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Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Stethoscopes and Smartphones: Physicians Turn to Digital Tools to Boost Patient Outcomes -- BURLINGTON, Mass., May 29, 2014 /PRNewswire/ --

Stethoscopes and Smartphones: Physicians Turn to Digital Tools to Boost Patient Outcomes -- BURLINGTON, Mass., May 29, 2014 /PRNewswire/ -- | Digital communication & advancements | Scoop.it
BURLINGTON, Mass., May 29, 2014 /PRNewswire/ -- Stethoscopes and Smartphones: Physicians Turn to Digital Tools to Boost Patient Outcomes. New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Digital Media and Technology in Their Practices.

Via Lionel Reichardt / le Pharmageek
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47% of smart phone owners have shown a patient an image....

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Digital communication & advancements
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Rescooped by Bettina Gifford from Digital marketing pharma
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Seniors want digital health

Seniors want digital health | Digital communication & advancements | Scoop.it

When seniors go online, the survey also showed that the top reason to do so was to find health information.


Via Olivier Delannoy
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Rescooped by Bettina Gifford from Innovation, Big Data, Open Data, Internet of Things, Smart Homes & Cities, 3D printing
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Swatch adds NFC, but rules out full smartwatch - Wired.co.uk

Swatch adds NFC, but rules out full smartwatch - Wired.co.uk | Digital communication & advancements | Scoop.it

The chief executive of Swatch Group, the world's best-selling watchmaker, has said that the company doesn't plan to make a "mini mobile phone on your wrist"


Via QRCArtist, Jean-Pierre Blanger, Celine Sportisse
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Rescooped by Bettina Gifford from Pharma Hub
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Key Opportunity in 2015 for Pharma - Digital Health to Chinese Patients -

Key Opportunity in 2015 for Pharma - Digital Health to Chinese Patients - | Digital communication & advancements | Scoop.it
gital health plays an increasing role as China revamps a healthcare management sector impaired by chaotic patient data, underfunded rural health centers, overburdened city hospitals and a catastrophic nationwide shortage of doctors (1,5 doctor per 1000 citizens). In fact, patients often travel hundreds of miles to see a specialist in one of the big city centers. Furthermore, the doctor-patient relationship in China is far from ideal; a recent survey stated that 67% of patients don’t trust the diagnosis and treatment provided to them by their doctor.

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Digital communication & advancements | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.

Via Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from Digital marketing pharma
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Report : How mobile is transforming healthcare

Report : How mobile is transforming healthcare | Digital communication & advancements | Scoop.it

Via Olivier Delannoy
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Rescooped by Bettina Gifford from Digital marketing pharma
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A Love-Hate Relationship: Digital and the Sales Force

A Love-Hate Relationship: Digital and the Sales Force | Digital communication & advancements | Scoop.it

Is the growth of digital channels a good thing for reps seeking to engage a physician audience—or is the Internet the driving force behind a trend for more physicians to say “goodbye” to the traditional rep relationship? Looking at recent data from Digital Insights Group (DIG) it seems the answer lies somewhere “in between” for most U.S. physicians today.


Via Olivier Delannoy
Bettina Gifford's insight:

Reps and digital marketing/education the  way to go. www.hcpmeetings.com.au 

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Tanya Kerr's curator insight, February 23, 10:51 PM

Reps and Digital are becoming entwined....

Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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2015 Multichannel - Whitepaper Cegedim

2015 Multichannel - Whitepaper Cegedim | Digital communication & advancements | Scoop.it

CgedimDigital Channel Engagement - A Measurable Opportunity


Via Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from 6- HOSPITAL 2.0 by PHARMAGEEK
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Patient education and entertainment | in-room television systems provide sophisticated content

Patient education and entertainment | in-room television systems provide sophisticated content | Digital communication & advancements | Scoop.it
Hospital education and entertainment systems expand to provide improved patient engagement

Via NY HealthScape, Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from Digitized Health
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Pharma companies are leaders in mobile research

Pharma companies are leaders in mobile research | Digital communication & advancements | Scoop.it

Teaser data from research firms is a great place to find nuggets of knowledge, even if you don’t buy the report. Here, Best Practices shows some insights into pharmaceutical research channels (on a limited set of respondents) and finds some interesting nuggets:

Pharma leads in mobile research, with 70% (7 of 10) respondents using it at least sometimes. Only 47% (15 of 32) in the total study population use it.60% (6 of 10) of Pharma companies are using social media listening as part of their research activities.50% (5 of 10) of Pharma companies are using online patient communities as part of their research.

This chart comes from the linked report excerpt:

 

These findings reinforce the trend that social listening is proving to be a valuable source of insights for Pharma marketers. Also, they show that mobile channels, with their ability to reach a large audience, are becoming more popular with researchers.

