"Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying...."
"6 Every brand to become a media company-With Social technologies it has never been easier to produce your own content quickly and easily. Two great examples of brands that have transformed themselves into modern day media companies are Billabong & Red Bull who are now competing with more traditional media companies in the space.
The opportunity going forward is for social TV to proliferate to the enterprise sector in the next few years. A great example of this exists here is Sydney in the shape of Evo TV who have built a media company off the back of the financial services sector not exactly renowned for its willingness to invest in the social media. Their ‘no more practice’ show was the first ever reality TV show for financial advisers with over 50,000 views over the entire series."
The art of storytelling really hasn’t changed through the centuries: human vs. human, human vs. nature—the foundation remains the same.
...This is the third Merging Media conference led by Executive Director Christine Lim-Labossière, who is working with the Canadian Media Production Association to create unique partnership between themselves and The StoryWorld 2012 Conference in Hollywood. This partnership is a joint effort to grow strong transmedia communities and build a lively and connected cross-media industry on the West Coast.
This continued building of a creative community has huge significance to the BC economy. Considering therecent report suggesting BC leads the country in people working for startups, the creation of BC base intellectual property, (transmedia generated IP) will create new opportunities, will create new companies, and will create new jobs....'
Social TV users value information over community & games – Viacom IPTV News A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities – functional,...
Why are broadcasters and service providers making dedicated 2nd screen and associated social TV so confusing for users at the moment?
In a world when all the statistics on simultaneous tablet/mobile and TV are indicating a massive increase in the behaviour, why are TV broadcasters and 3rd party providers creating 2nd screen services making very poor experiences for audiences? Can content owners and TV broadcasters make the most of this opportunity or have they lost the battle already? Will Twitter, Facebook, GetGlue or other dedicated 3rd party services run the show and begin own the TV communities that spring up at each episode? What are the best approaches to creating 2nd screen but hasn’t all of this been done before? I try to answer a few of these questions and more raised plus highlight some recent and very old interesting examples...."
"Media, organizations and brands curate content to drive social engagement. What is Social Curation?
Social curation involves aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Artists, changemakers and organizations use social curation to showcase the full range of conversations around a topic, add more nuance to their own original content, and set the stage to crowdsource content from their community members.
The rise of social curation can be attributed to three broad trends. First, people are creating a constant stream of social media content, including updates, location check-ins, blog posts, photos and videos. Second, people are using their social networks to filter relevant content, by following others who share similar interests. Third, social media platforms are also curating content, by giving curation tools to users (YouTube playlists, Flickr galleries, Amazon lists, Foodspotting guides), using editors and volunteers (YouTube Politics, Tumblr Tags) or using algorithms (YouTube Trends, Auto-generated YouTube channels, LinkedIn Today).
As a result, a number of niche social curation platforms have emerged to enable people to curate different types of content — including links, photos, sounds and videos — into boards (Pinterest), trees (Pearltrees (video)), pages (Scoop.it (video)) and narratives (Storify (video), Cowbird). Some social curation platforms are focused on specific niches; for instance, Learni.st(video) helps people curate lessons and Fancy helps people discover cool things to buy...."
Power to the Pixel was held in London for the 6th year in a row, showing the world of media production that transmedia is more than a trend: it is a logic of production and an marketing strategy that fits the needs of our global media world.
This weekend the new horror film "Mama" opens in theaters nationwide. It's the spooky tale of a pair of young girls who are abandoned in a cabin in the woods for several years. When they are finally discovered and returned to society, to live with their kindly uncle (Nikolaj Coster-Waldau from "Game Of Thrones") and his punkish girlfriend (Jessica Chastain), something else comes along with them… a spectral figure the girls name "Mama." In other words: perfect material for producer Guillermo del Toro to shepherd to the big screen....
What is it about ghosts that constantly fascinates you?
You know, amongst the characters in supernatural fiction, one of the ones I've been the most intrigued about is ghosts. I've done "Devil's Backbone," produced "The Orphanage," read every ghost story that you need to read for the curriculum, everybody that is noteworthy. And I think it's steeped in tradition. In England they used to tell great ghost stories during Christmas and I really find that it is, of the themes in horror, the one that invites themes of reflection. You reflect about what it is to be human, what it is to be alive, so on and so forth."
How are emerging technologies and innovations in digital media, from the web to 3D to mobile and social media, changing the way we tell stories -- stories that are not confined to a single narrative medium but told across a variety of platforms?
"Somethin’ Else has developed a multi-platform storytelling kit, Story Farm, based on its work for Company Pictures' Skins drama on Channel 4.
The kit is a software platform, together with a package of strategic and support services, designed to give dramas or soaps an integrated transmedia aspect, using web-based platforms and social media.
Somethin’ Else is taking Story Farm to MIPTV, where it is looking to license it to producers, broadcasters and brands.
The Story Farm software enables the writing, scheduling and publishing of content to digital platforms. It is designed to be used by story editors and scriptwriters, including importing from scriptwriting software. Images and video can also be loaded on directly by the production team.
The system contains tools designed to track content through broadcasters’ compliance processes. It also has a comprehensive verification system to ensure smooth scheduling and commercial-grade reliability for time-sensitive publishing, such as simultaneously with television shows...."
What is Transmedia Storytelling? Learn all you need to know about it and read case studies on how brands used it.
"...Several technology brands have created branded transmedia storytelling programs to launch new products, highlight product features, and showcase the potential of technology to change our world. Intel & Toshiba created The Beauty Inside (video), an interactive film where anyone could play the role of the lead character. Nokia created an interactive story called Someone Else’s Phone to show how a lost phone might reveal all our secrets to a stranger. Nokia also partnered with Tim Kring to create the Conspiracy for Good (video) to support social organizations and showcase its Ovi platform. Microsoft created The Vanishing Point ARG (video) to launch Vista. Google created the Niantic Project ARG to showcase its augmented reality app Ingress (video). Orange has created a series of ARGs — Alt Minds (video), Detective Avenue (video) and Fanfan 2 (video) — to showcase the transmedia storytelling technologies created by the Orange Transmedia Lab. Cisco created The Hunt ARG to engage its sales force and inform them about upcoming Cisco technologies...."