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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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The Digital Age- Insights from the Industry - YouTube

The Digital age is forcing Healthcare Professionals to think beyond the traditional marketing ploys and to bridge the gap between patients, doctors and pharma companies by integrating Digital & Social Media. Experts from the industry have shared their views on how digital is going to be the next big thing in the Pharma Industry. This is a 2nd video from the series of videos taken from DigiSights 2013- India's 1st Digital Marketing Conference for Pharma & Healthcare organized by MediaMedic Communications.

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Sven Awege's curator insight, February 20, 2:27 AM

Great discussions - worth the short break to listen to this.

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Smartwatches will revolutionise treatment for chronic conditions

Smartwatches will revolutionise treatment for chronic conditions | Pharma Communication & Social Media | Scoop.it

Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease, explains Chris Duffey


Via Alex Butler
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ChemaCepeda's curator insight, Today, 7:43 AM

¿Se convertirán estos dispositivos de cuantificación en tecnologías de acercamiento? Aún les queda mucho camino por recorrer, aunque seguro que vemos cosas interesantes

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Social media use among patients and caregivers: a scoping review - Hamm et al. - BMJ Open

Social media use among patients and caregivers: a scoping review - Hamm et al. - BMJ Open | Pharma Communication & Social Media | Scoop.it

Article summary
Article focus

The use of social media in healthcare has been widely advocated, but there is little evidence describing the current state of the science and whether or not these tools can be used to benefit patient populations.

We mapped the state of the existing literature evaluating the use of social media in patient and caregiver populations.

Key messages

There is an extensive and rapidly growing body of literature available investigating the use of social media in patient and caregiver populations.

Most studies have been descriptive; however, with such widespread use, evaluations of effectiveness are needed.

In studies that have examined effectiveness, positive conclusions are often reported, despite the non-significant findings.

Strengths and limitations of this study

Our search was comprehensive and we included an extensive body of literature, across conditions, populations and study designs.

Social media is constantly evolving, leading to challenges in keeping the search updated.

A more in-depth analysis is needed on specific topics, conditions and populations to guide the use and implementation of social media interventions.


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rob halkes's curator insight, July 23, 12:32 AM

Good to see the impact of socical media in health care reviewed.
What maybe "non-sginificant" to reserach in statistic perspective, might not be the same as relevance in view of personal meaning ! ;-)

Still a lot to go, specifcally in the direction of impact on personal satisfaction, behaviour and health outcomes.. (see the discussion paragraph)


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Are you talking to digital natives? - PMLiVE

Are you talking to digital natives? - PMLiVE | Pharma Communication & Social Media | Scoop.it
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic Digital native Fast Track Digital is no longer 'nice to have' – it's the 'new normal' HCP and patient expectations for digital and multichannel experience are being set outside of pharma by the likes of Apple, Nike, Virgin Atlantic and BBC iPlayer Digital is an opportunity to move past empty platitudes and finally put the 'customer at centre' The next step for marketers and those who support them is to put theory into practice – make the urgency of digital transformation tangible, and devise practical means to take immediate action One thing it seems we have become quite good at in pharma, is believing that our customers' experiences and online preferences are somehow different from our own, or the rest of the population.
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MIT Wristband Could Make AC Obsolete | Design | WIRED

MIT Wristband Could Make AC Obsolete | Design | WIRED | Pharma Communication & Social Media | Scoop.it
A team of students at MIT is working on a prototype wearable that asks one important question: Why heat or cool a building when you could heat or cool a person?
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10 Digital Health Trends for the Next 20 Years

The Digital Health Revolution is upon us. Here are the ten trends that will impact each and everyone of us in the coming years to help us live healthier, stronger and smarter lives, for longer.

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Mutuelle BonneAssurance's curator insight, July 15, 5:53 AM

Wow! Super intéressant, pour peu qu'on comprenne un peu l'anglais! 

Ian Sibbald's curator insight, July 18, 2:29 AM

Bit of "big picture" future-speculation and extrapolation  - thoughtful (and thought-provoking) context in a set of slides on some big trends for the next 20 years.

Alexis Meneses Arévalo's curator insight, July 21, 5:49 AM

DALCAME

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Corruption ruins the doctor-patient relationship in India

Dinesh Chindarkar's insight:

Kickbacks and bribes oil every part of the country’s healthcare machinery, writes David Berger. If India’s authorities cannot make improvements, international agencies should act

“The corruption strangles everything, Sir. It’s like a cancer.” Accompanied by apologetic shrugs and half smiles, statements like this are commonly heard in India. I knew this was the case before I went to work as a volunteer physician in a small charitable hospital in the Himalayas, but what I didn’t realise was how far the corruption permeates the world of medicine and the corrosive effect it has on the doctor-patient relationship.

