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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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The Digital Age- Insights from the Industry - YouTube

The Digital age is forcing Healthcare Professionals to think beyond the traditional marketing ploys and to bridge the gap between patients, doctors and pharma companies by integrating Digital & Social Media. Experts from the industry have shared their views on how digital is going to be the next big thing in the Pharma Industry. This is a 2nd video from the series of videos taken from DigiSights 2013- India's 1st Digital Marketing Conference for Pharma & Healthcare organized by MediaMedic Communications.

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Sven Awege's curator insight, February 20, 2:27 AM

Great discussions - worth the short break to listen to this.

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10 Digital Health Trends for the Next 20 Years

The Digital Health Revolution is upon us. Here are the ten trends that will impact each and everyone of us in the coming years to help us live healthier, stronger and smarter lives, for longer.

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Corruption ruins the doctor-patient relationship in India

Dinesh Chindarkar's insight:

Kickbacks and bribes oil every part of the country’s healthcare machinery, writes David Berger. If India’s authorities cannot make improvements, international agencies should act

“The corruption strangles everything, Sir. It’s like a cancer.” Accompanied by apologetic shrugs and half smiles, statements like this are commonly heard in India. I knew this was the case before I went to work as a volunteer physician in a small charitable hospital in the Himalayas, but what I didn’t realise was how far the corruption permeates the world of medicine and the corrosive effect it has on the doctor-patient relationship.

Although the causes and effects of corruption are complex, a few strands can be teased out. The healthcare system itself is a model of inequity; it is one of the most privatised in the world, with out of pocket expenditure on healthcare at more than 70%, far higher even than in the United States.1 This phenomenon is at least partly the result of the neoliberal World Bank policies of the 1990s, which mandated a reduction in public financing of healthcare, fuelling growth of the private sector.2 The latest in technological medicine is available to people who can pay, albeit at a high price, but the vast underclass, 800 million people or more, has little or no access to healthcare, and what access it does have is mostly to limited substandard government care or to quacks, who seem to operate with near impunity. There is one leveller, however: corruption is rife at all levels, from the richest to the poorest.

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Mobile Adoption Rampant Across Indian Healthcare

Mobile Adoption Rampant Across Indian Healthcare | Pharma Communication & Social Media | Scoop.it

Mobile technology is finally being deployed at an accelerated pace across India today.

 

The healthcare ecosystem in India, IDC Health Insights finds, is witnessing a “sea change” in terms of government focus, growth of corporate healthcare provider brands, and strategic public-private partnerships with the key aim to increase geographic and demographic reach.

 

“While healthcare IT is at a relatively nascent stage of adoption in India, especially compared to the potential, there have been several instances of innovative implementations and best practices in India. The growth of the private corporate entities in healthcare has fared well for IT implementation in the industry,” says Sash Mukherjee, Research Manager for IDC Health Insights in the Asia/Pacific region.


Via Alex Butler
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Salud Pública 2.0's curator insight, July 1, 9:01 PM

El gasto en TIC en el sector sanitario de la India en el año 2013 se estima en $ 413 400 000, un crecimiento del 12,3% respecto a las estimaciones del año anterior.

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How Pharma consultants can star on Twitter: Some case studies

How Pharma consultants can star on Twitter: Some case studies | Pharma Communication & Social Media | Scoop.it

For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients, written in clear and convivial language, with lots of graphics and videos – …

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Salesforce and Philips Connect Doctors to Your Fitness Tracker #quantifiedself #hcsmeu

Salesforce and Philips Connect Doctors to Your Fitness Tracker #quantifiedself #hcsmeu | Pharma Communication & Social Media | Scoop.it

Apple has its HealthKit, Google its Google Fit; and now Salesforce and Philips are getting into the game as well with a cloud-based platform could help doctors track data from a multitude of devices.


Via Celine Sportisse, IHEALTHLABS EUROPE
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ChemaCepeda's curator insight, June 28, 11:31 AM

Conectando el small-data con los profesionales de la salud y ayudando en la toma de decisiones

Laurent FLOURET's curator insight, June 30, 6:00 AM

"Salesforce already rolled out a developer kit for building wearable applications that connect to the Salesforce cloud."

