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10 Big Pharma smartphone apps - FierceBiotechIT

10 Big Pharma smartphone apps - FierceBiotechIT | Pharma Communication & Social Media | Scoop.it
By Alison Bryant and Daniel Bowman When it comes to the apps game, Big Pharma outfits are stepping up. Companies have added downloadable tools for both providers and patients. Apps range from...

Via Dan Baxter
Dinesh Chindarkar's insight:

With changing times in India & smartphone spread, mHealth will soon get a lot better!

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Dan Baxter's curator insight, December 16, 2012 5:43 AM

This could also be part of the 'pharma rep v2' section as they have responsibility to demonstrate these apps and increase uptake by clinicians and patients to support product usage and ultimately improve patient outcomes.

Dinesh Chindarkar's comment, December 19, 2012 1:29 AM
With changing times in India & smartphone spread, mHealth will soon get a lot better!
Pharma Communication & Social Media
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From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track

From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track | Pharma Communication & Social Media | Scoop.it

Approximately, 80% of women have migraine problem and this motivated Shweta Rai, General Manager, Marketing, Janssen India and her team to build a community around it, create awareness and presence of Janssen in this area.

‘Be myself without migraine’ was chosen as the theme for the campaign. Along with social media, the campaign had SMS, website, in clinic promotion, point of purchases activations, corporate outreach and everything was around educating that visiting a doctor is must.

The campaign has been a success informed Shweta while presenting the case study at DigiSights 2016, a Digital Marketing Conference for Pharma & Healthcare organized almost every year by MediaMedic – a digital agency serving the Pharma market exclusively.

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Top 10 Pharmaceutical Companies 2017

Top 10 Pharmaceutical Companies 2017 | Pharma Communication & Social Media | Scoop.it
The global pharmaceutical market was estimated in USD 1.1 trillion in 2016. The global market is highly mature and consolidated. The top-10 pharmaceutical companies in this market had share of around 40% in 2016 and approximately 50% considering the top-15. A comparative analysis of the top-15 organizations was used to develop a ranking for these…
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Big Pharma finds a hit with disease awareness social media posts in 2016 | FiercePharma

Big Pharma finds a hit with disease awareness social media posts in 2016 | FiercePharma | Pharma Communication & Social Media | Scoop.it

Pharma marketers continued to build social media chops in 2016, according to a new social media report, with many embracing disease awareness and charitable causes to drive engagement across social networks. “When we looked at all the campaigns, content and hashtags that worked, the broad finding that came out was that all pharma companies saw the highest engagement when talking about the things that matter to their customers—most importantly the disease or condition they’re dealing with,” Lakshmanan Narayan, co-founder and CEO at Unmetric, said in an interview. “The maximum engagement came when they demonstrated empathy for what their customer and community is going through.”.

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5 common misconceptions about pharma digital content

5 common misconceptions about pharma digital content | Pharma Communication & Social Media | Scoop.it
Remember the times when digital content in your marketing strategy was an optional novelty? A curious thingy that helped distinguish a company simply because it, well… existed? If you don’t, then welcome to the majority. Digital content is now everywhere and it often seems it’s always been this way. The reason is simple: digital content is not something completely out of the blue; it’s basically anything in a digital form. Suppose you’re a pharma company launching a new product. Let it be tangerine-flavored cough lozenges. What do you do? Write a product description on your website? Use ad banners? Have someone write about it on social media? Make a useless but fun game app where you hurl tangerines into coughing monsters? It’s ALL digital content. Yet, this type of marketing is far from mature, and still a source of confusion.
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Top Pharma Companies on Facebook

Top Pharma Companies on Facebook | Pharma Communication & Social Media | Scoop.it

Back in August, 2011, Facebook opened up comments on ALL pharma pages, which meant that the pharmaceutical industry no longer was able to shut off comments on their product-related pages. Consequently, several companies decided to shut down their pages (read, for example, "Pharma Facebook Pages Being Phased Out" and "Janssen to Shut Down Psoriasis 360 FaceBook Page"). These days Facebook offers new opportunities and tools for the pharmaceutical industry to do promotions such as disease awareness campaigns (e.g., "Novartis, Queen Latifah, & American Heart Association Team Up on Facebook Live Broadcast") and ads that comply with FDA regulations (e.g. "Bayer's Betaseron Facebook Ad Uses a New Feature: Scrolling ISI" and "Will Drug Ads "Like" Facebook?").