Although the causes and effects of corruption are complex, a few strands can be teased out. The healthcare system itself is a model of inequity; it is one of the most privatised in the world, with out of pocket expenditure on healthcare at more than 70%, far higher even than in the United States.1 This phenomenon is at least partly the result of the neoliberal World Bank policies of the 1990s, which mandated a reduction in public financing of healthcare, fuelling growth of the private sector.2 The latest in technological medicine is available to people who can pay, albeit at a high price, but the vast underclass, 800 million people or more, has little or no access to healthcare, and what access it does have is mostly to limited substandard government care or to quacks, who seem to operate with near impunity. There is one leveller, however: corruption is rife at all levels, from the richest to the poorest.

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Mobile Adoption Rampant Across Indian Healthcare

Mobile Adoption Rampant Across Indian Healthcare | Pharma Communication & Social Media | Scoop.it

Mobile technology is finally being deployed at an accelerated pace across India today.

 

The healthcare ecosystem in India, IDC Health Insights finds, is witnessing a “sea change” in terms of government focus, growth of corporate healthcare provider brands, and strategic public-private partnerships with the key aim to increase geographic and demographic reach.

 

“While healthcare IT is at a relatively nascent stage of adoption in India, especially compared to the potential, there have been several instances of innovative implementations and best practices in India. The growth of the private corporate entities in healthcare has fared well for IT implementation in the industry,” says Sash Mukherjee, Research Manager for IDC Health Insights in the Asia/Pacific region.


Via Alex Butler
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Salud Pública 2.0's curator insight, July 1, 9:01 PM

El gasto en TIC en el sector sanitario de la India en el año 2013 se estima en $ 413 400 000, un crecimiento del 12,3% respecto a las estimaciones del año anterior.

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How Pharma consultants can star on Twitter: Some case studies

How Pharma consultants can star on Twitter: Some case studies | Pharma Communication & Social Media | Scoop.it

For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients, written in clear and convivial language, with lots of graphics and videos – …

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Salesforce and Philips Connect Doctors to Your Fitness Tracker #quantifiedself #hcsmeu

Salesforce and Philips Connect Doctors to Your Fitness Tracker #quantifiedself #hcsmeu | Pharma Communication & Social Media | Scoop.it

Apple has its HealthKit, Google its Google Fit; and now Salesforce and Philips are getting into the game as well with a cloud-based platform could help doctors track data from a multitude of devices.


Via Celine Sportisse, IHEALTHLABS EUROPE
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ChemaCepeda's curator insight, June 28, 11:31 AM

Conectando el small-data con los profesionales de la salud y ayudando en la toma de decisiones

Laurent FLOURET's curator insight, June 30, 6:00 AM

"Salesforce already rolled out a developer kit for building wearable applications that connect to the Salesforce cloud."

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Woman Selfies Her Stroke to Show Doctors She Wasn't Just 'Stressed'

Woman Selfies Her Stroke to Show Doctors She Wasn't Just 'Stressed' | Pharma Communication & Social Media | Scoop.it

A Canadian woman recorded herself having a stroke, hoping it would help prove to doctors that her symptoms were not just a result of stress.

Stacey Yerpes began recording herself the moment she felt a tingling sensation while she was driving. She turned on her phone's video camera and described exactly what she was feeling, while the camera recorded everything.

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8 takeaways from the FDA’s draft guidance on social media | mobihealthnews

8 takeaways from the FDA’s draft guidance on social media | mobihealthnews | Pharma Communication & Social Media | Scoop.it

The FDA has, at long last, released draft guidance for how pharmaceutical companies should behave on limited-character social media platforms like Twitter and when correcting misinformation on third-party sites.

1. Each tweet must include both benefits and risks

2. Each tweet must be complete and accurate

3. Each tweet should include a hyperlink to a more comprehensive list of risks and side effects

4. If it doesn’t fit, don’t tweet it

5. Companies don’t have to correct misinformation about themselves on the web, but they can

6. Companies must correct the good along with the bad

7. Corrections must be limited in scope

8. Keep records of corrective interactions


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Jacqueline Kasian's curator insight, July 9, 9:54 AM

This is an excellent quick reference.

