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Rescooped by Bettina Gifford from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Surgeons who use 3D printing to help explain patients’ conditions to them

Surgeons who use 3D printing to help explain patients’ conditions to them | Digital communication & advancements | Scoop.it

Bioprinting continues to make significant strides towards a process that will involve dispensing cells onto biocompatible scaffolding using successive layers to generate tissue-like 3D structures and organs.

 

Along the way, however, there will be a number of interim steps that can also benefit the healthcare community. An excellent example of this is highlighted in a new study Physical Models of Renal Malignancies Using Standard Cross-Sectional Imaging and 3-Dimensional Printers: A Pilot Study.

 

The authors of the study, who work in theDepartment of Urology at Tulane University School of Medicine; were looking for a method of providing 3-dimensional models of patient’s kidneys based on cross-sectional imaging. According to Jonathan Silberstein, Assistant Professor of Urology, providing such a model “may aid patients, trainees, and clinicians in their comprehension, characterization, localization, and extirpation of suspicious renal masses.”


Via Andrew Spong, Celine Sportisse
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Really interesting use of 3D printing

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4 Digital Health Innovations That Will Help You Live To 100 And Beyond

4 Digital Health Innovations That Will Help You Live To 100 And Beyond | Digital communication & advancements | Scoop.it
Experts predict a continuous but gradual increase in life expectancy but chances are you're going to live longer than they think.

Via TechinBiz, David Taylor
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FRANK FEATHER ~ Business Futurist's curator insight, January 27, 3:45 PM

4 Digital Health Innovations That Will Help You Live To 100 And Beyond

David Taylor's curator insight, January 27, 5:05 PM

Great Article.

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TOP 10: Most Innovative Health Care Startups to Watch in 2015

TOP 10: Most Innovative Health Care Startups to Watch in 2015 | Digital communication & advancements | Scoop.it
As we enter 2015, which health care startups should we be looking to?

Via David Taylor
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Rescooped by Bettina Gifford from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
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Why We’re Getting Patient Engagement Backwards | The Health Care Blog

Why We’re Getting Patient Engagement Backwards | The Health Care Blog | Digital communication & advancements | Scoop.it

"The reality is that patients have no choice but to be engaged. They are provided these details in an inefficient way that causes a lot of frustration, worry and fear on top of already stressful medical concerns. The Office of the National Coordinator for Health Information Technology reports that one in three patients experience gaps in information exchange, which we rely on the patient to solve. I suspect this number is a significant underestimate because we are so used to this level of fragmentation and repetition, that we no longer see it for the system failure it is."


Via Technical Dr. Inc., VAB Traductions, Lionel Reichardt / le Pharmageek
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Keith McGuinness's curator insight, January 18, 3:26 PM

Add in the potential of emerging digital therapeutics (aka health apps) to help prevent and manage chronic disease.  These tools of precarious potential are being developed as consumer products near the event horizon of the black hole we call health care.  Stay tuned.

Rescooped by Bettina Gifford from Social media & health - Médias sociaux & santé
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Digital communication & advancements | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.

Via Thierry Le Magny
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Top Trends And Technologies Shaping Medicine in 2015!

Top Trends And Technologies Shaping Medicine in 2015! | Digital communication & advancements | Scoop.it

It was an extraordinary year for technological improvements in medicine & healthcare. Wearable devices measuring our vital signs at home; the 3D printing revolution producing prosthetics ...


Via Philippe Marchal/Pharma Hub
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Primary Care Doctors And Digital Health

Primary Care Doctors And Digital Health | Digital communication & advancements | Scoop.it
Infographic highlighting the use of digital, mobile, apps, and clinical resources online by US Primary Care Physicians  (source: Digital Insights Group).

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Keith McGuinness's curator insight, January 10, 3:12 PM

If consumer-facing behavioral apps changed the same health outcomes that pills do, they would become real treatment options, and enter this graphic at the beginning of the flow rather than the end of it.

Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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Oncologist use of Digital in Q2 2014 [Infographic]

Oncologist use of Digital in Q2 2014 [Infographic] | Digital communication & advancements | Scoop.it
[fullwidth_text alt_background=none width=1/1...

Via Mathieu Vaidis, eMedToday, Lionel Reichardt / le Pharmageek
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Cancer patients on Twitter: a novel patient community on social media. - PubMed - NCBI

BMC Res Notes. 2012 Dec 27;5:699. doi: 10.1186/1756-0500-5-699. Research Support, Non-U.S. Gov't

Via Emmanuel Capitaine
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TRENDS | Top 10 eHealth Gamechangers of 2014

TRENDS | Top 10 eHealth Gamechangers of 2014 | Digital communication & advancements | Scoop.it
TRENDS | Top 10 eHealth Gamechangers of 2014

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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Update: In 2015, interesting digital health collaborations on tap for pharma

Update: In 2015, interesting digital health collaborations on tap for pharma | Digital communication & advancements | Scoop.it

A report published earlier this year illustrated the number of apps pharmaceutical companies produces and the conditions for which they have developed them. The apps are frequently designed to improve health literacy and motivate patients to take their medication to improve adherence, especially around chronic conditions.


Via Philippe Marchal/Pharma Hub
Bettina Gifford's insight:

Which pharma company is most digitally active? 

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Alexandre Gultzgoff's curator insight, December 22, 2014 3:24 AM

patient engagement not in Sanofi's culture? let's change it at our level...

malek's comment, December 24, 2014 7:38 PM
Digitally enabled healthcare is here, and most pharmaceutical companies aren’t ready. bit.ly/1B75t8O
Rescooped by Bettina Gifford from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
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Infographic: Today's Digital Patient

Infographic: Today's Digital Patient | Digital communication & advancements | Scoop.it
The digital patient is here. From pre-screening potential doctors to viewing their treatment information and tracking their fitness/health data, the digital patient is increasingly embracing mobile health to improve their well-being. Check out the latest infographic from CDW Healthcare to learn about the right of the digital patient.

Via ET Russell, eMedToday, Philippe Marchal/Pharma Hub, Gilles Jourquin, Lionel Reichardt / le Pharmageek
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ET Russell's curator insight, December 7, 2014 2:13 PM

Via @NewVisionsOne

Denise Silber's curator insight, December 11, 2014 1:40 AM

This infographic is in fact an ad for the company that published it but it has interesting stats.

 
Sigalon's curator insight, December 13, 2014 9:52 AM

See also:

http://www.pinterest.com/etorresrussell/

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Here Are 10 Must-See Stats From This Week in Digital Marketing

Here Are 10 Must-See Stats From This Week in Digital Marketing | Digital communication & advancements | Scoop.it
We've rounded up this week's 10 most-interesting numbers from the world of digital marketing. Check them out below. 1.
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Rescooped by Bettina Gifford from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Replacing Glucose Tests With An Always-On Sensor--Hidden In Your Contacts

Replacing Glucose Tests With An Always-On Sensor--Hidden In Your Contacts | Digital communication & advancements | Scoop.it

Instead of pricking and bleeding, diabetics will now get their glucose data straight from their eyes." #diabetes 


Via Celine Sportisse
Bettina Gifford's insight:

Amazing

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Patient education and entertainment | in-room television systems provide sophisticated content

Patient education and entertainment | in-room television systems provide sophisticated content | Digital communication & advancements | Scoop.it
Hospital education and entertainment systems expand to provide improved patient engagement

Via NY HealthScape, Lionel Reichardt / le Pharmageek
Bettina Gifford's insight:

Interesting re patient education

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Pharma companies are leaders in mobile research

Pharma companies are leaders in mobile research | Digital communication & advancements | Scoop.it

Teaser data from research firms is a great place to find nuggets of knowledge, even if you don’t buy the report. Here, Best Practices shows some insights into pharmaceutical research channels (on a limited set of respondents) and finds some interesting nuggets:

Pharma leads in mobile research, with 70% (7 of 10) respondents using it at least sometimes. Only 47% (15 of 32) in the total study population use it.60% (6 of 10) of Pharma companies are using social media listening as part of their research activities.50% (5 of 10) of Pharma companies are using online patient communities as part of their research.

