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Rescooped by Bettina Gifford from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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AdhereTech, the developer behind smart pill bottle technology, raises $1.75M

AdhereTech, the developer behind smart pill bottle technology, raises $1.75M | Digital communication & advancements | Scoop.it
AdhereTech closed a Series A round to develop a smaller, more easily produced version of a wireless, smart pill bottle to engage patients and improve adherence

Via Celine Sportisse
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Adherence improver

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Rescooped by Bettina Gifford from Patient Hub
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Wearables help manage neuro disorders, predict symptoms

Wearables help manage neuro disorders, predict symptoms | Digital communication & advancements | Scoop.it

An article appearing in the August/September issue of the journal Neurology Now highlights some wearables that show promise for treating people with epilepsy, Parkinson’s disease and multiple sclerosis because the technology can collect data anywhere and anytime, not just in a clinical environment. 


Via Dominique Godefroy, Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from M-HEALTH By PHARMAGEEK
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Roche launches FDA-cleared diabetes app with insulin calculator in US

Roche launches FDA-cleared diabetes app with insulin calculator in US | Digital communication & advancements | Scoop.it

Last month, Roche quietly launched its Accu-Chek Connect app, a diabetes management app which contains, among other things, an unprecented feature: a prescription insulin bolus calculator called Bolus Advisor.


Via Philippe Marchal/Pharma Hub, eMedToday, Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Allergan sales rise on strong DTC advertising

Allergan sales rise on strong DTC advertising | Digital communication & advancements | Scoop.it
Allergan executives attributed strong sales of branded products to recent investments in directtoconsumer advertising.

Via Richard Meyer, Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK
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Future Doctors Could Be Taught With Holograms - YouTube

A medical school is partnering with Microsoft to bring their augmented-reality headsets to the classroom. Subscribe! http://www.youtube.com/subscription_cent...

Via Lionel Reichardt / le Pharmageek
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Help or harm? How do Doctors really feel about digital health?

Help or harm? How do Doctors really feel about digital health? | Digital communication & advancements | Scoop.it
We are in the midst of the digital health movement, it's the topic taking up columns of media space, seminars across cities are headlining the topic and digital health start up investments during Q1 have already surpassed $600m in the US alone. As we witnessed the media frenzy regarding the Apple watch launch and its range of health applications, we now eagerly wait to see if the health revolution is really upon us and whether we will see a real shift in power from physician to patient?

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from Digitized Health
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Study: How Patients Value Digital Services

Study: How Patients Value Digital Services | Digital communication & advancements | Scoop.it
Services such as online bill pay and appointment scheduling are becoming more important to patients when choosing healthcare providers.

Via Emmanuel Capitaine
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Rescooped by Bettina Gifford from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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New Era of Digital Health Solutions - Infographic - Accenture

New Era of Digital Health Solutions - Infographic - Accenture | Digital communication & advancements | Scoop.it
Read Accenture’s report on how Clinical and consumer design principles are colliding to create a new era of digital health solutions.

Via Celine Sportisse
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Rescooped by Bettina Gifford from Digital marketing pharma
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Seniors want digital health

Seniors want digital health | Digital communication & advancements | Scoop.it

When seniors go online, the survey also showed that the top reason to do so was to find health information.


Via Olivier Delannoy
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Rescooped by Bettina Gifford from Innovation, Big Data, Open Data, Internet of Things, Smart Homes & Cities, 3D printing
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Swatch adds NFC, but rules out full smartwatch - Wired.co.uk

Swatch adds NFC, but rules out full smartwatch - Wired.co.uk | Digital communication & advancements | Scoop.it

The chief executive of Swatch Group, the world's best-selling watchmaker, has said that the company doesn't plan to make a "mini mobile phone on your wrist"


Via QRCArtist, Jean-Pierre Blanger, Celine Sportisse
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Rescooped by Bettina Gifford from Pharma Hub
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Key Opportunity in 2015 for Pharma - Digital Health to Chinese Patients -

Key Opportunity in 2015 for Pharma - Digital Health to Chinese Patients - | Digital communication & advancements | Scoop.it
gital health plays an increasing role as China revamps a healthcare management sector impaired by chaotic patient data, underfunded rural health centers, overburdened city hospitals and a catastrophic nationwide shortage of doctors (1,5 doctor per 1000 citizens). In fact, patients often travel hundreds of miles to see a specialist in one of the big city centers. Furthermore, the doctor-patient relationship in China is far from ideal; a recent survey stated that 67% of patients don’t trust the diagnosis and treatment provided to them by their doctor.

