Pharma Communication & Social Media
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Big Data and Healthcare PR

Big Data and Healthcare PR | Pharma Communication & Social Media | Scoop.it
In the last few years, data has changed the landscape of the healthcare public relations (PR) industry where I work as a digital specialist. The change has been largely driven by the use of digital technologies and social media.

Via Alex Butler
Dinesh Chindarkar's insight:

HealthPR will completely change looking at the way technology & emerging medias are shaping up. Time to relook into PR & communication strategies for health marketers!

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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track

From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track | Pharma Communication & Social Media | Scoop.it

Approximately, 80% of women have migraine problem and this motivated Shweta Rai, General Manager, Marketing, Janssen India and her team to build a community around it, create awareness and presence of Janssen in this area.

‘Be myself without migraine’ was chosen as the theme for the campaign. Along with social media, the campaign had SMS, website, in clinic promotion, point of purchases activations, corporate outreach and everything was around educating that visiting a doctor is must.

The campaign has been a success informed Shweta while presenting the case study at DigiSights 2016, a Digital Marketing Conference for Pharma & Healthcare organized almost every year by MediaMedic – a digital agency serving the Pharma market exclusively.

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Four expert tips for social media marketing as pharma finally embraces the new norm 

Four expert tips for social media marketing as pharma finally embraces the new norm  | Pharma Communication & Social Media | Scoop.it
Social media was once scary territory for pharma, but today it’s becoming old hat, according to social media agency founder Tamara Littleton. Drugmakers realize they can't ignore the space where patients, families, physicians and even payers congregate. Here's how successful Big Pharma players are tackling the task.
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8 ways for pharma to improve the way it uses Twitter

8 ways for pharma to improve the way it uses Twitter | Pharma Communication & Social Media | Scoop.it

Twitter’s health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.

When it comes to incorporating digital and social media in their marketing strategies, drugmakers' efforts are still overshadowed by fear. That's according to Mary Ann Belliveau, Twitter's national health and wellness director. There's a misperception that drugmakers can't use the platform because of regulatory limitations but in fact many firms are doing it and doing it well, she noted. The tech giant's health team works with clients that include Pfizer, Merck, Johnson & Johnson, Novartis, GlaxoSmithKline, Aetna, Cigna, and St. Jude Children's Research Hospital. While the team's primary health focus is on pharmaceutical companies, hospitals, and health insurance companies, wellness companies like fitness centers are also going to Twitter for strategy advice, added Katie Collins, lead healthcare strategist at Twitter.

1. PLAN AHEAD 2. Don’t sound like a robot 3. Leverage video 4. Use hashtags 5. Set expectations 6. Don’t ignore tweets even –ve ones 7. Twitter in overall mktg strat 8. Share best practices

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Nestle, Samsung to develop digital health platform

Nestle, Samsung to develop digital health platform | Pharma Communication & Social Media | Scoop.it

Nestle and Samsung have announced a research collaboration that will see the world's largest food maker team up with the Korean tech giant to explore the potential of nutrition science and digital sensor technologies. The long-term goal of the collaboration is to combine 'Internet of Things' technology with "breakthrough nutrition science". The companies are developing a new digital health platform to provide personalised recommendations around nutrition, lifestyle and fitness. Nestle and Samsung said their aim is to "empower people" to better manage their health and wellness using "one simple, connected entity".

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Cipla Wockhardt And Pfizer Among Top Winners At DigiPharmaX 2016 India

Cipla Wockhardt And Pfizer Among Top Winners At DigiPharmaX 2016 India | Pharma Communication & Social Media | Scoop.it

The DigiPharmaX 2016--Digital Pharma Excellence Awards 2016 were held on June 24 at ITC Grand Central, Mumbai. The awards recognise the excellence in Digital in the Pharma industry and is India's first award of this kind. Presented by BW Businessworld, the award ceremony was conceptualised & organised by Dreamz & Integrated--Marketing & Communications and the platinum partners included Microsoft, Global Space Technologies, while the media partners included Chronicle Pharmabiz, Pharma Focus Asia and Pharma Bio World. The awards included 15 categories of excellence in the digital space.