 


Via Plus91, Lionel Reichardt / le Pharmageek, Emmanuel Capitaine
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Rescooped by Bettina Gifford from Pharma Hub
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Turning drug adherence into a game actually works, study finds

Turning drug adherence into a game actually works, study finds | Digital communication & advancements | Scoop.it
Earning points for filling a prescription and winning prizes for sticking with meds might sound like a patient's dream come true. For pharma, the idea could be an adherence game-changer.

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from Digital marketing pharma
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iHealth Align Glucometer Wins Best of Innovatio...

iHealth Align Glucometer Wins Best of Innovatio... | Digital communication & advancements | Scoop.it

iHealth Align, the world's smallest FDA-approved mobile blood glucose monitor, received a Best of Innovation Award at CES 2015.


Via Olivier Delannoy
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Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Digital communication & advancements | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma

Via Ricard Robledo, Lionel Reichardt / le Pharmageek
Bettina Gifford's insight:

Pfizer, Merck, Astra Zenica and Novartis taking lead...

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Rescooped by Bettina Gifford from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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#Pharma Marketing to Physicians #hcsm #hcsmeu

#Pharma Marketing to Physicians #hcsm #hcsmeu | Digital communication & advancements | Scoop.it

harma Companies need to employ a multichannel approach to fulfill their physicians' marketing objectives in 2012. 
Digital in this scenario is becoming the big trend with innovative and integrated solutions.

Mobile, Video and Social Network, in fact represent today a commonplace for physicians, becoming part of their daily practice. 
The following infographic would help Pharma Companies to understand how physicians are increasing their interest in new media for personal and professional usage and what Pharma can't miss in their 2012 marketing plans.

 


Via Plus91, Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from Technology driving health outcomes
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Google wins patent for wristband that could treat CANCER

Google wins patent for wristband that could treat CANCER | Digital communication & advancements | Scoop.it
The California firm's patent details a wearable that could target any substances, when present in the blood, that may affect the health of a wearer by transmitting energy into the vessels.

Via Marc Phippen, David Taylor
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Craig Allen Keefner's curator insight, March 20, 11:17 AM
  • Patent details a wearable that could target substances in a wearer's blood
  • This substances could be proteins linked with Parkinson's, or cancer cells
  • It would then 'modify or destroy' targets by transmitting energy into blood
  • This could include infrared signals, a radio-frequency or acoustic pulse
  • Scientists in the life sciences division of Google X laboratories are using human skin in their research to develop the wristband
  • Wristband could also work with pills that cause unhealthy cells to light up 
Courtney Bonner's curator insight, March 25, 12:56 PM

If this wristband ends up being approved by the FDA, it could be a major change for the medical field. Cancer is obviously devastating and ruins too many lives worldwide, so it would be awesome to see this wristband save the world.

Lori Wilk's curator insight, April 25, 9:38 PM

This #wearable has #health and #medical life-changing possibilities. I can't wait to hear more.

Rescooped by Bettina Gifford from Pharma: Trends in e-detailing
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Digital Adoption Among Healthcare Key Opinion Leaders

Digital Adoption Among Healthcare Key Opinion Leaders | Digital communication & advancements | Scoop.it

Key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about key opinion leaders in order to refine digital marketing plans:

    KOLs are more likely to use smartphones and tablets for professional purposes than all doctors surveyed. About 91% use smartphones for work reasons and 66% say they use a tablet for professional purposes.
    When using their smartphones, key opinion leaders are more likely to use medical apps compared with all physicians. 83% use at least one of the apps we study on their mobile devices vs. 69% of all physicians. About 68% use diagnostic tool/clinical reference smartphone apps and 60% use drug and coding reference smartphone apps. Looking at tablet apps, 64% of KOLs use one of the types we study on their tablets compared to 47% of all physicians.
    More than half of key opinion leaders (57%) use the Internet for professional purposes more than four times per day compared to 42% of all physicians. On average, they use the Internet almost 15 times per week for work with 97% using the Internet at least daily for professional purposes. In comparison, 88% of all physicians use the Internet at least daily for work.
    While only 30% of all physicians say they use email to communicate with patients, that percentage increases to 47% of all key opinion leaders.
    Key opinion leaders are more likely to use social networks for professional purposes compared to all other physicians. For example, 57% of key opinion leaders use medical association social networks while only 41% of all physicians use them.

The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.

- See more at: http://www.kantarmedia-healthcare.com/digital-adoption-among-healthcare-key-opinion-leaders#sthash.Gy1RAR7V.dpuf


Via Plus91, eMedToday
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Rescooped by Bettina Gifford from Social media & health - Médias sociaux & santé
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Infographic: 2015 global health care sector outlook - A view from the Center | Deloitte Center for Health Solutions Blog

Infographic: 2015 global health care sector outlook - A view from the Center | Deloitte Center for Health Solutions Blog | Digital communication & advancements | Scoop.it
Across the globe, governments, health care delivery systems, insurers, and consumers are engaged in a persistent tug-of-war between competing priorities: meeting the demand for health care services and reducing the rising cost of those services.