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Digital communication & advancements | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.

Via Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from Digital marketing pharma
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Report : How mobile is transforming healthcare

Report : How mobile is transforming healthcare | Digital communication & advancements | Scoop.it

Via Olivier Delannoy
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Rescooped by Bettina Gifford from Digital marketing pharma
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A Love-Hate Relationship: Digital and the Sales Force

A Love-Hate Relationship: Digital and the Sales Force | Digital communication & advancements | Scoop.it

Is the growth of digital channels a good thing for reps seeking to engage a physician audience—or is the Internet the driving force behind a trend for more physicians to say “goodbye” to the traditional rep relationship? Looking at recent data from Digital Insights Group (DIG) it seems the answer lies somewhere “in between” for most U.S. physicians today.


Via Olivier Delannoy
Bettina Gifford's insight:

Reps and digital marketing/education the  way to go. www.hcpmeetings.com.au 

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Tanya Kerr's curator insight, February 23, 10:51 PM

Reps and Digital are becoming entwined....

Rescooped by Bettina Gifford from Patient Hub
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Women lead the way when it comes to health and wellness tech

Women lead the way when it comes to health and wellness tech | Digital communication & advancements | Scoop.it
When it comes to health and wellness tech, women are leading the way

Via Tictrac, Lionel Reichardt / le Pharmageek, Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from M-HEALTH By PHARMAGEEK
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The top five most viewed apps on myhealthapps 2014-2015

The top five most viewed apps on myhealthapps 2014-2015 | Digital communication & advancements | Scoop.it

Via PatientView, Lionel Reichardt / le Pharmageek
Bettina Gifford's insight:

The top five most viewed apps on myhealthapps 2014-2015

1. Know Your Heart Rhythm http://myhealthapps.net/app/details/328/Know-Your-Heart-Rhythm
2. Toilet Finder http://myhealthapps.net/app/details/1/Toilet-Finder
3. Glucose Companion Free http://myhealthapps.net/app/details/56/Glucose-Companion-Free
4.  My Medication Passport http://myhealthapps.net/app/details/398/My-Medication-Passport
5. Glucool Diabetes Premium http://myhealthapps.net/app/details/210/Glucool-Diabetes-Premium

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Rescooped by Bettina Gifford from Pharma & Medical Devices
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Allergan debuts ActuallySheCan campaign

Allergan debuts ActuallySheCan campaign | Digital communication & advancements | Scoop.it
The new campaign seeks to connect with millennial women.

Via Richard Meyer
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Rescooped by Bettina Gifford from Doctors Hub
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The 'Instagram for Doctors' is bringing a whole new meaning to digital health

The 'Instagram for Doctors' is bringing a whole new meaning to digital health | Digital communication & advancements | Scoop.it
Figure 1 is a photo sharing app for patients and medical professionals that shares different medical issues, bringing a new meaning to digital health.

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from Digital marketing pharma
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2015 Social Oncology Project : new report available

2015 Social Oncology Project : new report available | Digital communication & advancements | Scoop.it
The 3rd annual Social Oncology Project Report was published ahead of the American Society of Clinical Oncology’s annual meeting, quantifying the scope and nature of digital conversations about onco...

Via Olivier Delannoy
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Rescooped by Bettina Gifford from Digital marketing pharma
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Pharma Digital Marketing - 5 future trends

Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …

Via eMedToday, Rémy TESTON, Olivier Delannoy
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Pascal Kerhervé's curator insight, June 5, 3:36 AM

Digital is not a nice to have anymore, Patients & HCPs expect and seek for services and information there!

Chloe Paltrow's comment, June 15, 3:55 AM
Nice slides. Good one. Would you like to know power of videos on Bio-pharma industry. You can check this infographic to get a clear vision http://www.b3netbio.com/the-power-of-videos-in-your-bio-pharma-industry/
Rescooped by Bettina Gifford from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Digital Technology Helps Lower Risk of Heart Attacks

Digital Technology Helps Lower Risk of Heart Attacks | Digital communication & advancements | Scoop.it
Digital Technology Helps Lower Risk of Heart Attacks

Via Tictrac, Jerome Leleu, Celine Sportisse
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Rescooped by Bettina Gifford from Technology driving health outcomes
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Google wins patent for wristband that could treat CANCER

Google wins patent for wristband that could treat CANCER | Digital communication & advancements | Scoop.it
The California firm's patent details a wearable that could target any substances, when present in the blood, that may affect the health of a wearer by transmitting energy into the vessels.

