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On A Mission To Build The Next Big Pet Brand, Whistle Launches A $99 Fitbit (And Health Monitor) For Pooches

On A Mission To Build The Next Big Pet Brand, Whistle Launches A $99 Fitbit (And Health Monitor) For Pooches | Pet Business | Scoop.it

“The average dog is a nicer person than the average person.”

– Andy Rooney

Yes, it’s become exceedingly clear that the Internet has entered into a prodigious, lascivious (and hilarious) relationship with cats. But, at the end of the day, when it comes to the title of “Man/Woman/Child’s Best Friend,” it’s the friendly neighborhood pooch that takes the cake. In my own experience, even when The World thinks you’re an idiot, life gets you down and you’ve forgotten to feed Barkles Barkley, their tails are still going to wag — just at the sight of you. Sure, they may have questionable taste, but there’s probably no better representation of unconditional love than your local canine.

If what Rooney says is true, then it probably helps explain why some dogs have it better than some actual humans. (Exhibit A.) Lately, humans, at least humans in Silicon Valley, have become enthralled with wearable health tracking devices. So, considering there’s already a Birchbox for Dogs, it was only a matter of time before dogs got their own Fitbit. Enter: Whistle, a new startup launching today that wants to be the go-to activity tracker for dogs (and dog lovers).

Now, diligent readers of TechCrunch may say, “but, Rip, there’s already a Fitbit for dogs!” I’d advise them to go outside once and a while, but they’d also be correct. Last month, Jay Donovan wrote about a startup called FitBark (!) that is embarking (!) down a similar path. If nothing else, entrepreneurs take note: The emergence of a Facebook for dogs, a Birchbox for dogs, anAirbnb for dogs (times two), a “Find my iPhone for dogs,” and an Uber for dog walking proves we have an active dog startup market on our hands.

Yes, it's become exceedingly clear that the Internet has entered into a prodigious, lascivious (and hilarious) relationship with cats.

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Tech start-ups aim to collar US pets market

Tech start-ups aim to collar US pets market | Pet Business | Scoop.it

Thirteen years on from the collapse of Pets.com, the company that became synonymous with the bursting of the dotcom bubble, and Silicon Valley is ready to try again. A new crop of tech start-ups is reaching for a piece of the $50bn market for pet products.

Venture capitalists have invested $6m into Whistle, a San Francisco start-up that on Wednesday launched its wireless fitness tracker for dogs.

 

“In the coming year you’ll see many more companies try to bring the power of technology into the pet market,” he said.

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“The exuberance that went on in many sectors, pets and otherwise, got investors and entrepreneurs funding and creating businesses that did not have underlying business models,” he said. “It’s always a bit of a guess to figure what consumers will buy, but the use of funds now is much smaller, and the precision of products is much better than in the dotcom era.”


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Entrepreneurs see pet project develop into a thriving venture - FT.com

Entrepreneurs see pet project develop into a thriving venture - FT.com | Pet Business | Scoop.it

Natasha and Chris Ashton were a month into their MBA programme at the Wharton school at the University of Pennsylvania when their year-old cat, Bodey, stopped eating. After a visit to the local clinic Bodey was transferred to a larger veterinary hospital where she was placed in intensive care for almost a week. Total bill: $5,000.


“When they told us, I could see the colour draining from Chris’s face,” recalls Ms Ashton. “We were already up to our eyeballs in debt from business school. But neither of us felt we could discontinue treatment: she was our baby.”

In retrospect, Bodey’s bout of pneumonia (the cat made a full recovery) might have been the best thing that happened to the entrepreneurial couple. On graduating from Wharton in 2003, the Ashtons founded Petplan North America, a pet insurance company, based in Philadelphia, that provides insurance for emer

 

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