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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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How the Crowd Is Shaping the Future of Storytelling - Mashable Business

How the Crowd Is Shaping the Future of Storytelling - Mashable Business | Pervasive Entertainment Times | Scoop.it

Crowdsourcing fundamentally alters the process of content selection — and by extension, storytelling itself — by bringing authors and readers (and, potentially, viewers) closer to the acquisition process. If viewers and readers are given a structured, fun way to give feedback on cutting edge stories, stories that might have been passed over before, these tales have a better chance of gaining the attention of editors and producers who have the funds to bring them to a broad audience.

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Every countries top Telco should have one - Verizon Innovation Center: Gaming and Augmented Reality

Verizon opened their Applications Innovations Center, a downtown San Francisco office/lab where developers can work with engineers, biz dev and marketing folks, and one another and gain access to prototype devices, network APIs, and RF test labs. Why? To encourage innovation, or so says VZW. Noah checks the lab out and reports back on the Gaming and Entertainment section.

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Musician? Extend & Morph your music or just put the same tunes everywhere? Transmedia vs Repurposing

Musician? Extend & Morph your music or just put the same tunes everywhere? Transmedia vs Repurposing | Pervasive Entertainment Times | Scoop.it

Transmedia allows for musicians to take their music and bring it to life in new forms. They can do this by capitalizing on the benefits of individual platforms, such as the long-form storytelling of television or the immersive quality of video games, that are not available on traditional audio formats. The music itself does not even need to be featured; clothing lines by artists such as Gwen Stefani and M.I.A. reflect the aesthetic and tone of their work without directly referencing specific songs.
Repurposing music for other media certainly makes a fan’s ears perk up and momentarily pay attention to a property, but it does nothing for the song creatively nor does it engage the audience in a new way. Creating quality extensions can actually benefit musicians better financially than haphazard licensing, as high-quality products stand a great chance of becoming long-term revenue streams.

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TransChannel Brand Consistency: Video Simon Manchipp's Transmedia Talk at the Brand Perfect think tank

TransChannel Brand Consistency: Video Simon Manchipp's Transmedia Talk at the Brand Perfect think tank | Pervasive Entertainment Times | Scoop.it

Transmedia is the word of the moment — yet challenges have always been transmedia with Branding.

How does it work on a pencil, a poster and a powerpoint slide?

A great brand needs to work everywhere, all the time.

But that’s not to say it always has to rigidly stick to the same old rubber stamp.

SomOne’s co-founder Simon Manchipp talked at the Brand Perfect think tank in London on exactly this subject…

(Be warned this lecture contains images that some traditional design practices might find offensive.)

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The Inaugural Australian Journal of Virtual Art - Article 1 'Intimations of imminent virtuality'

The Inaugural Australian Journal of Virtual Art - Article 1 'Intimations of imminent virtuality' | Pervasive Entertainment Times | Scoop.it

Virtual environments are not abstract innovations in relation to books or film or radio or television. They are not distractions from reality. They are reality. [17] This is why conventional art cannot comprehend or commodify the powers of virtual environments. Gibson may have intuited the relations between the virtual, the art of memory and information in his early reading of Borges. By the time of his mature fiction he had mastered its language and the transcendent force of its alchemy, its code: “Program a map to display frequency of data exchange, every thousand megabytes a single pixel on a very large screen. Manhattan and Atlanta burn solid white. Then they start to pulse, the rate of traffic threatening to overload your simulation. Your map is about to go nova. Cool it down. Up your scale. Each pixel a million megabytes. At a hundred million megabytes per second, you begin to make out certain blocks in midtown Manhattan, outlines of hundred-year-old industrial parks ringing the old core of Atlanta” (Gibson, 1993, 57).

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3DS RPG Holographic Actors! Moving into a real Princess Leia Era with Augmented Reality Fairy from Sq Enix

3DS RPG Holographic Actors! Moving into a real Princess Leia Era with Augmented Reality Fairy from Sq Enix | Pervasive Entertainment Times | Scoop.it

She doesn’t stay on the card either, she walks all over the place and eventually falls into the floor.

Bravely Default: Flying Fairy won’t be available until 2012, but Square Enix gave Nintendo 3DS owners a look at how their traditional RPG will utilize augmented reality via a downloadable app on Japan’s eShop. Actually, that should read *will* give owners a look because they haven’t given out AR cards yet.

