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Don't forget mobile in your pharma multichannel output please

Don't forget mobile in your pharma multichannel output please | Digital communication & advancements in healthcare | Scoop.it
Mobile seems to be a lesser priority in pharma than other channels, and we think that overlooking it in any pharma MCM strategy is a mistake
Via Ash Rishi, Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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If you don't have a mobile strategy, you should investigate...
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Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | Digital communication & advancements in healthcare | Scoop.it

by McKinsey; See also Insights by Gary Monk at MobiHealth here

 

A McKinsey & Company article: Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization. 

The adoption of IT in HealthCare systems has, in general followed the same pattern as other industries. [ ..]
As for its effects on the healthcare sector, this second wave of IT adoption helped bring about, for example, the electronic health card in Germany. It was also a catalyst for the Health Information Technology for Economic and Clinical Health Act in the United States—an effort to promote the adoption of health-information technology—and the National Programme for IT in the National Health Service in the United Kingdom. Regardless of their immediate impact, these programs helped create an important and powerful infrastructure that certainly will be useful in the future.

Many institutions in the private and public sector have already moved to the third wave of IT adoption—full digitization of their entire enterprise, including digital products, channels, and processes, as well as advanced analytics that enable entirely new operating models. No longer limited to helping organizations do a certain task better or more efficiently, digital technology has the potential to affect every aspect of business and private life, enabling smarter choices, allowing people to spend more time on tasks they deem valuable, and often fundamentally transforming the way value is created. What will this third wave of IT adoption look like for healthcare?

Players in the healthcare industry were relatively successful at—and benefited from—the first and second waves of IT adoption. But they struggled to successfully manage the myriad stakeholders, regulations, and privacy concerns required to build a fully integrated healthcare IT system. This is partly because the first and second wave of IT adoption focused more on processes and less on patient needs. Still, programs like the N3 communication network in the United Kingdom and the secure telematics platform in Germany have created powerful infrastructures that have the potential to support the third wave of digital services in healthcare—but only if stakeholders take the appropriate next steps.

 

Now that patients around the world have grown more comfortable using digital networks and services, even for complex and sensitive issues such as healthcare (successful websites DrEd, PatientsLikeMe, and ZocDoc are just three examples of this trend), we believe the time has come for healthcare systems, payors, and providers to go “all in” on their digital strategies. The question is, where should they start?

 

[...] Success in the third wave of digital depends very much on first understanding patients’ digital preferences in both channel and service. But many digital healthcare strategies are still driven by myths or information that is no longer true. We interviewed thousands of patients from different age groups, countries, genders, and incomes; respondents had varying levels of digital savvy. Our research revealed surprising and actionable insights about what patients really want, which can in turn inform how healthcare organizations begin their digital patient-enablement journey. Here, we present five of those insights.

Myth 1: People don’t want to use digital services for healthcare

Many healthcare executives believe that, due to the sensitive nature of medical care, patients don’t want to use digital services except in a few specific situations; [..] . In fact, the results of our survey reveal something quite different. The reason patients are slow to adopt digital healthcare is primarily because existing services don’t meet their needs or because they are of poor quality. [..] 1 more than 75 percent of respondents would like to use digital healthcare services, as long as those services meet their needs and provide the level of quality they expect (Exhibit 1).[..] Of course, nondigital channels will continue to be relevant and important, so digital channels will have to be embedded in a well-thought-through multichannel concept.

 

Myth 2: Only young people want to use digital services

[..] however, that patients from all age groups are more than willing to use digital services for healthcare (Exhibit 2). In fact, older patients (those over 50) want digital healthcare services nearly as much as their younger counterparts. More than 70 percent of all older patients [..] A recent report from the European Union2 suggests that service type—not just channel—should be segmented by age; [..]

Myth 3: Mobile health is the game changer

[..] our survey shows that demand for mobile healthcare is not universal. It is therefore not the single critical factor in the future of healthcare digitization [..]

 

Myth 4: Patients want innovative features and apps

[..] But the core features patients expect from their health system are surprisingly mundane: efficiency, better access to information, integration with other channels, and the availability of a real person if the digital service doesn’t give them what they need. [..]

 

Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value

 

When going digital, many institutions—not only those in healthcare—think it is necessary to “go big” before they can achieve anything; they believe they must build a comprehensive platform with offerings along the entire spectrum of customer services. But our survey finds that it can be smarter to start small and act fast (Exhibit 4). [..] Surprisingly, across the globe, most people want the same thing: assistance with routine tasks and navigating the often-complex healthcare system.[..]patients most often cite “finding and scheduling physician appointments"[..] selecting the right specialist and support for repetitive administrative tasks such as prescription refills. What most of these services have in common is that they do not require massive IT investments to get started.

