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Pharma digital
Digital marketing and social media, with a pharma twist
Curated by Birgit Walsh
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Doctors say social media works for them - HeraldNet

Doctors say social media works for them - HeraldNet | Pharma digital | Scoop.it
NewsdayDoctors say social media works for themHeraldNetBy Lindey Tanner, AP AP Dr. Natasha Burgert talks about using social media in her practice Friday at her office in Kansas City, Mo.
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A walking gallery that tells medical stories

A walking gallery that tells medical stories | Pharma digital | Scoop.it

"Little Miss A-Type Personality."

 

That was the name the doctor called Regina Holliday after her multiple attempts to secure medical records for her husband who was bedridden from kidney cancer.

 

Five hospital transfers and two months later, he was dead.

 

At 39.

 

Three years later, she is finding what was once a destructive label to be quite curative. So much so that she painted a large “A” on a red blazer that she wears as she travels the country speaking about patients’ rights.

 

“I took this negative thing and flipped it to be a positive, and so I’m going to go out there and tell my story so other patients don’t have to suffer like I did,” said Holliday, a former art teacher.

 

Now she paints dozens of other stories about medical errors and patient challenges in what she calls a “Walking Gallery,” recently held at Kaiser Permanente’s Center for Total Health in Northeast Washington.

 

[AS: Long-time readers of this page and just about any other content that I've curated anywhere already know what I think of the visionary, inspiring work of Regina Holliday. I am delighted to see the Washington Post honour the Walking Gallery. This is, I am sure, just the end of the beginning.]


Via Andrew Spong
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Traditional Advertising Losing Out to Social Media? | Concept Dezain

Traditional Advertising Losing Out to Social Media? | Concept Dezain | Pharma digital | Scoop.it
Over the past two years, growing amounts of the world's population are signing up on social networking websites such as Facebook, LinkedIn, MySpace, and Twitter.
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Do You Know The New 4 Ps of Marketing? | B2B Marketing Insider

Do You Know The New 4 Ps of Marketing? | B2B Marketing Insider | Pharma digital | Scoop.it
Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally (Do You Know The New 4 Ps of Marketing?
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Infographic: Social Media Statistics For 2012

Infographic: Social Media Statistics For 2012 | Pharma digital | Scoop.it
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012.
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Analysis: Big Pharma gets a driving lesson from carmakers

Analysis: Big Pharma gets a driving lesson from carmakers | Pharma digital | Scoop.it
LONDON (Reuters) - Big drugmakers, under pressure to streamline operations in the face of rising costs and slowing sales, are looking to the automotive industry for tips on tuning up their profit engines.Cars (Analysis: Big Pharma gets a driving lesson...
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L2: A Think Tank for Digital Innovation » L2 is Hiring: European ...

L2: A Think Tank for Digital Innovation » L2 is Hiring: European ... | Pharma digital | Scoop.it
Advisory projects are designed to shepherd prestige brands through the digital and social media strategy process. These 4- to 12-week customized engagements are platform agnostic and focused on shareholder value.
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Analysis: Big Pharma gets a driving lesson from carmakers

Analysis: Big Pharma gets a driving lesson from carmakers | Pharma digital | Scoop.it
LONDON (Reuters) - Big drugmakers, under pressure to streamline operations in the face of rising costs and slowing sales, are looking to the automotive industry for tips on tuning up their profit engines.Cars (Analysis: Big Pharma gets a driving lesson...
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Cheezburger Launches 'Meme Animals' Website

Cheezburger Launches 'Meme Animals' Website | Pharma digital | Scoop.it
Like cartoon rabbits rapidly multiplying, the number of Cheezburger Network websites continues to grow with the addition of new humor blog Meme Animals.
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Customer Complaints Finally Get a Social Media Answer Via Wacktrap.com Website ... - MarketWatch (press release)

Customer Complaints Finally Get a Social Media Answer Via Wacktrap.com Website ...MarketWatch (press release)LOS ANGELES, June 11, 2012 /PRNewswire via COMTEX/ -- Social media is supposed to be about dialogue.
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What happens when the employee fronting your Twitter account leaves?

What happens when the employee fronting your Twitter account leaves? | Pharma digital | Scoop.it

Hayley Devlin writes:

 

'Many businesses are tasking employees with "fronting" social media campaigns on their behalves and encouraging staff to "link" with existing and new clients via LinkedIn, to enhance and generate relationships. What happens then when the employee leaves? Who owns the social media account and, more importantly, its followers?'


Via Andrew Spong
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The Success of Travel Blogging and Social Media - First Hand Experiences | Travel blog | Traveldudes.org

The Success of Travel Blogging and Social Media - First Hand Experiences | Travel blog | Traveldudes.org | Pharma digital | Scoop.it
Travel Blogging is not new! Not even the combination between social media and travel blogging is not that new! But the development of the last year was impressive! Read first hand experiences!
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8 Steps to Creating A Successful Social Media Strategy | The Inbound Marketing Spot

8 Steps to Creating A Successful Social Media Strategy | The Inbound Marketing Spot | Pharma digital | Scoop.it
Trust eMedia provides 8 steps to help you develop a winning social media strategy.
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12 quotes to guide your marketing strategy in 2012 « The Bazaarvoice Social Commerce Blog

12 quotes to guide your marketing strategy in 2012 « The Bazaarvoice Social Commerce Blog | Pharma digital | Scoop.it
It's hard to believe this is our 101st blog post of 2011—our 752ndsince this blog was launched back in 2006.
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Pharma Marketing Blog: Pharmaceutical Representative Magazine ...

Pharma Marketing Blog: Pharmaceutical Representative Magazine ... | Pharma digital | Scoop.it
"The reality is that pharmaceutical sales and marketing has changed dramatically over the past few years," said Paul. "It's more than a numerical decrease in the number of pharmaceutical sales professionals.
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Sihuan Pharma Building $110 Million Facility in Beijing

{ChinaBio Today via BioPortfolio} Sihuan Pharmaceutical broke ground on a new 700 million RMB ($110 million) campus that will house production, R&D and...
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BRONX Pharma Field Sales - Diabetes Care Specialist (DCS) - BRONX E NY Job - NY

BRONX Pharma Field Sales - Diabetes Care Specialist (DCS) - BRONX E NY Job - NY | Pharma digital | Scoop.it
BRONX Pharma Field Sales - Diabetes Care Specialist (DCS) - BRONX E NY Job - NY (Pharmaceutical Sales Pharma Field Sales - Diabetes Care Specialist (DCS) - BRONX E NY Job (BRONX, NY, US): Auto ...)...
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Comedian Louis C.K. confronts piracy head on with digital experiment | Geek.com

Comedian Louis C.K. confronts piracy head on with digital experiment | Geek.com | Pharma digital | Scoop.it
Dec.14, 2011 - It's pretty safe to say that the one group of people that seem to be both overlooked and at the same time the vulnerable in the war on piracy are (Comedian Louis CK confronts piracy head on with digital experiment: This set, Live at...
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