Pharma Communication & Social Media
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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track

From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track | Pharma Communication & Social Media | Scoop.it

Approximately, 80% of women have migraine problem and this motivated Shweta Rai, General Manager, Marketing, Janssen India and her team to build a community around it, create awareness and presence of Janssen in this area.

‘Be myself without migraine’ was chosen as the theme for the campaign. Along with social media, the campaign had SMS, website, in clinic promotion, point of purchases activations, corporate outreach and everything was around educating that visiting a doctor is must.

The campaign has been a success informed Shweta while presenting the case study at DigiSights 2016, a Digital Marketing Conference for Pharma & Healthcare organized almost every year by MediaMedic – a digital agency serving the Pharma market exclusively.

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Dual Sided Pill Stays Put to Ensure Long-Term Drug Delivery

Dual Sided Pill Stays Put to Ensure Long-Term Drug Delivery | Pharma Communication & Social Media | Scoop.it

The major areas of medical research include not only how to cure diseases with medicine, but also how to get that medicine in the body in the first place. From pills that can be 3D-printed to microchips that administer medication, much study has gone towards better medicine delivery.A new pill made by MIT researchers is showing great promise, as it has the ability to stick to the walls of the gastrointestinal (GI) tract, which makes possible the long-term delivery of drugs.

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Practo ties up with Twitter

Firm launches a Twitter handle @AskPracto, which will enable users get responses to their queries by doctors on the Practo Consult platform. The company has launched a Twitter handle @AskPracto, which will enable users get responses to their queries by doctors on the Practo Consult platform. The service has been launched in three countries—India, the Philippines and Singapore—and will be gradually rolled out in other locations. “The ease of access and simplicity will be disruptive in how people access healthcare information,” said Shashank N.D., co-founder and chief executive at Practo.
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How 3D printing will change the pharmaceutical world forever

How 3D printing will change the pharmaceutical world forever | Pharma Communication & Social Media | Scoop.it

New possibilities in 3D printing may open up a whole new chapter of opportunities for pharmaceutical research and bio-technology applications. There are a number of ways it could be used — drug dosage forms, supporting delivery, or helping to research cures. Let’s explore how that might work. Pharmaceutical drug research and development could be improved drastically by 3D printing. Rather than printing objects made out of plastic or metal, imagine printing pills or human organs and tissue. This would allow companies to test drugs much more safely (and much cheaper). It seems to be within science’s reach — and closer than ever.

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Adapting to the digital age - PMLiVE

Adapting to the digital age - PMLiVE | Pharma Communication & Social Media | Scoop.it

According to Tim van Tongeren, digital teams – in collaboration with colleagues in medical, marketing and sales – should examine internal disciplines through four phases of digital maturity; assessment, launch, acceleration and optimisation. “There are four key questions that must be answered to deliver digital excellence. In the assessment phase, is there a set of business and customer metrics that is consistently embedded across the organisation? The companies that do this fare better in digital than those who don't. Secondly, is there a clear strategic plan in place? That plan should be based on a clear vision that's shared by the sales and medical teams and aligned to one another – and it should specify exactly what you want to achieve with digital. Thirdly, are the digital capabilities that you're rolling out consistently meeting the requirement of your internal teams? Too often this is not the case – either because digital teams didn't listen or because compliance challenges were more diffi cult than initially imagined. And finally,can you benchmark effectively? A digital team needs the capability to track how people internally use all of these technologies in order to improve over time. Too often the technology is almost thrown over the wall and not being looked after from that point.”

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Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search | Pharma Communication & Social Media | Scoop.it

Across the globe, digital tools are transforming how marketers approach their audiences. But despite this overwhelming consensus, the healthcare industry is often slow to adopt new marketing techniques. As a result, many healthcare professionals are still asking a question that most of us presumed answered a long time ago: “Why digital?”

The reality is that this change in healthcare, as in all industries, is a necessity — the internet is now the primary way that consumers engage with healthcare companies. As John Weston, CMO at Mayo Clinic, explained in a recent AdAge article, “The consumer-to-patient journey is largely a digital journey at their moment of need.” Indeed, at least 72% of Americans look online for health information each year, according to Pew Internet, and that includes medical professionals.

“If I were diagnosed with something tomorrow, one of the first things I would do is go online,” Weston added.

Given how wide this market has become, healthcare marketers must adapt their strategies to better capture and hold the attention of online audiences. But any digital marketing strategy is only as strong as its foundation, which begs the question: where’s the best place to start?

