“Simon Wentworth, Communications Manager, BaseCase has kindly provided the below article for us. E-detailing has come at a time of great change in the pharmaceutical (#digipharm Guest Post: What does e-detailing entail?
If reps can't get in doctors' front doors, try alternate routes FiercePharma The CMI/Compas study found that doctors do want information from drugmakers, whether from reps, or through e-detailing, email, direct mail and the like.
the FDA announced much-anticipated final guidance on mobile medical applications, including apps that turn smartphones into medical devices. (RT @jeffdanley: #FDA Issues Final Mobile Medical App Guidance.
According to the latest Promotion Audit by Cegedim Strategic Data (CSD), the U.S. pharmaceutical industry increased its professional digital marketing spending by 65% from $534 million in 2011 to $879 million in 2012.
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