Via Thierry Le Magny
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Tanya Kerr's curator insight, March 4, 12:45 AM

Big trends in Healthcare.

Rescooped by Bettina Gifford from Pharma Hub
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Trend: Taking health (and brain health) care "beyond the pill"

Trend: Taking health (and brain health) care "beyond the pill" | Digital communication & advancements | Scoop.it
. How Device Makers Can Take Healthcare "Beyond the Pill" (Medical Device and Diagnostic Industry): "One thing is clear: Pharma’s commitment to “beyond the

Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from Digitized Health
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Study: How Patients Value Digital Services

Study: How Patients Value Digital Services | Digital communication & advancements | Scoop.it
Services such as online bill pay and appointment scheduling are becoming more important to patients when choosing healthcare providers.

Via Emmanuel Capitaine
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Rescooped by Bettina Gifford from Digital marketing pharma
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Exploring eight of Google's interventions in health

Exploring eight of Google's interventions in health | Digital communication & advancements | Scoop.it
Google is moving into digital health perhaps more than you think.

Via Andrew Spong, Olivier Delannoy
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Service communication's curator insight, February 3, 9:03 AM

Les innovations de Google dans l'e-santé

Google's innovations about e-health

Rescooped by Bettina Gifford from Technology driving health outcomes
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4 Digital Health Innovations That Will Help You Live To 100 And Beyond

4 Digital Health Innovations That Will Help You Live To 100 And Beyond | Digital communication & advancements | Scoop.it
Experts predict a continuous but gradual increase in life expectancy but chances are you're going to live longer than they think.

Via TechinBiz, David Taylor
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FRANK FEATHER ~ Business Futurist's curator insight, January 27, 3:45 PM

4 Digital Health Innovations That Will Help You Live To 100 And Beyond

David Taylor's curator insight, January 27, 5:05 PM

Great Article.

Justin Huang's curator insight, March 27, 1:59 AM

With this new project being a technology in the making, many possibilities and chances and opened up. With a longer life span, there will be more time and moments that can be treasured with loved ones, there will be more opportunities to clear all regrets. This new technology will definitely create a huge impact in the future of humanity.

Rescooped by Bettina Gifford from Technology driving health outcomes
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TOP 10: Most Innovative Health Care Startups to Watch in 2015

TOP 10: Most Innovative Health Care Startups to Watch in 2015 | Digital communication & advancements | Scoop.it
As we enter 2015, which health care startups should we be looking to?

Via David Taylor
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Rescooped by Bettina Gifford from PATIENT EMPOWERMENT & E-PATIENT
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Why We’re Getting Patient Engagement Backwards | The Health Care Blog

Why We’re Getting Patient Engagement Backwards | The Health Care Blog | Digital communication & advancements | Scoop.it

"The reality is that patients have no choice but to be engaged. They are provided these details in an inefficient way that causes a lot of frustration, worry and fear on top of already stressful medical concerns. The Office of the National Coordinator for Health Information Technology reports that one in three patients experience gaps in information exchange, which we rely on the patient to solve. I suspect this number is a significant underestimate because we are so used to this level of fragmentation and repetition, that we no longer see it for the system failure it is."


Via Technical Dr. Inc., VAB Traductions, Lionel Reichardt / le Pharmageek
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Keith McGuinness's curator insight, January 18, 3:26 PM

Add in the potential of emerging digital therapeutics (aka health apps) to help prevent and manage chronic disease.  These tools of precarious potential are being developed as consumer products near the event horizon of the black hole we call health care.  Stay tuned.

Rescooped by Bettina Gifford from Social media & health - Médias sociaux & santé
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Digital communication & advancements | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.

Via Thierry Le Magny
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Top Trends And Technologies Shaping Medicine in 2015!

Top Trends And Technologies Shaping Medicine in 2015! | Digital communication & advancements | Scoop.it

It was an extraordinary year for technological improvements in medicine & healthcare. Wearable devices measuring our vital signs at home; the 3D printing revolution producing prosthetics ...


Via Philippe Marchal/Pharma Hub
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Primary Care Doctors And Digital Health

Primary Care Doctors And Digital Health | Digital communication & advancements | Scoop.it
Infographic highlighting the use of digital, mobile, apps, and clinical resources online by US Primary Care Physicians  (source: Digital Insights Group).

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Keith McGuinness's curator insight, January 10, 3:12 PM

If consumer-facing behavioral apps changed the same health outcomes that pills do, they would become real treatment options, and enter this graphic at the beginning of the flow rather than the end of it.