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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | E-marketing knowledge & principles | Scoop.it
There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies.
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5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | E-marketing knowledge & principles | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.
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Should Your Company Be on Google+?

Should Your Company Be on Google+? | E-marketing knowledge & principles | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
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malek's comment, October 30, 2013 3:29 PM
higher quality with Google
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How People Read Online [Infographic]

How People Read Online [Infographic] | E-marketing knowledge & principles | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.
Dan Baxter's insight:

Great Infographic on how to design your pages and content to appeal to readers.

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malek's comment, October 30, 2013 3:28 PM
"Sharing is caring" a big chunk of curation, thanks
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12 Awesome Social Media Facts and Statistics for 2013 - Jeffbullas's Blog

12 Awesome Social Media Facts and Statistics for 2013 - Jeffbullas's Blog | E-marketing knowledge & principles | Scoop.it
Social media continues to embed itself in our personal and business lives. What are the latest social media facts and statistics that may surprise you?
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Smartphone wars: More options for fast-growing market

Smartphone wars: More options for fast-growing market | E-marketing knowledge & principles | Scoop.it
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The latest Mobile platform adoption stats

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | E-marketing knowledge & principles | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
Dan Baxter's insight:

Nice simple summary of the basic elements of content marketing strategy

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Webgrrl's comment, September 20, 2013 1:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 2:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 6:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | E-marketing knowledge & principles | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
Dan Baxter's insight:

Visualisation of the increasing complexity in online social media 

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90% Of Customers Will Recommend Brands After Social Media Interactions

90% Of Customers Will Recommend Brands After Social Media Interactions | E-marketing knowledge & principles | Scoop.it
New study conducted by the Internet Advertising Bureau found that 90% of consumers would recommend a brand to others after interacting with them on social...
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Using Psychology to increase conversions [Infographic] - Smart Insights Digital Marketing Advice

Using Psychology to increase conversions [Infographic] - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
Increase conversion through 5 psychology principlesPardot have released a useful whitepaper on 'Using Psychology to Increase Conversions', and this associa. Marketing topic(s):Persuasion-marketing-principles.
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Tablet Ownership 2013 | Pew Research Center's Internet & American Life Project

Tablet adoption has almost doubled over the past year. A third of American adults now own a tablet computer, including almost half of those ages 35-44 and a majority of those in higher income households.
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Tablet ownership doubled in US amongst consumers and adults aged 35-44 and those with higher education most likely to own

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5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media | E-marketing knowledge & principles | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.

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Antoine POIGNANT, MD's curator insight, May 30, 2013 11:17 PM

#convergence #datadriven

eMedToday's curator insight, June 1, 2013 6:26 PM

Applies to Hospital's CEO's

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The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | E-marketing knowledge & principles | Scoop.it

Via Robin Good
Dan Baxter's insight:

Not sure whether it's ironic that i'm sharing this on scoop.it. However just collecting resources surely isn't a bad thing, even if you don't have the time/resources to make the next steps that are covered here?

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Martin Gysler's comment, May 15, 2013 1:57 AM
Yes Deborah, I totally agree with you.
Robin Martin's comment, May 15, 2013 7:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 7:28 AM
Absolutely agree!
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Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | E-marketing knowledge & principles | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
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5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | E-marketing knowledge & principles | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.

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malek's curator insight, October 21, 2013 5:19 AM

Tagboard is more like ‘The Pinterest of Hashtags’. a visual board to track your amplification priorities


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Why is the UK the most expensive market to drive app downloads?

Why is the UK the most expensive market to drive app downloads? | E-marketing knowledge & principles | Scoop.it
Statistics reveal that the UK represents the most expensive market to drive app downloads. In fact we’re 74% more expensive than the USA.
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Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice

Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice | E-marketing knowledge & principles | Scoop.it
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the resu. Marketing topic(s):Planning and budgeting. Advice by Danyl Bosomworth.
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Great advice on how to avoid the many pitfalls...

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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | E-marketing knowledge & principles | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
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Companies say social Media and email marketing offer most opportunities but mobile web and Social media are least well integrated with other parts of the marketing strategy. 

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Infographic: How To Get Your Content Shared | Digital Buzz Blog

Infographic: How To Get Your Content Shared | Digital Buzz Blog | E-marketing knowledge & principles | Scoop.it
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Importance of videos and images.......

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17.4% of Global Web Traffic Comes Through Mobile

17.4% of Global Web Traffic Comes Through Mobile | E-marketing knowledge & principles | Scoop.it
Mobile web traffic more than doubled in South America, the continent with the largest growth rate, where web access via mobile leaped from 3.2% to 6.8%.
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51% of agencies say Google+ has no impact on search campaigns: report

51% of agencies say Google+ has no impact on search campaigns: report | E-marketing knowledge & principles | Scoop.it
Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site.
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | E-marketing knowledge & principles | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

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malek's comment, July 21, 2013 4:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 1:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 5:46 AM

#Googleghost #....

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Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts

Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts | E-marketing knowledge & principles | Scoop.it

 

 


Via Robin Good
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Trying this out now......

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Robin Good's comment, June 19, 2013 6:29 AM
No way. Mention is a great tool, and even better in some aspects, but it stops at 500 mentions of whatever you put it to search unless you pony up 19.99$/month.
trendspotter's comment, June 20, 2013 6:27 AM
Ok, I didn't reach that limit so far. Thanks for the info, Robin.
Guillemette's curator insight, August 21, 2013 8:33 AM

beaucoup de résulmtats proviennent de pays d'Europe du nord et de l'est

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Social Media & Networking around the World - Complete Guide

Social Media & Networking around the World - Complete Guide | E-marketing knowledge & principles | Scoop.it
Infographic on Social Media world with Social media marketing, social media networking, and social media monitoring tools. Complete guide on social media

Via Chintan Jain
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Sultan Semlali's curator insight, June 23, 2013 3:19 AM

Impressive infographics that summarizes all the key figures for Facebook, Twitter, Google+...

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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | E-marketing knowledge & principles | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.
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A play borrowed from the Silver Linings book

A play borrowed from the Silver Linings book | E-marketing knowledge & principles | Scoop.it
How the story told in the recent hit film can help put the job of healthcare marketers in a new light.
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