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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Was Pearl Jam's Soundtrack Scavenger Hunt Successful? 5.9 Million Twitter Mentions Say Yes

Was Pearl Jam's Soundtrack Scavenger Hunt Successful? 5.9 Million Twitter Mentions Say Yes | Pervasive Entertainment Times | Scoop.it

On August 17 at 10:30 a.m., Sony Music unveiled the details of the hunt via a Columbia Records redirect from the "PJ20.com" website and a well-timed tweet from @PearlJam. The page featured a series of short clues that fans used to find the locations where the track titles would be revealed. Some hints led to physical locations, including a Times Square billboard in New York City and the Seattle club, Chop Suey. Other clues led to intangible media, including the LiveNation Facebook page and a broadcast from Pearl Jam's Sirius station. The first fan to find a particular track name and tweet its name with the hashtag "#PJ20" received a numbered Pearl Jam Twenty poster.

Scavenger Surfing: Pearl Jam fans who entered in "Pearl Jam 20" into a Google search learned the name of a track from "Pearl Jam 20."

 

Twelve hours later, the campaign had quadrupled the number of Pearl Jam mentions on Twitter, reaching 5.9 million tweets globally, and drew over 65,000 views to the PJ20 website, making it Columbia's most-viewed page of the day, according to Columbia.

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Where kids learn to make games. An 18 yr old gets 10 million plays in Roblox who get $4 million funding

Where kids learn to make games. An 18 yr old gets 10 million plays in Roblox who get $4 million funding | Pervasive Entertainment Times | Scoop.it

For the past four years, Weber has been making games within the world of Roblox. Those games have been played more than 10 million times on the Roblox site, making Weber (pictured left) into a celebrity within the Roblox community of virtual tinkerers.

With Roblox, kids are architects of their own games and they learn software coding abilities that can help them later in life. Roblox uses physics to simulate a virtual world, allowing kids to construct things in building-block style. While the games aren’t graphically outstanding, they do remind everyone that a game doesn’t have to have high-end graphics to be fun. And Weber has proven to be a master at this art.

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Hero's Journey. The Ideal You and Why it feels good to be the Master Chief

Hero's Journey. The Ideal You and Why it feels good to be the Master Chief | Pervasive Entertainment Times | Scoop.it

Games offer a window. They offer you that window to be your ideal self," Andrew Przybylski, a Halo and Angry Birds player himself, says. Previously, Przybylski has shown that players prefer challenges in games to violence. His new study in the journal Psychological Science, explains that the further away a person's real life is from the "ideal" character they play in a game--the better fit they can find in the hero's skin--the more enjoyable they find a game. It's the role-playing of Dungeons & Dragons multiplied by the power of powerful processors and pixels.

Then there's the social aspect of it all, which reaches beyond just the character, to the company you have in the game. That's another part of Przybylski's study. "With "(Halo) Reach," if they want to be more extroverted than they want to be in their day-to-day lives, they can choose the option to play with players that are more chatty."

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Experiential treasure trails for grown-ups. Geocaching at Blyde River canyon

Experiential treasure trails for grown-ups. Geocaching at Blyde River canyon | Pervasive Entertainment Times | Scoop.it

The exercise of tracking down a geocache amounts to nothing more than a treasure trail for grown-ups, evoking the same child-like excitement! They are hidden in places of interest or natural beauty, so in tracking them down one gets to visit some intriguing and lovely parts of the world.

We found our first geocache exactly in the vicinity expected, once again proving how amazingly accurate a GPS can be. It was hidden under a ledge of rock, concealed using a couple of stones and a piece of drift wood. It consisted of a small plastic container. Inside were the obligatory log book and pencil, plus a few little souvenirs placed by others who’d located it. We studied the logbook. People from literally all over the world had been here before us.

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Archive: Fragments of Attention - Transmedia Alchemy

Given at Colab’s Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.

Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/ Given at Colab's Envisage Keynote at Auckland Univ...

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Education Game Changer! Stanford’s Online Course on Artificial Intelligence gets 100 000+ sign up for class!

Education Game Changer! Stanford’s Online Course on Artificial Intelligence gets 100 000+ sign up for class! | Pervasive Entertainment Times | Scoop.it

A groundbreaking change has struck academia, and its reverberations may be felt for years to come. One of Stanford’s first full courses to ever be openly made available online has gone viral. In a matter of weeks it has signed up more than 100,000 students from around the world! Even as I wrote this article, another 5000 joined! As news of the course continues to spread, the ultimate size of the class could reach greater epic proportions – we could easily see interest skyrocket to 200,000 or even 300,000 or more. Classes of 1 million or tens of millions may be in our future. If Stanford can succeed in teaching classes of 100k+ students at a time, what will it mean for education in general?

