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Seven steps to a pharma digital strategy - Digital Handbook - Digital strategy

Seven steps to a pharma digital strategy - Digital Handbook - Digital strategy | Pharma Communication & Social Media | Scoop.it

When it comes to setting out the ‘big thinking’ behind your planned use of digital Ben Tilly, marketing channel manager at Sanofi, suggests seven steps to establishing a digital strategy that place the company’s objectives at its heart.

He says pharma marketers should:

• Establish the key business objective before the channel and even before key performance indicators (KPIs) have been considered.

• Have a thorough understanding of the target audience, including who they are and what their behavioural patterns are

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DigiSights 2016: Digital Marketing conference for Pharma & Healthcare

DigiSights 2016: Digital Marketing conference for Pharma & Healthcare | Pharma Communication & Social Media | Scoop.it

The Digital Marketing era has stormed India at a rapid pace and today, it has become an inseparable and integral element of marketing strategy. Even the Pharma and the Healthcare industry is part of this evolution. A recent report says that Pharma is lagging behind in adoption as compared to the other industries, and that is natural considering the risky nature of the business in which it operates. But one can still harness the power of Digital Medium within the prevailing framework of rules and regulations and emerge as a winner.
To give today's pharma-marketer a glimpse about the opportunities that can be explored, this year DigiSights presents the theme of 'Global Learnings, Local insights'. Organised in association with IESMCRC, this year will showcase some international Pharma case-studies along with local success stories. International speakers from across the globe including those from the GlobalHealthPR group will present interesting case-studies from leading companies. Don't miss interacting with them as well.
Block your dates and don't miss 'DigiSights 2016' - the exclusive 'Digital Marketing Conference for Pharma & Healthcare' in Mumbai on the 17th February 2016.

For more details email us at: digital@mediamedichealth.com

Venue: Manik Sabhagriha Auditorium, Indian Education Society, Bandra Reclamation, Mumbai - 400050, Opposite Lilavati Hospital

Date: 17th February 2016 & Time: 9am to 6pm

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Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search | Pharma Communication & Social Media | Scoop.it

Across the globe, digital tools are transforming how marketers approach their audiences. But despite this overwhelming consensus, the healthcare industry is often slow to adopt new marketing techniques. As a result, many healthcare professionals are still asking a question that most of us presumed answered a long time ago: “Why digital?”

The reality is that this change in healthcare, as in all industries, is a necessity — the internet is now the primary way that consumers engage with healthcare companies. As John Weston, CMO at Mayo Clinic, explained in a recent AdAge article, “The consumer-to-patient journey is largely a digital journey at their moment of need.” Indeed, at least 72% of Americans look online for health information each year, according to Pew Internet, and that includes medical professionals.

“If I were diagnosed with something tomorrow, one of the first things I would do is go online,” Weston added.

Given how wide this market has become, healthcare marketers must adapt their strategies to better capture and hold the attention of online audiences. But any digital marketing strategy is only as strong as its foundation, which begs the question: where’s the best place to start?

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FDA slaps Pfizer's Hospira unit for 'misleading' YouTube ad

FDA slaps Pfizer's Hospira unit for 'misleading' YouTube ad | Pharma Communication & Social Media | Scoop.it

In the first enforcement action from the FDA's marketing police this year, the Office of Prescription Drug Promotion put Hospira in the hot seat over a YouTube video for its sedative Precedex.

The OPDP sent an untitled letter dated Jan. 14 to the Pfizer-owned company, charging the video "omits risks and material facts" about the drug. The agency also rebuked Hospira for publishing the promotional video without submitting it to the OPDP for review.

The letter orders Hospira to "cease violating the FD&C Act, as described," and submit a written response before Jan. 29. The response should include a plan for "discontinuing use of such violative materials," the letter states.

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The Surprising Health Tip That Doctors And Bosses Should Recommend

The Surprising Health Tip That Doctors And Bosses Should Recommend | Pharma Communication & Social Media | Scoop.it

Volunteering has numerous health benefits, which is why doctors and bosses should more aggressively push giving back, according to a leading physician expert on the topic.

Many studies over the years have found direct correlations between giving back and improved health. And new research shows that volunteering may also translate into fewer hospital stays and taking better preventative measures -- results that patients and employees should be made more aware of, says Dr. John W. Rowe, professor of health policy and aging at the Mailman School of Public Health at Columbia University.

