Pharma Digital Marketing
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Pharma Digital Marketing
Digital marketing insights for pharma marketers
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Rescooped by Damon Lightley (Genetic Digital) from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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What's pharma's impact on the mobile health app space? These 3 graphs offer some clues

What's pharma's impact on the mobile health app space? These 3 graphs offer some clues | Pharma Digital Marketing | Scoop.it
A report highlighting the mobile health app landscape charts pharma companies that have produced the most apps, such as Bayer, Merck and Novartis.

Via eMedToday, Lionel Reichardt / le Pharmageek
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Fixing Pharma’s problems with a new business model

Fixing Pharma’s problems with a new business model | Pharma Digital Marketing | Scoop.it
This article is the fifth in a series by venture capitalist Stan Fleming discussing whether mergers and acquisitions can solve Big Pharma’s problems. The reasons…
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Which digital tactics provide the greatest ROI for pharma marketers?

Which digital tactics provide the greatest ROI for pharma marketers? | Pharma Digital Marketing | Scoop.it
As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them.  Digital marketing, today, isn't just...
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Pharma still not spending enough on digital

Pharma still not spending enough on digital | Pharma Digital Marketing | Scoop.it
At first the stat looks impressive; pharma is among the leaders in percentage increases in digital spending but when you look at how much they are spending on interactive they are near the bottom o...
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The FDA weighs in on social media in a warning way

The FDA weighs in on social media in a warning way | Pharma Digital Marketing | Scoop.it
The FDA issued a warning letter to a supplement company because they liked a Facebook page that has off-label claims.  Is this a warning shot fired at social media by the FDA ?  Hard to say the soc...
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How can pharma capitalise on digital channels in 2014? - PMLiVE

How can pharma capitalise on digital channels in 2014? - PMLiVE | Pharma Digital Marketing | Scoop.it
Damon Lightley (Genetic Digital)'s insight:

If you need some help developing your own digital strategy then you may be interested in our 'Digital DNA Test' - http://www.geneticdigital.co.uk/2013/12/digital-workshop/

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Rescooped by Damon Lightley (Genetic Digital) from Pharma Strategic
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Developing an adverse event decision tree for pharma

Developing an adverse event decision tree for pharma | Pharma Digital Marketing | Scoop.it

Via Andrew Spong, Sven Awege
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Sven Awege's curator insight, May 21, 2013 2:46 AM

These types of simple tools are really useful for our Pharma Marketer to break down the spychological barriers of social media listening.

Jonathan Richman did a great one, when he was stretching the limits with Dose of Digital, for off-label promotion (http://www.doseofdigital.com/2012/01/translating-fda-social-media-guidance/).

With simple tools like this in place, a handful of procedures and willing people behind them Pharma can already do most things the nay-sayers claim impossible. The proof is already there to see. Many of the visionaries are engaging and learning already. The laggards are already loosing critical time and will find catch-up painful but necessary.

Scooped by Damon Lightley (Genetic Digital)
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LinkedIn Surpasses One Million Doctors and Nurses in the U.S.

LinkedIn Surpasses One Million Doctors and Nurses in the U.S. | Pharma Digital Marketing | Scoop.it
See on Scoop.it - Pharma Strategic As a data analytics professional at LinkedIn, I’m passionate about using data to change people’s lives.  And as a former neurosurgeon, I’m ...
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Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community

Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community | Pharma Digital Marketing | Scoop.it
For a long time, Health, Medical and Pharma have shied away from Social Media. Social Media has evolved to be ubiquitous in the world of successful business.
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Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community

Why Health, Medical & Pharma Can No Longer Afford to Be Antisocial | Business 2 Community | Pharma Digital Marketing | Scoop.it
For a long time, Health, Medical and Pharma have shied away from Social Media. Social Media has evolved to be ubiquitous in the world of successful business.
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