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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Archive: ARG Tools for iPhone "a bit of a niche utility" :) Netninja.com

Archive: ARG Tools for iPhone "a bit of a niche utility" :) Netninja.com | Pervasive Entertainment Times | Scoop.it

As a few readers of this blog may know, I have been tinkering with iPhone development for about a year. Technically, a bit longer than that — since the first jailbreaks and community SDKs — but realistically, with all seriousness, about a year of what I’d consider above “tinkering” but below “professional.” In recent months, I even picked up an iPhone developer certificate for code-signing. At first, it was for the “gee whiz” factor of running code outside the simulator, on a real device, but I quickly came to realize how close I was to having shippable apps.

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Hallelujah! We are busting out of our cocoons. Story experiences are the new Plasma TV and Facebook!

Hallelujah! We are busting out of our cocoons. Story experiences are the new Plasma TV and Facebook! | Pervasive Entertainment Times | Scoop.it

Dare we finally say good riddance to the Age of Atomisation?

Now we are going out. Like children whose parents are away for the weekend, we are climbing out the windows and staying out past our bedtimes.

But to bust out of our cocoons! To hit the streets. To wake up and feel alive in our bodies again. To be out in the world, celebrating the talent and skill of others. To reject creeping atomisation and individualisation. To turn to the person next to us at the gig or the gallery or the winery or the community choir and introduce ourselves. To get to know each other again. It's good to meet you.

The latest Live Performance Australia survey reports that Australians spent a record $1.3 billion on tickets to live shows last year. Between July 2009 and June 2010 in Victoria there were more than 5.4 million attendees at live music venues - outstripping AFL match attendances. Like teens off the leash, where we are heading to is random, joyous, catholic, experimental and kind of mental.

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Reward locative, playful customers with Super Social Gamified Kiip, Real rewards for virtual achievements

Reward locative, playful customers with Super Social Gamified Kiip, Real rewards for virtual achievements | Pervasive Entertainment Times | Scoop.it

Reach and reward 15+ million active game players across our network that are hitting achievements.
Deliver a value exchange through promotions and target users through game genre, demographics and location.
Get rewards deployed in seconds. Manage campaigns in real-time. Deliver joy

The Kiip Team - We're a team on a mission. We're determined to create technologies that facilitate beautiful, streamlined experiences around achievements, games, and rewards. We're excited about what we're building and how it will change how we interact with brands on a daily basis.

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Archive: Gr8 ARG StoryWorld 101 & Comments. Shifting Paradigms of Alternate Reality Gaming

Archive: Gr8 ARG StoryWorld 101 & Comments. Shifting Paradigms of Alternate Reality Gaming | Pervasive Entertainment Times | Scoop.it

"there appeared a number of billboards that simply stated ‘Get Out of Your Mind’. That was it, no further information other than a website address. Upon further investigation, there was some kind of registration process – but one that did not indicate in any manner just what you were signing up for. It turns out that Neurocam was a kind of hybrid ARG, art-project and spiritual experiment." The phone rings late one evening. You answer it to hear the voice of a woman in distress: 'I can't keep this up any longer, they're getting to close to the truth!'.

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Google R everywhere, now your purse! Google Wallet near field, virtual credit cards launch this month!

Google R everywhere, now your purse! Google Wallet near field, virtual credit cards launch this month! | Pervasive Entertainment Times | Scoop.it

This new technology will allow you to use your smartphone to pay for a wide-variety of services, including brick-and mortar purchases.

While making payments from your smartphone is not new, proximity technology is and it will change the way we can make a purchase. Google Wallet uses Near Field Communication, short-range communication systems that can transmit secure credit card data within a range of about 1.6”, allowing a smartphone to become a virtual credit card or prepaid cash card.

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FunInNumbersMobile, locative & collaborative distributed games using pervasive technologies

We present here, Fun in Numbers, a framework for developing multiplayer pervasive games that rely on the use of ad hoc mobile sensor networks. The unique feature in such games is that players interact with each other and their surrounding environment by using movement and presence as a means of performing game-related actions, utilizing sensor devices. We present the fundamental issues and challenges related to these type of games and the scenarios associated with them is provided. Our framework is developed using Java and is based on a multilayer architecture, which provides developers with a set of templates and services for building and operating new games.

