Pharma and Health...
Follow
Find
56 views | +0 today
 
Rescooped by Sertaç Doğanay from Pharma Marketing
onto Pharma and Healthcare
Scoop.it!

Pharma Digital Trends 2014: Content Curation

Pharma Digital Trends 2014: Content Curation | Pharma and Healthcare | Scoop.it
Continuing our blog series discussing where we expect pharma marketers to be with their digital marketing strategies in 2014, we continue this week w

Via COUCH.
more...
Stephen Dunn's curator insight, November 28, 2013 9:12 AM

Third party content is often far more valuable and credible to our customers - better to spend less on agencies  creating branded content no one looks at and focus more on providing a valuable service around high value independent curated content. 

Your new post is loading...
Your new post is loading...
Rescooped by Sertaç Doğanay from healthcare technology
Scoop.it!

How medical augmented reality will seamlessly save your life

How medical augmented reality will seamlessly save your life | Pharma and Healthcare | Scoop.it

You walk in to the doctor’s office – nervous – thinking of the last time you received the injection of your monthly medication, remembering how painful and aggravating it was when the nurse couldn’t find your vein and poked you five different times to insert the IV.

 

This time, however, something is different. When the nurse shows up he is wearing a special pair of glasses, something you wouldn’t expect to see during such a standard procedure. The device uses advanced technology and shows the nurse a perfect highlighted image of your veins so he can insert the IV in one painless attempt.

 

Sounds like science fiction right? Wrong. This is a real device and is just one early example of how Augmented Reality (AR) technology is changing the healthcare landscape.

 

Research shows that up to 40 percent of IV sessions require multiple attempts to locate and access the vein. Augmented reality comes to the rescue in a standard procedure that still causes so much discomfort and dissatisfaction.

 

Typically, when people think of AR, they imagine glasses and screens that present new layers of content on top of real world images. This traditional model will still play a significant role in the future. However, there’s another aspect to AR that will be important, specifically in the healthcare industry and that is the ability to instantly display relevant information to people who need it most.

 

Imagine a doctor who is able to view a patient’s medical history displayed over the latest medical scan, and even over the patient himself. We are already beginning to see wearable medical devices that provide critical health information during relevant points of the day.

 

In the near future, the next time you want to bite into your hamburger, you might get a friendly reminder that your cholesterol level won’t like it.

Overcoming roadblocks with the help of the crowd

We are still facing significant barriers before we will be able to see AR’s full potential in action. Some of these barriers are practical, such as problems with Wi-Fi connectivity and battery life. Several of the barriers are conceptual, but we do see a huge shift in people’s mindsets.

Wearables will play a major role in this. For example, there have been several crowd-sourced campaigns to develop wearables that could sense your heart rate and blood oxygen levels and send you real-time notifications. In another case, there was an abdominal surgery that took place on one side of a city, and in parallel was live-streamed via glasses to a medical school class.

The right information to save lives

Medicine is one of the industries that provides tangible real-world benefits to help people live better lives, and AR can help immensely. When you’re dealing with life and death decisions, immediate access to necessary and relevant information is of the utmost importance.

 

This is where AR has the most potential to disrupt the industry – putting the information doctors and healthcare providers need in front of their eyes, when they need it. Beyond that, this same experience can be tailored for the needs of patients and everyday users unlocking the potential for a real revolution in health and in the way people think about maintaining their health.

