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A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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The Digital Age- Insights from the Industry - YouTube

The Digital age is forcing Healthcare Professionals to think beyond the traditional marketing ploys and to bridge the gap between patients, doctors and pharma companies by integrating Digital & Social Media. Experts from the industry have shared their views on how digital is going to be the next big thing in the Pharma Industry. This is a 2nd video from the series of videos taken from DigiSights 2013- India's 1st Digital Marketing Conference for Pharma & Healthcare organized by MediaMedic Communications.

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Sven Awege's curator insight, February 20, 5:27 AM

Great discussions - worth the short break to listen to this.

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The future doctor: moderator, not sage

The future doctor: moderator, not sage | Pharma Communication & Social Media | Scoop.it

It’s not unusual to hear groups of doctors speak of being ambushed by “Dr Google”. Doctors are frequently faced with patients who have used Google to self-diagnose serious illnesses when, in fact, they have relatively minor and treatable conditions.

No matter how time-consuming this type of doctor-patient interaction may be for the doctor, internet-driven healthcare is here to stay. In fact the entire technological revolution is rapidly changing the face of modern medicine.

In his book The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, Dr Eric Topol argues that technology can democratise medical systems in a groundbreaking way. Topol, who is chief academic officer of Scripps Health, a nonprofit healthcare system in California, predicts the end of one-size-fits-all medicine. Instead patients can look forward to personalised solutions for their health problems, he believes.

Informed consumers will control their own healthcare based on genomic information and real-time data obtained wirelessly through nanosensors, he says.

“The one I’m most excited about is the embedded nanosensor. You have to put it in the bloodstream, and [it] will communicate with your cellphone. And that embedded nanosensor can be used to pick up, for example, the first cancer cell that shows up in the bloodstream, which would promote the earliest possible detection of cancer.”

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The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmin

The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmin | Pharma Communication & Social Media | Scoop.it

vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.


Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.


Via Brian Yanish - MarketingHits.com, Lionel Reichardt / le Pharmageek, Jérôme Buisson
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Information therapy is latest buzzword in Indian medicare - The Times of India

Information therapy is latest buzzword in Indian medicare - The Times of India | Pharma Communication & Social Media | Scoop.it

When Rourkela resident Murlidhar Agarwal was in the operation theatre undergoing a cardiac bypass surgery, his daughter Shilpa was in the hospital's auditorium picking up some nuances of medicine.

Patient empowerment is, in fact, the emerging mantra in healthcare. Doctors are using webinars and apps, apart from the usual brochures and lectures, to 'educate' patients on diseases and care. Shilpa is one of the 3,000—odd relatives of patients of Narayana Health City, a heart specialty hospital in Bangalore, who took part in a programme to "empower" care—givers with medical knowledge that will help them take better care of the patients after surgery. Called the Care Companion Programme, it was recently picked up by an UK parliamentary committee on the National Health Services (NHS) as one of the best patient—empowering programmes from among 100 across the world. 

As the NHS report on patient empowerment said, "With pressures of non—communicable disease, ageing and a critical shortage of health workers globally, new models of care are emerging with greater patient rights and responsibilities at their foundation."

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Digital Health in India - BioSpectrum Asia

Digital Health in India - BioSpectrum Asia | Pharma Communication & Social Media | Scoop.it

ndia and China combined own almost 1/3rd of the world's mobile phones. Asia is also picking up on the number of Internet users with 770 million users only in India and China. Newer sources indicate that India shall cross the 250 million by the end of 2014. With the increasing usage and penetration of smartphones, the internet usage on PCs is on a decline but on the mobile is increasingly on the rise. 

With the cost of Genetic testing coming down and beginning of the era of personalized medicine, things like tracking Body data, usage of wearable devices and mobility will change the course of things in the not too distant future. With the world getting flatter, well connected and more social, the era of digital health has a very bright future. 

So initiatives like eMamta, which use an online and offline methodology, can be game changers and are classified under Digital Health. In India specifically, we need to adopt to strategies which would work for us and not blindly copy our western counterparts. Today, people are really mobile with access to GPS, giving their location and also active on social platforms. So the new community arising out is Social, Local, and Mobile called as the SoLoMo. This throws up various opportunities for healthcare, right from collecting Big Data to behavioral targeting health marketers. mHealth or mobile health initiatives will see a big change in the near future in Asia. 