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Archive: All about Nordic LARP - Live Action Role Plays - Pervasive Games Theory & Design

Archive: All about Nordic LARP - Live Action Role Plays - Pervasive Games Theory & Design | Pervasive Entertainment Times | Scoop.it

In the Nordic countries, live-action role-playing has developed into a unique and powerful form of expression. Nordic larps range from entertaining flights of fancy to the exploration of the intimate, the collective and the political. This incredible tradition combines influences from theatre and performance art with gamer cultures, in order to push the boundaries of role-playing.

Nordic Larp presents a critical cross section of this vibrant culture through 30 outstanding larps, combining stories told by designers, players and researchers with over 250 photographs of play and preparations. In addition the book contains two essays that explain the history and rhetorics of Nordic larp, and contextualizes it in relation to theatre, art and games.

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The Darkest Puzzle - Countdown to the 9/11 Conspiracy ARG

The Darkest Puzzle - Countdown to the 9/11 Conspiracy ARG | Pervasive Entertainment Times | Scoop.it

Sign up with Facebook for The 9/11 Conspiracy Theory Alternate Reality Game.

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Prankster Planet Transmedia for Kids. Animations, missions, games, mags, math & literacy

Prankster Planet Transmedia for Kids. Animations, missions, games, mags, math & literacy | Pervasive Entertainment Times | Scoop.it

One company - String, in partnership with tech firm Digicave - has developed and demonstrated a system that creates the impression of a 3D figure mapped onto, for example, a book shelf. Such technology opens up the possibility of having a pop star appear in your bedroom, performing as if they were on-stage.
"I think what we're delivering here is a unique experience that no-one has ever seen before," says String's CEO Alan Maxwell.

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Social TV? What's Your Story? Create, Collaborate & Share with ABC Open Projects

Social TV? What's Your Story? Create, Collaborate & Share with ABC Open Projects | Pervasive Entertainment Times | Scoop.it

ABC Open is an exciting new way for regional communities to connect and share stories on the ABC. If you live in regional Australia, you’re invited to share your stories through photos, words, sound and video. ABC Open producers are based in regional towns around Australia to help you get started. What's Your Story?

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Now I'm a Hardcore 3DS user :) Gr8 on-device #transmedia 3 part animated comic story, for Driver Renegade 3D

Now I'm a Hardcore 3DS user :) Gr8 on-device #transmedia 3 part animated comic story, for Driver Renegade 3D | Pervasive Entertainment Times | Scoop.it

The first episode made waves in the 3DS eShop, particularly for some of the more adult language used, and the second episode (embedded below) is no exception, so you have been warned.

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How to Map and Virtualize the whole World in 3D using unleashed Kinect Devices

How to Map and Virtualize the whole World in 3D using unleashed Kinect Devices | Pervasive Entertainment Times | Scoop.it

Absolutely extraordinary that this is being done with an off-the-shelf device, a common PC, and some clever programming.

Among the applications for this suggested by the Microsoft Research team: “extending multi-touch interactions to arbitrary surfaces; advanced features for augmented reality; real-time physics simulations of the dynamic model; novel methods for segmentation and tracking of scanned objects” — and I’m sure you can think of a few yourself. Turning the Kinect into a user-controlled tool instead of a passive user-monitoring tool opens up a huge amount of possibilities, as other hacks have demonstrated as well.

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More on #AR New Balance Hunt for "Free Shoes If You Can Find Virtual Batons [VIDEO]"

More on #AR New Balance Hunt for "Free Shoes If You Can Find Virtual Batons [VIDEO]" | Pervasive Entertainment Times | Scoop.it

The augmented reality campaign, explained in the video above, requires a download of the “Urban Dash” iPhone app, which is expected to go live this week. Once that’s done, consumers will be asked to find virtual batons around the city. In an athletic twist, other players can grab your baton if they get close enough to you and vice versa.

If you get to the store in time, you can get a pair of NB NYC 574 shoes and a chance to win a 14 karat gold baton valued at $20,000. Twenty batons will be released every weekday and 30 will be released every weekend.

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Facebook Creatives Talk Live with 'The Father of Cross Platform Branding" Brian Seth Hurst

Facebook Creatives Talk Live with 'The Father of Cross Platform Branding" Brian Seth Hurst | Pervasive Entertainment Times | Scoop.it

We are excited to announce our inaugural Creatives Talk Live on Facebook Studio Wednesday, August 17th at 11am PST (2pm EST, 7pm GMT).

