Pets Market @ a glance
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Nestle Purina to buy pet adoption site Petfinder

Nestle Purina to buy pet adoption site Petfinder | Pets Market @ a glance |

Nestle Purina PetCare Co. said Wednesday that it is buying pet adoption website Petfinder from Discovery Communications LLC.

The deal is Nestle Purina PetCare's first major digital acquisition, and the company said it will broaden its support for pet welfare organizations and strengthen its role as provider of pet-related information online.

The financial terms of the deal were not disclosed. It should be completed in July.

Petfinder connects prospective pet owners with adoptable pets from shelters and rescue groups across North America. It has more than 100 million site visits each year, according to Nestle Purina. The website has led to more than 22 million adoptions since it was created in 1996.

Nestle Purina plans to build on to the site, with information about nutrition and pet welfare.

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Fitness tracking has gone to the dogs

Fitness tracking has gone to the dogs | Pets Market @ a glance |

Whistle, a brand-new San Francisco tech startup, has raised $6 million in early stage venture capital to launch a wireless device that monitors pets’ health.

Its flagship product, which connects to a dog’s collar to measure key health indicators, is now available, the company said Wednesday. It also includes a mobile app so owners know what little Fido, Roscoe or Pookie is up to.

The Whistle device collects data that can be shared by pet owners (pet guardians in the politically correct burg of San Francisco) and veterinarians. Data will also “be accessible to researchers around the world,” officials said.

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Tech start-ups aim to collar US pets market

Tech start-ups aim to collar US pets market | Pets Market @ a glance |

Thirteen years on from the collapse of, the company that became synonymous with the bursting of the dotcom bubble, and Silicon Valley is ready to try again. A new crop of tech start-ups is reaching for a piece of the $50bn market for pet products.

Venture capitalists have invested $6m into Whistle, a San Francisco start-up that on Wednesday launched its wireless fitness tracker for dogs.


“In the coming year you’ll see many more companies try to bring the power of technology into the pet market,” he said.


“The exuberance that went on in many sectors, pets and otherwise, got investors and entrepreneurs funding and creating businesses that did not have underlying business models,” he said. “It’s always a bit of a guess to figure what consumers will buy, but the use of funds now is much smaller, and the precision of products is much better than in the dotcom era.”

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Via Medicanimal
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