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Rescooped by Miguel Solis from Pharma Financial Social Media
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Top Five Digital Trends Fueling Disruption in Healthcare -#Study by Accenture

Top Five Digital Trends Fueling Disruption in Healthcare -#Study by Accenture | Pharma Digital Marketing | Scoop.it
“Explore the five health technology trends that healthcare leaders should pay attention to as they shape the future of healthcare.”
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Laboratoires pharmaceutiques et transformation digitale [étude]

Laboratoires pharmaceutiques et transformation digitale [étude] | Pharma Digital Marketing | Scoop.it
La transformation digitale est un vecteur de croissance et de création de valeur : web casting, web conference, serious games, apps, flashcodes, santé connectée, nouvel écosystème ...
Via Antoine POIGNANT, MD
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Comme une évidence ... Pour peu que la transformation soit bien maîtrisée :-)
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Référencement : survivre au (not-provided) | Emarketinglicious

Référencement : survivre au (not-provided) | Emarketinglicious | Pharma Digital Marketing | Scoop.it
Dans la littérature disponible sur le web à propos des évolutions de Google, il en est une qui a fait grand bruit ses derniers temps : la disparition des mots clés dans les rapports de statistiques Google Analytics.

Via Matthieu BOYER, kenza
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Pharmaceutical marketers raise concerns over digital campaigns, as consumers turn to online for advice.

Pharmaceutical marketers raise concerns over digital campaigns, as consumers turn to online for advice. | Pharma Digital Marketing | Scoop.it
Pharmaceutical marketers raise concerns over digital campaigns, as consumers ...
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Rescooped by Miguel Solis from Pharma News, Social Media & Technology
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Study Shows How Social Media Engages People with Chronic Diseases

Study Shows How Social Media Engages People with Chronic Diseases | Pharma Digital Marketing | Scoop.it

sing Facebook chats to convey health information is becoming more common. A study at Hospital for Special Surgery (HSS) in New York City set out to find the best way to boost participation in the chats to raise awareness of lupus, an autoimmune disease.

 

Specifically, investigators at HSS wanted to see if collaboration with a community-based lupus organization would increase patient awareness and participation. They found that the number of people participating in the chat tripled when the hospital joined forces with the S.L.E. Lupus Foundation to publicize the chat.

 

The study, titled, “Utilizing Facebook Chats to Convey Health Information to Lupus Patients at the Lupus-Antiphospholipid Syndrome Center of Excellence at Hospital for Special Surgery,” will be presented at the American College of Rheumatology/Association of Rheumatology Health Professionals Annual Meeting on October 28 in San Diego.

The Lupus Center of Excellence at Special Surgery uses Facebook chats to raise awareness, reach a wider audience, allow for interaction between patients and health care providers, and answer patients' questions about lupus. The chats help to educate patients about their disease and the importance of maintaining relationships with their rheumatologists.

 

“The Facebook chats provide a new venue to get information from rheumatologists and other health professionals who understand this complex disease. Lupus patients are hungry for information, and with social media, we can address their specific concerns in real time,” said Jane Salmon, M.D., director of the Lupus Center of Excellence and senior author of the study. 

Three chats have taken place to date. "The first two were promoted through advertising and promotion on HSS's Facebook and Twitter accounts, targeted pitching of lupus bloggers and awareness groups, word of mouth, and by flyers. For the third chat, HSS collaborated with the S.L.E. Lupus Foundation, using similar advertising strategies," said Elyse Bernstein, assistant director of Public Relations and Social Media at Hospital for Special Surgery.

 

Participants were instructed to "like" the HSS Facebook page and post their questions. A panel of HSS rheumatologists, an obstetrician-gynecologist, social workers, physical therapists, nutritionists, and a rheumatology nurse practitioner responded to as many questions as possible over one hour. Remaining questions were distributed to the experts for answers and turned into a blog series on "HSS on the Move" (www.hss.edu/onthemove).

 

The first chat in May 2012 focused on lupus and medications. A total of 2,280 users saw the chat post, with 60 questions and comments from 20 users. Promotional Facebook posts before the chat were shared 247 times. The HSS Facebook page received 30 new likes on the day of the chat, and 21 users liked the chat post.

