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HAVAS LYNX do blooming good at the Roses Creative Awards 2013 | LYNX

HAVAS LYNX do blooming good at the Roses Creative Awards 2013 | LYNX | Phadagency | Scoop.it

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Langland and McCann big winners at 2013 IPA Best of Health Awards - PMLiVE

Langland and McCann big winners at 2013 IPA Best of Health Awards - PMLiVE | Phadagency | Scoop.it

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Pharma Heads of Digital debate digital - Pharmaceutical Marketing Society

Pharma Heads of Digital debate digital - Pharmaceutical Marketing Society | Phadagency | Scoop.it
The Pharmaceutical Marketing Society educates, informs and facilitates networking among its 1400-plus members to promote excellence in pharmaceutical and life sciences marketing.
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Panel 1 | Velocity

Panel 1 | Velocity | Phadagency | Scoop.it

Panel one at Velocity discussed the implications for pharma of collaborative working, big data and a scientific approach to advertising that were outlined in the previous presentations.

 

The speakers Kai Gait, Lee Henshaw, Michael Plimsoll and Tom Hulme were joined by Faisal Ahmed, James Read, Tim Ringrose, Andrew Widger and Tim Davies.


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Pharma Marketing to Healthcare Advertising agency role? - PMLiVE

Pharma Marketing to Healthcare Advertising agency role? - PMLiVE | Phadagency | Scoop.it
Pharma Marketing to Healthcare Advertising agency role?
PMLiVE
A full-service Healthcare Communications agency has an opening for talented and enthusiastic Senior Account Manager to join its growing team in Hampshire.
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How Drug Companies Mislead Doctors and Harm Patients - Metapsychology

How Drug Companies Mislead Doctors and Harm Patients - Metapsychology | Phadagency | Scoop.it
How Drug Companies Mislead Doctors and Harm Patients Metapsychology Bad Pharma is a systematic attack on the drug companies that put their profits above what is good for sick people, not only by selling them drugs they don't need, but by corrupting...
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Langland and McCann big winners at 2013 IPA Best of Health Awards - PMLiVE

Langland and McCann big winners at 2013 IPA Best of Health Awards - PMLiVE | Phadagency | Scoop.it

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Latest Samsung Smartphone Adds Health Functions

Latest Samsung Smartphone Adds Health Functions | Phadagency | Scoop.it

Samsung put a health tracker in its phone! Which is actually a great idea. S Health is an app that will track your steps, stairs climbed, and the ambient temperature and humidity, plus track your food intake and estimate calories consumed/burned. You can even track sleep with an optional accessory

 

This makes Samsung the first manufacturer to fully embrace the integrated value of health sensors and applications – in a single smartphone device – with accessories that are supportive and not stand-alone or separate. Regardless of how well it works, I’m just impressed that a global smartphone manufacturer has finally begun to fully embrace this truly critical aspect of our connected life – our healthcare.

 

It’s really just another positive step and leading indicator in the evolution of technology and connected healthcare. I’m reserving actual applause until there’s more detail, but I do like the intriguing potential this has to engage consumers even more seamlessly with their healthcare life. At least for those of us living here in the U.S., it may not be all that long before the release schedule for new smartphones will need to include an FDA approval process. Let’s just hope we can find a way to make that process more seamless too.


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Pharma Marketing Blog: Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against Digital Pharma Promotion

Pharma Marketing Blog: Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against Digital Pharma Promotion | Phadagency | Scoop.it

digital is very much OVER REPRESENTED in terms of violations and warning letters. As I pointed out in a previous post (here), only 2% of pharma's DTC budget is devoted to digital (not counting search advertising). Now I know that Senak's data also includes professional promotion and is not limited to consumers promotion. Even taking all that into account, it's impossible that pharma spends 27-43% of its promotional budget/effort on digital channels.


