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Rescooped by Jérôme Buisson from Healthy Advertising
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Developing digital tools for #pharma sales force

Developing digital tools for #pharma sales force | Pharma | Scoop.it

Will digital technology replace the pharmaceutical sales force? That was the topic of discussion among many speakers and attendees at the Digital Pharma East Conference in Philadelphia yesterday.

 

The Star Life Sciences Medical Monitor™ found that the rep is still a valuable resource for healthcare professionals. But, as we mentioned yesterday, digital tools can certainly aid the sales force, increasing efficiencies and improving sales force interactions with customers.

Developing digital tools for the sales force is new to many marketers. Simply providing the sales force with an iPad version of the print sales aid is not the ideal solution.


Via Parag Vora, Pere florensa llusa
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Rescooped by Jérôme Buisson from Veille Pharma
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Why government health departments are spending millions on mobile gaming

Why government health departments are spending millions on mobile gaming | Pharma | Scoop.it
Today sees the release of The Walk, an iOS and Android game backed by the UK's Department of Health. It's the second release in a collection of apps

Via Alexandre DUBOIS
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Rescooped by Jérôme Buisson from Paramedical & Pharmaceutical Industry News
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Pharmapack Europe 2014 focuses on innovation

Pharmapack Europe 2014 focuses on innovation | Pharma | Scoop.it
Feb. 12-13 event, now at the Porte de Versailles, will concentrate on packaging and delivery systems for medications and healthcare products.

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Marco Antonio Gonzalez's curator insight, December 16, 2013 11:29 AM

Traceability in the pharmaceutical distribution

Rescooped by Jérôme Buisson from Pharma: Trends in e-detailing
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Digital Health: Key to Pharma Future with Doctors

Digital Health: Key to Pharma Future with Doctors | Pharma | Scoop.it
Dunn begs her pharma clients to try and avoid solving all their mobile strategy problems with apps. “Personally, I have seen many of our clients go down that road and been disappointed,” she says. “In terms of the ROI, I feel ...

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Rescooped by Jérôme Buisson from e-santé,m-santé, santé 2.0, 3.0
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Rôle socio-culturel des communautés virtuelles de patients dans le suivi des maladies chroniques : Vers un nouveau modèle d’éducation thérapeutique ?" | OMNSH


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Geraldine GOULINET's comment, December 14, 2013 1:48 PM
Merci beaucoup pour les mentions
Rescooped by Jérôme Buisson from Veille Pharma
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The Sunshine Act: Implications for pharma | World of DTC Marketing.com

The Sunshine Act: Implications for pharma | World of DTC Marketing.com | Pharma | Scoop.it

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Rescooped by Jérôme Buisson from Social Media and Healthcare
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Social media marketing for Ambulatory Surgical Centers

Social media marketing for Ambulatory Surgical Centers | Pharma | Scoop.it

Many ambulatory surgical centers (ASCs) across the nation have turned to the Internet for their marketing efforts.

 

Many ambulatory surgical centers (ASCs) across the nation have turned to the Internet for their marketing efforts. Some use social media in an effort to draw in patients, as a high volume of cases is crucial for healthy revenue cycle management. Most ASCs do market on some level, but many may be missing out on the possibilities the Internet affords, especially social media. Social media advertising isn't cost-intensive, and it can reach many viewers. Here are some ways to leverage a Facebook profile or a Twitter feed to draw in patients to an ASC:


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Rescooped by Jérôme Buisson from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
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AP-HM Cancéro

AP-HM Cancéro | Pharma | Scoop.it
La série AP-HM Cancéro a pour but d'informer et de rassurer les patients et leurs proches sur la prise en charge des cancers à l'Assistance Publique - Hôpitaux de Marseille.

Via Lionel Reichardt / le Pharmageek
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Rescooped by Jérôme Buisson from healthcare technology
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72% of Consumers Are Willing To See A Doctor Via Telehealth Video Conferencing

72% of Consumers Are Willing To See A Doctor Via Telehealth Video Conferencing | Pharma | Scoop.it

72% of consumers across the eight countries are willing to see a doctor via telehealth video conferencing for non-urgent appointments, according to Intel survey.

 

The study, “Intel Healthcare Innovation Barometer” was conducted across eight countries by Penn Schoen Berland in Brazil, China, France, India, Indonesia, Italy, Japan and the United States from July 28 to Aug. 15, 2013 among a representative sample of 12,000 adults ages 18 and older.


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Donovan Baldwin's curator insight, December 17, 2013 8:16 AM

We have seen this in sci-fi for years, and now it's coming true. Are you in? Would this be something YOU would go along with?

Rescooped by Jérôme Buisson from 3- PHARMACIST WORLD by PHARMAGEEK
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Substitution de médicaments biosimilaires : nouveau tir de barrage des industriels

Substitution de médicaments biosimilaires : nouveau tir de barrage des industriels | Pharma | Scoop.it
Le secteur de la pharmacie continue à manifester son opposition à la substitution par les pharmaciens des médicaments biosimilaires , rendue possible par le projet de loi de financement de la Sécurité sociale ( PLFSS ), adopté par le Parlement (en...

