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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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The Digital Age- Insights from the Industry - YouTube

The Digital age is forcing Healthcare Professionals to think beyond the traditional marketing ploys and to bridge the gap between patients, doctors and pharma companies by integrating Digital & Social Media. Experts from the industry have shared their views on how digital is going to be the next big thing in the Pharma Industry. This is a 2nd video from the series of videos taken from DigiSights 2013- India's 1st Digital Marketing Conference for Pharma & Healthcare organized by MediaMedic Communications.

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Sven Awege's curator insight, February 20, 2:27 AM

Great discussions - worth the short break to listen to this.

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Employee wellness programs now one of Fitbit’s fastest growing areas

Employee wellness programs now one of Fitbit’s fastest growing areas | Pharma Communication & Social Media | Scoop.it
A new report highlights corporate use as one of the fastest-growing and most lucrative areas for fitness tracking companies like Fibit: are you ready to let your employer track your health?

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Jawbone Brings Health Tracking to... Coffee?

Jawbone Brings Health Tracking to... Coffee? | Pharma Communication & Social Media | Scoop.it

Jawbone's new caffeine-tracking app can tell you, letting you know how your caffeine intake may be affecting your sleep patterns.

Called UP Coffee, the app cleverly displays how much caffeine is currently in your system with a graphic that looks like a flask filled with droplets. Every time you have a caffeinated drink — not just coffee as beverages like soda and tea are included as well — just tell the app, and more droplets pour in. As the flask fills up, a small analog-style needle will creep ever closer to the "Edgy" zone, letting you know you might want to take a, um, coffee break.

 

 

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The Evolution of FDA’s Social Media Guidance—What’s Next | PM360

The Evolution of FDA’s Social Media Guidance—What’s Next | PM360 | Pharma Communication & Social Media | Scoop.it

As any pharmaceutical marketer knows, The Food, Drugs and Cosmetics Act (FD&C) requires that pharmaceutical products not be “misbranded.” The FDA has, until recently, required that pharmaceutical and biopharmaceutical companies (collectively “Life Science Companies” or “LS Companies”) avoid mislabeling their products and submit promotional content, including that added to static or interactive websites, prior to introducing the promotional content for general or healthcare provider viewership.

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Beyond the Buzz: Becoming a LinkedIn Healthcare Influencer | HealthWorks Collective

Beyond the Buzz: Becoming a LinkedIn Healthcare Influencer | HealthWorks Collective | Pharma Communication & Social Media | Scoop.it
Here's how to build your healthcare brand on LinkedIn and become an influencer through content publishing.

Are you on LinkedIn? Would you like to take your LinkedIn marketing to another level? If you answered yes, then today’s article is for you. I am going to show you how to build your healthcare brand on LinkedIn and become an influencer through content publishing.

LinkedIn is one of the longest established players in the social media marketing world. It has been around since 2003 and boasts over 277 million users, 2.1 million groups and 3 million business pages. In October 2012, LinkedIn launched a publishing platform for what it calls "Influencers". This group includes individuals like Sir Richard Branson, Bill Gates, and President Barack Obama. Last month LinkedIn opened its professional publishing platform to 25,000 members. It will roll out this service to more users over the coming months, evenutally allowing every user to publish articles on the platform.

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Infographic: Cancer patients use of the internet for medical information

Infographic: Cancer patients use of the internet for medical information | Pharma Communication & Social Media | Scoop.it
Infographic: #Cancer patient us of the internet for medical information

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Deborah Fenlon's curator insight, April 16, 5:27 PM

Plenty of older people on the net!

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Apple vs. Google. The battle for digital health begins

Apple vs. Google. The battle for digital health begins | Pharma Communication & Social Media | Scoop.it

It’s an exciting time in digital health right now. The industry is going mainstream, becoming more consumer focused and large well-known multinational corporations are beginning to put the necessary infrastructure in place to capitalize on the oncoming digital health revolution.

 

These are the cash-rich forward-thinking companies that, over the last fifteen years, have changed the way we interact with technology and, perhaps more importantly, change the way we live our lives forever. They’re about to do the same all over again but in a deeper and more personal way.

