest social media facts and statistics that may surprise you?
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Smartphone wars: More options for fast-growing market

Smartphone wars: More options for fast-growing market | E-marketing knowledge & principles | Scoop.it
Dan Baxter's insight:

The latest Mobile platform adoption stats

more...
No comment yet.
Rescooped by Dan Baxter from SEO and Social Media Marketing
Scoop.it!

The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | E-marketing knowledge & principles | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
Dan Baxter's insight:

Nice simple summary of the basic elements of content marketing strategy

more...
Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Scooped by Dan Baxter
Scoop.it!

2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | E-marketing knowledge & principles | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
Dan Baxter's insight:

Visualisation of the increasing complexity in online social media 

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

90% Of Customers Will Recommend Brands After Social Media Interactions

90% Of Customers Will Recommend Brands After Social Media Interactions | E-marketing knowledge & principles | Scoop.it
New study conducted by the Internet Advertising Bureau found that 90% of consumers would recommend a brand to others after interacting with them on social...
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Using Psychology to increase conversions [Infographic] - Smart Insights Digital Marketing Advice

Using Psychology to increase conversions [Infographic] - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
Increase conversion through 5 psychology principlesPardot have released a useful whitepaper on 'Using Psychology to Increase Conversions', and this associa. Marketing topic(s):Persuasion-marketing-principles.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Tablet Ownership 2013 | Pew Research Center's Internet & American Life Project

Tablet adoption has almost doubled over the past year. A third of American adults now own a tablet computer, including almost half of those ages 35-44 and a majority of those in higher income households.
Dan Baxter's insight:

Tablet ownership doubled in US amongst consumers and adults aged 35-44 and those with higher education most likely to own

more...
No comment yet.
Rescooped by Dan Baxter from Digital Marketing & Communications
Scoop.it!

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media | E-marketing knowledge & principles | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.

Via Alex Butler
more...
Antoine POIGNANT, MD's curator insight, May 31, 2013 2:17 AM

#convergence #datadriven

eMedToday's curator insight, June 1, 2013 9:26 PM

Applies to Hospital's CEO's

Rescooped by Dan Baxter from Content Curation World
Scoop.it!

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | E-marketing knowledge & principles | Scoop.it

Via Robin Good
Dan Baxter's insight:

Not sure whether it's ironic that i'm sharing this on scoop.it. However just collecting resources surely isn't a bad thing, even if you don't have the time/resources to make the next steps that are covered here?

more...
Martin Gysler's comment, May 15, 2013 4:57 AM
Yes Deborah, I totally agree with you.
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Scooped by Dan Baxter
Scoop.it!

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | E-marketing knowledge & principles | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
more...
No comment yet.
Rescooped by Dan Baxter from digital marketing strategy
Scoop.it!

5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | E-marketing knowledge & principles | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.

Via malek
more...
malek's curator insight, October 21, 2013 8:19 AM

Tagboard is more like ‘The Pinterest of Hashtags’. a visual board to track your amplification priorities


Scooped by Dan Baxter
Scoop.it!

Why is the UK the most expensive market to drive app downloads?

Why is the UK the most expensive market to drive app downloads? | E-marketing knowledge & principles | Scoop.it
Statistics reveal that the UK represents the most expensive market to drive app downloads. In fact we’re 74% more expensive than the USA.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice

Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the resu. Marketing topic(s):Planning and budgeting. Advice by Danyl Bosomworth.
Dan Baxter's insight:

Great advice on how to avoid the many pitfalls...

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | E-marketing knowledge & principles | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
Dan Baxter's insight:

Companies say social Media and email marketing offer most opportunities but mobile web and Social media are least well integrated with other parts of the marketing strategy. 

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

Infographic: How To Get Your Content Shared | Digital Buzz Blog

Infographic: How To Get Your Content Shared | Digital Buzz Blog | E-marketing knowledge & principles | Scoop.it
Dan Baxter's insight:

Importance of videos and images.......

more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

17.4% of Global Web Traffic Comes Through Mobile

17.4% of Global Web Traffic Comes Through Mobile | E-marketing knowledge & principles | Scoop.it
Mobile web traffic more than doubled in South America, the continent with the largest growth rate, where web access via mobile leaped from 3.2% to 6.8%.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

51% of agencies say Google+ has no impact on search campaigns: report

51% of agencies say Google+ has no impact on search campaigns: report | E-marketing knowledge & principles | Scoop.it
Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site.
more...
No comment yet.
Rescooped by Dan Baxter from Digital Marketing & Communications
Scoop.it!

14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | E-marketing knowledge & principles | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Alex Butler
more...
malek's comment, July 21, 2013 7:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....

Rescooped by Dan Baxter from Content Curation World
Scoop.it!

Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts

Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts | E-marketing knowledge & principles | Scoop.it

 

 


Via Robin Good
Dan Baxter's insight:

Trying this out now......

more...
Robin Good's comment, June 19, 2013 9:29 AM
No way. Mention is a great tool, and even better in some aspects, but it stops at 500 mentions of whatever you put it to search unless you pony up 19.99$/month.
trendspotter's comment, June 20, 2013 9:27 AM
Ok, I didn't reach that limit so far. Thanks for the info, Robin.
Guillemette Trognot's curator insight, August 21, 2013 11:33 AM

beaucoup de résulmtats proviennent de pays d'Europe du nord et de l'est

Rescooped by Dan Baxter from All Infographics
Scoop.it!

Social Media & Networking around the World - Complete Guide

Social Media & Networking around the World - Complete Guide | E-marketing knowledge & principles | Scoop.it
Infographic on Social Media world with Social media marketing, social media networking, and social media monitoring tools. Complete guide on social media

Via Christino Martin
more...
Sultan Semlali's curator insight, June 23, 2013 6:19 AM

Impressive infographics that summarizes all the key figures for Facebook, Twitter, Google+...

Scooped by Dan Baxter
Scoop.it!

Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | E-marketing knowledge & principles | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.
more...
No comment yet.
Scooped by Dan Baxter
Scoop.it!

A play borrowed from the Silver Linings book

A play borrowed from the Silver Linings book | E-marketing knowledge & principles | Scoop.it
How the story told in the recent hit film can help put the job of healthcare marketers in a new light.
more...
No comment yet.