With the Indian government backing up technology and Universal Healthcare Coverage, it will be an interesting future for the country. The Rashtriya Swasthya Bima Yojana (RSBY) implemented by the government to provide health insurance coverage for Below Poverty Line (BPL) families, is also strongly driven with technology and has now 37 million active smart cards. Also with the ongoing UIDAI project of the Government, whose vision is to empower residents with a unique identity and a digital platform to authenticate anytime, anywhere; it can benefit tremendously when it comes to providing and mapping health. With these changing times, it is very critical for healthcare, pharma and biotech companies to understand the true meaning of ‘Digital' and its related applications. Today these companies who have traditionally been the torch-bearer of health, are struggling to realize the full potential ‘Digital' has to offer. In fact, technology companies are threatening this sector in adapting and offering digital health products and services. Hence it is important to shed off the ‘traditional mindset', have a clear understanding of Digital and embrace it in the correct way. Let us not forget that times are changing at a rapid pace, and we are indeed fortunate to be a part of the generation shaping up ‘Digital Health'.

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Why doctors want the FDA to regulate health and fitness apps

Why doctors want the FDA to regulate health and fitness apps | Pharma Communication & Social Media | Scoop.it
Technology is shaping the future of healthcare, and while technology has brought a number of innovative healthcare solutions, some are worried about the growing impact and potential danger of unregulated health IT apps. Plenty of health and fitness apps in the Apple App Store and Google Play range from harmless to helpful, but doctors are worried about untested and unregulated apps that claim to replace medical devices or diagnose illnesses. Doctors are now asking the FDA to take notice and are warning the public to evaluate these apps with a critical eye.

Via Andrew Spong
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Andrew Spong's curator insight, August 6, 7:43 AM

This. Will. Never. Happen...

 

...for reasons of resourcing alone.

 

However, once they're settled their first class action against a health app, I can still see Apple and Google hiring massive clinical faculties to assure the quality of apps in house.

 

For health app makers, the era of low-to-no scrutiny will soon be over.

Joel Finkle's curator insight, August 7, 9:52 AM

Sensible - doctors don't want apps that are inaccurate leading to poor choices on patients' part.

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Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | Pharma Communication & Social Media | Scoop.it

Myth 1: People don’t want to use digital services for healthcare

Myth 2: Only young people want to use digital services

Myth 3: Mobile health is the game changer

Myth 4: Patients want innovative features and apps

Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value

Understanding the myths and realities about what patients want from digital healthcare is vital to capturing its value—but where should healthcare organizations go from there? Three steps can help healthcare companies begin their journey toward the third wave of digitization.

The first step is to understand what it is that patients really want and the best way to give it to them. Surveys and focus groups can help here, as can an assessment of what competitors are offering. Healthcare organizations can combine this information by taking stock of what kinds of services they already have in place or could easily offer—many organizations are surprised to see how much they can do with their existing technological capabilities.

 

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New app allows blood imaging from a smartphone | Pharmafile

New app allows blood imaging from a smartphone | Pharmafile | Pharma Communication & Social Media | Scoop.it
An IT research team has developed a new smartphone app that works in conjunction with a small lens add-on that can analyse allows blood in remote areas.

The app, called Athelas, won a prize at a coding event held by the prestigious start-up hub Y Combinator in July.

Users can take a picture of their blood using the lens attachment and then sent to the app’s servers. The results are then sent back to them.

In its submission to the Y Combinator competition, the designers say: “Literally every facet of the medical world relies on blood cell analysis to diagnose conditions. Malaria, chronic diseases, cancers, and all sorts of parasites are all first detected when a physician manually recognises the given cell type in your blood sample.

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Pharma social media: five best practice examples

Pharma social media: five best practice examples | Pharma Communication & Social Media | Scoop.it

Phil Baumann proposes that pharma companies planning on supporting activities in social environments:

 

Identify clear and specific objectives that lend themselves to social media outletsMatch the social media platform to the brand’s specific objectivesDevelop guidelines and workflows for interactions and engagement opportunitiesEnsure that qualified staff manage all of your social media activitiesWork with vendors who understand customer care and know how to handle all aspects of social media including adverse event identification, correction of misinformation and patient engagement within the unique parameters of each social media platform


Via Andrew Spong
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Andrew Spong's curator insight, July 10, 9:57 AM

Appropriate aims. Adequate preparation. Purposeful participation. Sure-footed execution.

 

It's a shame that more companies don't feel compelled to follow modest, achievable, and productive agendas such as Phil sets out here.

 

At this stage, one can only assume that it is a lack of desire mixed with a fear of career-limiting mistakes.

 

The manifestation of either of those conditions would be a pity, yet the likelihood is that both of them pertain.

 

People working in the pharmaceutical industry are stewards of more than just their own careers. If they're risk averse, it may be better to find another industry.