Which companies am I describing? Apple and Google of course.

Both tech giants have been on a hiring and acquiring spree in the last couple of years and both are bringing in the necessary talent, expertise and IP to take digital health in to the home and the body. Both Apple and Google and their iOS and Android mobile operating systems stand to benefit from digital health profoundly so it’s little wonder why both companies are investing in this space.

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Patients want more services, online outreach from pharma | mobihealthnews

Patients want more services, online outreach from pharma | mobihealthnews | Pharma Communication & Social Media | Scoop.it

Patients want pharmaceutical companies to reach out to them through more digital channels, and to offer more value-add services, according to a new survey from Accenture of 2,000 American adults who are taking one or more medications and have a household income of $25,000 or more.

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Why our medicine will soon be cooler than Star Trek's

Why our medicine will soon be cooler than Star Trek's | Pharma Communication & Social Media | Scoop.it

Health technology is advancing so rapidly that within a decade the small handheld medical reader used by Dr. Leonard McCoy in Star Trek — the tricorder — will look primitive. 

 

We are moving into an era of data-driven, crowdsourced, participatory, genomics-based medicine. Just as our bathroom scales give us instant readings of our weight, wearable devices will monitor our health and warn us when we are about to get sick. Our doctors — or their artificial intelligence replacements — will prescribe medicines or lifestyle changes based on our full medical history, holistic self, and genetic composition.


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Social Media: A Review and Tutorial of Applications in Medicine and Health Care

Social Media: A Review and Tutorial of Applications in Medicine and Health Care | Pharma Communication & Social Media | Scoop.it
Social Media: A Review and Tutorial of Applications in Medicine and Health Care

 

Background: Social media are dynamic and interactive computer-mediated communication tools that have high penetration rates in the general population in high-income and middle-income countries. However, in medicine and health care, a large number of stakeholders (eg, clinicians, administrators, professional colleges, academic institutions, ministries of health, among others) are unaware of social media’s relevance, potential applications in their day-to-day activities, as well as the inherent risks and how these may be attenuated and mitigated.
Objective: We conducted a narrative review with the aim to present case studies that illustrate how, where, and why social media are being used in the medical and health care sectors.
Methods: Using a critical-interpretivist framework, we used qualitative methods to synthesize the impact and illustrate, explain, and provide contextual knowledge of the applications and potential implementations of social media in medicine and health care. Both traditional (eg, peer-reviewed) and nontraditional (eg, policies, case studies, and social media content) sources were used, in addition to an environmental scan (using Google and Bing Web searches) of resources.
Results: We reviewed, evaluated, and synthesized 76 articles, 44 websites, and 11 policies/reports. Results and case studies are presented according to 10 different categories of social media: (1) blogs (eg, WordPress), (2) microblogs (eg, Twitter), (3) social networking sites (eg, Facebook), (4) professional networking sites (eg, LinkedIn, Sermo), (5) thematic networking sites (eg, 23andMe), (6) wikis (eg, Wikipedia), (7) mashups (eg, HealthMap), (8) collaborative filtering sites (eg, Digg), (9) media sharing sites (eg, YouTube, Slideshare), and others (eg, SecondLife). Four recommendations are provided and explained for stakeholders wishing to engage with social media while attenuating risk: (1) maintain professionalism at all times, (2) be authentic, have fun, and do not be afraid, (3) ask for help, and (4) focus, grab attention, and engage.
Conclusions: The role of social media in the medical and health care sectors is far reaching, and many questions in terms of governance, ethics, professionalism, privacy, confidentiality, and information quality remain unanswered. By following the guidelines presented, professionals have a starting point to engage with social media in a safe and ethical manner. Future research will be required to understand the synergies between social media and evidence-based practice, as well as develop institutional policies that benefit patients, clinicians, public health practitioners, and industry alike.


