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Trend: Taking health (and brain health) care "beyond the pill"

Trend: Taking health (and brain health) care "beyond the pill" | Digital communication & advancements | Scoop.it
. How Device Makers Can Take Healthcare "Beyond the Pill" (Medical Device and Diagnostic Industry): "One thing is clear: Pharma’s commitment to “beyond the

Via Philippe Marchal/Pharma Hub
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Study: How Patients Value Digital Services

Study: How Patients Value Digital Services | Digital communication & advancements | Scoop.it
Services such as online bill pay and appointment scheduling are becoming more important to patients when choosing healthcare providers.

Via Emmanuel Capitaine
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Exploring eight of Google's interventions in health

Exploring eight of Google's interventions in health | Digital communication & advancements | Scoop.it
Google is moving into digital health perhaps more than you think.

Via Andrew Spong, Olivier Delannoy
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Service communication's curator insight, February 3, 9:03 AM

Les innovations de Google dans l'e-santé

Google's innovations about e-health

Rescooped by Bettina Gifford from Technology driving health outcomes
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4 Digital Health Innovations That Will Help You Live To 100 And Beyond

4 Digital Health Innovations That Will Help You Live To 100 And Beyond | Digital communication & advancements | Scoop.it
Experts predict a continuous but gradual increase in life expectancy but chances are you're going to live longer than they think.

Via TechinBiz, David Taylor
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FRANK FEATHER ~ Business Futurist's curator insight, January 27, 3:45 PM

4 Digital Health Innovations That Will Help You Live To 100 And Beyond

David Taylor's curator insight, January 27, 5:05 PM

Great Article.

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TOP 10: Most Innovative Health Care Startups to Watch in 2015

TOP 10: Most Innovative Health Care Startups to Watch in 2015 | Digital communication & advancements | Scoop.it
As we enter 2015, which health care startups should we be looking to?

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Rescooped by Bettina Gifford from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
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Why We’re Getting Patient Engagement Backwards | The Health Care Blog

Why We’re Getting Patient Engagement Backwards | The Health Care Blog | Digital communication & advancements | Scoop.it

"The reality is that patients have no choice but to be engaged. They are provided these details in an inefficient way that causes a lot of frustration, worry and fear on top of already stressful medical concerns. The Office of the National Coordinator for Health Information Technology reports that one in three patients experience gaps in information exchange, which we rely on the patient to solve. I suspect this number is a significant underestimate because we are so used to this level of fragmentation and repetition, that we no longer see it for the system failure it is."


Via Technical Dr. Inc., VAB Traductions, Lionel Reichardt / le Pharmageek
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Keith McGuinness's curator insight, January 18, 3:26 PM

Add in the potential of emerging digital therapeutics (aka health apps) to help prevent and manage chronic disease.  These tools of precarious potential are being developed as consumer products near the event horizon of the black hole we call health care.  Stay tuned.

Rescooped by Bettina Gifford from Social media & health - Médias sociaux & santé
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Digital communication & advancements | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.

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Top Trends And Technologies Shaping Medicine in 2015!

Top Trends And Technologies Shaping Medicine in 2015! | Digital communication & advancements | Scoop.it

It was an extraordinary year for technological improvements in medicine & healthcare. Wearable devices measuring our vital signs at home; the 3D printing revolution producing prosthetics ...


Via Philippe Marchal/Pharma Hub
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Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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Primary Care Doctors And Digital Health

Primary Care Doctors And Digital Health | Digital communication & advancements | Scoop.it
Infographic highlighting the use of digital, mobile, apps, and clinical resources online by US Primary Care Physicians  (source: Digital Insights Group).

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Keith McGuinness's curator insight, January 10, 3:12 PM

If consumer-facing behavioral apps changed the same health outcomes that pills do, they would become real treatment options, and enter this graphic at the beginning of the flow rather than the end of it.

Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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Oncologist use of Digital in Q2 2014 [Infographic]

Oncologist use of Digital in Q2 2014 [Infographic] | Digital communication & advancements | Scoop.it
[fullwidth_text alt_background=none width=1/1...

Via Matt Vaidis, eMedToday, Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from Digitized Health
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Cancer patients on Twitter: a novel patient community on social media. - PubMed - NCBI

BMC Res Notes. 2012 Dec 27;5:699. doi: 10.1186/1756-0500-5-699. Research Support, Non-U.S. Gov't

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Rescooped by Bettina Gifford from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
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TRENDS | Top 10 eHealth Gamechangers of 2014

TRENDS | Top 10 eHealth Gamechangers of 2014 | Digital communication & advancements | Scoop.it
TRENDS | Top 10 eHealth Gamechangers of 2014

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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Update: In 2015, interesting digital health collaborations on tap for pharma

Update: In 2015, interesting digital health collaborations on tap for pharma | Digital communication & advancements | Scoop.it

A report published earlier this year illustrated the number of apps pharmaceutical companies produces and the conditions for which they have developed them. The apps are frequently designed to improve health literacy and motivate patients to take their medication to improve adherence, especially around chronic conditions.