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FDA Approves Device That Can Plug Gunshot Wounds in 15 Seconds 

FDA Approves Device That Can Plug Gunshot Wounds in 15 Seconds  | Pharma Communication & Social Media | Scoop.it

he U.S. Food and Drug Administration has cleared the use of the XSTAT 30—an innovative sponge-filled gunshot wound dressing device—for use in the general population. Approved last year for battlefield use, the device can plug a gunshot wound in just 15 seconds.

The XSTAT Rapid Hemostasis System is an expandable, multi-sponge dressing that’s used to control severe, life-threatening bleeding from wounds in bodily areas where a traditional tourniquet is of no use, such as the groin or armpit. It works by pumping expandable, tablet-sized sponges into the wound, staunching bleeding while a patient is rushed to hospital.

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The new rules of patient engagement

The new rules of patient engagement | Pharma Communication & Social Media | Scoop.it

Patient engagement at its heart is a simple concept--empowering the people in our care to take more control of their individual health. But for hospitals, putting that concept into action took a back seat under traditional fee-for-service models. The new experiments throughout the nation exploded those models and patient engagement has come to the forefront.

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Is this the end of traditional doctors?

Is this the end of traditional doctors? | Pharma Communication & Social Media | Scoop.it

We're living in the age of digital health according to new research.

In 2014, a study revealed that 65 per cent of people actively avoid going to their GP, with a further two thirds admitting they preferred to research health information online. Now new research has revealed more than half of all Brits use gadgets or technology to manage their health and wellbeing.

Research from Push Doctor, published in the UK Digital Health Report, found that checking medical symptoms, monitoring exercise levels, establishing individual BMI scores, monitoring heart rates and checking blood pressure are the top five most common ways we are now using technology to understand and manage our wellbeing.

Half of all adults now use a gadget or some form of technology to manage their health, with a third of over 65s doing the same.

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Injected electronics: The next wave of wearable tech?

Injected electronics: The next wave of wearable tech? | Pharma Communication & Social Media | Scoop.it

Forget Google Glass and that Fitbit you used to wear; the ultimate in wearable computing isn't worn on your body, but embedded within it. With chips physically inserted into your body either attached to nerves or placed into muscles or skin, a new form of synergy between human and computer can occur


Via Alex Butler
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Antonio Pastor Serrano's curator insight, September 6, 2015 6:27 AM

Las nuevas tecnologías son una maravilla, pero al paso que vamos, nos vamos a robotizar.

Ya mismo, buscaremos comernos un tomate natural, cómo si fuera el mejor manjar del mundo, que lo será....

The Doctor Weighs In's curator insight, September 6, 2015 1:01 PM

Blurring the line....

Helen Adams's curator insight, September 7, 2015 3:01 AM

I like to think I'm ahead of the curve but not sure I'll be first to sign up to imbedded chips!

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Novartis CEO comments, new patent shed light on Google’s contact lens projects | mobihealthnews

Novartis CEO comments, new patent shed light on Google’s contact lens projects | mobihealthnews | Pharma Communication & Social Media | Scoop.it

Google and Novartis are working on two smart contact lenses, and news broke this week about both of them: A new patent application sheds light on how Google might power its glucose-sensing contact lens, just a week after partner Novartis told a Swiss newspaper it was on track for human trials in 2016 of an autofocus lens for presbyopia patients.

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Mobile health market to explode by 2020

Mobile health market to explode by 2020 | Pharma Communication & Social Media | Scoop.it

The mobile health market is growing, one study says, predicting a value of nearly $50 billion in 5 years. “Per capita health care expenditures have been increasing, which makes medical services unaffordable for a large percentage of the population. As a result, demand for mobile health is expected to increase considerably over the next six years,” its latest report said. “In addition to smartphone proliferation, uptake of 3G and 4G networks is expected to increase demand for telemedicine services. Aging population and growing incidences of diseases linked to changing lifestyles have intensified the need for affordable and accessible health care.”

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Three pharmaceutical companies whose blogs rock

Three pharmaceutical companies whose blogs rock | Pharma Communication & Social Media | Scoop.it
It’s hard to write a great corporate blog if you’re in the pharmaceutical industry. There is so much you can’t say… So much of what’s going on in the industry is, well, not very interesting to outsiders…. And – let’s be honest – the inside gossip in your company isn’t going to gain much traction either.

So how can you still provide material that is of true value to your audience? Here are three examples of excellence!

Roche uses a blog to help with its recruitment, regularly running profiles of some of its employees from around the world. They get to talk about their jobs, their personal background, and their experiences working at Roche.