 

 more at http://thenextweb.com/dd/2014/01/01/medical-augmented-reality-will-seamlessly-save-life/#!rfRdW
Via nrip
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

ÇOCUK VE AİLE SUÇLU MU? - geceyatakislatma.com

ÇOCUK VE AİLE SUÇLU MU? - geceyatakislatma.com | Pharma and Healthcare | Scoop.it
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

İnternet Dünyasında Kadın Sağlığı | Tek Doz Dijital

İnternet Dünyasında Kadın Sağlığı | Tek Doz Dijital | Pharma and Healthcare | Scoop.it
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

International Pharma Leader Deploys Cegedim Relationship Management’s Cloud-Based Mobile Intelligence CRM for Tablets and PCs, Powered by OneKey Database

International Pharma Leader Deploys Cegedim Relationship Management’s Cloud-Based Mobile Intelligence CRM for Tablets and PCs, Powered by OneKey Database | Pharma and Healthcare | Scoop.it
Cegedim Relationship Management today announced that an international pharmaceutical leader is upgrading to the cloud-based customer relationship management solution, Mobile Intelligence™, for their Primary and Specialty sales forces in Spain.
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

gebelikte çatlak kremi

gebelikte çatlak kremi | Pharma and Healthcare | Scoop.it
kızlar 4. ayıma gireceğim ve hangi çatlak kremini kullanacağımı bilmiyorum.
more...
No comment yet.
Rescooped by Sertaç Doğanay from healthcare technology
Scoop.it!

5 Twitter tips for hospital marketers

5 Twitter tips for hospital marketers | Pharma and Healthcare | Scoop.it

Be mindful of HIPAA. Don't mention information which can identify patients. Don't write anything where a patient could identify themselves.

 

Share information. If you find a good article, share it! You can re-tweet (RT) blogs or relevant information. Respond and acknowledge mentions—you earned them.

 

Think easy and simple. Try not to use medical jargon. Patients don't always understand. Don't use a big complicated word when a shorter and simpler one will do. If you need to clarify a complex procedure, link to your blog or health care website.

 

Know your patient base. Determine who your followers will be, before you start your blog or website. Aim your posts or articles to align to what they would like to hear. Your Twitter account may rank high in search engine results, so you want to ensure your messages are appropriate and relevant.

 

Be engaging. Work with your doctors, nurses, and researchers to get more evidence-based positive health messages out. Follow, RT posts, and engage them in conversations by replying to their posts.


Via nrip
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

6 reasons to manage and archive your social media | Healthcare IT News

6 reasons to manage and archive your social media | Healthcare IT News | Pharma and Healthcare | Scoop.it
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

A Crystal Clear Explanation of How Social Media Influences SEO

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
more...
No comment yet.
Rescooped by Sertaç Doğanay from Pharma Marketing
Scoop.it!

Pharma Digital Trends 2014: Content Curation

Pharma Digital Trends 2014: Content Curation | Pharma and Healthcare | Scoop.it
Continuing our blog series discussing where we expect pharma marketers to be with their digital marketing strategies in 2014, we continue this week w

Via COUCH.
more...
Stephen Dunn's curator insight, November 28, 2013 9:12 AM

Third party content is often far more valuable and credible to our customers - better to spend less on agencies  creating branded content no one looks at and focus more on providing a valuable service around high value independent curated content. 

Scooped by Sertaç Doğanay
Scoop.it!

Social Touch

Social Touch | Pharma and Healthcare | Scoop.it
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

10 Digital Marketing ‘Pearls’ for Pharma | InCrowd

10 Digital Marketing ‘Pearls’ for Pharma | InCrowd | Pharma and Healthcare | Scoop.it
Real time data for pharma market researchers
more...
No comment yet.
Rescooped by Sertaç Doğanay from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
Scoop.it!

Patient Groups & Pharma - Relationships Matter | eyeforpharma

Patient Groups & Pharma - Relationships Matter | eyeforpharma | Pharma and Healthcare | Scoop.it

Patient Groups & Pharma - Relationships Matter http://t.co/yfEQm66T #e4p #epatient #hcsm...


Via Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

Infographics

Infographics | Pharma and Healthcare | Scoop.it
Social Media in Healthcare...
more...
No comment yet.
Scooped by Sertaç Doğanay
Scoop.it!

GMC | Home

GMC | Home | Pharma and Healthcare | Scoop.it
Homepage of the GMC website. Our statutory purpose is to protect, promote and maintain the health and safety of the public by ensuring proper standards in the practice of medicine.
more...
No comment yet.