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FDA slaps Pfizer's Hospira unit for 'misleading' YouTube ad

FDA slaps Pfizer's Hospira unit for 'misleading' YouTube ad | Pharma Communication & Social Media | Scoop.it

In the first enforcement action from the FDA's marketing police this year, the Office of Prescription Drug Promotion put Hospira in the hot seat over a YouTube video for its sedative Precedex.

The OPDP sent an untitled letter dated Jan. 14 to the Pfizer-owned company, charging the video "omits risks and material facts" about the drug. The agency also rebuked Hospira for publishing the promotional video without submitting it to the OPDP for review.

The letter orders Hospira to "cease violating the FD&C Act, as described," and submit a written response before Jan. 29. The response should include a plan for "discontinuing use of such violative materials," the letter states.

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DigiSights 2016: Digital Marketing conference for Pharma & Healthcare

DigiSights 2016: Digital Marketing conference for Pharma & Healthcare | Pharma Communication & Social Media | Scoop.it

The Digital Marketing era has stormed India at a rapid pace and today, it has become an inseparable and integral element of marketing strategy. Even the Pharma and the Healthcare industry is part of this evolution. A recent report says that Pharma is lagging behind in adoption as compared to the other industries, and that is natural considering the risky nature of the business in which it operates. But one can still harness the power of Digital Medium within the prevailing framework of rules and regulations and emerge as a winner.
To give today's pharma-marketer a glimpse about the opportunities that can be explored, this year DigiSights presents the theme of 'Global Learnings, Local insights'. Organised in association with IESMCRC, this year will showcase some international Pharma case-studies along with local success stories. International speakers from across the globe including those from the GlobalHealthPR group will present interesting case-studies from leading companies. Don't miss interacting with them as well.
Block your dates and don't miss 'DigiSights 2016' - the exclusive 'Digital Marketing Conference for Pharma & Healthcare' in Mumbai on the 17th February 2016.

For more details email us at: digital@mediamedichealth.com

Venue: Manik Sabhagriha Auditorium, Indian Education Society, Bandra Reclamation, Mumbai - 400050, Opposite Lilavati Hospital

Date: 17th February 2016 & Time: 9am to 6pm

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Pharma low on the list of digital marketing

Pharma low on the list of digital marketing | Pharma Communication & Social Media | Scoop.it

From a report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be…

Pharmaceutical executives see threat in digital transformation, but less opportunity than other industries do, perhaps because of regulation. 

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Pharma advertising powerhouse is born with Pfizer, Allergan megamerger

Pharma advertising powerhouse is born with Pfizer, Allergan megamerger | Pharma Communication & Social Media | Scoop.it

The U.S. is one of two countries in the world that allows pharmaceutical companies to advertise drugs directly to consumers.

According to Kantar Media, the top five pharma advertisers in the U.S. spent $2.5 billion on TV, print and online display ads. Online video ads were not part of the spending figure. The combined spending of the newly formed company last year included Pfizer’s $1.4 billion, Allergan’s $267 million and Actavis’ (a company that bought and merged with Allergan in March) $387 million.

About the deal, Ian Read, chairman and CEO of Pfizer, said in a statement, "The proposed combination of Pfizer and Allergan will create a leading global pharmaceutical company with the strength to research, discover and deliver more medicines and therapies to more people around the world. Through this combination, Pfizer will have greater financial flexibility."

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Digital Therapeutics: Unfolding A Disruptive Innovation In Healthcare | PILMAN

Digital Therapeutics: Unfolding A Disruptive Innovation In Healthcare | PILMAN | Pharma Communication & Social Media | Scoop.it

Health apps serve the role of ‘Digital Therapies (DT)’, as well, for patients, especially at the onset of chronic ailments and to prevent any sudden crisis in serious disease conditions.

DT has, therefore, been defined as web, mobile, wearable and other digital technologies combined into an intervention to support healthy behaviors and provide therapeutic impact.

As stated earlier, DT has the potential to offer immense opportunity for patient engagement and to bring in substantial change in their health behavior with remarkable both short and long term cost-effectiveness.

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Teva Pharmaceuticals buys smart inhaler company Gecko Health Innovations | MobiHealthNews

Teva Pharmaceuticals buys smart inhaler company Gecko Health Innovations | MobiHealthNews | Pharma Communication & Social Media | Scoop.it

Teva Pharmaceuticals will acquire Cambridge, Massachusetts-basedGecko Health Innovations (previously known as GeckoCap), a smart inhaler company. The terms of the deal were not disclosed.

Gecko’s main product is CareTRx a platform for chronic respiratory disease management that combines a sensor device that connects to most inhalers, a data analytics platform, an accessible user interface, and behavioral triggers to help asthma and COPD patients manage their condition.