With a little trick we were able to replicate an AR card early. After the application identifies the card, it starts an augmented reality cutscene of sorts. A pendant flies out of the card and a girl appears. 

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RIP Transmedia, Long Live Intermedia ?! – The Next Phase In Consumer Engagement

RIP Transmedia, Long Live Intermedia ?! – The Next Phase In Consumer Engagement | Pervasive Entertainment Times | Scoop.it

Savvy content producers will be in high demand. Here’s where Warner Bros. is going to potentially come to dominate in a whole new way. I’ve already written about their dominance of television content production, and much of it is intermedia ready. Shows like the aforementioned Supernatural, and daytime hit The Ellen Degeneres Show are already huge Social TV hits. Understanding how to make shows that work well for intermedia will be a new benchmark.

Intermedia in other channels and platforms

I’ve focused on Twitter and television for this post, but intermedia opportunities will expand and be adopted in other areas:

Imagine readers posting questions or comments within an interface in Kindle editions of books and having them answered by the author via a YouTube channel
DJs at a club could simultaneously play the same song in a Turntable.fm room, or take requests from one venue and play the song in the other
In my next post I’m going to look at Intermedia strategy and provide my thoughts on how an agency would develop this new practice. But first I’d like your thoughts. Is Intermedia the right name? Do you agree that this is a rich new area of content integration and engagement? 

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Scenario2.com's comment, September 14, 2011 5:08 AM
People move across media channels or spaces and physical spaces with much greater facility so why not focus on how they create and consume content and the measures they employ? This may help avoid the constriction of 19th century 'media' labels and measures.

Cheers,
Nick @Scenario_2
Rick Liebling's comment, September 14, 2011 9:54 AM
Thanks for sharing this Gary.
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George Ruiz: Transmedia Challenges 1 'only hardcore users have the time'

George Ruiz: Transmedia Challenges 1 'only hardcore users have the time' | Pervasive Entertainment Times | Scoop.it

Determining audience behavior: The audience wants to participate, and they make their own choices in what they want to consume, when, where, and how. At the same time, you can’t make your audience jump too many hoops to consume your content, despite all of your participation and interactivity efforts. ARG’s (Alternate Reality Games) are a great thing in theory, for example, but many consumers simply don’t have the time or willingness to get involved with certain media content to such a large extent and detail.

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Modern day storytelling "Creating Buzz over Content?" What can we learn from Ken Block?

Modern day storytelling "Creating Buzz over Content?" What can we learn from Ken Block? | Pervasive Entertainment Times | Scoop.it

This video had 3.9 millions views in four days. Is it a commercial? Not really because it doesn’t fall under standard format. Is it a movie? Not quite i don’t think it has a script. Think of it as a stunt demo reel. But why is it so successful? More importantly what can we learn from it for our brands.
Quite honestly this video’s success is the result of bigger and better stunts. With each volumes Block, has been pushing his skills to deliver incredibly well choreographed stunts. Kudos to him. The format he chose does a great job of maintaining attention for a full 9 minutes. Trust me, in a world where college kids shuffle between 25 active screens during lectures, that’s a feat. Here’s 3 things we can learn from his strategy.
1 – Engage the brain: The video is going through several sets. Each totally different and independent from each other. It keeps the mind guessing about what’s coming next. The result, you’re glued to your monitor because you don’t want to miss a split second. Because that’s all it takes to miss something exciting or conversation worthy.

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Hands in ur Pockets 4 #transmedia Steampunk Love Story "Clockwatch Watch - The Arrival" - IndieGoGo

Hands in ur Pockets 4 #transmedia Steampunk Love Story "Clockwatch Watch - The Arrival" - IndieGoGo | Pervasive Entertainment Times | Scoop.it

Make Believe Is About To Become A Reality
London 1899. Steam billows out from every corner of the city while huge Zeppelin airships float in the sky overhead, and Clockwork Servants, the mechanical slaves that keep society ticking along, duck through the alleyways.

Welcome to the Steampunk world of Clockwork Watch - a place where Victorian values collide with anachronistic technology.

Clockwork Watch is an immersive story and participatory experience set in a retro-futurist vision of Victorian England. The narrative is played out across two graphic novels, interactive promenade theatre, live action role-play, online adventures, an interactive book and a feature film.