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Woman Selfies Her Stroke to Show Doctors She Wasn't Just 'Stressed'

Woman Selfies Her Stroke to Show Doctors She Wasn't Just 'Stressed' | Pharma Communication & Social Media | Scoop.it

A Canadian woman recorded herself having a stroke, hoping it would help prove to doctors that her symptoms were not just a result of stress.

Stacey Yerpes began recording herself the moment she felt a tingling sensation while she was driving. She turned on her phone's video camera and described exactly what she was feeling, while the camera recorded everything.

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8 takeaways from the FDA’s draft guidance on social media | mobihealthnews

8 takeaways from the FDA’s draft guidance on social media | mobihealthnews | Pharma Communication & Social Media | Scoop.it

The FDA has, at long last, released draft guidance for how pharmaceutical companies should behave on limited-character social media platforms like Twitter and when correcting misinformation on third-party sites.

1. Each tweet must include both benefits and risks

2. Each tweet must be complete and accurate

3. Each tweet should include a hyperlink to a more comprehensive list of risks and side effects

4. If it doesn’t fit, don’t tweet it

5. Companies don’t have to correct misinformation about themselves on the web, but they can

6. Companies must correct the good along with the bad

7. Corrections must be limited in scope

8. Keep records of corrective interactions


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Jacqueline Kasian's curator insight, July 9, 9:54 AM

This is an excellent quick reference.

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PatientsLikeMe Launches New Services That Make Patients Partners in Medical Research

PatientsLikeMe Launches New Services That Make Patients Partners in Medical Research | Pharma Communication & Social Media | Scoop.it

PatientsLikeMe has unveiled a suite of services for pharmaceutical companies that allows them to collaborate with patients on the design of clinical trials and other research. The announcement was made at the 50th annual meeting of the Drug Information Association (DIA) in San Diego, where PatientsLikeMe was awarded the 2014 DIA President’s Award for Outstanding Achievement in World Health. The award, accepted on behalf of PatientsLikeMe members and staff by Co-Founder and Chairman Jamie Heywood, is the DIA’s highest, and recognizes significant and innovative contributions to the improvement of world health.

PatientsLikeMe Vice President of Innovation Paul Wicks, Ph.D. said that with more than 250,000 members reporting on their experiences with 2,000 diseases, PatientsLikeMe has transformed the way patients can shape research. “We’ve nurtured an open, data-sharing environment where members share their experiences to live better, and built a foundation for pharma-patient partnerships that can truly advance medicine. By listening to patients, we can create actionable insights that optimize the design of trial protocols and bring about better treatments, faster.”

- See more at: http://news.patientslikeme.com/press-release/patientslikeme-launches-new-services-make-patients-partners-medical-research?utm_content=2014-06-16&utm_campaign=dia&utm_source=Twitter&utm_term=&utm_medium=social#sthash.Q6Luv10t.dpuf

 

 

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What Exactly Is Social Media Intelligence? (infographic)

What Exactly Is Social Media Intelligence? (infographic) | Pharma Communication & Social Media | Scoop.it

Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media, all in real-time.  It’s the process of listening, understanding and acting on the online reviews and posts made by your customers.  Between the thousands of social websites and the millions of unique posts daily it’s not easy. .


Via Bonnie Hohhof, Lionel Reichardt / le Pharmageek
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Engaging patients through Social Media

Engaging patients through Social Media | Pharma Communication & Social Media | Scoop.it

 

Social Media has introduced substantial and pervasive changes to communication between organisations, communities, and individuals. In the case of healthcare, these changes are not limited to isolated patient issues but are fundamentally impacting all steps of the patient journey. The ability to obtain and discuss relevant information, experiences and opinions, openly and in real time, have changed the way patients are involved in and influence their disease journey.

Listening remains the first step to a successful social media approach
Social media can be leveraged to provide qualitative insights for market measures. If done correctly it is a major asset, since information is unprompted, relatively inexpensive to obtain, and reflects market realities. In order to design a successful social media engagement, pharmaceutical companies need to understand their online target group. Listening to social media conversations allows companies to understand unmet needs, competitive environments, sentiment towards brands and companies, wording used by patients and much more.