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rob halkes's curator insight, March 19, 11:27 AM

Social Media is going to play a significant rol in health care. It may have a farreachiung implication indeed. But we still have to see and observe how that is going to happen. What we however ought to do, is to see how we change health care to better outcomes and fewer costs, to prevent that the "disruption of care" will have consequences we don't want.

Sven Awege's curator insight, March 20, 1:46 AM

Great paper to help professionals by providing a starting point to help navigate.

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Global mobile health market to grow to $49B by 2020 | mobihealthnews

Global mobile health market to grow to $49B by 2020 | mobihealthnews | Pharma Communication & Social Media | Scoop.it

The global mobile health market is expected to reach $49 billion by 2020, according to a study by Grand View Research.

In 2012, the global market for mobile health was valued at $1.95 billion and is expected to grow at a compound annual growth rate of 47.6 percent from 2014 to 2020.

North America, accounted for 33.5 percent of the total revenue in 2012, dominating the mobile health global market. As people pay more out of pocket for healthcare in North America, Grand View believes demand for lower cost mobile health tools will go up.

While North America dominated in 2012, Grand View predicts the Asia Pacific market, which includes Australia, India, China, and Japan, will be the fastest growing market, with an estimated CAGR of 49.1 percent from 2014 to 2020.

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Digital Listening Drives a New Relationship with Doctors

Digital Listening Drives a New Relationship with Doctors | Pharma Communication & Social Media | Scoop.it

The best customer relationships have always been based on a high level of trust, built upon a strong understanding of real customer needs. Novel digital technologies now enable the pharma industry to efficiently listen to each and every doctor, laying the foundations for success.

True pull-marketing needs individual customer segmentation

For the pharmaceutical industry, digital technology has enabled much more efficient and regular connectivity with its principal customers – the prescribers. But this increased level of dialogue between doctors and pharma is only useful if it is on mutually beneficial terms. Doctors want specific pieces of information, at the right time and via the right channels. The pharma industry wants to ensure doctors are clear on the benefits of its products.

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rob halkes's curator insight, March 6, 1:39 AM

For pharma, there's more to redefine their engagement with doctors, than just listening. I suggested a specific path to develop such:

http://www.healthbusinessconsult.com/blog/the-third-dimension-in-edetailing-to-pharma/

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Study: Children exercise 7.5 minutes more per day with Kinect than without it | mobihealthnews

Study: Children exercise 7.5 minutes more per day with Kinect than without it | mobihealthnews | Pharma Communication & Social Media | Scoop.it

Overweight and obese children lost weight and demonstrated a significant increase in physical activity after using a 16-week weight management program that incorporates active video gaming, according to a study which will be published in the May issue of the Journal of the American Medical Association (JAMA) Pediatrics.

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Data security in pharma marketing: the path to maturity

Data security in pharma marketing: the path to maturity | Pharma Communication & Social Media | Scoop.it

The state of data security in pharmaceutical marketing today is a bit like a college freshman trying to get into a bar on his first night on campus: not quite as mature as we think we are. While our capacity to communicate with and collect data from patients and prospects through marketing apparatus grows by the day, our ability to proactively protect those communications and that data is lagging behind. Given the explosive growth of such data, its potential sensitivity, the number of hands through which it may pass, and the consequences to companies and brands if those hands should be careless or if ill-meaning outsiders should acquire it, data security must and will become a top priority for any pharmaceutical brand, if it has not reached that level already.

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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Pharma Communication & Social Media | Scoop.it

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.

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Pharma business model must change radically: KPMG

Pharma business model must change radically: KPMG | Pharma Communication & Social Media | Scoop.it

Pharmaceutical companies need to stop simply paying lip-service to patients and radically alter their business models if they are to meet increasing global demand while improving patient outcomes, says KPMG.

 

“Ultimately, we need to change our perception of the pharmaceutical ‘value chain’ to a new ‘value ecosystem’ which puts the patient and the customer at its centre, with other business services wrapped around their needs. Some companies have already started to grasp the nettle and are moving in the right direction – for instance, one life sciences company we spoke to is currently working on an innovative approach to diabetes,” he noted.