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Video: Location-based services (LBS) crucial to Lonely Planet and FourSquare from Ericsson

Video: Location-based services (LBS) crucial to Lonely Planet and FourSquare from Ericsson | Pervasive Entertainment Times | Scoop.it

Global guidebook company Lonely Planet and social network firm FourSquare tell us why mobile technology is making location-based service applications a must have for subscribers.

Mobile and smartphone location-based services – increasing subscriber demand: Jeremy Kreitler from Lonely Planet, Holger Luedorf from FourSquare, Martin Garner from CCS Insight share their views.

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Dawn of Self Aware Robotic Intelligence? IBM produces first working human brain-like chips | VentureBeat

Dawn of Self Aware Robotic Intelligence? IBM produces first working human brain-like chips | VentureBeat | Pervasive Entertainment Times | Scoop.it

These new chips won’t be programmed in the traditional way. Cognitive computers are expected to learn through experiences, find correlations, create hypotheses, remember, and learn from the outcomes. They mimic the brain’s “structural and synaptic plasticity.” The processing is distributed and parallel, not centralized and serial.

The research team has built its first brain-like computing units, with 256 neurons, an array of 256 by 256 (or a total of 65,536) synapses, and 256 axons. (A second chip had 262,144 synapses) In other words, it has the basic building block of processor, memory, and communications. This unit, or core, can be built with just a few million transistors (some of today’s fastest microchips can be built with billions of transistors).

With the human brain, the memory is located with the processor (at least, that’s how it appears, based on our current understanding of what is admittedly a still-mysterious three pounds of meat in our heads).

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Archive: Personal, Social, Spreadable, Colony Transmedia Case Study

Discovery Channel wanted to make the second season of 'The Colony' relevant for a new, socially connected audience segment. Campfire created a two-week campaign that told the catastrophic back-story of 'The Colony' in a very personal, shareable way.
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3DS & Vita sales up but need to embrace pervasive story & alternate reality games

3DS & Vita sales up but need to embrace pervasive story & alternate reality games | Pervasive Entertainment Times | Scoop.it

rising sales for gaming devices show that the public does seem to want these machines but they want them for a lower price. - Perhaps in addition to regular games, the 3DS and Vita need to embrace new types of pervasive and alternate reality games such as those designed by Jane McGonigal and Ian Bogost. With many of these games re-purposing existing cell and smartphone functions, dedicated handhelds should pursue the opportunity to become platforms for these games and become part of the new gaming landscape.

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Auto Artificial Intelligent Editor company 'muvee' creates unique layered Social Photostory Android App

Auto Artificial Intelligent Editor company 'muvee' creates unique layered Social Photostory Android App | Pervasive Entertainment Times | Scoop.it

muvee’s Social PhotoStory app brings social photo sharing to a new level, making it easy for you to view live, interactive slideshows with photos pulled directly from your Android device as well as social media sites including Facebook, Flickr, and muvee’s own private sharing site, shwup. Information is pulled from photos (when available) including comments, likes and photo locations. Music can be added from your Android device and played during the live slideshow. A real-time Twitter feed as well as the date and time are displayed within the moving background.

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Five Real World Educational Issues - Reading in an iPad Transmedia Universe

Five Real World Educational Issues - Reading in an iPad Transmedia Universe | Pervasive Entertainment Times | Scoop.it

Many learning opportunities are available on mobile devices such as iPhone, iTouch, and iPad. A growing number of educational producers are developing applications across the curriculum. These are particularly popular with home-school parents. For instance, iHomeEducator is a company that specializes in educational applications for the iPad. They produce a series of apps called iLive focusing on topics such as science, math, and language arts. The website contains lots of demonstration videos to give you a feel for the apps. Be sure to check out iLiveGrammar.

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Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories | Social Media Today

Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories | Social Media Today | Pervasive Entertainment Times | Scoop.it

Beyond Facebook and Twitter, what storytelling tools are available — and affordable? Here are 30+ of my favorite “Storytelling 2.0″ tools to explore:

How often do we see companies leverage social media for generic asks: “Follow us on Twitter,” “Support our cause,” “Like us on Facebook.” But, why? How does having Brand X in my online world benefit me?

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Sydney Artist, Layar Vision, BuildAR & Floating Fishy Augmented Reality Game Thing

Sydney Artist, Layar Vision, BuildAR & Floating Fishy Augmented Reality Game Thing | Pervasive Entertainment Times | Scoop.it

The default AR content that the pieces will have includes a game called ‘Fishy Kitty’, but more will be rolled out over time. These games use vision-based recognition to launch the game and then location-based AR to spread the markers (e.g. the gold fish bowls in the game) around you.