Via Marc Phippen, David Taylor
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Craig Allen Keefner's curator insight, March 20, 11:17 AM
  • Patent details a wearable that could target substances in a wearer's blood
  • This substances could be proteins linked with Parkinson's, or cancer cells
  • It would then 'modify or destroy' targets by transmitting energy into blood
  • This could include infrared signals, a radio-frequency or acoustic pulse
  • Scientists in the life sciences division of Google X laboratories are using human skin in their research to develop the wristband
  • Wristband could also work with pills that cause unhealthy cells to light up 
Courtney Bonner's curator insight, March 25, 12:56 PM

If this wristband ends up being approved by the FDA, it could be a major change for the medical field. Cancer is obviously devastating and ruins too many lives worldwide, so it would be awesome to see this wristband save the world.

Lori Wilk's curator insight, April 25, 9:38 PM

This #wearable has #health and #medical life-changing possibilities. I can't wait to hear more.

Rescooped by Bettina Gifford from Pharma: Trends in e-detailing
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Digital Adoption Among Healthcare Key Opinion Leaders

Digital Adoption Among Healthcare Key Opinion Leaders | Digital communication & advancements | Scoop.it

Key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about key opinion leaders in order to refine digital marketing plans:

    KOLs are more likely to use smartphones and tablets for professional purposes than all doctors surveyed. About 91% use smartphones for work reasons and 66% say they use a tablet for professional purposes.
    When using their smartphones, key opinion leaders are more likely to use medical apps compared with all physicians. 83% use at least one of the apps we study on their mobile devices vs. 69% of all physicians. About 68% use diagnostic tool/clinical reference smartphone apps and 60% use drug and coding reference smartphone apps. Looking at tablet apps, 64% of KOLs use one of the types we study on their tablets compared to 47% of all physicians.
    More than half of key opinion leaders (57%) use the Internet for professional purposes more than four times per day compared to 42% of all physicians. On average, they use the Internet almost 15 times per week for work with 97% using the Internet at least daily for professional purposes. In comparison, 88% of all physicians use the Internet at least daily for work.
    While only 30% of all physicians say they use email to communicate with patients, that percentage increases to 47% of all key opinion leaders.
    Key opinion leaders are more likely to use social networks for professional purposes compared to all other physicians. For example, 57% of key opinion leaders use medical association social networks while only 41% of all physicians use them.

The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.

- See more at: http://www.kantarmedia-healthcare.com/digital-adoption-among-healthcare-key-opinion-leaders#sthash.Gy1RAR7V.dpuf


Via Plus91, eMedToday
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Rescooped by Bettina Gifford from Social media & health - Médias sociaux & santé
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Infographic: 2015 global health care sector outlook - A view from the Center | Deloitte Center for Health Solutions Blog

Infographic: 2015 global health care sector outlook - A view from the Center | Deloitte Center for Health Solutions Blog | Digital communication & advancements | Scoop.it
Across the globe, governments, health care delivery systems, insurers, and consumers are engaged in a persistent tug-of-war between competing priorities: meeting the demand for health care services and reducing the rising cost of those services.

Via Thierry Le Magny
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Tanya Kerr's curator insight, March 4, 12:45 AM

Big trends in Healthcare.

Rescooped by Bettina Gifford from Pharma Hub
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Trend: Taking health (and brain health) care "beyond the pill"

Trend: Taking health (and brain health) care "beyond the pill" | Digital communication & advancements | Scoop.it
. How Device Makers Can Take Healthcare "Beyond the Pill" (Medical Device and Diagnostic Industry): "One thing is clear: Pharma’s commitment to “beyond the

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from Digitized Health
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Study: How Patients Value Digital Services

Study: How Patients Value Digital Services | Digital communication & advancements | Scoop.it
Services such as online bill pay and appointment scheduling are becoming more important to patients when choosing healthcare providers.

Via Emmanuel Capitaine
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