Like CRM (customer relations management), creating a brand presence on Facebook is a long-term commitment. Once the Wall is open updates must be made regularly and someone must answer fan comments, queries and complaints..
In our experience handling over twenty of the Philippines’ most successful Facebook pages, we’ve learned that it takes consistency and persistence to acquire FANS and generate PARTICIPATION. But done right, this turns an active fanbase into AMBASSADORS who can influence BUSINESS.
Level 1: Fans
Anyone who has been here will tell you that Filipinos are the friendliest people in the world. Our large families and extensive relationship networks have made us natural socializers. It is no wonder then that social networks became an immediate hit as early as a decade ago with the launch of Friendster then Multiply.
Today, Facebook is king, not only among social networks but in the Philippine digital landscape. Of the 10 most visited websites in the country in Q4 2011, Facebook received 75 percent of PH traffic.
Our social nature has organically extended to brands, whom Filipinos are happy to connect with on Facebook. According to Universal McCann’s Wave 5 (Social Media Tracker) 66 percent have joined a brand community online (vs. 47 percent globally)....