 

The pharmaceutical industry matters too much for it to be led by the faint-hearted.

 

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Mobile savvy docs don’t want pharma rep visits - PMLiVE

Mobile savvy docs don’t want pharma rep visits - PMLiVE | Pharma Communication & Social Media | Scoop.it

Pratap Khedkar, principal and leader of the pharmaceuticals practice at ZS Associates, said: “It's not that these doctors object to receiving information from pharmaceutical companies. These doctors merely prefer using mobile and other alternative channels of communication to engage with reps.

“To take advantage of this change, companies must adopt an integrated 'surround sound' approach that uses several alternative methods to capture and keep a doctor's attention. The trend is moving toward a mix of face-to-face communication with a handful of digital communication channels orchestrated by the rep.”

The consultants' AccessMonitor report found the decrease in physician access was also being driven the greater demands on doctors' time and growth in payer/provider consolidation. Previously rep-friendly specialists, such as those in dermatology, gastroenterology and paediatrics, were also found to be rapidly losing interest in rep visits.

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Smartwatches will revolutionise treatment for chronic conditions

Smartwatches will revolutionise treatment for chronic conditions | Pharma Communication & Social Media | Scoop.it

Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease, explains Chris Duffey


Via Alex Butler
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ChemaCepeda's curator insight, July 28, 10:43 AM

¿Se convertirán estos dispositivos de cuantificación en tecnologías de acercamiento? Aún les queda mucho camino por recorrer, aunque seguro que vemos cosas interesantes

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Social media use among patients and caregivers: a scoping review - Hamm et al. - BMJ Open

Social media use among patients and caregivers: a scoping review - Hamm et al. - BMJ Open | Pharma Communication & Social Media | Scoop.it

Article summary
Article focus

The use of social media in healthcare has been widely advocated, but there is little evidence describing the current state of the science and whether or not these tools can be used to benefit patient populations.

We mapped the state of the existing literature evaluating the use of social media in patient and caregiver populations.

Key messages

There is an extensive and rapidly growing body of literature available investigating the use of social media in patient and caregiver populations.

Most studies have been descriptive; however, with such widespread use, evaluations of effectiveness are needed.

In studies that have examined effectiveness, positive conclusions are often reported, despite the non-significant findings.

Strengths and limitations of this study

Our search was comprehensive and we included an extensive body of literature, across conditions, populations and study designs.

Social media is constantly evolving, leading to challenges in keeping the search updated.

A more in-depth analysis is needed on specific topics, conditions and populations to guide the use and implementation of social media interventions.


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rob halkes's curator insight, July 23, 3:32 AM

Good to see the impact of socical media in health care reviewed.
What maybe "non-sginificant" to reserach in statistic perspective, might not be the same as relevance in view of personal meaning ! ;-)

Still a lot to go, specifcally in the direction of impact on personal satisfaction, behaviour and health outcomes.. (see the discussion paragraph)


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Are you talking to digital natives? - PMLiVE

Are you talking to digital natives? - PMLiVE | Pharma Communication & Social Media | Scoop.it
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic Digital native Fast Track Digital is no longer 'nice to have' – it's the 'new normal' HCP and patient expectations for digital and multichannel experience are being set outside of pharma by the likes of Apple, Nike, Virgin Atlantic and BBC iPlayer Digital is an opportunity to move past empty platitudes and finally put the 'customer at centre' The next step for marketers and those who support them is to put theory into practice – make the urgency of digital transformation tangible, and devise practical means to take immediate action One thing it seems we have become quite good at in pharma, is believing that our customers' experiences and online preferences are somehow different from our own, or the rest of the population.
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Pharma needs to engage more digitally with docs

Pharma needs to engage more digitally with docs | Pharma Communication & Social Media | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.

That is one of the major conclusions of a new report from research specialist Cello Health Insight carried out amongst physicians across the UK, including 300 GPs. The study did find, however, that whilst the use of digital resources has grown substantially amongst HCPs over the past five years, face-to-face interactions still carry the biggest weight.

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Big Health Expands Its Digital Therapy For Sleep Disorders To The iPhone | TechCrunch

Big Health Expands Its Digital Therapy For Sleep Disorders To The iPhone | TechCrunch | Pharma Communication & Social Media | Scoop.it
Index Ventures-backed UK health startup Big Health has launched its first app, extending its inaugural web product, Sleepio -- a cognitive behavioral therapy..

Big Health itself is on a mission to invent a new category of healthcare called “digital medicine” — offering an alternative to pharmaceutical interventions by scaling CBT programs to large numbers of people via the medium of digital technology. The premise being that not everyone can get face-to-face access to a flesh and blood therapist, even when that might be preferable to taking drugs. But an automated digital CBT can be inexpensively scaled to anyone with Internet access.