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Pfizer creates app for patients with depression

Pfizer creates app for patients with depression | Pharma Communication & Social Media | Scoop.it
Brand: Pristiq

Owner: Pfizer

Duration: September 2016, ongoing

There are more than 165,000 health apps, according to a 2015 IMS Health report. Of the th
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Digital Health: The Dawn of a new era in healthcare

Digital Health: The Dawn of a new era in healthcare | Pharma Communication & Social Media | Scoop.it

Technolgy has revolutionized almost all the sectors, healthcare being no different. This convergence of technology and healthcare has open up a whole new world of possibilities which promise to improve the quality and efficiency of various healthcare services. Technology for transforming healthcare Scientists, healthcare providers, technology giants across the globe have come up with new and exciting ways to apply digital technology in healthcare to make lives easy and better. With new technology advancements, healthcare and treatment is becoming cheaper and more accessible.

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Med-tech providing sustainable solutions for healthcare | Socialstory

Sustainable solutions for healthcare continue to pose a challenge. Along with awareness and education, tech innovation is one of the primary means to address this challenge. Of the 7 billion people living in the world today almost 5.8 billion lack any form of access to scientific healthcare, says Vikram Damodaran, the Chief Product Officer for
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Pharma's access to docs declines as nonpersonal promotion increases

Pharma's access to docs declines as nonpersonal promotion increases | Pharma Communication & Social Media | Scoop.it

Pharmaceutical sales reps are now more likely to engage with physicians online and through other forms of nonpersonal promotion than in-person visits with doctors at their offices, according to ZS Associates. This is because the number of what the consulting firm calls “rep-accessible physicians” continued to decline in 2016. Only 44% of physicians surveyed by ZS said they will meet with sales reps. This is down slightly from 46% in 2015 — and significantly from 80% in 2008. Fifty-three percent of marketing to physicians is now done through nonpersonal promotion, which can include emails, mobile alerts, direct mail, and speakers programs. The remaining 47% of marketing takes place during in-person meetings between sales reps and physicians.

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Report: 3 tips for pharma to provide beyond-the-pill services

Report: 3 tips for pharma to provide beyond-the-pill services | Pharma Communication & Social Media | Scoop.it

Physicians expect pharmaceutical companies to provide more beyond-the-pill services, as they face increasing pressure from empowered patients as well as accountable care organizations and integrated delivery networks, according to a new report. The report, authored by Decision Resources Group, found that 46% of the physicians it surveyed expect drugmakers to provide beyond-the-pill services, and 34% have used a beyond-the-pill service from a pharma company. The healthcare analytics company surveyed 1,823 physicians in the U.S. during the first quarter of 2016 and compared its findings with data from the American Medical Association.

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Apple could release a totally new gadget to monitor your health in 2017

Apple could release a totally new gadget to monitor your health in 2017 | Pharma Communication & Social Media | Scoop.it

A new rumor about an Apple health gadget is spreading out of Taiwan - and it could be a new product, separate from the Apple Watch. Apple is talking to suppliers about a new product that is packed with sensors and can collect data like heart rate, pulse, blood sugar, and other biometric statistics, reports the Chinese-language Economic Daily News (via Apple Insider). Apple is in talks with a slew of manufacturing partners, including TSMC, Foxconn, TPK, Zhen Ding technology, and others. The device would launch at the same time as the 2017 iPhone, according to the report. Rumor has it that Apple has been working on a sensor that can measure blood sugar since before the Apple Watch launched. But Google's Verily has reportedly had trouble building its own "non-invasive" glucometer integrated into an contact lens, and biotech professionals have told me that the technology isn't ready for primetime yet.

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Fitbit's new Digital Health chief to forge links with pharma, healthcare - Pharmaphorum

Fitbit's new Digital Health chief to forge links with pharma, healthcare - Pharmaphorum | Pharma Communication & Social Media | Scoop.it

Fitbit is continuing its push into the healthcare market with the hiring of a new vice president of Digital Health. Adam Pellegrini will join the company from international pharmacy chain Walgreens Boots Alliance, where he led the company’s largest retail mhealth integration of more than 1 million connected devices. Starting his new role on 9 September, Pellegrini will take the lead in Fitbit’s push into healthcare, helping connect its products, data and insights to new clinical settings as well as building partnerships with healthcare systems, pharma companies and medical device providers. “Over the past nine years, we’ve enabled millions of people around the world to lead healthier, more active lives by helping them to be more active, sleep better, eat smarter, and manage their weight,” said Woody Scal, chief business officer of Fitbit. “These are some of the very changes healthcare systems and disease management programmes encourage people to make to help prevent or mitigate chronic diseases such as diabetes, hypertension and obesity.

