"Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying...."
"6 Every brand to become a media company-With Social technologies it has never been easier to produce your own content quickly and easily. Two great examples of brands that have transformed themselves into modern day media companies are Billabong & Red Bull who are now competing with more traditional media companies in the space.
The opportunity going forward is for social TV to proliferate to the enterprise sector in the next few years. A great example of this exists here is Sydney in the shape of Evo TV who have built a media company off the back of the financial services sector not exactly renowned for its willingness to invest in the social media. Their ‘no more practice’ show was the first ever reality TV show for financial advisers with over 50,000 views over the entire series."