Creatives Talk is a series designed to inspire creativity on Facebook. In this series, we will be welcoming creative thought-leaders from many fields, such as storytelling, fashion, TV, advertising, and more, to share how Facebook is influencing their creative processes.

In this first session, we will be joined by Brian Seth Hurst who will be discussing "Marketing Opportunities in a Multi-platform Story World." Hurst is a leader in the storytelling movement and the CEO of The Opportunity Management Company, a strategic consultancy driving the next generation of entertainment. He is referred to as “the father of cross platform” after coining the term in 1998 as MD of Convergent Media at Pittard Sullivan, where he launched TV Guide as the first ever cross-platform brand. Hurst's credo “go to where your audience lives” continues to transform the relationship of audiences to brands and programming.

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What I learned at Wyrcon about Live Action Role Playing

Pervasive gaming is not for everybody. It all boils down to how observant vs. contributing an audience is. For certain audiences LARPs are very valuable because becoming a hero is by far a more interesting experience than reading, hearing or watch about it. And let’s not forget that where there is value… then, most likely, there is money.

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Ultimate navigator, cam view, map & 3D compass on one screen! Android Augmented Reality Compass

Ultimate navigator, cam view, map & 3D compass on one screen! Android Augmented Reality Compass | Pervasive Entertainment Times | Scoop.it

3D Compass+ is a navigational mashup that combines the GPS mapping and compass in your Android phone into a heads-up augmented navigational tool. See where you’re going, in what direction, without taking your eyes off the destination.

It’s a clever mashup; when you run 3D Compass the application combines the view from the phone’s camera with information from the GPS chip to map your location, information from the compass to give your bearing, and information from the tilt sensors to properly oriented you in relation to the two. The result is that whatever you point your phone at you get a combination map and video feed with an augmented compass layered over it. It’s a great way to check your bearings without taking your eyes off where you’re headed.

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The Art & Business of Writing - Storiad the Ultimate Writers Network ht @SilkCharm

The Art & Business of Writing - Storiad the Ultimate Writers Network ht @SilkCharm | Pervasive Entertainment Times | Scoop.it

Welcome to Storiad! Storiad is designed to be your online home for all activities related to the art and business of writing. At Storiad, we know you may already have many online tools you use for your various writing needs. From websites, to blogs, to Facebook and Twitter, you're out there. No doubt. 

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Using augmented reality to improve road safety. Russian app brings road accidents back to life

Using augmented reality to improve road safety. Russian app brings road accidents back to life | Pervasive Entertainment Times | Scoop.it

When it comes to road safety we are used to seeing TV adverts that aim to shock drivers into taking more care on the roads but a new campaign in the Russian capital of Moscow is using a clever smartphone app as an alternative channel to improve road safety. The idea behind the app is even though there are hundreds of accidents every single day of the week on the very roads we travel, we very rarely see these accidents and by the time we are driving past the scene of an accident the debris and any bodies have long been cleaned up.

When it comes to road safety we are used to seeing TV adverts that aim to shock drivers into taking more care on the roads but a new campaign in the Russian capital of Moscow is using ...

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Pages and Pages of backstory and a scavenger hunt - A Look Inside Pottermore: First Impressions

Pages and Pages of backstory and a scavenger hunt - A Look Inside Pottermore: First Impressions | Pervasive Entertainment Times | Scoop.it

Pottermore truly is an exploration into the world of Harry Potter. Each chapter of each book has been rendered into Flash-based paintings that can be explored, zoomed into, and clicked on. Navigation bars above, below, and to the side lets you know what you can read about and explore and move through, taking you to pages and pages of backstory, behind the scenes information, and expanded encyclopedia-like entries of just about anything you could think of.

It's also something of a scavenger hunt. You must collect items ranging from Harry's alarm clock to the cupboard under the stairs to a vial of unicorn blood. Along the way you collect chocolate frog cards of various wizards through history, and books filled with spells and knowledge of the wizarding world.

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Get all Dr. Who with the LA Time/Trip ARG. Intimate, locative bar code, video scavenger hunt - ARGNet

Get all Dr. Who with the LA Time/Trip ARG. Intimate, locative bar code, video scavenger hunt - ARGNet | Pervasive Entertainment Times | Scoop.it

For time/trip LA, the short films add a compelling narrative layer to what is otherwise “just” a technology-enabled scavenger hunt: something that could be much more casual and even mainstream.

