Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
Making use of effective mobile marketing strategies can perform wonders for your business by getting your brand, service or products in front of a massive audience of potential buyers. If you have yet to develop a marketing plan for your business that involves mobile marketing, you are in danger of being left behind as your competitors draw in more and more customers from right under your nose. Here are my top 3 mobile marketing strategies that will deliver results fast:
Mobile Optimization For Your Website With an ever increasing quantity of people using mobile devices to browse the web, your very first step towards having an effective presence on the web is to ensure that your website is mobile optimized. Use an online emulator to test how your website works on a variety of mobile devices and if there are any issues simply spin off a light version of your site and go grab the mobile version of your domain for it, if it is still available.
Making Use Of Bulk SMS Right now, the least expensive method of mass advertising is bulk SMS text messaging. As well as being cheap and easy to put together an SMS marketing campaign for your business has the power to bring in almost instant results. Run a good campaign and you can look forward to one of the most significant return on investments you have ever witnessed.
Making QR Codes Work For you Highly versatile and perhaps one of the most flexible marketing tools available, QR codes can be created for a very low cost online and then put to use in a variety of different marketing campaigns. QR codes can be added to your business cards or any other advertising literature you have. You can have them added to ads you run in magazines, get them printed on lots of different products. They spur interaction with consumers and are one of the most effective ways of increasing the count of new prospects for your business. The above mobile marketing strategies have the potential to bring in new and limitless profits for your business, but don’t stop there. Keep searching for new and innovative ways to make use of mobile marketing to keep a step ahead of your competitors.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.