An article appearing in the August/September issue of the journal Neurology Now highlights some wearables that show promise for treating people with epilepsy, Parkinson’s disease and multiple sclerosis because the technology can collect data anywhere and anytime, not just in a clinical environment.
Last month, Roche quietly launched its Accu-Chek Connect app, a diabetes management app which contains, among other things, an unprecented feature: a prescription insulin bolus calculator called Bolus Advisor.
We are in the midst of the digital health movement, it's the topic taking up columns of media space, seminars across cities are headlining the topic and digital health start up investments during Q1 have already surpassed $600m in the US alone. As we witnessed the media frenzy regarding the Apple watch launch and its range of health applications, we now eagerly wait to see if the health revolution is really upon us and whether we will see a real shift in power from physician to patient?
gital health plays an increasing role as China revamps a healthcare management sector impaired by chaotic patient data, underfunded rural health centers, overburdened city hospitals and a catastrophic nationwide shortage of doctors (1,5 doctor per 1000 citizens). In fact, patients often travel hundreds of miles to see a specialist in one of the big city centers. Furthermore, the doctor-patient relationship in China is far from ideal; a recent survey stated that 67% of patients don’t trust the diagnosis and treatment provided to them by their doctor.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.
Key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about key opinion leaders in order to refine digital marketing plans:
KOLs are more likely to use smartphones and tablets for professional purposes than all doctors surveyed. About 91% use smartphones for work reasons and 66% say they use a tablet for professional purposes. When using their smartphones, key opinion leaders are more likely to use medical apps compared with all physicians. 83% use at least one of the apps we study on their mobile devices vs. 69% of all physicians. About 68% use diagnostic tool/clinical reference smartphone apps and 60% use drug and coding reference smartphone apps. Looking at tablet apps, 64% of KOLs use one of the types we study on their tablets compared to 47% of all physicians. More than half of key opinion leaders (57%) use the Internet for professional purposes more than four times per day compared to 42% of all physicians. On average, they use the Internet almost 15 times per week for work with 97% using the Internet at least daily for professional purposes. In comparison, 88% of all physicians use the Internet at least daily for work. While only 30% of all physicians say they use email to communicate with patients, that percentage increases to 47% of all key opinion leaders. Key opinion leaders are more likely to use social networks for professional purposes compared to all other physicians. For example, 57% of key opinion leaders use medical association social networks while only 41% of all physicians use them.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
Across the globe, governments, health care delivery systems, insurers, and consumers are engaged in a persistent tug-of-war between competing priorities: meeting the demand for health care services and reducing the rising cost of those services.
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