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A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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6 Key Takeaways From #DigiSights 2015: How Indian Pharma Can Excel In Digital Marketing

6 Key Takeaways From #DigiSights 2015: How Indian Pharma Can Excel In Digital Marketing | Pharma Communication & Social Media | Scoop.it

The Indian Pharma market is all set to touch new horizons in 2015.As per the Mc Kinsey report of India Pharma 2015, the pharma industry has immense opportunities and is poised to grow to $24 billion by 2015, and would reach upto $55 billion by 2020. In this process it is also expected to create 45,000 new jobs next year.

Will digital play a bigger role at a time when India is moulding itself in a mobile economy? 

The second edition of DigiSights 2015 organized by MediaMedic happened yesterday with a focus on the “Why and How of Digital Pharma Marketing in India.”

Listed below are the six major takeaways for the Pharma industry to excel in digital marketing:

1. Build digital culture and not apps

“Digital is a revolution and we need to build a culture rather than focusing too much on various apps and gimmicks. The industry needs to think that the divide between health professionals and patients should minimize. The future is in the room sitting here, please connect the dots,” said Sanjiv Navangul, Managing Director, Janssen India in his welcome note at #DigiSights 2015.

In his quick hard hitting talk, he shared that technology is the last thing one considers in the Pharma market. 

2. Pharma is not boring and mobile holds the key

Pharma is not boring! You believe that when a dashing young man says it with gusto at a conference. Rahul Avasthy from Abbott in his talk in the first half of the conference, emphasized on a disruption in the healthcare sector rather than focusing on digital gimmicks like Sanjiv had emphasized in his talk.

3. Focus on the ‘why’ and not ‘I need a mobile app’

“You can’t get up one day and say I need an app, ‘why’ has to be worked on – only then it can meet your objectives.” These words came from a seasoned marketer like Priti Mohile, Co-Founder at MediaMedic who has enough experience to back it.

In her talk, Priti persisted that the focus should be on “Why” and not building another mobile app or building a video or being present on a new social network. “The move has to be doctor and patient centric; you need to touch lives rather than being just a logistic company.”

4. Make data the currency of pharma marketing

Salil Kallianpur from GSK-Global started his discussion with a very harsh truth – “Nobody trusts our Pharma industry, why would today’s evolved world do?”

5. US models won’t work in India

Sagar Pawar from PwC was the man who focused on trends in the industry. While he agrees that one needs to be better equipped in this digital world but we also need to understand what can and cannot work in India. “We can’t pick up US models just because it has worked there. We need to understand Indian doctors, patients and the regulated industry we work in here.”

6. Digital PR is a must in Pharma

From PR to Digital PR and now to Digital PR in Pharma were the opening lines of Dinesh Chindarkar, Co-founder at MediaMedic. With his bunch of case studies he stressed the fact that in today’s times Digital PR is very much required for Pharma Marketing.

His first case study about how MediaMedic associated with Yuvraj Singh on a cancer campaign was a brilliant example of an all round digital PR initiative in the Pharma market.

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14 Sensor Innovations Driving Digital Health

14 Sensor Innovations Driving Digital Health | Pharma Communication & Social Media | Scoop.it
Amazing innovative sensors that are creating new and exciting ways to monitor health and wellbeing.
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Over 50% Of Mobile Health Apps Are Downloaded Less Than 500 Times #mhealth #hcsmeu

Over 50% Of Mobile Health Apps Are Downloaded Less Than 500 Times #mhealth #hcsmeu | Pharma Communication & Social Media | Scoop.it

That's the finding of a new report on mobile health apps by IMS Institute for Healthcare Informatics (free PDF here).  In true mobile fashion, it's also available in the iTunes store (here). Some of the other results of the recent study included these: 1. Every app categorized as "health and wellness" or "medical" [...]


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DigiSights India 2015 - Digital Marketing Conference for Pharma & Healthcare

DigiSights India 2015 - Digital Marketing Conference for Pharma & Healthcare | Pharma Communication & Social Media | Scoop.it

The Digital era has stormed into India at a rapid pace and today, it has become an inseparable and integral element of marketing strategy. Even pharma and healthcare is part of this evolution. Conscious of rules and regulations but aware about the power of digital communication, pharma marketing is slowly adopting the digital culture. 
To give today's pharma managers a glimpse about how the future has slowly made an access into the present, MediaMedic Communications in association with Centre of Excellence, SIES, has organized 'DigiSights India 2015' – the first of its kind 'Digital Marketing Conference for Pharma & Healthcare' in Mumbai on the 16th January 2015.
Industry experts and Digital Healthcare specialists will be sharing their views, discussing exciting projects, challenges and opining on the strategic approach to handle Digital communication in pharma marketing.