The startup has conducted what it says is a “world first” placebo-controlled randomized trial of the effectiveness of Sleepio — in a bid to set the product in a rigorous, medically valid category of its own, i.e. rather than have it rubbing shoulders with generic lifestyle advice apps and services. Proving the effectiveness of its “digital medicine” will therefore be key to scaling this business as big as its sizable ambitions.

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Apple's iWatch & iPhone 6 event from physician perspective

Apple's iWatch & iPhone 6 event from physician perspective | Pharma Communication & Social Media | Scoop.it

Apple's iPhone 6 and iWatch event could have a significant impact on health tracking depending on the integration of the iWatch with Apple's Health app. However, Apple’s Health app doesn’t matter if data is absent. That’s where the iWatch will be critical. We already know wearables enable patients to passively input data significantly easier than smartphones.


Via Alex Butler
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Digital Transformation Moves Pharma 'Beyond the Pill'

Digital Transformation Moves Pharma 'Beyond the Pill' | Pharma Communication & Social Media | Scoop.it

In response to this shifting environment, pharmas are looking to move to a range of value-added services under the moniker beyond-the-pill – and most of those new services are digital. “Beyond-the-pill is a logical and inevitable path forward for all,” reports Joseph Jimenez, CEO of Swiss healthcare giantNovartis. “Creating value by embedding products into a holistic offering with the aim to improve patient outcomes and provide tangible competitive advantages.” Such holistic offerings include telehealth services, wellness programs, and improved chronic disease management over patients’ lifetimes.

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Who are the 3 types of social patients? -

Who are the 3 types of social patients? - | Pharma Communication & Social Media | Scoop.it

Needs

Alternative information about living with my condition, especially related to diet, supplements, non- medical interventions, and lifestyle.

Behaviors

Search blogs and message boards for examples of success stories with alternative treatments. Rely on their doctors for information.

Attitudes

Big pharma is doing more harm than good. They are trying to market to patients rather than help us and I’m not interested in what they have to say.

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Apple unsurprisingly working with more healthcare providers ahead of iOS 8's Health launch

Apple unsurprisingly working with more healthcare providers ahead of iOS 8's Health launch | Pharma Communication & Social Media | Scoop.it

Reuters noted today that Apple is working with healthcare professionals at hospitals across the country, including Mount Sinai and John Hopkins, in preparation for the rollout of the HealthKit system in iOS 8. The goal is to ensure that medical personnel are ready to read data from the system when it ships later this year.

This move is hardly surprising, as Apple intends HealthKit to serve as a collection place for all of a user’s health-related data, which can be valuable—even lifesaving—during a medical emergency. In fact, the Mayo Clinic demoed the first HealthKit-enabled application earlier this year during WWDC.

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Digital Transformation by Any Other Name?

Digital Transformation by Any Other Name? | Pharma Communication & Social Media | Scoop.it

 The central conclusion of the report, which is available for free download: “Only one-quarter of the companies we surveyed have a clear understanding of new and underperforming digital touchpoints, yet 88% of the same cohort reports that they are undergoing digital transformation efforts.” In other words, the vast majority of people Altimeter interviewed for this report claimed they are undergoing Digital Transformation, even though most of them don’t know what it is.

Companies revealed this surprising level of ignorance in spite of Altimeter’s clear definition of Digital Transformation: “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Brian Solis added that companies needed to think of Digital Transformation as a “formal effort to renovate business vision, models, and investments for a new digital economy.” Yet, according to the report, “Even when explicitly defined, the term ‘digital transformation’ is still misunderstood.”

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Apple adds spirometry data tracking to Health app | mobihealthnews

Apple adds spirometry data tracking to Health app | mobihealthnews | Pharma Communication & Social Media | Scoop.it

n the latest update to the iOS 8 beta, Apple added a number of health-related features, according to various reports. Most notably, the company added a data tracking capability for spirometry, which is data about how obstructed the lungs are collected by people with conditions like asthma or COPD.

Apple announced its Health app and HealthKit developer package at its WWDC event in June. The app will allow users to store the data from any number of health and fitness tracking devices in a single app that will come preloaded on future Apple mobile devices. From there it could potentially, with users’ permission, make that data available to their doctor or hospital. 

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Tablets vs. paper: how the Philippines halved the cost of healthcare delivery

Tablets vs. paper: how the Philippines halved the cost of healthcare delivery | Pharma Communication & Social Media | Scoop.it

A project in the Philippines has reduced the cost of collecting healthcare information and delivering public health messages to the poorest families by almost half over five years, a university study has found.