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In Beckinfield (community online story) - The search for Rose Banter continues! She's been taken up! Oh no there she is over there on Twitter @rosebanter

In Beckinfield (community online story) - The search for Rose Banter continues! She's been taken up! Oh no there she is over there on Twitter @rosebanter | Pervasive Entertainment Times | Scoop.it

The search for Rose Banter continues. The teenage lifeguard, dubbed “The Beckinfield Rose” by local press, went missing more than a week ago. Though tension and concerns continue to rise, residents refuse to give up hope that she will be found alive and well. The search has extended into the surrounding towns of Dustrock and Shallow Creek.

A candlelight vigil for the return of Rose Banter will be held at Hidden Star Lake on the evening of Thursday, Sept. 15. All of Beckinfield is expected to turn out for it. (Note: The vigil was initially scheduled for Friday evening, but was moved due to a conflict with the first Beagles game of the season.)

Spoiler: This will be a quiet, peaceful gathering of friends, family, and well-wishers. Rose’s father, the chief of the Beckinfield Police Department, will make a short plea for her safe return. Then precisely at 7:15 PM PST, a commotion will move through the crowd as word spreads that a mysterious sentence has just appeared on Rose’s Twitter account.

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A lilttle AR Making Of. Mastodon - The Musical Augmented Reality Experience

Total Immersion - footage from the making of the augmented reality experience - available with the Mastodon album. When you get the album cover, you can hold it up to your screen, which triggers the experience! Pre-order the limited edition that comes with extra augmented reality footage at http://wbr.fm/oXTxVA

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Archive: Chris Pirillo on Empire Avenue, Gamified You & the Origins of Social Currency

Archive: Chris Pirillo on Empire Avenue, Gamified You & the Origins of Social Currency | Pervasive Entertainment Times | Scoop.it

Empire Avenue is the Social Stock Market, where you can Grow your Social Capital online. Use your Eaves wisely and you might just become a virtual millionaire... or billionaire (insert evil, world-dominating laugh)?

When you join Empire Avenue, you can connect your Social Networking accounts, and we’ll score activity and engagement in each account and give you a virtual share price. The connections you make on Empire Avenue create "value-based" relationships, a deeper relationship than simply "following" someone, in a completely less intrusive context than becoming "friends."

Every day, you're on Twitter, talking to friends on Facebook, uploading videos or photos, and writing blog posts. Just for doing that stuff, you'll earn Eaves – our virtual currency – and we'll dish out some more virtual cash to your shareholders. Along the way you'll have a bit of fun, make new connections, learn about different people, and learn about social networking and the value of your network! 

 

http://www.ChristopherSPenn.com Chris Pirillo talks about Empire Avenue and what he values about it.

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Lessons for all emergent storytellers playing the broad & narrow franchise game - What Games Are

Lessons for all emergent storytellers playing the broad & narrow franchise game - What Games Are | Pervasive Entertainment Times | Scoop.it

Broad franchises are harder to establish, but they are what publishers (big and small) really want. An intellectual property that can be adapted to almost any purpose is hugely valuable, but most narrow franchises simply can not be broad. They either just don’t have the depth, or the kind of game that the narrow franchise is based on is the only one that its tribe of fans really cares about.

CCP, for example, is encountering a great deal of resistance from fans of its key game (EVE Online) because they have no interest in playing anything other than space trading. Even some of the updates for walking about on planets or space stations are contrary to what fans want, and this means that EVE can likely only ever be a narrow franchise.

It comes down to whether the fans want the developer to find completely different games for them, or different expressions of the same game. Usually it’s the latter.

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Archive: Popcorn.js 'Making Video & The Web Play Nicely Together' a HTML5 Open Framework

Archive: Popcorn.js 'Making Video & The Web Play Nicely Together' a HTML5 Open Framework | Pervasive Entertainment Times | Scoop.it

For media makers:
Popcorn.js allows video, audio and other media to control elements of a webpage. Combining our library with a mixture of standard HTML + JavaScript, authors can let their media be the “conductor” of interactive and immersive experiences.

For developers:
Popcorn.js is an event framework for HTML5 media. Popcorn.js utilizes the native HTMLMediaElement properties, methods and events, normalizes them into an easy to learn API, and provides a plugin system for community contributed interactions.

