Pharma Communication & Social Media
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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track

From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track | Pharma Communication & Social Media | Scoop.it

Approximately, 80% of women have migraine problem and this motivated Shweta Rai, General Manager, Marketing, Janssen India and her team to build a community around it, create awareness and presence of Janssen in this area.

‘Be myself without migraine’ was chosen as the theme for the campaign. Along with social media, the campaign had SMS, website, in clinic promotion, point of purchases activations, corporate outreach and everything was around educating that visiting a doctor is must.

The campaign has been a success informed Shweta while presenting the case study at DigiSights 2016, a Digital Marketing Conference for Pharma & Healthcare organized almost every year by MediaMedic – a digital agency serving the Pharma market exclusively.

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Digital Health: The Dawn of a new era in healthcare

Digital Health: The Dawn of a new era in healthcare | Pharma Communication & Social Media | Scoop.it

Technolgy has revolutionized almost all the sectors, healthcare being no different. This convergence of technology and healthcare has open up a whole new world of possibilities which promise to improve the quality and efficiency of various healthcare services. Technology for transforming healthcare Scientists, healthcare providers, technology giants across the globe have come up with new and exciting ways to apply digital technology in healthcare to make lives easy and better. With new technology advancements, healthcare and treatment is becoming cheaper and more accessible.

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Med-tech providing sustainable solutions for healthcare | Socialstory

Sustainable solutions for healthcare continue to pose a challenge. Along with awareness and education, tech innovation is one of the primary means to address this challenge. Of the 7 billion people living in the world today almost 5.8 billion lack any form of access to scientific healthcare, says Vikram Damodaran, the Chief Product Officer for
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Pharma's access to docs declines as nonpersonal promotion increases

Pharma's access to docs declines as nonpersonal promotion increases | Pharma Communication & Social Media | Scoop.it

Pharmaceutical sales reps are now more likely to engage with physicians online and through other forms of nonpersonal promotion than in-person visits with doctors at their offices, according to ZS Associates. This is because the number of what the consulting firm calls “rep-accessible physicians” continued to decline in 2016. Only 44% of physicians surveyed by ZS said they will meet with sales reps. This is down slightly from 46% in 2015 — and significantly from 80% in 2008. Fifty-three percent of marketing to physicians is now done through nonpersonal promotion, which can include emails, mobile alerts, direct mail, and speakers programs. The remaining 47% of marketing takes place during in-person meetings between sales reps and physicians.

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Report: 3 tips for pharma to provide beyond-the-pill services

Report: 3 tips for pharma to provide beyond-the-pill services | Pharma Communication & Social Media | Scoop.it

Physicians expect pharmaceutical companies to provide more beyond-the-pill services, as they face increasing pressure from empowered patients as well as accountable care organizations and integrated delivery networks, according to a new report. The report, authored by Decision Resources Group, found that 46% of the physicians it surveyed expect drugmakers to provide beyond-the-pill services, and 34% have used a beyond-the-pill service from a pharma company. The healthcare analytics company surveyed 1,823 physicians in the U.S. during the first quarter of 2016 and compared its findings with data from the American Medical Association.

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Apple could release a totally new gadget to monitor your health in 2017

Apple could release a totally new gadget to monitor your health in 2017 | Pharma Communication & Social Media | Scoop.it

A new rumor about an Apple health gadget is spreading out of Taiwan - and it could be a new product, separate from the Apple Watch. Apple is talking to suppliers about a new product that is packed with sensors and can collect data like heart rate, pulse, blood sugar, and other biometric statistics, reports the Chinese-language Economic Daily News (via Apple Insider). Apple is in talks with a slew of manufacturing partners, including TSMC, Foxconn, TPK, Zhen Ding technology, and others. The device would launch at the same time as the 2017 iPhone, according to the report. Rumor has it that Apple has been working on a sensor that can measure blood sugar since before the Apple Watch launched. But Google's Verily has reportedly had trouble building its own "non-invasive" glucometer integrated into an contact lens, and biotech professionals have told me that the technology isn't ready for primetime yet.