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IBM's Watson Serves As A Research Assistant To Dermatologists [Video] - PSFK

IBM's Watson Serves As A Research Assistant To Dermatologists [Video] - PSFK | Pharma Communication & Social Media | Scoop.it

Watson will gather comprehensive peer-reviewed medical journal articles and will serve up relevant and useful content when dermatologists pose queries, describe symptoms, or search for information and stats about different conditions. The aim is to give dermatologists a way to access evidence-based data that they can use to make informed diagnoses and recommend appropriate treatments.

Early last year IBM revealed that it plans to invest up to $1 billion into Watson, its cognitive computing platform. The tech company also announced that $100 million of that investment will go to venture capital for companies that are developing new ways to use Watson for their products or businesses.

 

 

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Looking beyond patient engagement for pharma and social media

Looking beyond patient engagement for pharma and social media | Pharma Communication & Social Media | Scoop.it

Mark Senak (@EyeonFDA) writes:

 

"Twitter is the medium for reporting news and at medical meetings there is a lot of news to report, and hence, a good deal to follow.  Reporters, scientists, physicians, patient groups are all commenting and reporting on what they are seeing and hearing that is of interest at meetings and the increase in twitter use at medical meetings from year to year is huge, with particular increases reported for the ASCO and ASH meetings.

 

This is also whypharma web sites (and medical society websties) need to be optimized for mobile,because people aren’t walking around medical meetings using their laptops – they are on their phones."

 


Via Andrew Spong
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Twitter: an opportunity for public health campaigns : The Lancet

Twitter: an opportunity for public health campaigns : The Lancet | Pharma Communication & Social Media | Scoop.it

During the 2-week period, more than 120 000 individuals posted at least one tweet mentioning indoor tanning, potentially reaching more than 100 million individuals. Among these tweets, a very small percentage mentioned the health risks associated with indoor tanning, such as skin cancer.

Because of Twitter's broad reach, especially among young adults, health advocates should consider increasing the use of Twitter and other online platforms to communicate public health and cancer prevention messages. Research is needed to explore ways to direct health messages to social network users who discuss and search for risk behaviours online. Combining the expertise of skin cancer and health communication researchers, public health advocates, and social media experts might be necessary to develop the effective cancer prevention campaigns.
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Patients Want Digital from Pharma | PM360

Patients Want Digital from Pharma | PM360 | Pharma Communication & Social Media | Scoop.it

New Survey data released by Accenture found that more than 75% of consumers expect drug companies to provide additional services that complement their medical products.

Digital platforms are frequently mentioned as the preferred method of contact. Sixty-nine percent of respondents said they’d prefer information from pharma companies via email, followed by printed materials (66%), websites (48%), mobile apps (44%) and social media (38%). Print media made the list, though patients have made it clear that they are seeking resources through digital channels.

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Jacqueline Kasian's curator insight, July 9, 9:52 AM

This is where multi-channel marketing and integrated communications really comes into play. Big picture planning across channels that share a consistent message from print, web, mobile, and social.

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10 Breakthrough Innovations That Will Shape The World In 2025

10 Breakthrough Innovations That Will Shape The World In 2025 | Pharma Communication & Social Media | Scoop.it

What world-changing scientific discoveries might we see by 2025? Will we have more energy technologies that move us away from fossil fuels? Will there be cures for cancer and other diseases? How will we get around and communicate?

To make some predictions, the Thomson Reuters IP & Science unit looked at two sorts of data: current scientific journal literature and patent applications. Counting citations and other measures of buzz, they identified 10 hot fields, then made specific forecasts for each.

“A powerful outcome of studying scientific literature and patent data is that it gives you a window into the future--insight that isn’t always found in the public domain," says Basil Moftah, president of the IP & Science business, which sells scientific database products. "We estimate that these will be in effect in another 11 years.”