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Blueprints for an Experience - A New Perspective On Transmedia | Disinformation

Blueprints for an Experience - A New Perspective On Transmedia | Disinformation | Pervasive Entertainment Times | Scoop.it

Regardless of format, all of these are blueprints for an experience. Of course, there’s a dark potential in transmedia that the conspiracy theorists have also latched onto, producing a sort of paranoid PR-wing to the transmedia movement. I can’t say if this paranoia is well placed or not, because it is based around things that haven’t happened yet. (Maybe.) Can’t see the ominous implication of transmedia? The fears engaged here are what drive the plot of the movie, “The Game.”

Namely, if transmedia is a way of telling related narratives across multiple mediums, it becomes increasingly immersive for an audience that invests the energy to read a book, watch a movie, and even interact with the characters in the story, and one another within the context or narrative created by the story.

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Alternative POV from Alien Fiction - Killing Your Inner Transmedia Zombie Bunny

Alternative POV from Alien Fiction - Killing Your Inner Transmedia Zombie Bunny | Pervasive Entertainment Times | Scoop.it

This is you, Henry: a Transmediating Zombie Rabbit

For Zizek, the strange power animating Zombies, Vampies and other monsters of the Id is a terrifying excess – an ‘Unlife’:

The paradox of the Freudian “death drive” is therefore that it is Freud’s name for its very opposite, for the way immortality appears within psychoanalysis, for an uncanny EXCESS of life, for an “undead” urge which persist beyond the (biological) cycle of life and death, of generation and corruption (..), Slavoj Zizek, Radical Evil as a Freudian Category

In taking part in the postmodern modern notion of Lifestyle, perhaps we enter the Zombie Economy of signs, play ourselves, becoming empty, blind machines – dead while alive, unable to stop (unable to stop telling ‘stories’ – ie. Lies):

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Chronicles of Skin Card Game - Social Collaborative Storytelling, would make a gr8 transmedia project. IndieGoGo

Chronicles of Skin Card Game - Social Collaborative Storytelling, would make a gr8 transmedia project. IndieGoGo | Pervasive Entertainment Times | Scoop.it
Chronicles of Skin is a game of scribbling and storytelling.

Using cards and a pencil, you and your friends will tell a story, recording it on paper with doodles and glyphs. You will interpret symbols, invent cultures and collaboratively explore the decimation of an ancient people. It's for 3-5 players, takes 3 hours to play and fits in your pocket.

Chronicles of Skin has been developed with a great team, including Andrew Kenrick (White Dwarf, Dead of Night) and Jason Hickey (Outsider, Hell for Leather), plus a heap of dedicated patrons around the globe.

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Archive: Beware of being a Transmedia Tourist: Navigating the World of Multi-Platform & Transmedia Rituals

Archive: Beware of being a Transmedia Tourist: Navigating the World of Multi-Platform & Transmedia Rituals | Pervasive Entertainment Times | Scoop.it

TRANSMEDIA TOURIST – Firstly like any ad-venture you must take time to do initial visits to each territory and see if there are opportunities for yourself. At first don’t be frightened to be a tourist but make sure you ‘personally’ visit all these media territories – ideally with a guide. Travel the transmedia world, subscribe to some social media sites, play a few games, have a look around, stalk, take pictures, ask questions of the experienced natives, try to speak their language a little. But be a respectful tourist and do not rely on 3rd parties or ‘photo’ books or video diaries to make decisions on whether or not it is worth setting up and taking some of your story there – don’t listen to territorial spin!
MULTI-PLATFORM CULTURAL UNDERSTANDING - Be appropriate with whatever your offering in these new territories. After a few visits you will start to get a sense of what the cultural values are and how your ‘story/product/extension’ may be relevant to both the medium and your overall distributed narrative. Beware of being a bully-like invader, delivering out of context messages – you will be branded as an unwanted spammer. Expect not to get your VISA renewed in this case!

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Phone Story - An awareness app (banned) game about unjust global manufacturer supply chain

Phone Story - An awareness app (banned) game about unjust global manufacturer supply chain | Pervasive Entertainment Times | Scoop.it

Phone Story is a game for smartphone devices that attempts to provoke a critical reflection on its own technological platform. Under the shiny surface of our electronic gadgets, behind its polished interface, hides the product of a troubling supply chain that stretches across the globe. Phone Story represents this process with four educational games that make the player symbolically complicit in coltan extraction in Congo, outsourced labor in China, e-waste in Pakistan and gadget consumerism in the West.

Keep Phone Story on your device as a reminder of your impact. All of the revenues raised go directly to workers' organizations and other non-profits that are working to stop the horrors represented in the game.