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Fitbit's new Digital Health chief to forge links with pharma, healthcare - Pharmaphorum

Fitbit's new Digital Health chief to forge links with pharma, healthcare - Pharmaphorum | Pharma Communication & Social Media | Scoop.it

Fitbit is continuing its push into the healthcare market with the hiring of a new vice president of Digital Health. Adam Pellegrini will join the company from international pharmacy chain Walgreens Boots Alliance, where he led the company’s largest retail mhealth integration of more than 1 million connected devices. Starting his new role on 9 September, Pellegrini will take the lead in Fitbit’s push into healthcare, helping connect its products, data and insights to new clinical settings as well as building partnerships with healthcare systems, pharma companies and medical device providers. “Over the past nine years, we’ve enabled millions of people around the world to lead healthier, more active lives by helping them to be more active, sleep better, eat smarter, and manage their weight,” said Woody Scal, chief business officer of Fitbit. “These are some of the very changes healthcare systems and disease management programmes encourage people to make to help prevent or mitigate chronic diseases such as diabetes, hypertension and obesity.

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Thanks to Social Media, Rare Progress on Rare Diseases - Techonomy

Thanks to Social Media, Rare Progress on Rare Diseases - Techonomy | Pharma Communication & Social Media | Scoop.it

Patients with these diseases are for the first time able to reach across geographic and cultural borders to band together, enabling new progress. Today, the angiosarcoma community is vibrant and connected, due in large part to Painter’s efforts. She helped put together a Facebook group for patients or people interested in the disease; it now has more than 2,000 members. At a moment’s notice, they can offer advice to fellow patients, share the latest research news, agree to participate in trials, and more. Painter also cofounded a nonprofit, Angiosarcoma Awareness, that coordinates fundraising for the disease. By gathering the small world of people affected by angiosarcoma, she has made possible what no individual could do alone: raised significant amounts of money on a regular basis to accelerate research into the disease and potential treatments. 

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INDIA: Now, doctors may have to write generic and not brand names

INDIA: Now, doctors may have to write generic and not brand names | Pharma Communication & Social Media | Scoop.it

Amid allegations that nothing is being done to control the high prices of essential medicines and the doctor-medico nexus of fleecing patients that promotes costly branded drugs, the government on Thursday said it has proposed a regulation by which every physician would prescribe drugs with generic names legibly and preferably in capital letters and shall ensure that there is a rational prescription and use of drugs. The ethics committee regulation of the Medical Council of India is proposed to be modified by “Every physician should prescribe drugs with generic names legibly and preferably in capital letters and he/she shall ensure that there is a rational prescription and use of drugs,” said the minister for chemicals and fertilizers, Ananth Kumar. Responding to a calling attention motion in the Rajya Sabha on high price of essential medicines by Samajwadi Party MP, Naresh Agarwal, Ananth Kumar said, since drug price control order of 2013, a total of 1040 essential medicines have been brought under national list of essential medicine leading to savings of Rs4,988 crore to the consumers. The government is also increasing the number of Jan Aushudi outlets from 350 to 3000 in the country by the end of the year for free sale of essential drugs to the needy and has specifically asked the ministry of health to allow pharmacists to substitute generic medicines for prescription in brand name medicines, added Kumar.

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Survey: Patient adoption of digital tools is low, but interest is high

Survey: Patient adoption of digital tools is low, but interest is high | Pharma Communication & Social Media | Scoop.it

According to a new survey conducted by Harris Poll and commissioned by Salesforce, 59 percent of all consumers, and 70 percent of millennials, would choose a primary care physician who offers a patient-facing app over one who doesn't.  The survey showed that by and large, those surveyed aren't taking ownership of their own health records. Asked how they keep track of their health records, 62 percent said they relied on their doctor to do so. Twenty-five percent used a single patient portal and 15 percent managed their record on two or more portals. Just 6 percent had an independent, personal electronic record, but 29 percent had their own physical method -- along the lines of a file folder or shoe box.

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It’s now far easier to self-diagnose on Google

It’s now far easier to self-diagnose on Google | Pharma Communication & Social Media | Scoop.it
Google is rolling out new health tools aimed at making it easier for people to self-diagnose. The company says that 1 per cent – millions – of searches on its website are related to people’s symptoms. But the unclear information and confusion is leading people to experience “unnecessary anxiety and stress”, and it hopes to fix that with its new tool. With a new feature that is being rolled out, Google hopes to solve those problems and help people find out what might be wrong with them.
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Sanofi Genzyme launches multiple sclerosis online awareness campaign - PMLiVE

Sanofi Genzyme has launched a global initiative to raise awareness about the physical and emotional impact of multiple sclerosis (MS) on everyday life. The specialty care unit of Sanofi aims to highlight and address the often debilitating symptoms through its vs.MS campaign by encouraging people living with MS to “declare themselves” online.
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Why Healthcare Brands Must Create Exceptional Content [Infographic]