Via Philippe Marchal/Pharma Hub
Bettina Gifford's insight:

Which pharma company is most digitally active? 

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Alexandre Gultzgoff's curator insight, December 22, 2014 3:24 AM

patient engagement not in Sanofi's culture? let's change it at our level...

malek's comment, December 24, 2014 7:38 PM
Digitally enabled healthcare is here, and most pharmaceutical companies aren’t ready. bit.ly/1B75t8O
Rescooped by Bettina Gifford from Digital marketing pharma
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Report : How mobile is transforming healthcare

Report : How mobile is transforming healthcare | Digital communication & advancements | Scoop.it

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A Love-Hate Relationship: Digital and the Sales Force

A Love-Hate Relationship: Digital and the Sales Force | Digital communication & advancements | Scoop.it

Is the growth of digital channels a good thing for reps seeking to engage a physician audience—or is the Internet the driving force behind a trend for more physicians to say “goodbye” to the traditional rep relationship? Looking at recent data from Digital Insights Group (DIG) it seems the answer lies somewhere “in between” for most U.S. physicians today.


Via Olivier Delannoy
Bettina Gifford's insight:

Reps and digital marketing/education the  way to go. www.hcpmeetings.com.au 

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Tanya Kerr's curator insight, February 23, 10:51 PM

Reps and Digital are becoming entwined....

Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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2015 Multichannel - Whitepaper Cegedim

2015 Multichannel - Whitepaper Cegedim | Digital communication & advancements | Scoop.it

CgedimDigital Channel Engagement - A Measurable Opportunity


Via Lionel Reichardt / le Pharmageek
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Rescooped by Bettina Gifford from 6- HOSPITAL 2.0 by PHARMAGEEK
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Patient education and entertainment | in-room television systems provide sophisticated content

Patient education and entertainment | in-room television systems provide sophisticated content | Digital communication & advancements | Scoop.it
Hospital education and entertainment systems expand to provide improved patient engagement

Via NY HealthScape, Lionel Reichardt / le Pharmageek
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Pharma companies are leaders in mobile research

Pharma companies are leaders in mobile research | Digital communication & advancements | Scoop.it

Teaser data from research firms is a great place to find nuggets of knowledge, even if you don’t buy the report. Here, Best Practices shows some insights into pharmaceutical research channels (on a limited set of respondents) and finds some interesting nuggets:

Pharma leads in mobile research, with 70% (7 of 10) respondents using it at least sometimes. Only 47% (15 of 32) in the total study population use it.60% (6 of 10) of Pharma companies are using social media listening as part of their research activities.50% (5 of 10) of Pharma companies are using online patient communities as part of their research.

This chart comes from the linked report excerpt:

 

These findings reinforce the trend that social listening is proving to be a valuable source of insights for Pharma marketers. Also, they show that mobile channels, with their ability to reach a large audience, are becoming more popular with researchers.

 


Via Plus91, Lionel Reichardt / le Pharmageek, Emmanuel Capitaine
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Turning drug adherence into a game actually works, study finds

Turning drug adherence into a game actually works, study finds | Digital communication & advancements | Scoop.it
Earning points for filling a prescription and winning prizes for sticking with meds might sound like a patient's dream come true. For pharma, the idea could be an adherence game-changer.

Via Philippe Marchal/Pharma Hub
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iHealth Align Glucometer Wins Best of Innovatio...

iHealth Align Glucometer Wins Best of Innovatio... | Digital communication & advancements | Scoop.it

iHealth Align, the world's smallest FDA-approved mobile blood glucose monitor, received a Best of Innovation Award at CES 2015.


Via Olivier Delannoy
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Rescooped by Bettina Gifford from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Digital communication & advancements | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma

Via Ricard Robledo, Lionel Reichardt / le Pharmageek
Bettina Gifford's insight:

Pfizer, Merck, Astra Zenica and Novartis taking lead...

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#Pharma Marketing to Physicians #hcsm #hcsmeu

#Pharma Marketing to Physicians #hcsm #hcsmeu | Digital communication & advancements | Scoop.it

harma Companies need to employ a multichannel approach to fulfill their physicians' marketing objectives in 2012. 
Digital in this scenario is becoming the big trend with innovative and integrated solutions.

Mobile, Video and Social Network, in fact represent today a commonplace for physicians, becoming part of their daily practice. 
The following infographic would help Pharma Companies to understand how physicians are increasing their interest in new media for personal and professional usage and what Pharma can't miss in their 2012 marketing plans.