For more details email at: digital@mediamedichealth.com

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Patient engagement: the core of effective population health management

Engaging patients is not simply about providing them with basic health information, but going beyond this to provide information that is truly relevant and of use to them.


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Social Media Week focuses on ‘Impact of Social Media in Healthcare Sector’

Social Media Week focuses on ‘Impact of Social Media in Healthcare Sector’ | Pharma Communication & Social Media | Scoop.it

Patient engagement and community building are the unexplored mediums Social Media Week (SMW), a worldwide event exploring the social, cultural and economic impact of social media, was recently held simultaneously in 12 cities including Berlin, Chicago, Johannesburg, London, Los Angeles, Miami.

It focused on the impact of social media in the healthcare sector and a panel discussion on the topic was held on the third day of the Social Media Week. It revolved around the various challenges faced by healthcare and pharma sectors to reach out to their audiences through social media. The panel discussion also touched important aspects of ‘patient engagement’ and on how to make patient education more interesting.

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Wearable technology and digital health should shift focus to chronic illness

Wearable technology and digital health should shift focus to chronic illness | Pharma Communication & Social Media | Scoop.it

At this point, there isn’t a viable or sustainable paradigm for monitoring and tracking the chronicity of care digitally


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How swimming micro-robots working in the body as ‘cargo transporters’ could change the face of medicine

How swimming micro-robots working in the body as ‘cargo transporters’ could change the face of medicine | Pharma Communication & Social Media | Scoop.it

Targeted interventions include:

 

Minimally invasive surgeryTargeted drug deliveryRemote sensingSingle cell manipulation


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Senior, Personnes Agées & Silver Economie's curator insight, November 23, 2014 3:49 AM

Une équipe Suisse de l'ETH Zurich y travaille

Art Jones's curator insight, November 23, 2014 9:39 AM

This sounds like the stuff of science fiction but it's not.   We have been making smaller and smaller technologies for a while now, that's why smartphones are so smart, packing the power only available in  room sized computers just a decade or more ago. Thanks to 3D printing we are making even more amazing strides in miniaturization, now it seems all things are possible. 


This excerpt explains what's possible now:

With an additive manufacturing technique, the scientists are able to use a complex method to create the micro-robots, or micro-actuators, which are then coated with biomedical materials. The scientists believe they could increase functionality and deliver medication to targets inside the body.


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Mobile Medical Apps: A Market on the Move | MIT Technology Reviewv #mhealth #hcsmeu

Mobile Medical Apps: A Market on the Move | MIT Technology Reviewv #mhealth #hcsmeu | Pharma Communication & Social Media | Scoop.it

No question about it: The world wants mobile medical apps (MMAs)—and demand won’t slow down any time soon.

“The demand for remote patient monitoring is growing dramatically,” says Jeannette Tighe, from the HealthTech Advisory practice at Sagentia, a global technology advisory and product  development company headquartered in Cambridge, U.K.

How dramatically? Let the numbers tell the story. By 2015—next year—at least 500 million smartphone users worldwide will be using health-related apps, says Tighe, who recently spoke at MIT Technology Review’s EmTech conference in Cambridge, Massachusetts.


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In Growing Mobile Health Market, New App Vida Addresses Chronic Issues (Video)

In Growing Mobile Health Market, New App Vida Addresses Chronic Issues (Video) | Pharma Communication & Social Media | Scoop.it

In the growing mobile health market, it seems like there is an app for everything: Logging your food, measuring your glucose levels, even “seeing” a doctor via video chat, are all possible with a few flicks on your iPhone.

Now, a Silicon Valley veteran and a former Kaiser Permanente physician are teaming up to bring a new health app to market, one focused on continuous care and chronic issues.

The app, called Vida, is meant to be the digital equivalent of a weekly visit with a doctor or therapist to address long-term health problems, said co-founder Stephanie Tilenius. These longitudinal health issues could range from breast cancer recovery needs to chronic arthritis to marathon training and weight-loss goals.

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Samsung's health ambitions go way beyond wearables

Samsung's health ambitions go way beyond wearables | Pharma Communication & Social Media | Scoop.it

Samsung is probably not the first company that comes to mind when you think of healthcare.