Why Healthcare Brands Must Create Exceptional Content [Infographic] | Pharma Communication & Social Media | Scoop.it
Healthcare brands must create exceptional content. Learn why great content is essential with MDG's new infographic.
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Doctors adopting digital ways to get pharma info, says survey - ET HealthWorld

Doctors adopting digital ways to get pharma info, says survey - ET HealthWorld | Pharma Communication & Social Media | Scoop.it

Mumbai: Doctors are now going digital as a majority of them prefer getting drug information on their fingertips as against a face-to-face interaction with medical representatives (MRs), says a survey. According to a poll conducted by Curofy, 75 per cent of the surveyed doctors preferred digital interaction with pharma companies instead of a face-to-face to interaction with MRs. The result is in conformance with the fact that more doctors are adopting digital way to cater their professional needs. Of the total 1,440 doctors who participated in the poll, an astounding 75 per cent (1,080) said they would prefer having drug information available at a convenient time on their fingertips over meeting MRs during OPD hours.

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Bionic Eyes Are Coming, and They'll Make Us Superhuman

Bionic Eyes Are Coming, and They'll Make Us Superhuman | Pharma Communication & Social Media | Scoop.it
Bionic eyes are already in development and could alleviate sight issues for hundreds of millions suffering from visual impairments or blindness. The mechanical eyes could also provide enhanced sight so cybernetic humans could see more of the electromagnetic spectrum.
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Alexa, please renew my prescription

Alexa, please renew my prescription | Pharma Communication & Social Media | Scoop.it
KEY TAKEAWAY: Google, Amazon and Apple all have, or are planning to enter, the smart home market.  These devices are the future of home and life automation and there are opportunities for insurers,…
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Apple's updated App Store guidelines place added scrutiny on health, medical apps

Apple's updated App Store guidelines place added scrutiny on health, medical apps | Pharma Communication & Social Media | Scoop.it

Developers of health and medical apps will now have strict rules to abide by with Apple's new App Store Guidelines that establish a high bar for any app aimed at health and wellness. Previous iterations of the guidelines already laid out the proper protocol for human research subjects and avoiding physical harm, but the new rules carry much more detailed and specific language, ranging from privacy protection to warnings about inaccurate data that could potentially cause physical harm. With a whole section on physical harm (previously a short line in the rules) Apple’s new guidelines aren’t letting anything slide. “If your app behaves in a way that risks physical harm, we may reject it,” the guidelines state, and go on to describe in detail possible pitfalls. Apple is also snuffing out any marijuana related apps and those that encourage people to place their iPhones under a mattress or pillow while charging, such as sleep-tracking apps.

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Ananth Kumar launches ‘Pharma Sahi Daam’ mobile App - Times of India

Ananth Kumar launches ‘Pharma Sahi Daam’ mobile App - Times of India | Pharma Communication & Social Media | Scoop.it

The Union minister of Chemicals & Fertilizers and Parliamentary Affairs Ananth Kumar launched a mobile App. developed by NPPA which shows the MRP fixed by NPPA for various scheduled drugs. The minister Ananth Kumar said that application will be called "Pharma Sahi Daam". He also unveiled the logo of NPPA which will be displayed on packing of all scheduled medicines. He has appealed to the industry leaders, State governments, other departments and civil society in pooling efforts to make available medicines at affordable prices to the common man.

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Four expert tips for social media marketing as pharma finally embraces the new norm 

Four expert tips for social media marketing as pharma finally embraces the new norm  | Pharma Communication & Social Media | Scoop.it
Social media was once scary territory for pharma, but today it’s becoming old hat, according to social media agency founder Tamara Littleton. Drugmakers realize they can't ignore the space where patients, families, physicians and even payers congregate. Here's how successful Big Pharma players are tackling the task.
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8 ways for pharma to improve the way it uses Twitter

8 ways for pharma to improve the way it uses Twitter | Pharma Communication & Social Media | Scoop.it

Twitter’s health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.

When it comes to incorporating digital and social media in their marketing strategies, drugmakers' efforts are still overshadowed by fear. That's according to Mary Ann Belliveau, Twitter's national health and wellness director. There's a misperception that drugmakers can't use the platform because of regulatory limitations but in fact many firms are doing it and doing it well, she noted. The tech giant's health team works with clients that include Pfizer, Merck, Johnson & Johnson, Novartis, GlaxoSmithKline, Aetna, Cigna, and St. Jude Children's Research Hospital. While the team's primary health focus is on pharmaceutical companies, hospitals, and health insurance companies, wellness companies like fitness centers are also going to Twitter for strategy advice, added Katie Collins, lead healthcare strategist at Twitter.