 


Via Plus91, Lionel Reichardt / le Pharmageek
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Pfizer Putting The Patient At The Center Of Its Drug Development Universe

Pfizer Putting The Patient At The Center Of Its Drug Development Universe | Digital communication & advancements | Scoop.it

 

Don’t Miss The Opportunity To Balance Your Social Media Equation

Just about every biopharmaceutical company has a presence in social media. Pfizer is no different. According to the company’s chief medical officer, Dr. Freda Lewis-Hall, the company now uses social media in two ways. “One is to help get information from patients,” she states. “We have a great example with our Get Old platform. It allows us to be part of an organically grown conversation about people and their attitudes toward healthy aging.”

The second use for social media is to provide patients with information on timely topical issues. “Through our Get Healthy, Stay Healthy site, for example, patients are able to connect with our medical information group and ask questions about diseases, wellness, and prevention. They end up sharing information with us, such as how they feel about the topics we've covered. The questions patients have are just as informative as their willingness to actively engage.”

While social media has a lot of upside to improve biopharma patient engagement, there is another side to it, with which Lewis-Hall admits Pfizer is grappling. “The potential of social media to have a negative impact in the clinical trial environment is fairly significant,” she affirms. “For example, what happens when patients are blogging about their experience in a clinical trial, trading tricks about how to get into a trial, sharing information about how they feel or what they are experiencing during the trial, and whether or not they think they're on the standard of care, placebo, or the new experimental product?” Obviously, these kinds of issues could affect everything from patients’ willingness to participate to how and what they report about their own experiences to an investigator. Nevertheless, Lewis-Hall believes social media represents an opportunity for companies to do more than just make clinical trials better or more accessible for patients. It can also help to educate and interact with clinical trial participants to help them understand the potential negative consequences of online conversations. “Interrupting the conduct of a clinical trial can prevent new treatments from getting beyond the trial and into the hands of patients who need them,” she attests. While she understands many of these conversations are meant to be helpful, they need to be conducted in such a way as to minimize the risk to the trial. If you want to get the most out of using social media as a patient engagement tool, Lewis-Hall suggests striving to educate beyond diseases, products, treatments, and trials.

 


Via Plus91, Lionel Reichardt / le Pharmageek
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New Standards for Pharmaceutical Digital Marketing - Zephoria Inc.

New Standards for Pharmaceutical Digital Marketing - Zephoria Inc. | Digital communication & advancements | Scoop.it
How will the new standards for pharmaceutical digital marketing change your marketing strategy in 2015?

Via Plus91, Ricard Robledo
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Rescooped by Bettina Gifford from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
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Social media blurs doctor patient relationship, warn experts

Social media blurs doctor patient relationship, warn experts | Digital communication & advancements | Scoop.it

Doctors who interact with patients on social media risk blurring the boundaries of the professional relationship, according to a medical defence organisation. 

MDDUS (The Medical and Dental Defence Union of Scotland) has reported a 74% increase in calls from doctors on the subject of social media this year compared to 2013. While a small part of this rise could be attributed to growth in membership, MDDUS now receives four times as many social media-related calls compared to 2011.

A study published last month in The Lancet Oncology revealed that one in seven doctors had accepted Facebook friend requests from patients.

MDDUS medical adviser Dr Naeem Nazem reminds doctors of their obligations to keep their relationship with patients professional. 

“Social media offers a platform for doctors to network effectively and develop their own knowledge and expertise,” says Dr Nazem.

“However, the rise of social media has created some serious ethical challenges for doctors and their relationship with patients. We have handled a number of cases where doctors have sought advice from us regarding social media issues, including patients posting critical or abusive comments.

“Doctors must keep their relationship with patients professional at all times. Accepting a Facebook friend request from a patient or commenting on a post risks blurring the boundaries between a professional and personal relationship. As a consequence, doctors may find that their ability to make objective judgements in clinical situation is affected.”

Social media can offer a detailed insight into a doctor’s life when they are off duty, warns the MDDUS.

“As a doctor, the reality is you are never off duty and their status in the public eye demands a high standard of conduct at all times,” says Dr Nazem. “By interacting with patients online, doctors are exposing themselves to be scrutinised from their own homes.

“When using Facebook or Twitter, doctors should ensure patient confidentiality and should avoid sharing any patient information, especially anything that could potentially be linked to an identifiable individual. Even with the proper privacy settings in place, anything posted online may end up being distributed further than intended.”

The General Medical Council’s (GMC) guidance ‘Maintaining a professional boundary between you and your patient’ on doctors’ use of social media, states:  “You must consider the potential risks involved in using social media and the impact that inappropriate use could have on your patients’ trust in you and society’s trust in the medical profession. Social media can blur the boundaries between a doctor’s personal and professional lives and may change the nature of the relationship between a doctor and a patient.”

 


Via Plus91, Lionel Reichardt / le Pharmageek
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