'what makes a compelling experience' combined with 'state of the industry (covered in my previous post)' combined with a 'process approach to creating service', talk instead - with a little of the navigating the new landscape for good measure.
How and why is this relevant to my talk? The experience above had all the hallmarks of what makes compelling multi platform experience. OK, I am not saying good ‘fictional’ transmedia is all about a ‘simulation’ of reality, but there are obvious key principles of interaction leading to immersion here. I used several key words in that story that are critical to good ‘multi platform’ storytelling and good storytellers and transmedia producers would have spotted them…?Two-way real time communicationValueCall To ActionRulesTrustAuthenticityReal FriendsOfficial channelsShared Personal StoriesLike-a-gameCliff-hangersImmersion (can it be created?)
These are all very important attributes that require a range of techniques required to build ‘your’ own experiences, to be in the story vs looking at ‘broadcast interactivity’ – but many do fall short, there are many distributed stories that are simply that, locked down content spread across a few platforms posing as transmedia. For me the wild fire experience was like authentic back-to-basics storytelling, episodic, growing in intensity, life or death cliff hanger decisions - but it was much more. It was personally very relevant and pervasive (all around). Although I didn’t refer to it in my presentation it is always worth a look at the ingredients that made one of the earliest experientials work too."