Rob Manson, Co-Founder of buildAR says:

“We love working with Yiying and the beautiful artwork she creates. Together we’ve created a whole new retail model for augmented reality by enabling people to attach their own hidden messages, 3d objects and other content to the amazing WALLS 360 wall art. Now, putting one of these artworks on your wall is just thebeginning. They create a digital doorway through which new and exciting creations will leaping out at you”

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High-tech, whiskey fueled, literary Scottish treasure hunt explores iconic Edinburgh

High-tech, whiskey fueled, literary Scottish treasure hunt explores iconic Edinburgh | Pervasive Entertainment Times | Scoop.it

The trail follows in the footsteps of some of Scotland’s greatest legacies in the field of arts and literature including Robert Louis Stevenson and Ian Rankin.

Iconic landmarks including Edinburgh Castle, The Usher Hall and The Royal Mile are featured on the trail, allowing hunters to soak up the vibrant atmosphere of the Edinburgh festivals.

Bryan Roth from Geocaching.com said: “We were really excited when The Glenlivet approached us about running a geocaching event in Edinburgh, as it’s the first whisky brand to utilise geocaching technology.

Linking with geocaching seemed an innovative and modern way to discover Edinburgh’s legacy.

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Aroma-Scope - Nine Movies We'd Like To See In Smell-O-Vision - ABC News

Aroma-Scope - Nine Movies We'd Like To See In Smell-O-Vision - ABC News | Pervasive Entertainment Times | Scoop.it

Just watching my own kids with interactive gaming, you ask them to watch a movie, it just feels so passive to them. I thought, this helps bridge the gap," said Rodriguez, who explained that one of the scents is reminiscent of a dirty diaper. "Originally, we didn't have any really rancid smells, but kids wanted something really stinky in there. It really doesn't smell that bad. No one's going to get sick in the theater." Phew.

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Lucid Membrane: Transmedia Story and Hypnotic Trance-media Book « Speak Without Interruption

Lucid Membrane: Transmedia Story and Hypnotic Trance-media Book « Speak Without Interruption | Pervasive Entertainment Times | Scoop.it

I call the encoded stories trance-media, because hypnotherapists sometimes use a certain method they don’t mention to their clients, to speak to their subconscious, and get good results. The hypnotist will move her head to the side to say certain words that go together to form a hidden story. The brain hears it come from a different place, so puts it into its own narrative, and responds to it.

One of the stories is the kind of thing I would do with that method, when hypnotizing someone. It’s literally good for you. You may notice positive effects, even if you don’t take the time to put the yellow words together and see what they say consciously. Who knows. 

I have been writing all my life, and the dream of full length fiction books that were considered critically great, adding new ideas to the dialogue of innovation, has propelled me all along. I got my MFA from Iowa, and have 170 creative writing publications in magazines. I have a huge number of non fiction articles out too, and have had many books published, including 5 chapbooks recently. I’ve won quite a few awards. But mostly, I focus on being helpful to other writers and readers.

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Simple Really. Why Transmedia Is like a Walk in Patagonia from Frank Rose

Simple Really. Why Transmedia Is like a Walk in Patagonia from Frank Rose | Pervasive Entertainment Times | Scoop.it

An idea is a fragile thing. And at this point, the idea that we're on the cusp of a new form of storytelling seems to have reached that weird place where much of the world still hasn't accepted it but many of those who have are too busy squabbling over the details to actually focus on doing it. As Nick DeMartino, formerly of the American Film Institute, noted in a recent post at Tribeca Film's Future of Film blog, the discussion devolved into an all-out flame war in the wake of the "New Worlds" panel at this year's SXSW Interactive conference. It was against this backdrop that Henry weighed in.

A couple of years ago I found myself in a small town in Patagonia called San Martín de los Andes. The town lies in a fold in the mountains, but a short, steep hike through the woods gets you to...

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Transnational Transmedia Year Long Live Travel Documentary '350 South' via IFTN

Transnational Transmedia Year Long Live Travel Documentary '350 South' via IFTN | Pervasive Entertainment Times | Scoop.it

A year-long immersive web and social media experience, in what is designed to be a fully participatory documentary experience. Features director is Anna Rodgers, who along with a crew will document the trip on HD. Ian Lacey and Lee Saville will also provide self-shot video diaries. The series is produced by Nuno Bernardo and Triona Campbell.

The project features a website, Facebook page, Twitter channel, blog, iPhone and iPad app, YouTube channel where video blogs will be published daily and an interactive map with a GPS locator, which allows the audience in North and South America to find out when Ian and Lee are in their area. The Facebook and Twitter features are designed to give the audience the opportunity to interact directly with Ian and Lee and become part of the experience by joining them on their journey or offering advice and suggestions on areas on the route as they complete their epic adventure.