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Thanks to Social Media, Rare Progress on Rare Diseases - Techonomy

Thanks to Social Media, Rare Progress on Rare Diseases - Techonomy | Pharma Communication & Social Media | Scoop.it

Patients with these diseases are for the first time able to reach across geographic and cultural borders to band together, enabling new progress. Today, the angiosarcoma community is vibrant and connected, due in large part to Painter’s efforts. She helped put together a Facebook group for patients or people interested in the disease; it now has more than 2,000 members. At a moment’s notice, they can offer advice to fellow patients, share the latest research news, agree to participate in trials, and more. Painter also cofounded a nonprofit, Angiosarcoma Awareness, that coordinates fundraising for the disease. By gathering the small world of people affected by angiosarcoma, she has made possible what no individual could do alone: raised significant amounts of money on a regular basis to accelerate research into the disease and potential treatments. 

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Healthcare brands turn to emotion, to better tell their stories

Healthcare brands turn to emotion, to better tell their stories | Pharma Communication & Social Media | Scoop.it
It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
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Why AI And Healthcare Must Learn To Play Together

Why AI And Healthcare Must Learn To Play Together | Pharma Communication & Social Media | Scoop.it
Some technologists and data scientists believe, ardently, that the future is already here – that we already have ability to use AI to solve important problems in healthcare, and that it’s intransigent docs who are standing in the way.
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Wellthy Therapeutics conducts first clinical pilot for digital therapeutics, now in talks with VCs

Wellthy Therapeutics conducts first clinical pilot for digital therapeutics, now in talks with VCs | Pharma Communication & Social Media | Scoop.it

Wellthy Therapeutics, a start-up which has integrated Artificial Intelligence to develop an app for diabetic care, is now raising funds to move on to its next phase of growth. The company set up in December 2015, spent a year in product development and conducted India’s first clinical pilot study for digital therapeutics type II diabetes patients. The study provided evidence of superior clinical efficacy in patient outcomes when compared to any other category of diabetes oral drug therapy at an entry level dosage. “We went live with the app with patients and clinicians in December 2016. Since then we are helping thousands of patients and have already considerable data points. Now we currently closing our first round of funding from some of the biggest names in healthcare and early stage venture capital,” Abhishek Shah, Co-founder and chief executive officer, Wellthy Therapeutics, told Pharmabiz in an email.

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Five things for pharma marketers to know: Thursday, February 2, 2017

Five things for pharma marketers to know: Thursday, February 2, 2017 | Pharma Communication & Social Media | Scoop.it

1. Biogen completed the spinoff of its biotech business Bioverativ, which focuses on hemophilia and other rare blood disorders. Bioverativ's hemophilia therapies Eloctate and Alprolix generated a total of $888 million in revenue in 2016. 2. A drug that blocks androgen receptors is being used an add-on treatment to surgery for men with prostate cancer. AstraZeneca, which makes one of these drugs, bicalutamide, sponsored the study. (Stat) 3. Merck reported a 1.4% decline in revenue in the fourth quarter of 2016, due to generic competition for its skin-infection drug Cubicin, allergy treatment Nasonex, and cholesterol drug Zetia. (MarketWatch)

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160 million Indians sent 14 billion WhatsApp messages on New Year eve – Sociofly

160 million Indians sent 14 billion WhatsApp messages on New Year eve – Sociofly | Pharma Communication & Social Media | Scoop.it

With over a billion users globally, we don’t need to emphasise how popular WhatsApp is. Of this 1 billion and some users, India has 160 million monthly active users. And these Indians hit a record high in WhatsApp’s India history by sending 14 billion messages on December 31, 2016, the New Year eve. According to the instant messaging app, the New Year traffic was the all time high in India. Earlier WhatsApp had recorded 8 billion messages on Diwali. It said that 32 per cent of all the messages were in some form of media as photos, GIFs, videos and voice messages. Celebration on the new year’s evening has become a more popular trend over the years, and now it is more apparent as people shared greetings with family and friends more than they did on Diwali, the biggest Hindu festival in the country. People sent 3.1 billion images, 700 million GIFs, 610 million videos across the messaging platform on December 31.

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Doctors adopting digital ways to get pharma info, says survey - ET HealthWorld

Doctors adopting digital ways to get pharma info, says survey - ET HealthWorld | Pharma Communication & Social Media | Scoop.it

Mumbai: Doctors are now going digital as a majority of them prefer getting drug information on their fingertips as against a face-to-face interaction with medical representatives (MRs), says a survey. According to a poll conducted by Curofy, 75 per cent of the surveyed doctors preferred digital interaction with pharma companies instead of a face-to-face to interaction with MRs. The result is in conformance with the fact that more doctors are adopting digital way to cater their professional needs. Of the total 1,440 doctors who participated in the poll, an astounding 75 per cent (1,080) said they would prefer having drug information available at a convenient time on their fingertips over meeting MRs during OPD hours.