Via Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
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Rescooped by Jérôme Buisson from Social Media and Healthcare
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I’m getting bad reviews on social media. What can I do?

I’m getting bad reviews on social media. What can I do? | Pharma | Scoop.it

Dr. John has a very busy medical and cosmetic practice. The growth of his practice, and its success, is a testament to the quality of services he provides. Recently, while surfing the Web, Dr. John notes that a recent patient said, “Dr. John was arrogant, insensitive and ran late. The diagnosis he gave me was wrong. And for that, I had to dish out $50 co-pay. Stay away — forever.” Dr. John is incensed. What can he do?


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Rescooped by Jérôme Buisson from Pharma: Trends in e-detailing
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GSW Launches Multi-Channel Detailing Platform

GSW Launches Multi-Channel Detailing Platform and Expands Closed-Loop ...

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eMedToday's curator insight, December 11, 2013 7:39 PM

Sales representatives today have greater responsibility, carrying multiple brands and covering larger territories. These changes are making it difficult for them to reach a large number of physicians on a daily basis," said Joe Daley, president of GSW. "iQ.mercury 3 helps answer the need for greater efficiency and flexible tools."   

Sales reps today must be ready to engage with physicians who are more digitally savvy and seek information on their own terms. They must be ready to respond to requests for information where and when the doctor prefers. "iQ.mercury 3 gives pharmaceutical sales reps and brand managers a single platform to deliver engaging information and meet the physicians wherever they are," Daley said.

Rescooped by Jérôme Buisson from Télésanté, e-santé
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CPSure eSSO aux Urgences : Le CH de Châteauroux améliore la prise en charge de ses patients

CPSure eSSO aux Urgences : Le CH de Châteauroux améliore la prise en charge de ses patients | Pharma | Scoop.it
CPSure eSSO est la solution d’authentification forte d’Enovacom qui sécurise les accès au Système d’Information. François Chambonneau, Responsable du SIH du CH de Châteauroux, l’a adoptée pour répondre aux besoins de ses médecins urgentistes.

Via Mélanie Dufrou, TéléSanté Centre
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Rescooped by Jérôme Buisson from Buzz e-sante
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10 raisons pour développer la e-santé et la télémédecine

10 raisons pour développer la e-santé et la télémédecine | Pharma | Scoop.it
La convergence entre lIT (Information Tech) et la santé/médecine est de plus en plus consistante. Les perspectives de développement sont multiples. En voici une...

Via Rémy TESTON
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Rescooped by Jérôme Buisson from Santé Connectée et Quantified Self
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m-Santé : partenariat entre Doro et Withings | mobilesmag

m-Santé : partenariat entre Doro et Withings | mobilesmag | Pharma | Scoop.it

Doro, spécialiste des télécoms simplifiés à destination des seniors, vient de signer un accord de partenariat avec Withings, société française dédiée à la santé 2.0. Le fruit de ce partenariat est la possibilité de connecter le dernier smartphone Android de chez Doro, le Liberto 810 aux deux derniers produits de chez Withings, la Withings Body Smart Analyzer et le Withings Pulse. La Withings Body Smart Analyzer (150€) est une balance intelligente sans fil qui mesure, bien entendu votre poids, mais également la masse grasse et vérifie le rythme cardiaque. A cela s’ajoutent la qualité de l’air  et le niveau de dioxyde de carbone


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Rescooped by Jérôme Buisson from Social Media and Healthcare
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A Facebook Experiment: Can You Recommend a Physician?

A Facebook Experiment: Can You Recommend a Physician? | Pharma | Scoop.it

Recently we’ve been talking to a local medical group about its marketing. When my team presented its recommendations, they included digital strategies (pay-per-click was a big component), additional video content for various platforms, and social media marketing, among others. Unfortunately, the powers that be within this group do not believe that social media is an important component of an overall marketing program for a medical practice. “No one uses Facebook to find a physician.” They had similar feedback related to LinkedIn and Twitter.

With that in mind, I decided to conduct a quick test using my Facebook account. I use Facebook primarily to connect with business friends and colleagues around the country. I don’t have many contacts/Facebook Friends who actually live in my community. So, when I posted my request for recommendations for an orthopedic practice in the Raleigh-Durham area of North Carolina, I wasn’t sure what I’d get. You can see my post below.

 

Below is a csreen shot of the exchange that ensued (it is still going on). As you’ll see, within 2 hours I had recommendations for three different orthopedic practices in the area (Duke, UNC Sports Medicine and Triangle Orthopedics), along with recommendations for Bikram Hot Yoga and Vodka. Two suggested I consider alternative options: one suggested neuromuscular massage while another recommended seeing a physiatrist. (Physiatrists, or rehabilitation physicians, are nerve, muscle, and bone experts who treat injuries or illnesses that affect how you move.) Later I received a second recommendation for Triangle Orthopedics. Remember, the people making these recommendations are old friends – people I trust. For me, there is power in these recommendations. Note: I’ve blacked out names of individuals in consideration of their privacy.