 

The second chat in October 2012 discussed lupus, pregnancy and reproductive health. This time, 2,203 people saw the chat, with 25 questions and comments from 12 users. The promotional Facebook posts were shared 81 times. The HSS Facebook page received 34 new likes on the day of the chat.

 

In May 2013, HSS collaborated with the S.L.E. Lupus Foundation to publicize the third chat on lupus and general health. This time, a total of 6,624 people saw the chat. The HSS Facebook page received 332 new likes on the day of the chat, compared with the daily average for the month of 34 likes. The chat post drew 78 likes.

 

For this chat, 123 participants representing six countries and 28 states posted 162 questions and comments. The promotional Facebook posts before the chat (from HSS and the S.L.E. Foundation) were shared 288 times.

 

In conclusion, when the hospital’s Lupus Center joined forces with the S.L.E. Lupus Foundation, awareness of the chat and participation soared by about 200 percent. Participation was also higher when the topics were more general. Lower participation in the second chat may be related to the private nature of the topic and privacy concerns.

“The findings suggest that collaboration between health care providers and disease-specific community organizations can enhance patient participation and increase our ability to educate patients about staying healthy,” said Dr. Salmon.

 

About Hospital for Special Surgery
Founded in 1863, Hospital for Special Surgery (HSS) is a world leader in orthopedics, rheumatology and rehabilitation. HSS is nationally ranked No. 1 in orthopedics, No. 4 in rheumatology, and No. 5 in geriatrics by U.S.News & World Report (2013-14), and is the first hospital in New York State to receive Magnet Recognition for Excellence in Nursing Service from the American Nurses Credentialing Center three consecutive times. HSS has one of the lowest infection rates in the country. From 2007 to 2012, HSS has been a recipient of the HealthGrades Joint Replacement Excellence Award. HSS is a member of the NewYork-Presbyterian Healthcare System and an affiliate of Weill Cornell Medical College and as such all Hospital for Special Surgery medical staff are faculty of Weill Cornell. The hospital's research division is internationally recognized as a leader in the investigation of musculoskeletal and autoimmune diseases. Hospital for Special Surgery is located in New York City and online at www.hss.edu.


Via Plus91, Quorum Review IRB
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Utiliser le mobile pour la santé permettrait d'économiser 11 milliards d'euros

Utiliser le mobile pour la santé permettrait d'économiser 11 milliards d'euros | Pharma Digital Marketing | Scoop.it
Une étude de PriceWaterhouseCooper chiffre les économies sur les dépenses de santé que permettrait l'usage du smartphone pour améliorer le suivi des patients. Mais de nombreux freins sont à lever.

Via Julie Thudin
Miguel Solis's insight:

Un mouvement qui a (heureusement) déjà demarré

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The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing | Pharma Digital Marketing | Scoop.it
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage.
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Rescooped by Miguel Solis from Health stats and digital health cornerstones
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Pharma Digital Marketing | Scoop.it
Communication has been disrupted through social media but how has the health care industry faired? Dive into an analysis of 24 statistics on the subject.

Via Dan Baxter
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The Future of Content Marketing | Copyblogger

The Future of Content Marketing | Copyblogger | Pharma Digital Marketing | Scoop.it
The most frequent question I've gotten lately is “What's the future of content marketing?” Here is my answer ...
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Mobile Device Management companies get more app control on iOS 7 - PCWorld (blog)

Mobile Device Management companies get more app control on iOS 7 - PCWorld (blog) | Pharma Digital Marketing | Scoop.it
IBNLive Mobile Device Management companies get more app control on iOS 7 PCWorld (blog) Companies that depend on Mobile Device Management (MDM) software to secure iPhones and iPads will find they have far more app control with those devices running...
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About the yet-today next generation of mobile device management..