 

This firm engaged with diabetic patients directly, seeking to understand how the condition affects them across the disease cycle, and then involved the patients in designing their own treatment model. The resulting pilot provided a suite of treatments that went beyond simple doses of insulin, delivering services such as text alerts reminders for patients to take their medication and treatments for other aspects of the disease such as eye tests.

 
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Infographic: How the health conversations is going online

Infographic: How the health conversations is going online | Pharma Communication & Social Media | Scoop.it
Pharma Marketing is going through a flux of change. This board will provide you with information relating to healthcare technologies

Via Ash Rishi, Stephen Dunn
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How the ePatient Will Revolutionize Pharma Marketing

How the ePatient Will Revolutionize Pharma Marketing | Pharma Communication & Social Media | Scoop.it

Internet technology has had a profound effect on the function of many industries in society today - the pharmaceutical industry is no exception. The last few years has seen a marked increase in consumers using Internet resources to gain medical information that will help them better manage their personal healthcare.

This growing sector of society, known as e-patients, is not content with the conventional doctor-patient relationship in which the medical profession governs every aspect of their healthcare. As such, they seek ways in which to become more knowledgeable about their medical condition in order to make well informed decisions concerning their treatment. Online resources such as medical websites and blogs, online support groups, social media, etc., enable e-patients to gather the medical information they need to become more personally involved in their physical care.

 

 

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Pharma must step up monitoring of social media - PMLiVE

Pharma must step up monitoring of social media - PMLiVE | Pharma Communication & Social Media | Scoop.it

Social media has been a rising point of concern for pharma companies with regards to the monitoring of patient communications about drug safety, but a new service could help track online activities.

Patient reports have been notoriously hard to rack on tools such as Facebook and Twitter, leading to such regulatory concerns such as Roche last year, with the Swiss pharma company found to have “serious shortcomings” with regards to pharmacovigilance practices following an investigation by the European Medicines Agency (EMA).

Life sciences consulting company YourEncore says its new service to track social media communications – which evolved from previous work with a pharma company - could help avert future regulatory breaches such as those committed by Roche.

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The sweet shop of social media is opening up to pharma firms | PR Week

The sweet shop of social media is opening up to pharma firms | PR Week | Pharma Communication & Social Media | Scoop.it

It’s the best of times; it’s the worst of times. What to do about social media? Like a child looking through a sweet shop window, pharma companies are both mesmerized and, at the same time, self-constrained from joining the throng of consumer businesses sampling the tasty delights of Facebook, Twitter and all those other socially frosted comms channels.

In a recent survey of healthcare marketers we found almost one third of responders said they had no plans to use social channels in 2014 and of those that did, more than half were pessimistic about their likely success. As an industry, there is a strong feeling that the opportunity to connect with patients via social and digital media is passing them by.

And it’s not just the companies, it’s their agencies too. For too long the formula of pushing comms through doctors and other health professionals has been a profitable cookie jar – and if the client doesn’t want to pull their hand away, then why should agencies risk losing that which feeds them?

Of course, there are good reasons why pharma and other healthcare companies are reluctant to sweeten their comms pills for public consumption. There are significant and necessary regulatory barriers, particularly relating to the reporting of adverse events. For many senior managers, the return on investment just does not justify the costs involved in all that extra monitoring.

 

 

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What do patients expect from mHealth?

What do patients expect from mHealth? | Pharma Communication & Social Media | Scoop.it

Patients expect mHealth to change their healthcare experience.
Expectations are high, but do they truly know what mHealth is?
And what is it that the general public is really expecting it to do?

Defining mHealth ::
mHealth is defined by Price Waterhouse Cooper as, the provision of healthcare or health-related information through the use of mobile devices (typically mobile phones, but also other specialised medical mobile devices, like wireless monitors). Mobile applications and services can include, among other things, remote patient monitors, video conferencing, online consultations, personal healthcare devices, wireless access to patient records and prescriptions.