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Pharma Twitter Activity | Eye on FDA

Pharma Twitter Activity | Eye on FDA | Pharma Communication & Social Media | Scoop.it
How many? Looking first to numbers – the numbers have grown even if the strategy may not seem all that apparent. The total number of Twitter feeds in the data base is 335 being run by 69 companies making prescription products – removing those that are aimed at supporting over-the-counter products. Obviously there are some pharma company brands that run multiple feeds. Some run over 20. How busy? One of the fields tracked is how often the feed is used and only 201 had “regular” or “daily” updates with another 8 having rare updates. The balance were inactive/dormant accounts. (See posting “Abandoned Properties“) Of the active feeds, the pharmas are following about 190,000 others and being followed by 2.7 million, though it should be noted that this census represents numbers from last summer as those numbers are only recorded once a year.
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Apple will soon let you request medical records via HealthKit

Apple will soon let you request medical records via HealthKit | Pharma Communication & Social Media | Scoop.it
With changes to HealthKit, Apple is allowing users to request their medical records via the Health app or third party apps.
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Rebel Rebel: Can Pharma ever be true innovators in digital health?

Rebel Rebel: Can Pharma ever be true innovators in digital health? | Pharma Communication & Social Media | Scoop.it
The term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression, often within industries or professions better known for conservatism and resistance to change. What actually is innovation? There are hundreds of definitions available, with the consensus describing innovation as the creation of better solutions to new or existing problems or needs that can take the form of products, processes, services or technologies. On the face of it medicine and technology rely on innovation and Pharma relies on both in order to survive. It should be a marriage made in hesThe term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression, often within industries or professions better known for conservatism and resistance to change. What actually is innovation? There are hundreds of definitions available, with the consensus describing innovation as the creation of better solutions to new or existing problems or needs that can take the form of products, processes, services or technologies. On the face of it medicine and technology rely on innovation and Pharma relies on both in order to survive. It should be a marriage made in heaven...
Via Alex Butler
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Pharma Guy's curator insight, May 31, 7:12 AM

Alex Butler, former Digital Strategy and Social Media Manager at Janssen UK, received the "shirt off my back" during the 4th Annual Digital Pharma East conference for innovation in pharma social media marketing. More about that here: http://bit.ly/firstpgsmpa 

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How these young social innovators are improving maternal and child healthcare in India - SocialStory

How these young social innovators are improving maternal and child healthcare in India - SocialStory | Pharma Communication & Social Media | Scoop.it
KIIT Technology Business Incubator has so far incubated 37 companies in the areas of biotechnology, ICT, IT, biomedical technology, and IoT.
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Apollo ties up with Google Health Card in India | ET HealthWorld

Apollo ties up with Google Health Card in India | ET HealthWorld | Pharma Communication & Social Media | Scoop.it

Apollo Hospitals has entered into a tie-up with Google in providing health information as part of the search engine's launch of Health Card in India. Health Card, introduced in the US last year, provides a person with basic information about a disease on the Google search engine presented in a layman's terms - like its prevalence, symptoms and diagnosis. "This feature will provide credible information to help people understand common illnesses without getting scared of it," Joint Managing Director Apollo Hospitals Enterprise Limited Sangita Reddy told PTI.

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Health ministry rolls out free voice messaging services for mother & childcare

Health ministry rolls out free voice messaging services for mother & childcare | Pharma Communication & Social Media | Scoop.it

The state health ministry in collaboration with Reliance Foundation and Command Voice Message Service has started a mother-child voice messaging service to help pregnant women get the requisite information on breastfeeding and child care pre and post delivery at their registered mobile numbers. The service which will be available between 7 pm and 8 pm will give information on how to register with the service among other vital details like precautions, diagnosis and nutrition during the pre and post delivery stage, various women and childcare schemes, institutional delivery and vaccination of the child. In a similar kind of initiative for Mumbai city, the state health department has started automated voice messages guiding mothers on methods of breast feeding, vaccination, diarrhea, family planning and supplementary nutrition for their children, till the time they turn five. This will help get timely information on nutrition as 70 per cent women in Mumbai particularly suffer from anemia and 39 per cent children are either underweight or suffer from malnutrition. An MoU has been signed between pharma giant Johnson and Johnson, Tata Trust, NGO Armman and the Maharashtra government. Gradually, the programme will cover other districts that report high cases of malnutrition.

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Is Indian Pharma Still Afraid of Social Media?

Is Indian Pharma Still Afraid of Social Media? | Pharma Communication & Social Media | Scoop.it

Social media’s impact is very evident in today’s world. It has disrupted and changed the norms of communication. Different sectors are putting it to great effect through various initiatives. However, the pharma industry in India seems reluctant to embrace the power of social media. Why is it so? One reason could be that the pharma sector deals with life and death, hence it is one of the most regulated industries in the world. Fear of getting trapped in regulatory norms always looms on the horizon of the pharma industry However, industry experts are of the opinion that even with the risks and regulations faced by the pharma industry, it needs to leverage the potential of social media platforms to engage with its target audience. Social media can serve as a great tool for the pharma industry to stay connected with its consumers. Thought leaders also believe that the risks could be transformed into opportunities if a sound strategy is put into place.