The third wave of digitization in healthcare: Getting started

Three steps can help healthcare companies begin their journey toward the third wave of digitization.
The first step is to understand what it is that patients really want and the best way to give it to them. [..]
Next, organizations should segment their services according to basic criteria such as the amount of investment required, estimated patient demand, and value created through the service.[..]
And finally, just like organizations in other industries, healthcare companies should continually add new services to keep patient attention and build value. Once patients are familiar with the general idea of digital-service provision, organizations can begin offering more complex, high-value services, such as integrated-care companion apps or mobile health records....


Via rob halkes, Michael Seres, Sam Stern, Lionel Reichardt / le Pharmageek
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rob halkes's curator insight, July 16, 7:11 AM

Great Survey results, aligning with what experts already thought. Results generated by Germany, Singapore and the UK, but believed to be representative of patients in these advanced markets (!).

Results tell us this:

  • Age of patients does not influence the desire to find health services on line - the differences between age groups regard preferences for channels and for content: in any case directly related with the very health condition of the patient;
  • Current, initial expectations of patients regard convenience services first, like ability to make appointments on line and service with prescription refills - but there's indication that expectations will rise with accustomed use of available offerings;
  • This means that a developmental process of creating and rendering services allows for both the health care organization and its patients to grow into more complicated patterns of digital services. It also makes way for gradual implementation of the very development. So each organization may create its own path in digital development, internally and with external digital service delivery;
  • It implies that there is no dominance as in "need-to-have" of specific digital services  - no organization needs to jump to hypes, as they perceive them, but the very need is to do and take your own roadmap with digital;
  • Even stronger, the roadmap to digital is better guided with the concept of eHealth, that in fact entails every aspect of digital service provision in health care, from a facilitative level of making appointments, through information support, health records, wearables and monitoring, up to interaction, data exchange and communication. The authors acknowledge that there is no one concept needed of a one comprehensive platform (myth 5);
  • So one's development into one's own configuration is the best way to move forward. But, indeed there are two conditions:
    - it better be well thought off: early steps may generate but also limit consecutive steps, so a general design of one's view on eHealth will be helpful, and
    - each patients does prefer his or her own selection and (developmental) way into further uses. This implies that the very digital platform needs to allow for such. That strengthens the need to apply experience-co-creation methods of development.   

In short: we know where to move, we know how to create it, let's go for it.
Get in contact here



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Johnson & Johnson partners with Organovo to consider 3D-printing living tissue

Johnson & Johnson partners with Organovo to consider 3D-printing living tissue | Digital communication & advancements in healthcare | Scoop.it
The partnership centers around using bioprinted tissue to discover new drugs. The announcement comes ahead of Organovo's commercial launch later this year.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Loic Bertin's curator insight, Today, 1:01 AM

Acélébration des partenariats santé et technologie. 

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The social media obsession, where did it begin? Infographic

The social media obsession, where did it begin? Infographic | Digital communication & advancements in healthcare | Scoop.it
With billions of people around the world using social media, its easy to forget where it all started. Here's our infographic to explain.

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malek's curator insight, July 21, 7:49 PM

"sip of media diet"  is less than 20 years, but even boomers find it hard to stop this addiction

Rescooped by Bettina Gifford from Social Media, SEO, Mobile, Digital Marketing
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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Digital communication & advancements in healthcare | Scoop.it

Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.


Via Kamal Bennani
Bettina Gifford's insight:

Evoke wonder - Stanton' s talk is great

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Jeni Mawter's curator insight, July 24, 3:49 AM

Storytelling principles that apply to all storytellers - even children's and young adult story tellers.

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8 Landing Page Design Best Practices

8 Landing Page Design Best Practices | Digital communication & advancements in healthcare | Scoop.it
Want to design a landing page to stop potential leads in their tracks and boost your conversion rate sky-high? If so, this is the article for you. When it comes to building a landing page, design is everything. Ultimately, your design is what will make it easy for leads to understand your landing page and convert.
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How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits

How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits | Digital communication & advancements in healthcare | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com, John van den Brink, malek
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Jerry the Bear medical toy enables high level diabetes education for kids

Jerry the Bear medical toy enables high level diabetes education for kids | Digital communication & advancements in healthcare | Scoop.it
“ A toy that children can use to learn diabetes management”
Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from SoLoMo Health: eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech
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New “Patient Itinerary” App Debuts at Mount Sinai

