Hi Dinesh,
Can you give me the link to the premier issue please?
“A platform to share newer developments in Social Media in pharmaceutical & healthcare.”
Curated by
Dinesh Chindarkar
The Healthcare Social Media family has grown significantly since the creation of #hcsm in January 2009. 
The inaugural edition of ‘BRAND DRIFT 2012” - a one day conference on Pharma Branding for the Indian pharma marketers, will be held in Mumbai on the 25th February 2012. It is a passionate endeavour to create a robust knowledge sharing forum where pharma marketing / brand managers can network, share best practices and engage in healthy discussions beneficial to the fraternity.
A much-anticipated Facebook game from Boehringer Ingelheim, makers of Dulcolax, Zantac, and an array of prescription medications, is just one example of how pharma brands are plowing ahead with digital campaigns. Despite hand wringing about a lack of clear regulatory guidance, BI, Pfizer, and others were already breaking new ground before new draft social media guidelines were unveiled by the Food and Drug Administration in December. Syrum is a social game in development by BI that has been in beta since last year. It promises to let players attack deadly diseases from their own virtual laboratories, discover new drugs, market them, and share and work with friends, according to the game website Syrum-Game.com. Players will be able to participate in clinical trials and learn more about patents. 
This is an interview with Tapan Ray on pharma in India and the current regulatory challenges present. Concluding his thoughts, he shares his views on social media adoption by the industry and what he thinks the future of pharmaceuticals in India looks like. 
This year is going to be filled with uncertainty for the health care industry—and, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional. But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012.
The pharma industry in India continues to grow rapidly and as it does the regulatory environment continues to shift.With over thirty years experience in pharma Tapan Ray has a broad overview of how Indian pharma currently looks, compared with other parts of the world, and how it is set to evolve. In a written interview Tapan shares his thoughts with us. 
Here are 15 Twitter hashtags that people in the healthcare industry should follow. Hashtags help facilitate conversations on the popular social media platform, help other users discover what discussion topics are trending and are an extremely useful tool in focusing on information that’s important while excluding what isn’t. Read more about healthcare Twitter hashtags. 
Marketing and Communications | NEWS | | US think tank suggests ‘social guiding principles’ for pharma - Digital Health Coalition hopes to spark industry debate on how best to approach social media and user-generated content | PMLiVE...A US digital health think tank has produced what it hopes will serve as best practice guidance for pharma on social media and user-generated content. The industry-backed Digital Health Coalition (DHC) said it was driven to produce its Social Guiding Principles by the continued absence of guidelines from the US Food and Drug Administration (FDA). 
Marketing and Communications | NEWS | | Gamification guide for pharma launched - Explains how to use game mechanics to solve problems and engage audiences in healthcare | PMLiVE... For the Indian healthcare industry, social media is evolving from being an additional marketing channel to a space for scheduling appointments and gathering information, quite like a patient-doctor interaction center. Social media has touched all domains, including the healthcare industry. It is a healthy sign that a growing number of Indians have begun trusting the Internet as a medium to get information on healthcare, and social media is a small contributor to this trend. A dose of social media has gone down well with the healthcare industry. Both doctors as individuals and hospitals are making efforts to reach out to the patients through the virtual world.
Social Media has changed the way a marketer operates. Social Media coupled with the advent of technology & Health 2.0, has given rise to phenomenal possibilities. MediaMedic Communications in the past 2 years has developed a unique strength in Digital & Social media in the healthcare space in India. From Social Media listening to get the real customer insights, to setting up a complete digital strategy around a brand or a condition, MediaMedic, along with its global partners is equipped to undertake the entire spectrum of services. MediaMedic has co-founded the Healthcare Hashtag #hcsmin for India. Follow the Twitter handle @hcsmin_India for more details. 
Last year, I published a list of my predictions for 2011 in the areas of healthcare, innovation and technology. Now after a year, I checked these items and actually many of them proved to be right (year of tablets, Prezi.com skyrocketing, Siri leading the way for voice controlled apps, etc.), but now it’s time to come up with the predictions for 2012. Here are my 12 predictions, please feel free to add yours in the comment section. 
As per the recent Internet & Mobile trends, India is one of the top countries witnessing the highest growth both in terms of the number of active users as well as the usage. The Internet, Mobile & Social Media landscape is growing quickly which is direct correlation of the adaptability & affordability of the respective mediums that coincide at a certain point |
Emerging medias have a definite promise for the pharma industry in India and the world over. This dynamically changing field with newer technologies will redefine the healthcare scenario in India. 
I have heard it said that social media and branding in healthcare is not important. Doctors, dentists and practitioners from all realms of this industry think that demand is going to hold steady versus their competition. ”I don’t need to market myself. I already have enough clients on my calendar. There is no ROI. I don’t have the time. What about patient confidentiality? Clients will choose a doctor closest to them anyway.”, they all say. Well, I am going to challenge those thoughts. 
Digital games are rapidly becoming an important tool for improving lifestyle habits, behavior modification, self-management of illness and chronic conditions, and motivating and supporting physical activity, according to a provocative Expert Panel Discussion in the premier issue of Games for Health Journal, a new bimonthly peer-reviewed publication from Mary Ann Liebert, Inc., publishers.The premier issue is available free online. 
In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly. Recently, I had an opportunity to speak about the opportunities and trends in digital public relations at the PR News Digital Summit. Here’s a quick look at what I think social media saturation and mobile growth mean for public relations this year. 
Every day, people search on Google for health information. Many of these searches relate to symptoms they or their loved ones may be experiencing. You might be trying to understand why you’ve had a headache every morning for a week or why your child has a tummy ache all of a sudden. Our data shows that a search for symptoms is often followed by a search for a related condition. GE Healthcare launched a global competition on Twitter to raise public awareness about cancer prevention and healthy living. For the next two months, the “Get Fit” campaign will encourage people from all over the world to tweet about their own health and fitness activities that have been shown to reduce the likelihood of developing cancer.
Emerging medias have a big promise for the pharma & healthcare industry. This dynamically changing field is throwing newer challenges to physicians, pharma & healthcare marketers. There are a lot of things happening internationally, but the needs & challenges of the Indian industry are different. This presentation tries to capture this evolving dynamics. 
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and DC Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment. 
Health 2.0 India – an event with very high expectations finally unfolded at Delhi on the 30th January 2012 and marked the beginning of a new techno-health era in India. People from varied backgrounds including healthcare, technology, IT, entrepreneurs, social media enthusiasts, physicians, government officials, NGOs, associations and young blood of the nation gathered together for the first time to create an experience that will be remembered for a long time and accelerate the path of ‘healthcare’ in the time to come. 
Health 2.0 India will showcase the next generation of technologies transforming health & health care, including: Mobile & Smart PhonesData-mining & analyticsProvider applications & servicesWellness & health promotion solutions Health 2.0′s renowned format includes live tech demos, provocative keynotes & interactive panels. Health 2.0 India is for delegates from: Health ITHospitals & PayersMedical devices & Pharmaceutical companiesDoctors & Patient OrganizationsIndustry analysts & Investors In order to provide effective healthcare to the rural population, the National Rural Health Mission (NRHM) by government of India proposed introduction of female health workers village level. 
For the second time this month, a study shows the value of online tools and information--including social media--to healthcare professionals. Researchers affiliated with Harvard Medical School and Massachusetts General Hospital determined that use of Twitter and Internet news uncovered a 2010 outbreak of cholera in Haiti two weeks earlier than health officials reported the epidemic, according to a study in The American Journal of Tropical Medicine and Hygiene. |
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