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Augmented Reality Evolves - iPad2 brings cartoons into your room, visually triggered by Live CN TV show

Created by digital agency Casus Belli, the free-of-charge application is available into the app store to owners of iPod touch 4, iPhone 3GS/4 and iPad 2. It reacts to the images broadcast live on the channel to offer a new content each week.
This includes an augmented reality video game in which viewers are projected into the series and can interact with the characters, and an enriched collection game each week.
This approach targeting to reward the young viewers’ loyalty is part of a new way channels handle their relationships with audiences, known as gamification. The CN Watch & Play application is also interactive with all Cartoon Network and Canalsat brands (TV, websites, Facebook etc) and animated series, The Amazing World of Gumball which will be the first one to be linked to the application before the arrival of Ben 10 Ultimate Alien’s augmented reality video game next October in France. CN Watch & Play will also be delivered simultaneously to Spanish and Italian viewers.

More http://www.rapidtvnews.com/index.php/2011090815006/cartoon-network-canalsat-create-live-tv-video-game-cn-watchaplay.html#ixzz1Xq4jp7T4

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Gr8 to see 2 of my ex students here :) Transmedia: Business Behind Buzzword. Ntnl Young Writers' Festival

Gr8 to see 2 of my ex students here :) Transmedia: Business Behind Buzzword. Ntnl Young Writers' Festival | Pervasive Entertainment Times | Scoop.it

Newcastle, NSW, Australis

Saturday 1 October
14:30 – 16:00

Buffy the Vampire Slayer as a comic book, websites spiked with clues to the mystery of Lost, Dr Watson’s blog: ‘transmedia’ is on the lips of writers, academics, producers and CEOs across the country. What no one seems to quite know is what the hell is it? Who does it? Who should (or shouldn’t) do it? And what does it mean for writers?

Faciliator Jordi Kerr
Artists Joe Velikovsky & Evelyn Saunders & Zoltan Deak

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Getting out more! Outdoor Ad industry grows by 13.6% as all other screen based ads fall | B&T

Getting out more! Outdoor Ad industry grows by 13.6% as all other screen based ads fall | B&T | Pervasive Entertainment Times | Scoop.it

Audiences are up in all five capital city metro markets: 5% in Sydney, 8% in Brisbane, 15% in Melbourne and 20% in both Adelaide and Perth.

“MOVE was deliberately designed to launch with conservative audience data due to our requirement to only use verified empirical data, some of which was not available at the time of the launch in February 2010,” said John Grono, the Media Federation of Australia (MFA) project representative.

“New data and methodologies now allow us to confidently report improved audience data; audience which was always there but we weren’t able to report on until now”.

Additional research has allowed the system to better measure how people travel between zones and also calculate audiences for buses not servicing a route, which has added to the increased figures.

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Facebook Activity is 62% female, Afro American use Twitter more than other socnets, Post Grads use LinkedIn 3x more than others

Facebook Activity is 62% female, Afro American use Twitter more than other socnets, Post Grads use LinkedIn 3x more than others | Pervasive Entertainment Times | Scoop.it

Looking at the top 10 US social networking/blogging sites during Q3, Nielsen finds that Facebook, with an average monthly audience of more than 140 million, almost triples the average monthly audience (50 million) of its nearest competitor, Blogger. Facebook reaches 70% of active internet users. Nielsen also determined the following facts about the top 10 social networking/blogging sites:

LinkedIn and Wikia are the only sites in the category where the percentage of men visiting the respective site exceeds the percentage of total active male Internet users (47%).
62% of page views on Facebook are from female users.
75% of Blogger’s users have a household income of $75,000 or more.

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Narrative Science - Who needs writers or journos when an algorithm can do the job SMH

Narrative Science - Who needs writers or journos when an algorithm can do the job SMH | Pervasive Entertainment Times | Scoop.it

But Narrative Science is based on more than a decade of research, led by two of the company's founders, Kris Hammond and Larry Birnbaum, co-directors of the Intelligent Information Laboratory at Northwestern University. And the articles produced by Narrative Science are different.
"I thought it was magic," says Roger Lee, a general partner of Battery Ventures, which led a $US6 million investment in the company earlier this year. "It's as if a human wrote it."
Experts in artificial intelligence and language are also impressed, if less enthralled. Oren Etzioni, a computer scientist at the University of Washington, says, "The quality of the narrative produced was quite good," as if written by a human, if not an accomplished wordsmith.

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