Seeing the electronics giant release an experimental health-centric wearable took many by surprise. But as Samsung continues to push into the health market, there's a lot more to its plan than fitness trackers and smartwatches.

 Samsung's Digital Health Initiative comprises two parts: The consumer-facing side, which includes the S Health platform announced earlier this year; and the research-focused side, which includes the sensor-filled Simband and the Sami platform that powers it.
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Laurent FLOURET's curator insight, November 17, 2014 12:52 PM

"Samsung's digital health platform will help app developers, healthcare providers, hospitals, insurance and the pharmaceutical companies drive in an open environment that connects sensor technologies, devices and partners."

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Pharma companies have many apps, relatively few downloads | mobihealthnews

Pharma companies have many apps, relatively few downloads | mobihealthnews | Pharma Communication & Social Media | Scoop.it

Pharmaceutical companies have a lot of apps in the market, and have been making apps for a long time, but their apps aren’t seeing downloads and usage on par with the apps from other industries. That’s the conclusion of a new report from Research2Guidance (R2G), which analyzed more than 725 apps from 11 pharma companies.

According to R2G, the top pharma companies have 65 apps in the Apple and Google Play app stores on average, compared to 1 to 2 apps from the average health app publisher. However, even the pharma companies with the most downloaded apps have only accrued 6.6 million downloads since 2008 and can boast less than 1 million active users.

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Novo Nordisk Gulf: Fingers To Diabetes | Ads of the World™

Novo Nordisk Gulf: Fingers To Diabetes | Ads of the World™ | Pharma Communication & Social Media | Scoop.it

Brilliant Ad & Social Media campaign: Fingers to Diabetes

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Two Primary Reasons Why Indian Pharma Isn’t Doing Great On Digital

Two Primary Reasons Why Indian Pharma Isn’t Doing Great On Digital | Pharma Communication & Social Media | Scoop.it

Two major challenges why Indian pharma isn't doing great on Digital Marketing, in the backdrop of #DigiSights 2015 - Indian Pharma in Digital marketing.

1. Madness for digital gimmicks

Yesterday’s Facebook page is today’s mobile app – a common problem of the digital and social media industry in the country. Three years back every brand wanted to be on Facebook with a million fans and today the same madness has evolved to having a mobile app. Nobody is talking about “Why” do we need an app or the need to be present on a network. Does that solve the customer problem? Does it reduce the ever-growing divide of doctor and patient?

2. Lack of trust for Pharma

“Nobody trusts our Pharma industry, why would today’s evolved world do?” were the opening lines Salil Kallianpur from GSK-Global. Blunt but the accepted truth by everyone present.

Today the customer is well equipped; gone are the days when Pharma industry could take them for a ride. Unless they adopt digital as a culture and start taking data seriously, Pharma marketing in India would be handicapped.

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Tech innovations that could improve lives in 2015

Tech innovations that could improve lives in 2015 | Pharma Communication & Social Media | Scoop.it
Alison Benjamin: From interactive toys to intelligent spoons and smart glasses, these are some of the latest inventions set to make a big social impact
Jerry the bear: Interactive toy that teaches children to manage chronic conditions Liftware: Spoon reduces shaking for people with Parkinson’s disease Casserole Club: Online service matches neighbours to prevent loneliness and malnutrition Smart Glasses: Wearable technology that allows visually impaired people to see

 

Reverse the Odds: Smartphone game advances cancer research as you play

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The Top 10 Healthcare Tweets For 2014

The Top 10 Healthcare Tweets For 2014 | Pharma Communication & Social Media | Scoop.it

One key requirement, of course, was that a tweet had to include a healthcare hashtag. Symplur maintains a list of over 5,000 hashtags used in a broad range of healthcare categories, events and disciplines. Of that list, Symplur was able to determine that about 3,000 healthcare hashtags were active in the course of 2014.

The final list was almost 1,000 tweets long, so after a manual filter (and subjective debate), we arrived at a fairly representative list of the top ten tweets that used a healthcare hashtag ‒ and then sorted by the number of times they were retweeted. Not surprisingly, they tended to mirror the power of celebrity pull around healthcare topics that also dominated the social media landscape ‒ but not exclusively.

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5 Lessons in Mindful Communication From the Top 30 Social Influencers in Biotech

5 Lessons in Mindful Communication From the Top 30 Social Influencers in Biotech | Pharma Communication & Social Media | Scoop.it

For those hesitating to embrace social, I've gathered lessons from five of these top influencers. Here are their tips for using social to have meaningful discussions in the biotech space.