 

ACCESS, a non-profit think tank, has trained the government’s community health teams to collect health information on families using tablets, replacing paper forms which they had been using since 2011.

 

The health workers can now use a mobile and web app to summarise the data collected and automatically generate reports. The City Health Office can also directly access the reports online and share them with other government agencies.


Via Andrew Spong
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Andrew Spong's curator insight, July 30, 6:44 AM

A lesson in how effective technology can be in delivering great results from an HEOR perspective when legacy EHR vendors don't get in the way.

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Google X’s “Baseline Study” applies big data techniques to healthcare

Google X’s “Baseline Study” applies big data techniques to healthcare | Pharma Communication & Social Media | Scoop.it

Google X has launched a new moonshot called "Baseline Study," which is intended to help us better understand the human body. Google wants to collect genetic and molecular information that it will use to create a picture of a healthy human. The project will initially start with 175 people and will later expand to "thousands" more. Unlike most Google X projects, Google's hasn't come out and talked about this one; all the information we have comes from a Wall Street Journal report.

The plan is to collect a massive amount of information on healthy people and to use that data to proactively identify and address health problems. Most medicine today is reactive rather than focusing on the prevention of illness—something goes wrong and then you get treatment. Once Google has a good baseline of what a healthy human looks like, that data can be compared to data from other individuals to discover potential problems before symptoms become obvious.

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Big Pharma Learned The Wrong Marketing Lesson

Big Pharma Learned The Wrong Marketing Lesson | Pharma Communication & Social Media | Scoop.it

Large pharmaceutical companies have yet to catch up to the trend.  For decades they have thrived on a one-pill-for-all model and an old-fashioned, door-to-door marketing approach, where so-called “detail people” hand out starter-dose samples of new drugs they want doctors to prescribe.  In the past several years, big pharma companies have also begun advertising directly to consumers on television and in print, telling potential patients, “ask your doctor” to prescribe a variety of powerful medicines that can often have multiple and potentially dangerous side-effects.

Big pharma needs to learn to stay ahead of the marketing curve — to innovate targeted products for specific populations and to focus its marketing on those populations.  Yet big pharma seems locked into the quest for billion dollar blockbuster drugs that can support large bureaucratic organizations.

One way big pharma can learn from companies like Google is to give old products new life by improving the products themselves or by improving the delivery systems of existing products.  New delivery systems provide an opportunity for drug companies to repackage tried-and-true drugs and regain market exclusivity based on the innovative delivery process.  That is what Google is doing with Google Glass.  Glass delivers existing products, like mobile telephony, the Internet, global positioning systems and more, through a new, wearable system.  In this case, Google is applying new technology to enhance the effectiveness of existing technology, something big pharma rarely does.

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kristinmilburn's curator insight, July 29, 9:43 AM

Great advice to Big Pharma. Adapt or die. Creating new molecules or drugs, is not the only way to innovate. 

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Indian smartphone users spend more than 3 hrs/day on their phones

Indian smartphone users spend more than 3 hrs/day on their phones | Pharma Communication & Social Media | Scoop.it

A new report from Ericsson ConsumerLab reveals how growth in smartphones and app usage in India are creating new user habits. Indoor coverage, speed and network availability are the key factors shaping smartphone behavior.

Over the last two years, there has been a 63% increase in app usage

Over the last two years, there has been a 20% increase in terms of time spent by users on smartphones

On an average, Indian consumers spend over 3 hours a day on their smartphones 25% consumers check their phones over 100 times a day Around one-third of the time spent on smartphones is for using apps Social and chat apps are the reason why most new users buy a smartphone.

Without the availability of Wi-Fi or fixed broadband at home, 8 in 10 smartphone users will continue to access mobile internet using mobile broadband Mobile video usage is evolving, with mobile broadband users spending 61% more time on video apps compared to non-users one-third of consumers, smartphones are the only screen they use to view online mobile videos.

 

 

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Mid-Year Healthcare Trends 2014

Mid-Year Healthcare Trends 2014 | Pharma Communication & Social Media | Scoop.it

What healthcare trends are making headlines and impacting business this year? GLOBALHealthPR reached across the globe to its expert partners to deliver some of the stories that are impacting people in every corner of the globe. See it here - GLOBALHealthPR predicts the top drivers of healthcare stories globally will be:

1. Aging populations and their impact on health systems

2. Patient access to innovative therapies during times of economic uncertainty

3. Industry response to watershed political and regulatory changes

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