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Rescooped by Miguel Solis from E-HEALTH - E-SANTE - PHARMAGEEK
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Focus sur les messageries de santé sécurisées

Focus sur les messageries de santé sécurisées | Pharma Digital Marketing | Scoop.it
Comme le dossier médical personnel (DMP), les messageries sécurisées entre acteurs de la santé (MSS) sont un des enjeux de la dématérialisation des échanges et de la e-santé. Si le DMP semble bien être un naufrage retentissant, l’écueil des MSS devrait être évité avec les dernières mesures prises. Une première mesure, juridique, a été prise par la CNIL et la publication d’une autorisation unique pour les messageries de santé sécurisée (MSS).En quoi consiste la MSS ?
Via TéléSanté Centre, Lionel Reichardt / le Pharmageek
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B2B Content Marketing Habits that are Wasting your Readers' Time - Business 2 Community

B2B Content Marketing Habits that are Wasting your Readers' Time - Business 2 Community | Pharma Digital Marketing | Scoop.it
B2B Content Marketing Habits that are Wasting your Readers' Time Business 2 Community If you really want your audience to develop a sincere interest with the content you deliver to them every day, you've got to stop wasting their time; otherwise...
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Rescooped by Miguel Solis from E-HEALTH - E-SANTE - PHARMAGEEK
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Digital in Healthcare - 2013 update #hcsmeufr #hcsmeu #hcsm #mustsee #great

Do you think digital is important to healthcare? This is an updated version of our previous animation with the latest available stats. The 2011 version is st...

Via Lionel Reichardt / le Pharmageek
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Rescooped by Miguel Solis from Social media and Influence in Pharma
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Serious games : comment les jeux vidéo peuvent rajeunir le cerveau

Serious games : comment les jeux vidéo peuvent rajeunir le cerveau | Pharma Digital Marketing | Scoop.it
LE PLUS. C’est un jeu de voiture, avec des panneaux routiers. Sa spécificité, c’est son public, les seniors, et son objectif, qui est thérapeutique.

Via Olivier Janin, dbtmobile, Gilles Jourquin
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Rescooped by Miguel Solis from Pharma Communication & Social Media
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FDA takes 'tailored' approach to mobile app regulation

FDA takes 'tailored' approach to mobile app regulation | Pharma Digital Marketing | Scoop.it

The FDA has issued final guidance for developers of what it terms 'mobile medical apps' – smartphone apps that perform the same functions as traditional medical devices.

The US regulator said it would take a “tailored approach” to regulating the technology, which has proliferated in recent years, driven by the emergence of Apple's iPhone.

Broadly speaking, general health apps such as those that allow patients to log and track their blood pressure will not face greater scrutiny, neither will those that help people track what they eat.

The FDA said it will exercise “enforcement discretion” and not seek to actively regulate the majority of healthcare apps, which it judges pose only a minimal risk to consumers.

Instead it will focus its regulatory oversight on a subset of mobile medical apps that present a greater risk to patients – those that meet the statutory definition of a device and either are intended:

• to be used as an accessory to a regulated medical device; or

• to transform a mobile platform into a regulated medical device


Via Dinesh Chindarkar
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Can earned media, public relations and social media drive healthcare marketing strategy? - exploreB2B

Can earned media, public relations and social media drive healthcare marketing strategy?  - exploreB2B | Pharma Digital Marketing | Scoop.it
Given the extraordinary competing needs in healthcare organizations to meet the new reality of the healthcare market place from EMRs to employed physician, too new treatment and diagnostic ...

Via Josepf J Haslam
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When thinking about a trend to follow in total compliance with local Pharma regulations ...

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Mobile Technology Could Put Health In Hands of Patients

Mobile Technology Could Put Health In Hands of Patients | Pharma Digital Marketing | Scoop.it
The health care gold rush is on as companies chase smarter home monitoring device technologies.

Via Dan Baxter
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Yet on a near future ..

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Miguel Solis's comment, September 19, 2013 12:08 PM
Yet a coming near future
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Information Security Disconnected from Management? | Norman ...

Information Security Disconnected from Management? | Norman ... | Pharma Digital Marketing | Scoop.it
The information security software firm, Tripwire, released the interesting results of a “state of risk-based security management” study performed in conjunction with the Ponemon Institute. (The link above is to the press release ...
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A good awareness to start with

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An Office Runs Through It: What Fly Fishing Can Teach About Management - Forbes

An Office Runs Through It: What Fly Fishing Can Teach About Management - Forbes | Pharma Digital Marketing | Scoop.it
An Office Runs Through It: What Fly Fishing Can Teach About Management
Forbes
A river is not an office, but the lessons learned there can be translated into any office.
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People management : interesting point of view to be discussed with in your company when thinking about motivating employees

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