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PatientsLikeMe Launches New Services That Make Patients Partners in Medical Research

PatientsLikeMe Launches New Services That Make Patients Partners in Medical Research | Pharma Communication & Social Media | Scoop.it

PatientsLikeMe has unveiled a suite of services for pharmaceutical companies that allows them to collaborate with patients on the design of clinical trials and other research. The announcement was made at the 50th annual meeting of the Drug Information Association (DIA) in San Diego, where PatientsLikeMe was awarded the 2014 DIA President’s Award for Outstanding Achievement in World Health. The award, accepted on behalf of PatientsLikeMe members and staff by Co-Founder and Chairman Jamie Heywood, is the DIA’s highest, and recognizes significant and innovative contributions to the improvement of world health.

PatientsLikeMe Vice President of Innovation Paul Wicks, Ph.D. said that with more than 250,000 members reporting on their experiences with 2,000 diseases, PatientsLikeMe has transformed the way patients can shape research. “We’ve nurtured an open, data-sharing environment where members share their experiences to live better, and built a foundation for pharma-patient partnerships that can truly advance medicine. By listening to patients, we can create actionable insights that optimize the design of trial protocols and bring about better treatments, faster.”

- See more at: http://news.patientslikeme.com/press-release/patientslikeme-launches-new-services-make-patients-partners-medical-research?utm_content=2014-06-16&utm_campaign=dia&utm_source=Twitter&utm_term=&utm_medium=social#sthash.Q6Luv10t.dpuf

 

 

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Google X’s “Baseline Study” applies big data techniques to healthcare

Google X’s “Baseline Study” applies big data techniques to healthcare | Pharma Communication & Social Media | Scoop.it

Google X has launched a new moonshot called "Baseline Study," which is intended to help us better understand the human body. Google wants to collect genetic and molecular information that it will use to create a picture of a healthy human. The project will initially start with 175 people and will later expand to "thousands" more. Unlike most Google X projects, Google's hasn't come out and talked about this one; all the information we have comes from a Wall Street Journal report.

The plan is to collect a massive amount of information on healthy people and to use that data to proactively identify and address health problems. Most medicine today is reactive rather than focusing on the prevention of illness—something goes wrong and then you get treatment. Once Google has a good baseline of what a healthy human looks like, that data can be compared to data from other individuals to discover potential problems before symptoms become obvious.

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Big Pharma Learned The Wrong Marketing Lesson

Big Pharma Learned The Wrong Marketing Lesson | Pharma Communication & Social Media | Scoop.it

Large pharmaceutical companies have yet to catch up to the trend.  For decades they have thrived on a one-pill-for-all model and an old-fashioned, door-to-door marketing approach, where so-called “detail people” hand out starter-dose samples of new drugs they want doctors to prescribe.  In the past several years, big pharma companies have also begun advertising directly to consumers on television and in print, telling potential patients, “ask your doctor” to prescribe a variety of powerful medicines that can often have multiple and potentially dangerous side-effects.

Big pharma needs to learn to stay ahead of the marketing curve — to innovate targeted products for specific populations and to focus its marketing on those populations.  Yet big pharma seems locked into the quest for billion dollar blockbuster drugs that can support large bureaucratic organizations.

One way big pharma can learn from companies like Google is to give old products new life by improving the products themselves or by improving the delivery systems of existing products.  New delivery systems provide an opportunity for drug companies to repackage tried-and-true drugs and regain market exclusivity based on the innovative delivery process.  That is what Google is doing with Google Glass.  Glass delivers existing products, like mobile telephony, the Internet, global positioning systems and more, through a new, wearable system.  In this case, Google is applying new technology to enhance the effectiveness of existing technology, something big pharma rarely does.

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Indian smartphone users spend more than 3 hrs/day on their phones

Indian smartphone users spend more than 3 hrs/day on their phones | Pharma Communication & Social Media | Scoop.it

A new report from Ericsson ConsumerLab reveals how growth in smartphones and app usage in India are creating new user habits. Indoor coverage, speed and network availability are the key factors shaping smartphone behavior.

Over the last two years, there has been a 63% increase in app usage

Over the last two years, there has been a 20% increase in terms of time spent by users on smartphones

On an average, Indian consumers spend over 3 hours a day on their smartphones 25% consumers check their phones over 100 times a day Around one-third of the time spent on smartphones is for using apps Social and chat apps are the reason why most new users buy a smartphone.