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Rescooped by Jérôme Buisson from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Mobile Apps Will Transform All Business: And Pharma?

Mobile Apps Will Transform All Business: And Pharma? | Pharma | Scoop.it
Over the last 12 months I’ve surveyed over 700 companies, asking them if they have developed any mobile apps internally to help them with such things as supply chain management, logistics, purchasing (Mobile Apps Will Transform All Business...

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Rescooped by Jérôme Buisson from Mobile Health: How Mobile Phones Support Health Care
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Top 10 reasons I use Twitter in Healthcare

Top 10 reasons I use Twitter in Healthcare | Pharma | Scoop.it
I've been on Twitter for almost a couple of years now and when I talk to people about it, I still get a healthy dose of skepticism. So I've put together a top ten list of why as a physician and medical educator, I use Twitter.

Via Marie Ennis-O'Connor, Giuseppe Fattori, Philippe Loizon, dbtmobile
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Shyam Kumar Chaturvedi's curator insight, December 13, 2013 9:58 AM

Twitter can be an important way for learing as well as making new contacts within the professional community.

Rescooped by Jérôme Buisson from Digital marketing pharma
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Abandoned Properties – Social Media and Pharma | Eye on FDA

Abandoned Properties – Social Media and Pharma | Eye on FDA | Pharma | Scoop.it

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Rescooped by Jérôme Buisson from Santé-pharma : digital, mobile & réseaux sociaux
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Novartis lance l'application mobile MAImoris-e

Novartis lance l'application mobile MAImoris-e | Pharma | Scoop.it
Le laboratoire Novartis lance une nouvelle application mobile, véritable journal personnel d’auto-suivi des symptômes dédié aux personnes atteintes d’une Maladie Auto Inflammatoire (MAI) : MAImoris...

Via Isabelle Delignière-Léglise
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Pourquoi Sanofi s'intéresse aux maladies rares?

Pourquoi Sanofi s'intéresse aux maladies rares? | Pharma | Scoop.it
Les autorités américaines du médicament ont accordé une procédure de revue prioritaire à un traitement développé par une filiale de Sanofi dans la maladie de Gaucher.
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Rescooped by Jérôme Buisson from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Adoption of Patient-Centric Strategies Drives Interest in Pharmaceutical ... - PR Web (press release)

Adoption of Patient-Centric Strategies Drives Interest in Pharmaceutical ... - PR Web (press release) | Pharma | Scoop.it

“Adoption of Patient-Centric Strategies Drives Interest in Pharmaceutical ...”


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eMedToday's curator insight, December 12, 2013 7:38 PM

Defined as the use of digital marketing tools such as websites, e-mail, apps, and social media for superior customer experience

management, Pharmaceutical Digital Marketing and Social Media is currently a ballooning phenomenon in the pharmaceutical industry. With the internet becoming a key source for accessing health related information, digital health defined as the convergence of internet, genomics, and healthcare, is exerting pressure on pharma companies to remain relevant in healthcar

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How technology will revolutionize medical training

How technology will revolutionize medical training | Pharma | Scoop.it
How exactly will technology affect our practices in providing care and in training physicians?

Via Marie Ennis-O'Connor, Pere florensa llusa
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Rescooped by Jérôme Buisson from Pharma Communication & Social Media
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DigiSights 2013 explores Digital & Social Media in Pharma Marketing - Express Pharma

DigiSights 2013 explores Digital & Social Media in Pharma Marketing - Express Pharma | Pharma | Scoop.it

DigiSights 2013, positioned as India’s first pharmaceutical and healthcare digital marketing conference was recently held in Mumbai. Organised by MediaMedic Communications in association with its GLOBALHealthPR partners, STweM and Webicina, the conference attracted participation from the pharma marketers and digital teams. Express Pharma was the exclusive media partner for the conference.


Via Dinesh Chindarkar
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Rescooped by Jérôme Buisson from NTIC et Santé
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Scope Santé : la plateforme qui visualise les données des hôpitaux et des cliniques en France

Scope Santé : la plateforme qui visualise les données des hôpitaux et des cliniques en France | Pharma | Scoop.it

C'est une petite révolution que connaît le secteur hospitalier. La Haute Autorité de Santé (HAS) a récemment mis en ligne une plateforme de visualisation de données qui permet de consulter les performances des hôpitaux français.

L'ouverture des données publiques en matière de santé soulève de nombreuses questions. Des données personnelles à la consommation des médicaments, les Big Data ont le potentiel de révolutionner le secteur comme l'expliquait en mars dernier Henri Verdier, directeur d'Etalab.

La semaine dernière, la Haute Autorité de Santé, institution publique de régulation du système de santé en France, a lancé une plateforme qui ne manquera pas de créer le débat au sein des établissements hospitaliers, Scope Santé.

Le site vise à fournir une "information sûre, objective, personnalisée et claire à propos de la qualité des soins dans les établissements de santé".


Via Dominique Godefroy, Fabrice Vezin, dbtmobile
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