Here are some facts discovered by a recent PWC mHealth survey ::

59% of patients expect mHealth to change how they seek information on health issues51% of patients expect mHealth to change how providers send general healthcare information49% of patients expect mHealth to change how they will manage their overall health48% of patients expect mHealth to change how they will manage their chronic conditions48% of patients expect mHealth to change how they will communicate with their healthcare providers48% of patients expect mHealth to change how they will manage their medication46% of patients expect mHealth to change how healthcare providers monitor condition and compliance

As you can see expectations are high … here hoping we can deliver!

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Doctors on Twitter: Worldwide growth mapped, 2006-2014

Doctors on Twitter: Worldwide growth mapped, 2006-2014 Video maps growth in doctors, nurses and healthcare professionals using Twitter since its launch in 2006 to 2014.
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Tablet detailing - PMLiVE

Tablet detailing - PMLiVE | Pharma Communication & Social Media | Scoop.it

It's taken a while for our industry to get on board, but it appears that tablet detailing has finally arrived. One in three details is conducted via an iPad or similar device, according to Hall & Partners research, and of our clients that have yet to embrace this evolution most say they plan to do so soon.

However, how much thought are we giving to this new technology? Often we hear that the edict has come from 'on high' … “We are going digital!” our clients tell us. But when we sit down to consider what this really means, conversations are often focused on the format and execution, rather than the potential for interaction offered by the new detailing medium. 

This approach sells tablet detailing short. Tablet details are visually appealing and novel, they hold vast amounts of data and offer the potential for animation and video. All good stuff, but they also provide the perfect tool to deepen customer relationships.

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Eight ways social media is working in our industry

Eight ways social media is working in our industry | Pharma Communication & Social Media | Scoop.it

Social media, like digital media, inbound marketing, etc., should be viewed as an ingredient in your greater marketing mix, not as a piecemeal or stand-alone practice. When you think of it like this, it's easier to see how it can mingle with other departments of your business, and I'm not only talking about sales and marketing. I'm talking about patient enrollment, employee recruitment, demonstrating thought leadership, etc. — things that have sway on internal operations too.

8 ways that social media is working in our industry?

1. Group discussions on LinkedIn

2. Business development on LinkedIn

3. Trade show and event updates on Twitter

4. Patient enrollment on Facebook

5. Share constructive and exclusive content on Twitter

6. Employee recruitment on LinkedIn

7. Authorship with Google+


8. Video on YouTube

 

 

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Researchers Find That Twitter Can Locate HIV Outbreaks | TechCrunch

Researchers Find That Twitter Can Locate HIV Outbreaks  | TechCrunch | Pharma Communication & Social Media | Scoop.it

Researchers have found that Twitter is a surprisingly useful tool for locating HIV outbreaks. “This study provides the first set of evidence for how real-time social media data might be used for extracting, detecting, and remote monitoring of health-related attitudes and behaviors,” writes the UCLA team. “Results suggest the feasibility of using data from real-time social networking technologies to identify HIV risk-related communications, geographically map the location of those conversations.”

The team mapped over 9,800 tweets with sexual and drug-related themes and found that their locations were a good predictor for established statistics on HIV-prevalence. “Because of the growing amount of social media data, researchers and public health departments will soon be able to build upon these methods to more accurately monitor and detect health behaviors and disease outbreaks.”

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Pfizer pushes ahead with quest to sell over-the-counter #Lipitor

Pfizer pushes ahead with quest to sell over-the-counter #Lipitor | Pharma Communication & Social Media | Scoop.it
Pfizer is forging ahead in its quest to sell an over-the-counter version of blockbuster cholesterol pill Lipitor, hoping to overcome skepticism that consumers can take the drug appropriately without doctor guidance.

New uncertainty surrounds Pfizer's prospects because of recent changes in clinical guidelines for treating people with cholesterol-lowering statin drugs such as Lipitor. The recommendations eschew familiar and relatively easy-to-understand targets for cholesterol levels in favor of a more complex assessment of health factors.

A co-author of the guidelines says they don't support the use of a statin without the participation of a physician. But some doctors and pharmacists say an over-the-counter statin could still be useful.

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