New “Patient Itinerary” App Debuts at Mount Sinai | Digital communication & advancements in healthcare | Scoop.it
Tablet-Based Application Gives Patients, Relatives and Staff Comprehensive, Real-Time Overview of Clinical Care While In Hospital

NEW YORK
 July 3, 2014

A

Via Celine Sportisse
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Great idea

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AdhereTech, the developer behind smart pill bottle technology, raises $1.75M

AdhereTech, the developer behind smart pill bottle technology, raises $1.75M | Digital communication & advancements in healthcare | Scoop.it
AdhereTech closed a Series A round to develop a smaller, more easily produced version of a wireless, smart pill bottle to engage patients and improve adherence

Via Celine Sportisse
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Adherence improver

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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic] | Digital communication & advancements in healthcare | Scoop.it

Learn about the reasons you should be incorporating visual content into your marketing campaigns in this infographic from Digital Marketing Philippines.


Via Kamal Bennani
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The Convergence of Medical And Consumer Health Apps

The Convergence of Medical And Consumer Health Apps | Digital communication & advancements in healthcare | Scoop.it
Consumer healthcare apps linked to smartphones or wearable devices are growing in popularity, and forthcoming offerings from Apple and Google are likely to draw more attention to the field. These systems allow users to monitor a range of information—heart rate, calories burned, distance walked—but they don’t guarantee a change in behavior, much less an improvement in health.

Via Lionel Reichardt / le Pharmageek
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[Study] How Twitter can be used to address specific health issues

[Study] How Twitter can be used to address specific health issues | Digital communication & advancements in healthcare | Scoop.it

A new study examined the use of the hashtag #childhoodobesity in tweets to track Twitter conversations about the issue of overweight kids. The study noted that conversations involving childhood obesity on Twitter don't often include comments from representatives of government and public health organizations that likely have evidence relating to how best to approach this issue. The authors think maybe they should.


Via Marc Phippen, Philippe Marchal/Pharma Hub
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New mHealth App May Detect Elevated Unhealthy Stress

New mHealth App May Detect Elevated Unhealthy Stress | Digital communication & advancements in healthcare | Scoop.it
A new mHealth app aims to do what some consider to be the impossible – mitigate the stress in our lives. That’s the claim behind the makers of the new app

Via Alex Butler, Emmanuel Capitaine
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Jay Ostrowski's curator insight, July 15, 11:19 AM

For a comparison of mental health apps and online mental health programs see www.telementalhealthcomparisons.com

Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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ZS associate report exec summary : rep access keeps decreasing opening opportunities to new channels

Despite incipient signs of leveling off, pharmaceutical rep access to physicians continues to decline, particularly in certain specialties and areas of the country. Overall, close to half of all doctors in the United States are now considered “access restricted” to varying degrees. Does that figure constitute a point of no return for physician access, a need for pharma companies to reinvent access strategies, a reconsideration of “access” entirely—or all of the above?
Via Olivier Delannoy, eMedToday, Lionel Reichardt / le Pharmageek
Bettina Gifford's insight:
New ways to communicate with physicians are needed...digital anyone?
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Why the Time is Ripe for Pharma to Embrace Mobile

Why the Time is Ripe for Pharma to Embrace Mobile | Digital communication & advancements in healthcare | Scoop.it
Medical Marketing and Media
Why the Time is Ripe for Pharma to Embrace Mobile
Medical Marketing and Media
Go beyond the standard 300x50 or 320x50 mobile default. 300x250 ads adapt beautifully to smartphone browsing.

Via eMedToday
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www.hcpmeetings.com.au - perfect for mobile digital marketing

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The top 7 social media marketing trends in 2014 - The Hub

The top 7 social media marketing trends in 2014 - The Hub | Digital communication & advancements in healthcare | Scoop.it

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via iNeoMarketing, Dana Hoffman, malek
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Greg Bonsib's curator insight, July 23, 5:11 AM

Are you doing all 7 of these?