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Advertising Week X | Moderator: Alexandra von Plato | Facebook

Advertising Week X | Moderator: Alexandra von Plato | Facebook | Phadagency | Scoop.it
Could brands help - http://t.co/0QSpaJeQc2? MT @cnnhealth: Teens are moving more and eating better, still not enough http://t.co/XmBgdtgEna
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The Game of Your Life - Case Video (EN)

“ OZU, a brand new university in Istanbul, asked us for a digital campaign to attract the top students from all around the country. We decided to let students…”
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Pharma Marketing - Digital Marketing Survey 2013

“ Pharma Digital Marketing Survey 2013January 2013www.promozoo.ie © PromoZoo Limited 2013”
Via COUCH Medcomms, eMedToday, Jérôme Buisson
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Mobile Friendly Classrooms - TECHCHEF

Mobile Friendly Classrooms - TECHCHEF | Phadagency | Scoop.it

`As I somewhat overtly stated in the last post, I now reside as an Ed Tech at Westlake HS. While I am still acclimating to the size of the campus and getting to know the staff and students, I did have a chance to drop in on a few classrooms piloting a mobile-friendly seating solution. Interested in gleaning initial findings from both the teachers and the students, I gathered a bit of anecdotal and pictorial data. The complete article can be found on the Eanes WHS WIFI blog but I will share a few of the highlights here.``

 

 


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Aaroohi Sharma's curator insight, September 21, 2013 3:48 AM
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Jennifer Shackles's curator insight, September 23, 2013 1:44 PM

Each time I look at one of these good ideas, I begin to think about "how do we use the technology and train teachers how to make the same accommodations we expected them to make with the traditional materials?"  Has using technology kept up with the linguistic adaptations some of our ELLs need or is that "translate everything" mentality still out there. Are there enough "tricks" built into the programs and apps?  I am just thinking out loud since I am not a tech geek.

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Panel 1 | Velocity

Panel 1 | Velocity | Phadagency | Scoop.it

Panel one at Velocity discussed the implications for pharma of collaborative working, big data and a scientific approach to advertising that were outlined in the previous presentations.

 

The speakers Kai Gait, Lee Henshaw, Michael Plimsoll and Tom Hulme were joined by Faisal Ahmed, James Read, Tim Ringrose, Andrew Widger and Tim Davies.


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Digitas Health Finds Pharma Companies Lag on Social - eMarketer

Digitas Health Finds Pharma Companies Lag on Social - eMarketer | Phadagency | Scoop.it
Bruce Grant, senior vice president of business strategy at Digitas Health, spoke with eMarketer about how pharma companies can catch up to other industries in social media.

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The Online Reputations of the Top 10 DTC Drugs | PM360

The Online Reputations of the Top 10 DTC Drugs | PM360 | Phadagency | Scoop.it

Every year the pharma industry spends billions of dollars on direct-to-consumer (DTC) advertising with the hope that patients go to their doctors and ask about their brand. In today’s world, however, patients are much more proactive in taking the time to learn more about their disease as well as their treatment options before and after consulting with their doctors. And, as pharma marketers are well aware, that research consists of a lot of time spent online looking at brand websites, various health and disease portals and social media sites—including whole patient communities dedicated to a s


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Most patients want their doctors to prescribe apps | mobihealthnews

Most patients want their doctors to prescribe apps | mobihealthnews | Phadagency | Scoop.it

A staggering 90 percent of chronic patients in the US would accept a mobile app prescription from their physician, as opposed to only 66 percent willing to accept a prescription of medication, according to a recent survey from health communications firm Digitas Health. Digitas presented preliminary research findings at a recent event in London, PMLiVE reports. The data comes out shortly after the launch of WellDoc’s BlueStar, the first “mobile integrated therapy” that can be prescribed through existing Rx channels and paid for through private health plans.


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Family docs use reference apps

Family docs use reference apps | Phadagency | Scoop.it
Family docs use reference apps, 'prescribe' apps to patients FierceMobileHealthcare (press release) A recent survey by healthcare marketing and advertising agency Digitas Health has found that 90 percent of patients would accept the offer of a...

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eMedToday's curator insight, July 9, 2013 8:11 PM

Key

 

"Currently, the article finds that family practitioners are primarily using mobile devices and medical apps to access reference materials in and out of the exam room. However, other doctors have begun "prescribing" apps to patients that are more comfortable using mobile technology, according to the author."