"Creating Facebook communities for Branded Therapeutics is a great way of creating awareness and shared experiences with new drugs. Twitter is also a great platform to provide info-based advertising. I use Twitter and Facebook for the above as well as to share news on drug discovery, biotech companies, research reports and to engage patients and people at large on various issues pertaining to healthcare."Kiran Mazumdar-Shaw

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Monitoring the social media activity of HCPs - PMLiVE

Monitoring the social media activity of HCPs - PMLiVE | Pharma Communication & Social Media | Scoop.it
Brand managers want to embrace digital but are unsure of which channels their customers are actually active on. Even if they decide which channels to utilise they don't know the kinds of content their customers would want to read and share. Before entering the digital space it is essential for pharma to do specific market research and understand the answer to these key questions and more. Digital market research done well provides pharma with essential information that helps create a social media engagement strategy which really makes an impact.

 

As one of the more heavily regulated industries, it has not been easy for pharma to engage in the digital space. Many pharmaceutical companies are aware that doctors & patients are discussing their brands, therapy areas and treatments online but are wary of joining the conversation. General social media monitoring is an area of caution because of the prospect of uncovering potentially reportable adverse events.

 

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Internet use and social engagement associated with increased health literacy

Internet use and social engagement associated with increased health literacy | Pharma Communication & Social Media | Scoop.it

Consistent internet use and engagement in social activities were associated with protection against decline in health literacy with age.

 

Greater age, lower education, lower financial status, and with more than one limitation in any instrumental activity in daily life were associated with decline in health literacy.

 


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The quantified self: 85% hype?

The quantified self: 85% hype? | Pharma Communication & Social Media | Scoop.it

The patient-led, smartphone-based health care revolution is not knocking at the door of practices across America—at least not according to those doctors.


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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Pharma Communication & Social Media | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.

Unlike successful B2C companies in other industries—which offer mobile solutions, provide personalized product recommendations, and empower customer-service agents with a 360-degree view of the customer—most healthcare providers and payors are lagging, as are pharmaceutical companies and medical-device manufacturers. That’s problematic when customers are increasingly expecting a better, more personalized experience from companies taking advantage of the host of digital tools and analytics at their disposal.

Healthcare is not immune to this reality. The sudden increase in the individual market1through the creation of exchanges and growth in Medicare Advantage2 has forced US payors to adopt some of these digital tools, while the growing cost burden for healthcare absorbed by consumers inspires many would-be patients to jump on the web or social networks to conduct research. So why, with a few exceptions, are pharmaceutical and device companies taking a “wait and watch” approach? 

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Social Media, Pharma & Doctors - YouTube

At the Social Media Week 2014 Mumbai event, healthcare experts across areas were interviewed on how Social media is changing the healthcare landscape includi...
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New App Uses ‘Rewards’ to Monitor Mood Disorders

New App Uses ‘Rewards’ to Monitor Mood Disorders | Pharma Communication & Social Media | Scoop.it

Adrian Cunning’s startup, ThriveStreams, has released its first product, according to CNET.

 

The newly released app takes a gamified approach to mood tracking for those with conditions such as depression and bipolar disorder. Cunning was diagnosed as bipolar in 2002 and has said that his own battle with the disorder inspired him to serve others with mental health struggles.


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Facebook wants to be the next big thing in healthcare: Here's what it plans to do

Facebook wants to be the next big thing in healthcare: Here's what it plans to do | Pharma Communication & Social Media | Scoop.it

Apple has Apple Health, Google has Google Fit and Samsung has S Health. Now, Facebook is also reportedly jumping into the health bandwagon and developing its own healthcare platform.

An exclusive report by Reuters cites three Facebook insiders who requested anonymity and said that the social network has plans of building a platform for developing health-related apps and establishing online communities where users who share common health problems can interact and provide support for one another. Sources say Facebook is still in the planning stage and has been conducting meetings with health industry experts and entrepreneurs to gather ideas and creating its own research and development team that will test health and fitness apps on the new platform.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Say 'Yes' to Drugs? The History of Pharmaceutical Marketing | Pharma Communication & Social Media | Scoop.it

With the direct-to-consumer approach, pharmaceutical companies aren't saying, "Hey, doctors, this drug would be great for your patients!" Instead, they're saying,"Hey, patients, this drug is great! Go tell your doctors about it!"


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