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Real-world data: Social media beyond pharmacovigilance -

Real-world data: Social media beyond pharmacovigilance - | Pharma Communication & Social Media | Scoop.it

 Social media does come with challenges, though. It generates patient-centric data, which is unfiltered and unchecked, and can use the incorrect terms, or refer to diagnoses that are based on internet research rather than confirmed diagnoses from healthcare professionals. It also produces large amounts of raw data that is challenging to analyse, and to make the best use of it, pharma companies need to collaborate with companies and experts in advanced predictive analytics and machine learning. Social media generates patient-centric data. It also produces large amounts of real-world data which is indeed to improve drug development and treatment.

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Apple could release a totally new gadget to monitor your health in 2017

Apple could release a totally new gadget to monitor your health in 2017 | Pharma Communication & Social Media | Scoop.it

A new rumor about an Apple health gadget is spreading out of Taiwan - and it could be a new product, separate from the Apple Watch. Apple is talking to suppliers about a new product that is packed with sensors and can collect data like heart rate, pulse, blood sugar, and other biometric statistics, reports the Chinese-language Economic Daily News (via Apple Insider). Apple is in talks with a slew of manufacturing partners, including TSMC, Foxconn, TPK, Zhen Ding technology, and others. The device would launch at the same time as the 2017 iPhone, according to the report. Rumor has it that Apple has been working on a sensor that can measure blood sugar since before the Apple Watch launched. But Google's Verily has reportedly had trouble building its own "non-invasive" glucometer integrated into an contact lens, and biotech professionals have told me that the technology isn't ready for primetime yet.

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Fitbit's new Digital Health chief to forge links with pharma, healthcare - Pharmaphorum

Fitbit's new Digital Health chief to forge links with pharma, healthcare - Pharmaphorum | Pharma Communication & Social Media | Scoop.it

Fitbit is continuing its push into the healthcare market with the hiring of a new vice president of Digital Health. Adam Pellegrini will join the company from international pharmacy chain Walgreens Boots Alliance, where he led the company’s largest retail mhealth integration of more than 1 million connected devices. Starting his new role on 9 September, Pellegrini will take the lead in Fitbit’s push into healthcare, helping connect its products, data and insights to new clinical settings as well as building partnerships with healthcare systems, pharma companies and medical device providers. “Over the past nine years, we’ve enabled millions of people around the world to lead healthier, more active lives by helping them to be more active, sleep better, eat smarter, and manage their weight,” said Woody Scal, chief business officer of Fitbit. “These are some of the very changes healthcare systems and disease management programmes encourage people to make to help prevent or mitigate chronic diseases such as diabetes, hypertension and obesity.

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Thanks to Social Media, Rare Progress on Rare Diseases - Techonomy

Thanks to Social Media, Rare Progress on Rare Diseases - Techonomy | Pharma Communication & Social Media | Scoop.it

Patients with these diseases are for the first time able to reach across geographic and cultural borders to band together, enabling new progress. Today, the angiosarcoma community is vibrant and connected, due in large part to Painter’s efforts. She helped put together a Facebook group for patients or people interested in the disease; it now has more than 2,000 members. At a moment’s notice, they can offer advice to fellow patients, share the latest research news, agree to participate in trials, and more. Painter also cofounded a nonprofit, Angiosarcoma Awareness, that coordinates fundraising for the disease. By gathering the small world of people affected by angiosarcoma, she has made possible what no individual could do alone: raised significant amounts of money on a regular basis to accelerate research into the disease and potential treatments. 

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INDIA: Now, doctors may have to write generic and not brand names

INDIA: Now, doctors may have to write generic and not brand names | Pharma Communication & Social Media | Scoop.it

Amid allegations that nothing is being done to control the high prices of essential medicines and the doctor-medico nexus of fleecing patients that promotes costly branded drugs, the government on Thursday said it has proposed a regulation by which every physician would prescribe drugs with generic names legibly and preferably in capital letters and shall ensure that there is a rational prescription and use of drugs. The ethics committee regulation of the Medical Council of India is proposed to be modified by “Every physician should prescribe drugs with generic names legibly and preferably in capital letters and he/she shall ensure that there is a rational prescription and use of drugs,” said the minister for chemicals and fertilizers, Ananth Kumar. Responding to a calling attention motion in the Rajya Sabha on high price of essential medicines by Samajwadi Party MP, Naresh Agarwal, Ananth Kumar said, since drug price control order of 2013, a total of 1040 essential medicines have been brought under national list of essential medicine leading to savings of Rs4,988 crore to the consumers. The government is also increasing the number of Jan Aushudi outlets from 350 to 3000 in the country by the end of the year for free sale of essential drugs to the needy and has specifically asked the ministry of health to allow pharmacists to substitute generic medicines for prescription in brand name medicines, added Kumar.