Not only do potential employees get an idea of the wide range of jobs that are available, the employees talk about the aspects of working there that really matter to them – and most importantly, the company is given a human face (many, actually!).
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Top grossing health app removed from App Store - iMedicalApps

Top grossing health app removed from App Store - iMedicalApps | Pharma Communication & Social Media | Scoop.it

One of the highest grossing health apps, Instant Blood Pressure Monitor, has finally been taken out of the App Store. If you keep up with iMedicalApps, you’re well aware of theissues we had with the app. The Instant Blood Pressure app promised to measure your blood pressure using your iPhone’s microphone pressed up against your heart, and your finger on the camera.

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The first 3D-printed pill opens up a world of downloadable medicine

The first 3D-printed pill opens up a world of downloadable medicine | Pharma Communication & Social Media | Scoop.it
Now that the US has approved a 3D-printed drug, pharmaceuticals companies in the UK are hoping their patents will be next – from the pyramid-shaped pill-makers to the man who has done for drugs what Apple did for music
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How pharma can stay competitive in the digital world

How pharma can stay competitive in the digital world | Pharma Communication & Social Media | Scoop.it

As drugmakers seek new ways to incorporate digital technology into the way they do business, questions persist about whether the culture at traditional pharma companies is willing to change and move toward digitization.

A report from McKinsey & Company compiled interviews with 20 executives from the analytics, pharmaceutical, provider, technology and venture capital sectors. The overall consensus, the authors of the McKinsey report found, is that the industry needs to transform itself to stay competitive.  

“Successful ones will rethink their business and operating models, transform their cultures and capabilities and adopt a new, longer-term mind-set that fosters innovation and bold strategic moves,” wrote the authors of the report.

It's clear that as the adoption of digital initiatives accelerates, pharma companies will need to experiment more and do so more quickly to respond to the changing behaviors of patients, said Olivier Leclerc, a director at McKinsey.

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'Most Indian docs prefer digital interaction' | ET HealthWorld

'Most Indian docs prefer digital interaction' | ET HealthWorld | Pharma Communication & Social Media | Scoop.it

Over 60% of doctors in India now prefer, one out of three times, digital interaction with their patients as against the traditional face-to-face interaction, indicating a trend where WhatsApp, text messages and emails are increasingly being used for consultations. This is slightly lower, but in keeping with the trend in the US, Japan and China, where a greater number of healthcare professionals (HCPs) - in certain markets, over 90% - have switched to the digital medium, using WeChat, blogs, email and text messaging to engage with patients for follow-up consults.

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Companies in Regulated Industries Can Also Do Digital Marketing

Companies in Regulated Industries Can Also Do Digital Marketing | Pharma Communication & Social Media | Scoop.it

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, there’s one objection to social media and content marketing that comes up almost every time: “But Mark, you don’t understand. We’re regulated.”

The time for highly regulated industries to hide behind this excuse has passed. Figure. It. Out. Already.

Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what is happening.

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Pharma low on the list of digital marketing

Pharma low on the list of digital marketing | Pharma Communication & Social Media | Scoop.it

From a report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be…

Pharmaceutical executives see threat in digital transformation, but less opportunity than other industries do, perhaps because of regulation. 

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Pharma advertising powerhouse is born with Pfizer, Allergan megamerger

Pharma advertising powerhouse is born with Pfizer, Allergan megamerger | Pharma Communication & Social Media | Scoop.it

The U.S. is one of two countries in the world that allows pharmaceutical companies to advertise drugs directly to consumers.

According to Kantar Media, the top five pharma advertisers in the U.S. spent $2.5 billion on TV, print and online display ads. Online video ads were not part of the spending figure. The combined spending of the newly formed company last year included Pfizer’s $1.4 billion, Allergan’s $267 million and Actavis’ (a company that bought and merged with Allergan in March) $387 million.

About the deal, Ian Read, chairman and CEO of Pfizer, said in a statement, "The proposed combination of Pfizer and Allergan will create a leading global pharmaceutical company with the strength to research, discover and deliver more medicines and therapies to more people around the world. Through this combination, Pfizer will have greater financial flexibility."

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Digital Therapeutics: Unfolding A Disruptive Innovation In Healthcare | PILMAN

Digital Therapeutics: Unfolding A Disruptive Innovation In Healthcare | PILMAN | Pharma Communication & Social Media | Scoop.it

Health apps serve the role of ‘Digital Therapies (DT)’, as well, for patients, especially at the onset of chronic ailments and to prevent any sudden crisis in serious disease conditions.

