Pharma Digital Marketing
42 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Sherlynn from Pharma Hub
Scoop.it!

Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing | Pharma Digital Marketing | Scoop.it
Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and

Via Philippe Marchal
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

Next IT Launches Alme For Healthcare, A Virtual Assistant For Chronic Disease Management | TechCrunch

Next IT Launches Alme For Healthcare, A Virtual Assistant For Chronic Disease Management | TechCrunch | Pharma Digital Marketing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

Pharma Companies Working on Maximizing ROI on e-Detailing

Despite pharma’s best efforts to improve systems for calling on physicians, access to targets remains a problem across the industry.
more...
Alfonso López's curator insight, January 15, 2014 1:11 PM

Important to use edetailing in the launch and shortly phase, due mostly to physicians inherent curiosity...

 

Scooped by Sherlynn
Scoop.it!

3rd Annual Pharma Marketing Summit - The Pharma Letter

3rd Annual Pharma Marketing Summit - The Pharma Letter | Pharma Digital Marketing | Scoop.it
3rd Annual Pharma Marketing Summit
The Pharma Letter
The 3rd Annual Pharma Marketing Summit outlines a confluence of dynamics that lead to a new marketing and sales system.
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

Guest Post: What does e-detailing entail? How i...

Guest Post: What does e-detailing entail? How i... | Pharma Digital Marketing | Scoop.it
“Simon Wentworth, Communications Manager, BaseCase has kindly provided the below article for us. E-detailing has come at a time of great change in the pharmaceutical (#digipharm Guest Post: What does e-detailing entail?
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

If reps can't get in doctors' front doors, try alternate routes - FiercePharma

If reps can't get in doctors' front doors, try alternate routes - FiercePharma | Pharma Digital Marketing | Scoop.it
If reps can't get in doctors' front doors, try alternate routes
FiercePharma
The CMI/Compas study found that doctors do want information from drugmakers, whether from reps, or through e-detailing, email, direct mail and the like.
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

Will eDetailing work for drug companies ? | World of DTC Marketing ...

Will eDetailing work for drug companies ? | World of DTC Marketing ... | Pharma Digital Marketing | Scoop.it
Drug companies are spending a lot more money in eDetailing but is there an audience for them ?
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

DPW Preview: CASE STUDY: Industrializing Multi-Channel Launches in a Global Pharmaceutical Company

DPW Preview:  CASE STUDY: Industrializing Multi-Channel Launches in a Global Pharmaceutical Company | Pharma Digital Marketing | Scoop.it
This is the third in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information.   By Zoe Dunn, Principal, Hale Adviso...
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

BookVision CLM, e-Detailing, Medical Content | Media-Soft Inc. - Pharma CRM

BookVision CLM, e-Detailing, Medical Content | Media-Soft Inc. - Pharma CRM | Pharma Digital Marketing | Scoop.it
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

FDA Issues Final Mobile App Guidance

FDA Issues Final Mobile App Guidance | Pharma Digital Marketing | Scoop.it
the FDA announced much-anticipated final guidance on mobile medical applications, including apps that turn smartphones into medical devices. (RT @jeffdanley: #FDA Issues Final Mobile Medical App Guidance.
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

Marketers Marry Traditional and Digital Marketing Strategy to Accelerate Sales - Business 2 Community

Marketers Marry Traditional and Digital Marketing Strategy to Accelerate Sales - Business 2 Community | Pharma Digital Marketing | Scoop.it
Business 2 Community
Marketers Marry Traditional and Digital Marketing Strategy to Accelerate Sales
Business 2 Community
But where do you start your digital marketing efforts?
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

OPINION: Why do doctors still think pharma doesn’t influence them?

OPINION: Why do doctors still think pharma doesn’t influence them? | Pharma Digital Marketing | Scoop.it
healthydebate.ca (Why Do Doctors Still Think Pharma Doesn’t Influence Them?
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

Marketers Uncertain About Future Digital Marketing Priorities

Marketers Uncertain About Future Digital Marketing Priorities | Pharma Digital Marketing | Scoop.it
With the digital landscape changing quickly, marketers are understandably left uncertain about where to place their resources in the near future.
more...
No comment yet.
Scooped by Sherlynn
Scoop.it!

US e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT

US e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT | Pharma Digital Marketing | Scoop.it
According to the latest Promotion Audit by Cegedim Strategic Data (CSD), the U.S. pharmaceutical industry increased its professional digital marketing spending by 65% from $534 million in 2011 to $879 million in 2012.
more...
No comment yet.