As part of the experience, time/trippers can submit five pictures of themselves with the QR codes for a chance to win swag from some of the participating retailers. Spoiler-ridden details about the sweepstakes explain the rules and prizes, but players in the LA area are advised to get moving: the contest ends at 11:59pm on August 31.
It’s worth noting that time/trip LA is not Superfreako’s first foray into the crossmedia storytelling space. One of its earliest attempts is the Last Days Journal, a social media storytelling site for survivors of a zombie apocalypse that launched in 2007. While Last Days Journal was created to support a project that was never developed, the survivor site still “lives” on.

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Fashionistas a Locative Social App called Snapette - search, select, share in world's top boutiques

Fashionistas a Locative Social App called Snapette - search, select, share in world's top boutiques | Pervasive Entertainment Times | Scoop.it

Users launch Snapette from their mobile device, and the app connects them with products through social features and crowd-sourced photos and descriptions that other "Snapettes" have shared. Users can search by brand, store or description, or by what's rated "New", "Near" and "Hot", and share photos and comments with other users.
"While you're out shopping, you can snap and share photos of your great shoe and bag finds, check Snapette to discover what styles are in stores near you, and also see what's trending right now in New York, Paris, Tokyo or anywhere around the world – it's like window shopping right from your phone," says co-founder Kim. "Plus, if you find another Snapette with great style you can 'follow' her and get updated on all her latest fashion finds."
Each user has a "virtual closet" profile page that collects and showcases photos of items they've Snapped, Like and Want, and integration with Facebook and Tumblr allows for easy sharing on these social platforms as well.
In a separate section of the app entitled Featured, Snapette showcases boutiques in New York, Los Angeles, San Francisco and London. Snapette has partnered with select retailers to provide users an exclusive mobile view of the stores' current product offerings.

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BBC News on #AR Imagine watching miniature versions Lady Gaga play on a table right in front of your eyes

BBC News on #AR Imagine watching miniature versions Lady Gaga play on a table right in front of your eyes | Pervasive Entertainment Times | Scoop.it

One company - String, in partnership with tech firm Digicave - has developed and demonstrated a system that creates the impression of a 3D figure mapped onto, for example, a book shelf. Such technology opens up the possibility of having a pop star appear in your bedroom, performing as if they were on-stage.
"I think what we're delivering here is a unique experience that no-one has ever seen before," says String's CEO Alan Maxwell.

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Asia-Pacific is where ITs at - Infographic: Asia-Pacific Social Media Statistics

Asia-Pacific is where ITs at - Infographic: Asia-Pacific Social Media Statistics | Pervasive Entertainment Times | Scoop.it

Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller.
The social media statistics cover the most popular social networks in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam at a top level, but also lists a few basic internet statistics per country, like the total number of people connected to the internet and the top 5 visited websites…

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'Become a Mage and take over your streets Your City is a Game" Shadow Cities, Pervasive Locative #AR App

'Become a Mage and take over your streets Your City is a Game" Shadow Cities, Pervasive Locative #AR App | Pervasive Entertainment Times | Scoop.it

“You simply must try this game.”  The New York Times. Shadow Cities is a location based multiplayer game for iPhone.

Become a Mage and take over your streets and neighborhoods with your team.

Shadow Cities is a global location based MMORPG for iPhone, where you conquer real world neighborhoods for your team.

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Future of Retail Customer Experiences 'We know who and where you are'

Future of Retail Customer Experiences 'We know who and where you are' | Pervasive Entertainment Times | Scoop.it

A series of reports from Pew Research showed that 4 percent of the U.S. population was using services like Foursquare last year, and it's already up to 12 percent now.

One of the key reasons for the number not being up around 20 or 30 percent is that some consumers are concerned about sharing their location for fear of stalkers, tracking and big-brother type issues.

Those fears will be laid to rest as more people see the benefits of location-based marketing, Mosiniak said. Plus, consumers usually have to opt-in to report their locations, so it's not like companies are keeping tabs on people who don't want to participate. Plus, there is never a need to "check in" at home, so marketers or "potential stalkers" would never have that info.

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