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Is 'marketing' ready for digital transformation? | ZDNet

Is 'marketing' ready for digital transformation? | ZDNet | Pharma Communication & Social Media | Scoop.it

Digital transformation will be one of the most significant drivers of business change during upcoming years. This profound trend sits at the intersection of business strategy and technology, enabled by cloud, mobile, data, and analytics.

Digital transformation and the role of marketing. Popular opinion seems to equate digital transformation with marketing, which is incorrect even if understandable. Because the marketing department controls websites, social media, and other customer-facing aspects of digital interaction, it is tempting to equate these elements with the much broader concept of digital transformation.

True digital transformation is not just a website or attractive new channel for sales or customer service. Instead, transformation involves redesigning processes, strategies, business models, and even culture to take full advantage of new capabilities offered by digital mediums and technologies.

 

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mHealth to Transform Healthcare: Can Pharma Compete?

mHealth to Transform Healthcare: Can Pharma Compete? | Pharma Communication & Social Media | Scoop.it

David Doherty is the co-founder of 3G Doctor, a service providing documented mobile video consultations with registered Doctors. As one of the first to realize the opportunity to use mobile technology to improve access to healthcare, David believes that for further mHealth adoption to take place, pharma needs to pursue radical change focused on aligning incentives with outcomes and handing over more control to empowered patients. 

When you realize the amount of data mobile telecoms companies are gathering, you realize they are in a very different position and that this enables very different opportunities to personalize healthcare delivery. If pharma brands don't transform, I have every confidence that mobile phone giants will cannibalize them just like they did with consumer brands – like computers, watches and music players – in the last 'Nokia' decade. 

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This Graphic Explains All the Health Hazards of Sitting for Too Long #ihealthyourlife #hcsmeu

This Graphic Explains All the Health Hazards of Sitting for Too Long #ihealthyourlife #hcsmeu | Pharma Communication & Social Media | Scoop.it
By now, you already know that prolonged sitting is bad for your body. But what exactly goes on when you sit for hours every day? This graphic from the Washington Post explains.

Via PAT NOVAK, IHEALTHLABS EUROPE
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Eric Chan Wei Chiang's curator insight, June 27, 7:45 AM

There are many hazards when working in an office environment besides sitting too long. These include poor lighting, poor layout of furniture and poor housekeeping. More can be read here:

https://www.ohs.unsw.edu.au/officesafety/office_hazards.html

 

Ellen Diane's curator insight, June 28, 4:24 AM

headaches- neck&shoulder aches- eye strain--0

nancercize's curator insight, June 30, 11:29 AM

Now do you understand why I'm always inviting you out for a little walk in the park?

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Apple, Google, Samsung may combat diabetes with wearables

Apple, Google, Samsung may combat diabetes with wearables | Pharma Communication & Social Media | Scoop.it

Apple, Samsung, and Google are all eager to tap into the health and fitness wearable market. Samsung has already launched a host of wearables, Google will most likely debut a few Android Wear smartwatches this week, and Apple is expected to unveil the iWatch this October, following the introduction of HealthKit in iOS 8. Now, a new report hints that all three companies are looking into adding unobtrusive sensors to measure glucose levels for diabetics.

According to Reuters, all three companies have either hired leading scientists and doctors who study diabetes, or have spoken with U.S. officials in regards to regulation and requirements for glucose-tracking wearables.

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This iPhone app could cut costs & save lives, & major hospitals are already using it

This iPhone app could cut costs & save lives, & major hospitals are already using it | Pharma Communication & Social Media | Scoop.it

The nurse uses surgical app DocSpera to send the cardiologist a video of the EKG and a summary of the other tests. The cardiologist reviews the EKG while at the conference and decides your mom needs surgery, stat. The cardiologist sends a surgeon the diagnostic information, and the surgeon confirms that a carotid angioplasty must be performed within the next eight hours. This information is passed to a surgery center to identify an operating room. The info also goes to a medical device representative to ensure the correct stent is on its way.


Via Alex Butler
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Helen Adams's curator insight, June 23, 1:19 AM

Surely a better application for a tool such as this is in the developing word where remote clinics are miles from hospitals, we're not talking heart surgery per se but basic does this person have pneumonia!