This chart comes from the linked report excerpt:

 

These findings reinforce the trend that social listening is proving to be a valuable source of insights for Pharma marketers. Also, they show that mobile channels, with their ability to reach a large audience, are becoming more popular with researchers.

 


Via Plus91, Lionel Reichardt / le Pharmageek, Emmanuel Capitaine
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Turning drug adherence into a game actually works, study finds

Turning drug adherence into a game actually works, study finds | Digital communication & advancements | Scoop.it
Earning points for filling a prescription and winning prizes for sticking with meds might sound like a patient's dream come true. For pharma, the idea could be an adherence game-changer.

Via Philippe Marchal/Pharma Hub
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iHealth Align Glucometer Wins Best of Innovatio...

iHealth Align Glucometer Wins Best of Innovatio... | Digital communication & advancements | Scoop.it

iHealth Align, the world's smallest FDA-approved mobile blood glucose monitor, received a Best of Innovation Award at CES 2015.


Via Olivier Delannoy
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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Digital communication & advancements | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma

Via Ricard Robledo, Lionel Reichardt / le Pharmageek
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Pfizer, Merck, Astra Zenica and Novartis taking lead...

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#Pharma Marketing to Physicians #hcsm #hcsmeu

#Pharma Marketing to Physicians #hcsm #hcsmeu | Digital communication & advancements | Scoop.it

harma Companies need to employ a multichannel approach to fulfill their physicians' marketing objectives in 2012. 
Digital in this scenario is becoming the big trend with innovative and integrated solutions.

Mobile, Video and Social Network, in fact represent today a commonplace for physicians, becoming part of their daily practice. 
The following infographic would help Pharma Companies to understand how physicians are increasing their interest in new media for personal and professional usage and what Pharma can't miss in their 2012 marketing plans.

 


Via Plus91, Lionel Reichardt / le Pharmageek
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Pfizer Putting The Patient At The Center Of Its Drug Development Universe

Pfizer Putting The Patient At The Center Of Its Drug Development Universe | Digital communication & advancements | Scoop.it

 

Don’t Miss The Opportunity To Balance Your Social Media Equation

Just about every biopharmaceutical company has a presence in social media. Pfizer is no different. According to the company’s chief medical officer, Dr. Freda Lewis-Hall, the company now uses social media in two ways. “One is to help get information from patients,” she states. “We have a great example with our Get Old platform. It allows us to be part of an organically grown conversation about people and their attitudes toward healthy aging.”

The second use for social media is to provide patients with information on timely topical issues. “Through our Get Healthy, Stay Healthy site, for example, patients are able to connect with our medical information group and ask questions about diseases, wellness, and prevention. They end up sharing information with us, such as how they feel about the topics we've covered. The questions patients have are just as informative as their willingness to actively engage.”

While social media has a lot of upside to improve biopharma patient engagement, there is another side to it, with which Lewis-Hall admits Pfizer is grappling. “The potential of social media to have a negative impact in the clinical trial environment is fairly significant,” she affirms. “For example, what happens when patients are blogging about their experience in a clinical trial, trading tricks about how to get into a trial, sharing information about how they feel or what they are experiencing during the trial, and whether or not they think they're on the standard of care, placebo, or the new experimental product?” Obviously, these kinds of issues could affect everything from patients’ willingness to participate to how and what they report about their own experiences to an investigator. Nevertheless, Lewis-Hall believes social media represents an opportunity for companies to do more than just make clinical trials better or more accessible for patients. It can also help to educate and interact with clinical trial participants to help them understand the potential negative consequences of online conversations. “Interrupting the conduct of a clinical trial can prevent new treatments from getting beyond the trial and into the hands of patients who need them,” she attests. While she understands many of these conversations are meant to be helpful, they need to be conducted in such a way as to minimize the risk to the trial. If you want to get the most out of using social media as a patient engagement tool, Lewis-Hall suggests striving to educate beyond diseases, products, treatments, and trials.