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AstraZeneca embracing smart inhaler devices for asthma - iMedicalApps

AstraZeneca embracing smart inhaler devices for asthma - iMedicalApps | Pharma Communication & Social Media | Scoop.it

AstraZeneca is joining the growing list of pharmaceutical companies embracing the use of digital health technology to improve the effectiveness of their asthma medications through a recent partnership with Adherium.

This trend is one we’ve seen already in pulmonary disease with Propeller Health’s inhaler attachment for medication tracking (GSK, Boehringer Ingelheim), coronary artery disease with Vida’s digital health coaching services(AstraZeneca), and potentially soon in heart failure with soon-to-be blockbuster Entresto (Novartis).

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Apollo ties up with Google Health Card in India | ET HealthWorld

Apollo ties up with Google Health Card in India | ET HealthWorld | Pharma Communication & Social Media | Scoop.it

Apollo Hospitals has entered into a tie-up with Google in providing health information as part of the search engine's launch of Health Card in India. Health Card, introduced in the US last year, provides a person with basic information about a disease on the Google search engine presented in a layman's terms - like its prevalence, symptoms and diagnosis. "This feature will provide credible information to help people understand common illnesses without getting scared of it," Joint Managing Director Apollo Hospitals Enterprise Limited Sangita Reddy told PTI.

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Health ministry rolls out free voice messaging services for mother & childcare

Health ministry rolls out free voice messaging services for mother & childcare | Pharma Communication & Social Media | Scoop.it

The state health ministry in collaboration with Reliance Foundation and Command Voice Message Service has started a mother-child voice messaging service to help pregnant women get the requisite information on breastfeeding and child care pre and post delivery at their registered mobile numbers. The service which will be available between 7 pm and 8 pm will give information on how to register with the service among other vital details like precautions, diagnosis and nutrition during the pre and post delivery stage, various women and childcare schemes, institutional delivery and vaccination of the child. In a similar kind of initiative for Mumbai city, the state health department has started automated voice messages guiding mothers on methods of breast feeding, vaccination, diarrhea, family planning and supplementary nutrition for their children, till the time they turn five. This will help get timely information on nutrition as 70 per cent women in Mumbai particularly suffer from anemia and 39 per cent children are either underweight or suffer from malnutrition. An MoU has been signed between pharma giant Johnson and Johnson, Tata Trust, NGO Armman and the Maharashtra government. Gradually, the programme will cover other districts that report high cases of malnutrition.

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Is Indian Pharma Still Afraid of Social Media?

Is Indian Pharma Still Afraid of Social Media? | Pharma Communication & Social Media | Scoop.it

Social media’s impact is very evident in today’s world. It has disrupted and changed the norms of communication. Different sectors are putting it to great effect through various initiatives. However, the pharma industry in India seems reluctant to embrace the power of social media. Why is it so? One reason could be that the pharma sector deals with life and death, hence it is one of the most regulated industries in the world. Fear of getting trapped in regulatory norms always looms on the horizon of the pharma industry However, industry experts are of the opinion that even with the risks and regulations faced by the pharma industry, it needs to leverage the potential of social media platforms to engage with its target audience. Social media can serve as a great tool for the pharma industry to stay connected with its consumers. Thought leaders also believe that the risks could be transformed into opportunities if a sound strategy is put into place.

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Real-world data: Social media beyond pharmacovigilance -

Real-world data: Social media beyond pharmacovigilance - | Pharma Communication & Social Media | Scoop.it

 Social media does come with challenges, though. It generates patient-centric data, which is unfiltered and unchecked, and can use the incorrect terms, or refer to diagnoses that are based on internet research rather than confirmed diagnoses from healthcare professionals. It also produces large amounts of raw data that is challenging to analyse, and to make the best use of it, pharma companies need to collaborate with companies and experts in advanced predictive analytics and machine learning. Social media generates patient-centric data. It also produces large amounts of real-world data which is indeed to improve drug development and treatment.

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How pharma can stay competitive in the digital world

How pharma can stay competitive in the digital world | Pharma Communication & Social Media | Scoop.it

As drugmakers seek new ways to incorporate digital technology into the way they do business, questions persist about whether the culture at traditional pharma companies is willing to change and move toward digitization.

A report from McKinsey & Company compiled interviews with 20 executives from the analytics, pharmaceutical, provider, technology and venture capital sectors. The overall consensus, the authors of the McKinsey report found, is that the industry needs to transform itself to stay competitive.  

“Successful ones will rethink their business and operating models, transform their cultures and capabilities and adopt a new, longer-term mind-set that fosters innovation and bold strategic moves,” wrote the authors of the report.