DT has, therefore, been defined as web, mobile, wearable and other digital technologies combined into an intervention to support healthy behaviors and provide therapeutic impact.

As stated earlier, DT has the potential to offer immense opportunity for patient engagement and to bring in substantial change in their health behavior with remarkable both short and long term cost-effectiveness.

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Teva Pharmaceuticals buys smart inhaler company Gecko Health Innovations | MobiHealthNews

Teva Pharmaceuticals buys smart inhaler company Gecko Health Innovations | MobiHealthNews | Pharma Communication & Social Media | Scoop.it

Teva Pharmaceuticals will acquire Cambridge, Massachusetts-basedGecko Health Innovations (previously known as GeckoCap), a smart inhaler company. The terms of the deal were not disclosed.

Gecko’s main product is CareTRx a platform for chronic respiratory disease management that combines a sensor device that connects to most inhalers, a data analytics platform, an accessible user interface, and behavioral triggers to help asthma and COPD patients manage their condition.

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AstraZeneca embracing smart inhaler devices for asthma - iMedicalApps

AstraZeneca embracing smart inhaler devices for asthma - iMedicalApps | Pharma Communication & Social Media | Scoop.it

AstraZeneca is joining the growing list of pharmaceutical companies embracing the use of digital health technology to improve the effectiveness of their asthma medications through a recent partnership with Adherium.

This trend is one we’ve seen already in pulmonary disease with Propeller Health’s inhaler attachment for medication tracking (GSK, Boehringer Ingelheim), coronary artery disease with Vida’s digital health coaching services(AstraZeneca), and potentially soon in heart failure with soon-to-be blockbuster Entresto (Novartis).

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Seven new wearables, health tracking devices from Sony, Samsung, and more | mobihealthnews

Seven new wearables, health tracking devices from Sony, Samsung, and more | mobihealthnews | Pharma Communication & Social Media | Scoop.it

It’s been a busy week for wearables and other digital health and fitness devices, with a plethora of announcements from major consumer electronics players. Sony, Samsung, and Huawei have all unveiled their next generation smartwatches or fitness trackers, as has GPS device maker TomTom. Smart thermometer company Kinsa began crowdfunding its second product, and Withings announced a new connected alarm clock as part of its Aura sleep system. 

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This is Why mHealth is Beating Wellness Apps.

This is Why mHealth is Beating Wellness Apps. | Pharma Communication & Social Media | Scoop.it

While mHealth and wellness applications may appear to be interchangeable concepts, there are key differences in how they affect the life of the user as well as the business success of their providers. If your doctor advises you to begin a walking regimen for better health, you might choose to track your steps with a device to keep track of your progress. If the device and applications keep the data siloed with the individual, it would be considered a wellness product (e.g. activity trackers such as a FitBit or Jawbone. or diet apps like Lose It).

If the collected data was transmitted to your doctor directly or added to your medical record, it would be considered amobile health (mHealth) product. mHealth apps may help individuals track fitness, but the extra step of transmission to a third party like your life partner, children or Health Care Provider (HCP) is a critical differentiator and a potential marker for long-term viability of the product.

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Lybrate ties up with Indian Medical Association as digital partner to educate doctors

Lybrate ties up with Indian Medical Association as digital partner to educate doctors | Pharma Communication & Social Media | Scoop.it

Lybrate, India’s first and largest mobile healthcare communication and delivery platform, has recently announced its digital partnership with the Indian Medical Association (IMA) to educate over 2.5 lakh doctors under its fold on how best to incorporate technology in their practice for communicating with patients and multiply their presence for reaching out to more people.

Under the partnership spanning over a year, Lybrate will provide technical excellence to IMA in innumerable ways. The foremost will be to coach its members, spread across 30 states and 1700 branches, and the entire medical fraternity about using technology for better communication with the patients and increase their presence across geographies, diminishing the boundary barriers.

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Smart Mirror, Mirror On The Wall, Who Is Healthiest Of Them All?

Smart Mirror, Mirror On The Wall, Who Is Healthiest Of Them All? | Pharma Communication & Social Media | Scoop.it
From Linköping University press release: Moving medical semeiotics to the digital realm According to medical semeiotics, human face is a precious revealer of key information about the healthy or unhealthy status of individuals. The central idea in... #cardiovascular #diagnostics #disease
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