 


Via Plus91, Lionel Reichardt / le Pharmageek
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New Standards for Pharmaceutical Digital Marketing - Zephoria Inc.

New Standards for Pharmaceutical Digital Marketing - Zephoria Inc. | Digital communication & advancements | Scoop.it
How will the new standards for pharmaceutical digital marketing change your marketing strategy in 2015?

Via Plus91, Ricard Robledo
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Social media blurs doctor patient relationship, warn experts

Social media blurs doctor patient relationship, warn experts | Digital communication & advancements | Scoop.it

Doctors who interact with patients on social media risk blurring the boundaries of the professional relationship, according to a medical defence organisation. 

MDDUS (The Medical and Dental Defence Union of Scotland) has reported a 74% increase in calls from doctors on the subject of social media this year compared to 2013. While a small part of this rise could be attributed to growth in membership, MDDUS now receives four times as many social media-related calls compared to 2011.

A study published last month in The Lancet Oncology revealed that one in seven doctors had accepted Facebook friend requests from patients.

MDDUS medical adviser Dr Naeem Nazem reminds doctors of their obligations to keep their relationship with patients professional. 

“Social media offers a platform for doctors to network effectively and develop their own knowledge and expertise,” says Dr Nazem.

“However, the rise of social media has created some serious ethical challenges for doctors and their relationship with patients. We have handled a number of cases where doctors have sought advice from us regarding social media issues, including patients posting critical or abusive comments.

“Doctors must keep their relationship with patients professional at all times. Accepting a Facebook friend request from a patient or commenting on a post risks blurring the boundaries between a professional and personal relationship. As a consequence, doctors may find that their ability to make objective judgements in clinical situation is affected.”

Social media can offer a detailed insight into a doctor’s life when they are off duty, warns the MDDUS.

“As a doctor, the reality is you are never off duty and their status in the public eye demands a high standard of conduct at all times,” says Dr Nazem. “By interacting with patients online, doctors are exposing themselves to be scrutinised from their own homes.

“When using Facebook or Twitter, doctors should ensure patient confidentiality and should avoid sharing any patient information, especially anything that could potentially be linked to an identifiable individual. Even with the proper privacy settings in place, anything posted online may end up being distributed further than intended.”

The General Medical Council’s (GMC) guidance ‘Maintaining a professional boundary between you and your patient’ on doctors’ use of social media, states:  “You must consider the potential risks involved in using social media and the impact that inappropriate use could have on your patients’ trust in you and society’s trust in the medical profession. Social media can blur the boundaries between a doctor’s personal and professional lives and may change the nature of the relationship between a doctor and a patient.”

 


Via Plus91, Lionel Reichardt / le Pharmageek
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The World of Social Media 2014: Statistics, Facts & Figures

The World of Social Media 2014: Statistics, Facts & Figures | Digital communication & advancements | Scoop.it

It’s been a big year for the world, and it’s been a big year for social media.

 

The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.

 

Social media today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.

 

This year, everything from the Ukrainian Crisis to the Ferguson jury decision has triggered enormous social and global conversation, something that just wasn’t possible even a decade ago.

 

Check the visual for an in-depth look at social media around the world in 2014, which comes courtesy of AddThis.


Via Ivo Nový, massimo facchinetti, malek
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malek's curator insight, December 19, 2014 8:49 AM

Support meaningful interactions:  the number one reason why social media is thriving on a narrow scale.