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"Social Medicine:" A Look At Physician Use of Social Media

"Social Medicine:" A Look At Physician Use of Social Media | Digital communication & advancements in healthcare | Scoop.it
“As part of MediaVitals 2014, CMI surveyed nearly 2200 physicians across specialties to understand their use, preferences and overall satisfaction across devices and channels – including social.While (""Social Medicine:" A Look At Physician Use of ...”
Via Paul Lane, Josepf J Haslam
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Marketing Spend to be 75% Digital by 2020

Marketing Spend to be 75% Digital by 2020 | Digital communication & advancements in healthcare | Scoop.it
Get in the game - don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture.
Bettina Gifford's insight:
Delight your customers by thinking of their needs first..
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"Social Medicine:" A Look At Physician Use of Social Media

"Social Medicine:" A Look At Physician Use of Social Media | Digital communication & advancements in healthcare | Scoop.it
“As part of MediaVitals 2014, CMI surveyed nearly 2200 physicians across specialties to understand their use, preferences and overall satisfaction across devices and channels – including social.While (""Social Medicine:" A Look At Physician Use of ...”
Via Paul Lane, Josepf J Haslam
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The Kinds of Photos Instagram Followers Want to "Like"

The Kinds of Photos Instagram Followers Want to "Like" | Digital communication & advancements in healthcare | Scoop.it

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see.

 


Via Kamal Bennani
Bettina Gifford's insight:

Thinking of integrating Instagram into the marketing mix? 

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Siva Net's curator insight, July 18, 1:22 PM

Optimum quality Durability Low maintenance cost Keep your house well-ventilated without inviting those flying bugs. It can be used for windows. Has Fiber glass net And Nylon net and Netlon making the screen robust and improving the durability. Easy to install and available in all dimensions. Durable and Washable. Each screen is tailor made to suit your exact specifications Keep your house well-ventilated without inviting those flying bugs. It can be used for windows. Has Fiber glass net and Nylon making the screen robust and improving the durability. Easy to install and available in all dimensions. Durable and Washable. Each screen is tailor made to suit your exact specifications. 9788538851/9788538852

Rescooped by Bettina Gifford from SoLoMo Health: eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech
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Surgeons who use 3D printing to help explain patients’ conditions to them

Surgeons who use 3D printing to help explain patients’ conditions to them | Digital communication & advancements in healthcare | Scoop.it

Bioprinting continues to make significant strides towards a process that will involve dispensing cells onto biocompatible scaffolding using successive layers to generate tissue-like 3D structures and organs.

 

Along the way, however, there will be a number of interim steps that can also benefit the healthcare community. An excellent example of this is highlighted in a new study Physical Models of Renal Malignancies Using Standard Cross-Sectional Imaging and 3-Dimensional Printers: A Pilot Study.

 

The authors of the study, who work in theDepartment of Urology at Tulane University School of Medicine; were looking for a method of providing 3-dimensional models of patient’s kidneys based on cross-sectional imaging. According to Jonathan Silberstein, Assistant Professor of Urology, providing such a model “may aid patients, trainees, and clinicians in their comprehension, characterization, localization, and extirpation of suspicious renal masses.”


Via Andrew Spong, Celine Sportisse
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Really interesting use of 3D printing

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SEO: The Free Beginner's Guide from Moz

SEO: The Free Beginner's Guide from Moz | Digital communication & advancements in healthcare | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO.

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The Convergence of Medical And Consumer Health Apps

The Convergence of Medical And Consumer Health Apps | Digital communication & advancements in healthcare | Scoop.it
Consumer healthcare apps linked to smartphones or wearable devices are growing in popularity, and forthcoming offerings from Apple and Google are likely to draw more attention to the field. These systems allow users to monitor a range of information—heart rate, calories burned, distance walked—but they don’t guarantee a change in behavior, much less an improvement in health.

Via Lionel Reichardt / le Pharmageek
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Healthcare consumers actively sharing health information on social networks

Healthcare consumers actively sharing health information on social networks | Digital communication & advancements in healthcare | Scoop.it
A new survey conducted in May 2014 in the US shows that 85 percent of respondents would publicly share their health experience on social media to support others with the same disease.

Via Parag Vora, Rémy TESTON, Philippe Marchal/Pharma Hub
Bettina Gifford's insight:

85% shared their health experience via social media

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Mike Pursell's curator insight, July 14, 9:09 AM

While I would never advocate social media as being a definitive guide on health/disease/condition advice, I believe it does have a part to play and can provide a supportive environment for shared experiences.

Debbie Irwin's curator insight, July 16, 9:19 AM

I would, wouldn't you?

Art Jones's curator insight, July 18, 9:39 AM

#TheFutureofHealthcare

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The State of Influencer Marketing #infographic

The State of Influencer Marketing #infographic | Digital communication & advancements in healthcare | Scoop.it
Tapping into the power of your most influential customers is the best marketing decision your business can make. The facts and figures in this infographic show just how powerful word of mouth and influencer marketing is when it comes to increasing awareness, improving loyalty and driving sales.

Via malek
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malek's curator insight, July 14, 1:15 PM

The multiplier effect of social influencers