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Archive: Social TV Reloaded - Is integration of Social Media a well needed shot in the arm?

Archive: Social TV Reloaded - Is integration of Social Media a well needed shot in the arm? | Pervasive Entertainment Times | Scoop.it

Secondly we see more and more formulaic TV grace our lounge and Online TV screens – meaning it is less critical to pay attention as it used to be. The narrative arcs of the 5th cop show on that evening are very predictable and the fleeting ‘actual content’ moments in the latest reality talent or cooking show are telegraphed by dumbed down presenters. We now know when our attention is required, especially those inciting moments when emotion or serendipity may be possible. So with these two things happening there are a growing number of services trying to glue the two – either bringing the TV to the back-channel or layering the back-channel ‘over’ the TV. This is something back in the zeitgeist again and likely to appear in many conferences around the world in the next few years.

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Video: 2nd Generation, Body Tracking Fitting Room 'Fitnect' Heralds Shopping (& RPGs?) of the Future

Fitnect is an interactive virtual fitting room application built on the most advanced technologies: augmented reality, cloth physics and full body motion capture. As a customer you can select garments from the menu without trying them out at all. Watch yourself onscreen with a 3D copy of the selected dress. You can control the program by pushing virtual buttons right in the air.

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Binoculars that have gone all sci-fi. Sony digital binoculars record HD, 3D, and 7MP stills | ExtremeTech

Binoculars that have gone all sci-fi. Sony digital binoculars record HD, 3D, and 7MP stills | ExtremeTech | Pervasive Entertainment Times | Scoop.it

Meet the DEV-3 and the DEV-5

Sony’s digital binoculars won’t be for most people, but they do have some features that make them more than just an overly complex camcorder. 3D video recording (2x 1920×1080/60i at up to 5.4x zoom) is an obvious example, but there are others, like variable zoom, which allows the user to stay zoomed out while locating a target and then quickly zoom in when it’s found. With those technological achievements come considerable tradeoffs–not only are the binoculars expensive, but they weigh 2.64 pounds and the battery life could be an issue for all-day bird watchers. Sony says the binoculars will last for up to 3 hours of 2D video recording.

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Locative Awareness Ad Campaign - Volkswagen BlueMotion: Real Time Roulette via DigiBuzz

Locative Awareness Ad Campaign - Volkswagen BlueMotion: Real Time Roulette via DigiBuzz | Pervasive Entertainment Times | Scoop.it

To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel.
This was the work of Norwegian agency Try who produced this online game of roulette using a mashup of Google Maps and Streetview. Through the BlueMotion website users could guess where the car would run out of fuel in order to win it. Each user could only have one guess, so in order to maximise their chance, they had to find out more about the car. Users could follow the campaign live as the car made it’s way on the journey.

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New Mass Market Family Entertainment Form? Geocaching Treasure Hunting in Lansdale

New Mass Market Family Entertainment Form? Geocaching Treasure Hunting in Lansdale | Pervasive Entertainment Times | Scoop.it

For those who dream of treasure hunts and couldn’t get enough of scavenger hunts as a kid, geocaching is the ultimate game.

Geocaching Basics
“Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices,” according to the geocaching website.

Members of the geocaching network hide a cache somewhere in the world and list its coordinates on the website's “Hide & Seek a Cache” page.

To hide the cache, there are certain rules that participants must abide by.

The number one rule on the website is that all local laws apply, followed by making sure the landowner has given permission to place a cache on public or private property.

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A game (console) changer? Xenoblade Chronicles (new) rich story universe filled with humility & vision

A game (console) changer? Xenoblade Chronicles (new) rich story universe filled with humility & vision | Pervasive Entertainment Times | Scoop.it

But with Xenoblade Chronicles, Takahashi demonstrates creative humility as he brings ambition in line with achievability and moves away from that reliance on cut-scene storytelling, which he recently described as a "creative dead-end". Make no mistake, Xenoblade Chronicles carries a grand narrative, played out by a cast of scores; but that plot is expressed as much in the game's mechanics and environment as it is cinematically.

Its world is shaped like a giant colossus. Imagine one of Team Ico's giants had been blown up to a hundred times its original size and frozen in time, before reeds, trees and lakes were allowed to settle on its features. The Bionis, as it is known, is the world upon which you adventure, its 10-mile limbs the walkways and bridges you clamber across. Exploration off the beaten track is encouraged with experience point rewards for every landmark charted - but this is a world that invites wide-eyed surveying. The joy of discovery is reward enough.

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