Without the availability of Wi-Fi or fixed broadband at home, 8 in 10 smartphone users will continue to access mobile internet using mobile broadband Mobile video usage is evolving, with mobile broadband users spending 61% more time on video apps compared to non-users one-third of consumers, smartphones are the only screen they use to view online mobile videos.

 

 

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Mid-Year Healthcare Trends 2014

Mid-Year Healthcare Trends 2014 | Pharma Communication & Social Media | Scoop.it

What healthcare trends are making headlines and impacting business this year? GLOBALHealthPR reached across the globe to its expert partners to deliver some of the stories that are impacting people in every corner of the globe. See it here - GLOBALHealthPR predicts the top drivers of healthcare stories globally will be:

1. Aging populations and their impact on health systems

2. Patient access to innovative therapies during times of economic uncertainty

3. Industry response to watershed political and regulatory changes

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Twitter: an opportunity for public health campaigns : The Lancet

Twitter: an opportunity for public health campaigns : The Lancet | Pharma Communication & Social Media | Scoop.it

During the 2-week period, more than 120 000 individuals posted at least one tweet mentioning indoor tanning, potentially reaching more than 100 million individuals. Among these tweets, a very small percentage mentioned the health risks associated with indoor tanning, such as skin cancer.

Because of Twitter's broad reach, especially among young adults, health advocates should consider increasing the use of Twitter and other online platforms to communicate public health and cancer prevention messages. Research is needed to explore ways to direct health messages to social network users who discuss and search for risk behaviours online. Combining the expertise of skin cancer and health communication researchers, public health advocates, and social media experts might be necessary to develop the effective cancer prevention campaigns.
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Patients Want Digital from Pharma | PM360

Patients Want Digital from Pharma | PM360 | Pharma Communication & Social Media | Scoop.it

New Survey data released by Accenture found that more than 75% of consumers expect drug companies to provide additional services that complement their medical products.

Digital platforms are frequently mentioned as the preferred method of contact. Sixty-nine percent of respondents said they’d prefer information from pharma companies via email, followed by printed materials (66%), websites (48%), mobile apps (44%) and social media (38%). Print media made the list, though patients have made it clear that they are seeking resources through digital channels.

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Jacqueline Kasian's curator insight, July 9, 9:52 AM

This is where multi-channel marketing and integrated communications really comes into play. Big picture planning across channels that share a consistent message from print, web, mobile, and social.

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10 Breakthrough Innovations That Will Shape The World In 2025

10 Breakthrough Innovations That Will Shape The World In 2025 | Pharma Communication & Social Media | Scoop.it

What world-changing scientific discoveries might we see by 2025? Will we have more energy technologies that move us away from fossil fuels? Will there be cures for cancer and other diseases? How will we get around and communicate?

To make some predictions, the Thomson Reuters IP & Science unit looked at two sorts of data: current scientific journal literature and patent applications. Counting citations and other measures of buzz, they identified 10 hot fields, then made specific forecasts for each.

“A powerful outcome of studying scientific literature and patent data is that it gives you a window into the future--insight that isn’t always found in the public domain," says Basil Moftah, president of the IP & Science business, which sells scientific database products. "We estimate that these will be in effect in another 11 years.”

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Is 'marketing' ready for digital transformation? | ZDNet

Is 'marketing' ready for digital transformation? | ZDNet | Pharma Communication & Social Media | Scoop.it

Digital transformation will be one of the most significant drivers of business change during upcoming years. This profound trend sits at the intersection of business strategy and technology, enabled by cloud, mobile, data, and analytics.

Digital transformation and the role of marketing. Popular opinion seems to equate digital transformation with marketing, which is incorrect even if understandable. Because the marketing department controls websites, social media, and other customer-facing aspects of digital interaction, it is tempting to equate these elements with the much broader concept of digital transformation.

True digital transformation is not just a website or attractive new channel for sales or customer service. Instead, transformation involves redesigning processes, strategies, business models, and even culture to take full advantage of new capabilities offered by digital mediums and technologies.

 

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mHealth to Transform Healthcare: Can Pharma Compete?

mHealth to Transform Healthcare: Can Pharma Compete? | Pharma Communication & Social Media | Scoop.it

David Doherty is the co-founder of 3G Doctor, a service providing documented mobile video consultations with registered Doctors. As one of the first to realize the opportunity to use mobile technology to improve access to healthcare, David believes that for further mHealth adoption to take place, pharma needs to pursue radical change focused on aligning incentives with outcomes and handing over more control to empowered patients. 

