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ARG now = Augmented Reality Games not Alternate... The Rise of Augmented Reality in Gaming

ARG now = Augmented Reality Games not Alternate... The Rise of Augmented Reality in Gaming | Pervasive Entertainment Times | Scoop.it
Gaming comes in all forms. There are people that enjoy board games, console games, PC games, and mobile games. No matter what your interests may be, there seems to be a platform for everyone to enjoy in the gaming universe.
Gary Hayes's insight:

Quote "

There are quite a few augmented reality games you can try, which range from heavy to light in terms of the real world things they’ve implemented. You’re often only able to use your mobile phone to participate, but what if you could participate with Google Glass? Seeing these games intertwined with the real world element they have play out in front of your eyes would seem to be much more enjoyable than looking at a second screen smartphone.

Until developers decided to take Glass that route though, all we can do is hope. Even without the added bonus of a Glass game application, ARGs are still being implemented quite well on mobile phones. Augmented reality continues to become more prominent to developers as it proves its worth in the mobile space. The gaming industry is beginning to implement it more now to try and revolutionize each individual game experience.

Augmented reality in gaming has even spawned international contests to see who could create the best experience. Metaio, sponsor of the contests, is the leader in AR research and recently chose winners of their latest developer contest. One of the winners was Clandestine Anomaly, which is more than just a mobile game. It is an immersive narrative augmented reality experience, where players use their smart mobile device or tablet as the primary window into a covert science fiction adventure that takes place all around them."

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Augmented locative stories, experiential transmedia games, collaborative social TV
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#vr #experiential #more$$$ Alibaba uses virtual reality to make shopping more interactive

#vr #experiential #more$$$ Alibaba uses virtual reality to make shopping more interactive | Pervasive Entertainment Times | Scoop.it
Buy+ allows users to select apparel and accessories with assistance from a robotic shopping assistant
Gary Hayes's insight:
Quote "“An initial market for VR and AR (augmented reality) is yet to be developed [in China]. The industry needs time more time to mature,” said Zhuang, who’s also in charge of the company’s newly established VR/AR research lab. Alibaba owns the South China Morning Post. Chris Tung, Alibaba’s chief marketing officer, said the company is helping consumers to look into the future by bringing in cutting-edge technologies. However, the adoption of these would need to wait till the whole industry matures and only then can Alibaba bring VR shopping to the market, he said."
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Steampunk invention or The Rush for Augmented Reality Patents Has Gotten Silly #ar #vr

Steampunk invention or The Rush for Augmented Reality Patents Has Gotten Silly #ar #vr | Pervasive Entertainment Times | Scoop.it
When the user receives the cup of coffee that he has ordered, or upon detection by the system of some other pertinent parameter, the system may display one or more time-based augmented or virtual reality images, video, and/or sound in the local environment with the display device, such as a Madagascar jungle scene from the walls and ceilings, with or without jungle sounds and other effects, either static or dynamic.
Gary Hayes's insight:
Quote "When the user receives the cup of coffee that he has ordered, or upon detection by the system of some other pertinent parameter, the system may display one or more time-based augmented or virtual reality images, video, and/or sound in the local environment with the display device, such as a Madagascar jungle scene from the walls and ceilings, with or without jungle sounds and other effects, either static or dynamic."
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Beyond Pervasive Gaming: Educators see gold in Pokémon Go. feat: @avantgame

Beyond Pervasive Gaming: Educators see gold in Pokémon Go. feat: @avantgame | Pervasive Entertainment Times | Scoop.it
Designer: New mobile Pokemon game is 'pointless, childlike and extremely important.'
Gary Hayes's insight:
Quote ""It turns the whole world into this possibility space, where at any moment something good could happen," she said. "At any moment you could discover a new stop. At any moment you can spin the wheel and be given some amazing goodies. At any moment a monster could pop up that you’ve been searching for. At any moment you could run into somebody else who is on the same hunt, so everyone around you is a possible ally. Every mechanic of this game is designed to increase the likelihood that something good will happen, that some positive outcome is around every corner." That, McGonigal said, is a powerful motivator. Whenever the brain anticipates that something good can happen, she said, "you get that little release of dopamine," which generates a sense of motivation and desire for the anticipated outcome. "Our brain discounts the effort or energy required for you to pursue your goals.”"
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Wise words from a wise man - Less is more... The Engagement Paradox — Medium

Wise words from a wise man - Less is more... The Engagement Paradox — Medium | Pervasive Entertainment Times | Scoop.it
Why a constant stream of content ends up reaching less people, not more.
Gary Hayes's insight:
Quote "The Paradox Because here’s the paradox: The more often you give your audience new content, the smaller your active audience becomes. Sounds counter-intuitive, but here’s why: The number of people who can commit to watching once a week FAR outweighs the number of people who can commit to watching 7 times a week (or more)."
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Vivalist's curator insight, July 15, 7:06 PM
Experience & puzzle designer Steve Peters (http://www.stevepeters.org/) reflects on the challenge of pacing digital content production and broadcast timeline in the light of the recent kickoff The Runner, an ambitious project by Matt Damon & Ben Affleck on July 1st.