It's clear that as the adoption of digital initiatives accelerates, pharma companies will need to experiment more and do so more quickly to respond to the changing behaviors of patients, said Olivier Leclerc, a director at McKinsey.

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'Most Indian docs prefer digital interaction' | ET HealthWorld

'Most Indian docs prefer digital interaction' | ET HealthWorld | Pharma Communication & Social Media | Scoop.it

Over 60% of doctors in India now prefer, one out of three times, digital interaction with their patients as against the traditional face-to-face interaction, indicating a trend where WhatsApp, text messages and emails are increasingly being used for consultations. This is slightly lower, but in keeping with the trend in the US, Japan and China, where a greater number of healthcare professionals (HCPs) - in certain markets, over 90% - have switched to the digital medium, using WeChat, blogs, email and text messaging to engage with patients for follow-up consults.

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Companies in Regulated Industries Can Also Do Digital Marketing

Companies in Regulated Industries Can Also Do Digital Marketing | Pharma Communication & Social Media | Scoop.it

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, there’s one objection to social media and content marketing that comes up almost every time: “But Mark, you don’t understand. We’re regulated.”

The time for highly regulated industries to hide behind this excuse has passed. Figure. It. Out. Already.

Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what is happening.

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The Surprising Health Tip That Doctors And Bosses Should Recommend

The Surprising Health Tip That Doctors And Bosses Should Recommend | Pharma Communication & Social Media | Scoop.it

Volunteering has numerous health benefits, which is why doctors and bosses should more aggressively push giving back, according to a leading physician expert on the topic.

Many studies over the years have found direct correlations between giving back and improved health. And new research shows that volunteering may also translate into fewer hospital stays and taking better preventative measures -- results that patients and employees should be made more aware of, says Dr. John W. Rowe, professor of health policy and aging at the Mailman School of Public Health at Columbia University.

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FDA Approves Device That Can Plug Gunshot Wounds in 15 Seconds 

FDA Approves Device That Can Plug Gunshot Wounds in 15 Seconds  | Pharma Communication & Social Media | Scoop.it

he U.S. Food and Drug Administration has cleared the use of the XSTAT 30—an innovative sponge-filled gunshot wound dressing device—for use in the general population. Approved last year for battlefield use, the device can plug a gunshot wound in just 15 seconds.

The XSTAT Rapid Hemostasis System is an expandable, multi-sponge dressing that’s used to control severe, life-threatening bleeding from wounds in bodily areas where a traditional tourniquet is of no use, such as the groin or armpit. It works by pumping expandable, tablet-sized sponges into the wound, staunching bleeding while a patient is rushed to hospital.

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The new rules of patient engagement

The new rules of patient engagement | Pharma Communication & Social Media | Scoop.it

Patient engagement at its heart is a simple concept--empowering the people in our care to take more control of their individual health. But for hospitals, putting that concept into action took a back seat under traditional fee-for-service models. The new experiments throughout the nation exploded those models and patient engagement has come to the forefront.

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Is this the end of traditional doctors?

Is this the end of traditional doctors? | Pharma Communication & Social Media | Scoop.it

We're living in the age of digital health according to new research.

In 2014, a study revealed that 65 per cent of people actively avoid going to their GP, with a further two thirds admitting they preferred to research health information online. Now new research has revealed more than half of all Brits use gadgets or technology to manage their health and wellbeing.

Research from Push Doctor, published in the UK Digital Health Report, found that checking medical symptoms, monitoring exercise levels, establishing individual BMI scores, monitoring heart rates and checking blood pressure are the top five most common ways we are now using technology to understand and manage our wellbeing.

Half of all adults now use a gadget or some form of technology to manage their health, with a third of over 65s doing the same.

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Injected electronics: The next wave of wearable tech?

Injected electronics: The next wave of wearable tech? | Pharma Communication & Social Media | Scoop.it

Forget Google Glass and that Fitbit you used to wear; the ultimate in wearable computing isn't worn on your body, but embedded within it. With chips physically inserted into your body either attached to nerves or placed into muscles or skin, a new form of synergy between human and computer can occur


Via Alex Butler
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Antonio Pastor Serrano's curator insight, September 6, 2015 6:27 AM

Las nuevas tecnologías son una maravilla, pero al paso que vamos, nos vamos a robotizar.

Ya mismo, buscaremos comernos un tomate natural, cómo si fuera el mejor manjar del mundo, que lo será....

The Doctor Weighs In's curator insight, September 6, 2015 1:01 PM

Blurring the line....

Helen Adams's curator insight, September 7, 2015 3:01 AM

I like to think I'm ahead of the curve but not sure I'll be first to sign up to imbedded chips!