When you realize the amount of data mobile telecoms companies are gathering, you realize they are in a very different position and that this enables very different opportunities to personalize healthcare delivery. If pharma brands don't transform, I have every confidence that mobile phone giants will cannibalize them just like they did with consumer brands – like computers, watches and music players – in the last 'Nokia' decade. 

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This Graphic Explains All the Health Hazards of Sitting for Too Long #ihealthyourlife #hcsmeu

This Graphic Explains All the Health Hazards of Sitting for Too Long #ihealthyourlife #hcsmeu | Pharma Communication & Social Media | Scoop.it
By now, you already know that prolonged sitting is bad for your body. But what exactly goes on when you sit for hours every day? This graphic from the Washington Post explains.

Via PAT NOVAK, IHEALTHLABS EUROPE
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Ellen Diane's curator insight, June 28, 4:24 AM

headaches- neck&shoulder aches- eye strain--0

nancercize's curator insight, June 30, 11:29 AM

Now do you understand why I'm always inviting you out for a little walk in the park?

UCanRow2's curator insight, July 24, 4:45 AM

Stand-up desks are where it's at! 

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Apple, Google, Samsung may combat diabetes with wearables

Apple, Google, Samsung may combat diabetes with wearables | Pharma Communication & Social Media | Scoop.it

Apple, Samsung, and Google are all eager to tap into the health and fitness wearable market. Samsung has already launched a host of wearables, Google will most likely debut a few Android Wear smartwatches this week, and Apple is expected to unveil the iWatch this October, following the introduction of HealthKit in iOS 8. Now, a new report hints that all three companies are looking into adding unobtrusive sensors to measure glucose levels for diabetics.

According to Reuters, all three companies have either hired leading scientists and doctors who study diabetes, or have spoken with U.S. officials in regards to regulation and requirements for glucose-tracking wearables.

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This iPhone app could cut costs & save lives, & major hospitals are already using it

This iPhone app could cut costs & save lives, & major hospitals are already using it | Pharma Communication & Social Media | Scoop.it

The nurse uses surgical app DocSpera to send the cardiologist a video of the EKG and a summary of the other tests. The cardiologist reviews the EKG while at the conference and decides your mom needs surgery, stat. The cardiologist sends a surgeon the diagnostic information, and the surgeon confirms that a carotid angioplasty must be performed within the next eight hours. This information is passed to a surgery center to identify an operating room. The info also goes to a medical device representative to ensure the correct stent is on its way.


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Helen Adams's curator insight, June 23, 1:19 AM

Surely a better application for a tool such as this is in the developing word where remote clinics are miles from hospitals, we're not talking heart surgery per se but basic does this person have pneumonia!

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Indian Hospitals begin the social media treatment | DNA

Indian Hospitals begin the social media treatment | DNA | Pharma Communication & Social Media | Scoop.it
At a time when an increasing number of decisions made by consumers are being based on recommendations that gush forth from social media, hospitals cannot remain untouched, or for that matter shy away. Hospitals en masse are not really getting there yet, but some have started taking small, furtive steps into a realm where a hospital needs to take measured steps. One institution with a sizable social media presence is Manipal Hospitals. Certainly sizable if one goes by the 1.5 lakh likes that it already has on Facebook. Gopal Devanahalli, senior vice-president (business & technology transformation), Manipal Health Enterprises, says, “Yes, we do have a very active presence on Facebook. One of our credos is ‘patient centricity’. Proper usage of social media platforms can act as a very good tool of patient engagement. As an easily accessible and interactive medium, platforms like Facebook are an effective mode to drive message to a larger audience in a very short period of time.” Any social media expert will assert the need for hospitals to be visible on social media platforms. A study in the US had found that as many as 41% of patients say social media affects hospital choice. “With such a high percentage of people being influenced by social media, it would be unwise of hospitals to steer clear,” says a social media expert (requesting to his association with a number of hospitals). Influential and well-known blogger Kiruba Shankar takes the contention forward. “There are multiple reasons why hospitals should be active on social media. At the end of the day, they are in a services business where they should be in direct contact with customers. If a customer or patient posts any negative comment on the hospital, they should be in a position to immediately reply. Else, one post can drive out many patients. Forget hospitals, I feel individual doctors too should be active on social media to build their own brand as well as that of the hospital they are attached with.”
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