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Indian Hospitals begin the social media treatment | DNA

Indian Hospitals begin the social media treatment | DNA | Pharma Communication & Social Media | Scoop.it
At a time when an increasing number of decisions made by consumers are being based on recommendations that gush forth from social media, hospitals cannot remain untouched, or for that matter shy away. Hospitals en masse are not really getting there yet, but some have started taking small, furtive steps into a realm where a hospital needs to take measured steps. One institution with a sizable social media presence is Manipal Hospitals. Certainly sizable if one goes by the 1.5 lakh likes that it already has on Facebook. Gopal Devanahalli, senior vice-president (business & technology transformation), Manipal Health Enterprises, says, “Yes, we do have a very active presence on Facebook. One of our credos is ‘patient centricity’. Proper usage of social media platforms can act as a very good tool of patient engagement. As an easily accessible and interactive medium, platforms like Facebook are an effective mode to drive message to a larger audience in a very short period of time.” Any social media expert will assert the need for hospitals to be visible on social media platforms. A study in the US had found that as many as 41% of patients say social media affects hospital choice. “With such a high percentage of people being influenced by social media, it would be unwise of hospitals to steer clear,” says a social media expert (requesting to his association with a number of hospitals). Influential and well-known blogger Kiruba Shankar takes the contention forward. “There are multiple reasons why hospitals should be active on social media. At the end of the day, they are in a services business where they should be in direct contact with customers. If a customer or patient posts any negative comment on the hospital, they should be in a position to immediately reply. Else, one post can drive out many patients. Forget hospitals, I feel individual doctors too should be active on social media to build their own brand as well as that of the hospital they are attached with.”
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Samsung unveils new digital health platform 'Simband'

Samsung unveils new digital health platform 'Simband' | Pharma Communication & Social Media | Scoop.it

Samsung unveiled a new digital health technology platform on Wednesday that uses sensors to track a range of body functions such as heart rate and blood pressure.

Unveiled at an event in San Francisco the new platform dubbed "Simband" does not include any commercial products, but Samsung demonstrated how it might work with a wristband.

The South Korean electronics giant showed how a device can track measurements such as heart rate, respiratory rate and blood pressure and collect data from a variety of sources to help consumers better understand what is happening with their health.

Simband will work in tandem with a cloud-based open software platform called SAMI which securely stores data and can provide better insights into health issues.

"The combination of Simband-designed sensor technologies and algorithms and SAMI-based software will take individual understanding of the body to a new level," the company said in a statement.

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Improving pharmaceutical marketing using big data solutions

A presentation for SMi Big Data in Pharma conference, London, 12-13th May 2014. Slides herein contain most content shown on stage.
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The importance of humanising healthcare Technology 

The importance of humanising healthcare Technology  | Pharma Communication & Social Media | Scoop.it

"Technology has seriously upped the ante when it comes to enabling patients to be informed and educated about their health. There are more than70,000 websites that disseminate health information.

 

As exciting as this may sound, access to the general public is often hindered by design issues (poor navigation, writing at graduate level, and disorganization) and questionable quality and accuracy of information.

 

We can do better."


Via Andrew Spong
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Corporate Communications should not be implementing pharma's social media

Corporate Communications should not be implementing pharma's social media | Pharma Communication & Social Media | Scoop.it
Corporate Communications is fine for implementing social media for investor relations but patients and caregivers want someone who can keep it real and speak to them with respect, transparency and honesty.

Via Andrew Spong, Ash Rishi
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Andrew Spong's curator insight, May 6, 3:57 AM

Aside from corporate reporting, I whole-heartedly agree with Rich on this.

 

Clearly, pretty much the opposite is the case at present, and the longer the status quo is preserved, the harder it will be for the industry to break away from a decision which use and familiarity have legitimated over time, and which is looking less and less viable.

 

Social media sits for the most part in pharma corporate communications because it's the easiest thing to do, not because it's the right thing to do.

Tanja Juslin's curator insight, May 15, 1:13 AM

Challenges seen both when corporate communication is doing what they "technically" know best and when therapy area specialist would know the area best, it's not clear that they can "technically" manage this.