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Bionic Eyes Are Coming, and They'll Make Us Superhuman

Bionic Eyes Are Coming, and They'll Make Us Superhuman | Pharma Communication & Social Media | Scoop.it
Bionic eyes are already in development and could alleviate sight issues for hundreds of millions suffering from visual impairments or blindness. The mechanical eyes could also provide enhanced sight so cybernetic humans could see more of the electromagnetic spectrum.
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Alexa, please renew my prescription

Alexa, please renew my prescription | Pharma Communication & Social Media | Scoop.it
KEY TAKEAWAY: Google, Amazon and Apple all have, or are planning to enter, the smart home market.  These devices are the future of home and life automation and there are opportunities for insurers,…
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Apple's updated App Store guidelines place added scrutiny on health, medical apps

Apple's updated App Store guidelines place added scrutiny on health, medical apps | Pharma Communication & Social Media | Scoop.it

Developers of health and medical apps will now have strict rules to abide by with Apple's new App Store Guidelines that establish a high bar for any app aimed at health and wellness. Previous iterations of the guidelines already laid out the proper protocol for human research subjects and avoiding physical harm, but the new rules carry much more detailed and specific language, ranging from privacy protection to warnings about inaccurate data that could potentially cause physical harm. With a whole section on physical harm (previously a short line in the rules) Apple’s new guidelines aren’t letting anything slide. “If your app behaves in a way that risks physical harm, we may reject it,” the guidelines state, and go on to describe in detail possible pitfalls. Apple is also snuffing out any marijuana related apps and those that encourage people to place their iPhones under a mattress or pillow while charging, such as sleep-tracking apps.

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Ananth Kumar launches ‘Pharma Sahi Daam’ mobile App - Times of India

Ananth Kumar launches ‘Pharma Sahi Daam’ mobile App - Times of India | Pharma Communication & Social Media | Scoop.it

The Union minister of Chemicals & Fertilizers and Parliamentary Affairs Ananth Kumar launched a mobile App. developed by NPPA which shows the MRP fixed by NPPA for various scheduled drugs. The minister Ananth Kumar said that application will be called "Pharma Sahi Daam". He also unveiled the logo of NPPA which will be displayed on packing of all scheduled medicines. He has appealed to the industry leaders, State governments, other departments and civil society in pooling efforts to make available medicines at affordable prices to the common man.

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Four expert tips for social media marketing as pharma finally embraces the new norm 

Four expert tips for social media marketing as pharma finally embraces the new norm  | Pharma Communication & Social Media | Scoop.it
Social media was once scary territory for pharma, but today it’s becoming old hat, according to social media agency founder Tamara Littleton. Drugmakers realize they can't ignore the space where patients, families, physicians and even payers congregate. Here's how successful Big Pharma players are tackling the task.
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8 ways for pharma to improve the way it uses Twitter

8 ways for pharma to improve the way it uses Twitter | Pharma Communication & Social Media | Scoop.it

Twitter’s health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.

When it comes to incorporating digital and social media in their marketing strategies, drugmakers' efforts are still overshadowed by fear. That's according to Mary Ann Belliveau, Twitter's national health and wellness director. There's a misperception that drugmakers can't use the platform because of regulatory limitations but in fact many firms are doing it and doing it well, she noted. The tech giant's health team works with clients that include Pfizer, Merck, Johnson & Johnson, Novartis, GlaxoSmithKline, Aetna, Cigna, and St. Jude Children's Research Hospital. While the team's primary health focus is on pharmaceutical companies, hospitals, and health insurance companies, wellness companies like fitness centers are also going to Twitter for strategy advice, added Katie Collins, lead healthcare strategist at Twitter.

1. PLAN AHEAD 2. Don’t sound like a robot 3. Leverage video 4. Use hashtags 5. Set expectations 6. Don’t ignore tweets even –ve ones 7. Twitter in overall mktg strat 8. Share best practices

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Nestle, Samsung to develop digital health platform

Nestle, Samsung to develop digital health platform | Pharma Communication & Social Media | Scoop.it

Nestle and Samsung have announced a research collaboration that will see the world's largest food maker team up with the Korean tech giant to explore the potential of nutrition science and digital sensor technologies. The long-term goal of the collaboration is to combine 'Internet of Things' technology with "breakthrough nutrition science". The companies are developing a new digital health platform to provide personalised recommendations around nutrition, lifestyle and fitness. Nestle and Samsung said their aim is to "empower people" to better manage their health and wellness using "one simple, connected entity".

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