Couples talk to others about their wedding questions, dilemmas and options to get feedback. Having extra opinions outside of immediate family and friends is a good avenue for couples that don’t necessarily want to share all of the details of their day in advance. Couples like to post their speeches, pictures and ideas, or weigh in with their opinions on other members’ weddings.

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Game of Loans: Become the HBO of Digital Banking

Game of Loans: Become the HBO of Digital Banking | Digital communication & advancements | Scoop.it
Mobile banking has the potential to be as big a disruptor as video
streaming has been and, as with streaming, there are a few features that
make it poised to spread just as rapidly.
Bettina Gifford's insight:

Which bank will be the HBO of digital banking by making the transition to a digital model as smooth as possible.

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A physician's guide to prescribing mobile health apps

A physician's guide to prescribing mobile health apps | Digital communication & advancements | Scoop.it

More than one-third of physicians have recommended the use of mobile health apps to their patients in the past year, according to a recent Manhattan Research survey. Experts say that the bulk of these apps are related to diet and fitness, and that few physicians are “prescribing” apps with the expectation of receiving follow-up data. Nevertheless, physicians’ acceptance of mHealth apps and related tracking devices is clearly growing along with mobile’s influence on everyday life.

 

“The mobile revolution is everywhere around us,” notes Joseph Kvedar, MD, president of the Center for Connected Health (CCH), a unit of Partners Healthcare in Boston. “It’s all about mobile now, and physicians can’t help but notice that, and they feel they have to get involved in some way.”

 

Mohit Kaushal, MD, a partner in Aberdare Ventures, a San Francisco-based venture capital firm, agrees. “The mobile health world has been around for a couple of years, and we’ve had a lot of experimentation and there are a lot of apps out there,” he points out. “So it’s not surprising that a subset of these apps are quite valuable and that doctors are recommending them.”

 

On the other hand, Manhattan Research found that only about half of the physicians who recommended apps suggested specific ones to their patients. “Some doctors are going to be more savvy about what apps are around—particularly, younger ones who are more pro-technology,” Kaushal explains. “Those doctors are more likely to prescribe and suggest a particular app.”

 

With more than 40,000 health-related apps available, most doctors are unsure of which ones to prescribe, notes Kvedar. “There’s a fear of liability if they don’t know what they’re talking about. So they tend to be very general and say, ‘It’s probably worth looking at this category to help you track something because you need to lose 10 pounds or you need to be more active.’”

 

CCH has a website called Wellocracy.com that rates several trackers and apps. IMS Health has started a much more ambitious project to curate the 16,000 apps in the Apple Store that it considers relevant. A group of experts, in a recent JAMA commentary, proposed that independent or government-commissioned bodies review and certify mHealth apps. But right now, not much is available to help doctors evaluate the effectiveness of mHealth apps before prescribing them to patients.


Via Pharma Guy, Claudio Bini, eMedToday, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, October 22, 2014 2:13 PM


Happtique, in July 2012, released a draft of standards that it will be using to certify medical, health, and fitness apps under Happtique’s App Certification Program. For more on that, read this post: Certifying Prescription Grade Smartphone Medical Apps


However, Happtique suspended its mhealth app certification program after software developer exposes security shortcomings (read more about that here).


Keith McGuinness's curator insight, October 25, 2014 12:36 AM

"In the next few years, Kvedar forecasts, most apps and devices that help doctors diagnose and treat patients will undergo clinical trials to get FDA approval."  


There is a problem with this statement.  Either it does not include the 100,000+ or so behavior change apps that are already being made available to consumers or it is simply not possible.  Most of the apps that address behavior change are targeting prevention and management of chronic conditions which "some physicians are eager to try."  We need to see evidence of health outcomes from these as well, but the risk of injury is so low and the number of app so high that the FDA cannot uses traditional research methods to meet the challenge.  A new approach to evidence collection and measurement will emerge, one that makes the most the new data analytics methods.