1. PLAN AHEAD 2. Don’t sound like a robot 3. Leverage video 4. Use hashtags 5. Set expectations 6. Don’t ignore tweets even –ve ones 7. Twitter in overall mktg strat 8. Share best practices

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Nestle, Samsung to develop digital health platform

Nestle, Samsung to develop digital health platform | Pharma Communication & Social Media | Scoop.it

Nestle and Samsung have announced a research collaboration that will see the world's largest food maker team up with the Korean tech giant to explore the potential of nutrition science and digital sensor technologies. The long-term goal of the collaboration is to combine 'Internet of Things' technology with "breakthrough nutrition science". The companies are developing a new digital health platform to provide personalised recommendations around nutrition, lifestyle and fitness. Nestle and Samsung said their aim is to "empower people" to better manage their health and wellness using "one simple, connected entity".

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Cipla Wockhardt And Pfizer Among Top Winners At DigiPharmaX 2016 India

Cipla Wockhardt And Pfizer Among Top Winners At DigiPharmaX 2016 India | Pharma Communication & Social Media | Scoop.it

The DigiPharmaX 2016--Digital Pharma Excellence Awards 2016 were held on June 24 at ITC Grand Central, Mumbai. The awards recognise the excellence in Digital in the Pharma industry and is India's first award of this kind. Presented by BW Businessworld, the award ceremony was conceptualised & organised by Dreamz & Integrated--Marketing & Communications and the platinum partners included Microsoft, Global Space Technologies, while the media partners included Chronicle Pharmabiz, Pharma Focus Asia and Pharma Bio World. The awards included 15 categories of excellence in the digital space.

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Pharma Twitter Activity | Eye on FDA

Pharma Twitter Activity | Eye on FDA | Pharma Communication & Social Media | Scoop.it
How many? Looking first to numbers – the numbers have grown even if the strategy may not seem all that apparent. The total number of Twitter feeds in the data base is 335 being run by 69 companies making prescription products – removing those that are aimed at supporting over-the-counter products. Obviously there are some pharma company brands that run multiple feeds. Some run over 20. How busy? One of the fields tracked is how often the feed is used and only 201 had “regular” or “daily” updates with another 8 having rare updates. The balance were inactive/dormant accounts. (See posting “Abandoned Properties“) Of the active feeds, the pharmas are following about 190,000 others and being followed by 2.7 million, though it should be noted that this census represents numbers from last summer as those numbers are only recorded once a year.
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Apple will soon let you request medical records via HealthKit

Apple will soon let you request medical records via HealthKit | Pharma Communication & Social Media | Scoop.it
With changes to HealthKit, Apple is allowing users to request their medical records via the Health app or third party apps.
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Rebel Rebel: Can Pharma ever be true innovators in digital health?

Rebel Rebel: Can Pharma ever be true innovators in digital health? | Pharma Communication & Social Media | Scoop.it
The term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression, often within industries or professions better known for conservatism and resistance to change. What actually is innovation? There are hundreds of definitions available, with the consensus describing innovation as the creation of better solutions to new or existing problems or needs that can take the form of products, processes, services or technologies. On the face of it medicine and technology rely on innovation and Pharma relies on both in order to survive. It should be a marriage made in hesThe term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression, often within industries or professions better known for conservatism and resistance to change. What actually is innovation? There are hundreds of definitions available, with the consensus describing innovation as the creation of better solutions to new or existing problems or needs that can take the form of products, processes, services or technologies. On the face of it medicine and technology rely on innovation and Pharma relies on both in order to survive. It should be a marriage made in heaven...
Via Alex Butler
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Pharma Guy's curator insight, May 31, 7:12 AM

Alex Butler, former Digital Strategy and Social Media Manager at Janssen UK, received the "shirt off my back" during the 4th Annual Digital Pharma East conference for innovation in pharma social media marketing. More about that here: http://bit.ly/firstpgsmpa 

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How these young social innovators are improving maternal and child healthcare in India - SocialStory

How these young social innovators are improving maternal and child healthcare in India - SocialStory | Pharma Communication & Social Media | Scoop.it
KIIT Technology Business Incubator has so far incubated 37 companies in the areas of biotechnology, ICT, IT, biomedical technology, and IoT.
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