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Survey: Patient adoption of digital tools is low, but interest is high

Survey: Patient adoption of digital tools is low, but interest is high | Pharma Communication & Social Media | Scoop.it

According to a new survey conducted by Harris Poll and commissioned by Salesforce, 59 percent of all consumers, and 70 percent of millennials, would choose a primary care physician who offers a patient-facing app over one who doesn't.  The survey showed that by and large, those surveyed aren't taking ownership of their own health records. Asked how they keep track of their health records, 62 percent said they relied on their doctor to do so. Twenty-five percent used a single patient portal and 15 percent managed their record on two or more portals. Just 6 percent had an independent, personal electronic record, but 29 percent had their own physical method -- along the lines of a file folder or shoe box.

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It’s now far easier to self-diagnose on Google

It’s now far easier to self-diagnose on Google | Pharma Communication & Social Media | Scoop.it
Google is rolling out new health tools aimed at making it easier for people to self-diagnose. The company says that 1 per cent – millions – of searches on its website are related to people’s symptoms. But the unclear information and confusion is leading people to experience “unnecessary anxiety and stress”, and it hopes to fix that with its new tool. With a new feature that is being rolled out, Google hopes to solve those problems and help people find out what might be wrong with them.
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Sanofi Genzyme launches multiple sclerosis awareness campaign - PMLiVE

Sanofi Genzyme has launched a global initiative to raise awareness about the physical and emotional impact of multiple sclerosis (MS) on everyday life. The specialty care unit of Sanofi aims to highlight and address the often debilitating symptoms through its vs.MS campaign by encouraging people living with MS to “declare themselves” online.
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Why Healthcare Brands Must Create Exceptional Content [Infographic]

Why Healthcare Brands Must Create Exceptional Content [Infographic] | Pharma Communication & Social Media | Scoop.it
Healthcare brands must create exceptional content. Learn why great content is essential with MDG's new infographic.
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AstraZeneca launches project to sequence 2 million genomes

AstraZeneca launches project to sequence 2 million genomes | Pharma Communication & Social Media | Scoop.it

One of the world’s largest pharmaceutical companies has launched a massive effort to compile genome sequences and health records from two million people over the next decade. In doing so, AstraZeneca and its collaborators hope to unearth rare genetic sequences that are associated with disease and with responses to treatment. It’s an unprecedented number of participants for this type of study, says Ruth March, vice-president and head of personalized health care and biomarkers at AstraZeneca, which is headquartered in London. “That’s necessary because we’re going to be looking for very rare differences among individuals.”

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Dual Sided Pill Stays Put to Ensure Long-Term Drug Delivery

Dual Sided Pill Stays Put to Ensure Long-Term Drug Delivery | Pharma Communication & Social Media | Scoop.it

The major areas of medical research include not only how to cure diseases with medicine, but also how to get that medicine in the body in the first place. From pills that can be 3D-printed to microchips that administer medication, much study has gone towards better medicine delivery.A new pill made by MIT researchers is showing great promise, as it has the ability to stick to the walls of the gastrointestinal (GI) tract, which makes possible the long-term delivery of drugs.

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Practo ties up with Twitter

Firm launches a Twitter handle @AskPracto, which will enable users get responses to their queries by doctors on the Practo Consult platform. The company has launched a Twitter handle @AskPracto, which will enable users get responses to their queries by doctors on the Practo Consult platform. The service has been launched in three countries—India, the Philippines and Singapore—and will be gradually rolled out in other locations. “The ease of access and simplicity will be disruptive in how people access healthcare information,” said Shashank N.D., co-founder and chief executive at Practo.
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How 3D printing will change the pharmaceutical world forever

How 3D printing will change the pharmaceutical world forever | Pharma Communication & Social Media | Scoop.it

New possibilities in 3D printing may open up a whole new chapter of opportunities for pharmaceutical research and bio-technology applications. There are a number of ways it could be used — drug dosage forms, supporting delivery, or helping to research cures. Let’s explore how that might work. Pharmaceutical drug research and development could be improved drastically by 3D printing. Rather than printing objects made out of plastic or metal, imagine printing pills or human organs and tissue. This would allow companies to test drugs much more safely (and much cheaper). It seems to be within science’s reach — and closer than ever.

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