It is said to air "Three times a day. Every day. For THIRTY Days." and viewers / layers "might" win prize money. Just watching the trailer, I particularly like the fact that Peters recenters the discussion on pacing:
'The first thing I thought when I heard about it was “Holy crap, I’m glad I’m not on that production team! It must be hell!” They need to assemble a new episode three times a day. Every day. For thirty days. The production schedule must be nuts. Nobody can be getting any sleep. It’s madness. Now, I’m going to set aside critiquing the game itself (and there’s plenty to critique, believe me) for the sake of this article, as I just want to look at this idea of pushing content three times a day. Every day. For thirty days

... to conclude:
"So do yourselves a favor, all you digital content creators out there. Don’t succumb to the “more is better” way of doing things. Not only will the quality suffer, but your audience will shrivel away under the onslaught. Be strategic with your pacing and audience engagement. Don’t pare your potential audience down to a small sliver right out of the gate by giving them more than they can consume. In short: turn off that goddamned hose!"
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Host Biz Mod - Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works

Host Biz Mod - Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works | Pervasive Entertainment Times | Scoop.it
For $1.19 an hour, you can have more customers than you've ever seen in your life
Gary Hayes's insight:
Quote "Pokemon Go offers a range of in-app purchases. The one that is most important for your small business is Lures. Lures increase the rate of Pokemon generation in the area around the PokeStop where they're placed for one half hour. That may not sound that powerful, but Pokemon are scarcer than you think. Luring is an insanely powerful tool that you really have to see to believe. Here's a sample of the comments from some recent Reddit threads on the subject: We did this last night (college town), and within minutes of dropping the lure, 30 people walked in. Hoooly s#&@. I own a pizzeria that's a Pokestop and I literally did this all day. I had a ton of kids and adults (mostly adults) come in for a slice of pizza and a drink until the lure ran out. What's even more incredible is just how affordable luring is. Let's do the math. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins: 14,500 Pokecoins / 680 = 21 eight-packs of lures (21 * 8)/2 = 84 hours $100/84 hours = $1.19 per hour"
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Been writing on this since 2009 but here comes the flood - Virtual, augmented & mixed reality the 4th wave

Been writing on this since 2009 but here comes the flood - Virtual, augmented & mixed reality the 4th wave | Pervasive Entertainment Times | Scoop.it
Gary Hayes's insight:
Quote "VR could be big, and AR/MR could be bigger and take longer. In the long run, AR/MR could replace the smartphone in your pocket. But despite the rapid growth potential of the fourth wave, we are still talking about an early adopter "Tesla" market for the next five years (think of how many Teslas you see in Menlo Park, California compared to Lost Springs, Wyoming). With a potential installed base (again units installed in total, not annual sales) in the low single digit hundreds of millions from low-end Cardboard through high-end HoloLens, that's still only 5% of the global smartphone/tablet installed base by 2020. So high growth from a standing start, but it could take until 2025 for the fourth wave to truly cannibalize the mobile installed base at scale."
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Situated #ar Gaming Comes of Age - 15 Minutes in the Morning: Pokemon Go — Technology Musings

Situated #ar Gaming Comes of Age - 15 Minutes in the Morning: Pokemon Go — Technology Musings | Pervasive Entertainment Times | Scoop.it
Ingress is an AR/real-world game released years ago. It was Android-only for the longest time and I only had one friend that was way into…
Gary Hayes's insight:
Quote "The game is already crushing under its own weight and I hope they can stabilize it so it’s not just a flash in the pan that results in more error messages than smiles for eager players. I’m traveling internationally with two phones (due to data costs) and the experience is starkly different between devices: my android phone (with a live connection) can rarely log in successfully, has trouble obtaining data once inside, and the battery drains like water, while my iPhone (airplane mode, piggybacked on the other’s connection) works much more reliably until it occasionally crashes while capturing animals."
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One can expect many more of these - Sneak peek: UK's first virtual reality #vr centre opens in Lincoln

One can expect many more of these - Sneak peek: UK's first virtual reality #vr centre opens in Lincoln | Pervasive Entertainment Times | Scoop.it

You can now step into a another world in Lincoln city centre thanks to a ground-breaking new
virtual reality facility - the first of its kind in the country.

The £200,000 Tensio
Gary Hayes's insight:
Quote "Levi thoroughly enjoyed trying his hand at an archery game where he was tasked with defending a castle. More is to come for the exciting new project as next week they will opening the ground floor of the building for interactive problem solving challenges - Tension Exit Games. The games will involve team working together in virtual reality to solve a problem in order to exit the game - while the clock is ticking. The virtual reality activities are suitable for anyone from the age of eight to 80 and they're also suitable for people with special needs."
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The Bigger Smaller Screen - How Sony Plans to Incorporate Virtual Reality Into Its Film Business

The Bigger Smaller Screen - How Sony Plans to Incorporate Virtual Reality Into Its Film Business | Pervasive Entertainment Times | Scoop.it
Sony Pictures Entertainment appointed Jake Zim to help lead and develop virtual reality content for the company’s motion picture group.
Gary Hayes's insight:
Quote "IMAX also wants in on the VR action, declaring in May that it will open virtual reality hubs in several U.S. cities where consumers can partake in so-called “VR experiences” lasting approximately 10 minutes and costing $7 to $10 per visit. IMAX also hinted that Hollywood director Michael Bay and Paramount Pictures could potentially create VR films for the upcoming entertainment hubs."
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#VR The Top 10 Companies Working on Education in Virtual Reality & Augmented Reality - Touchstone Research

#VR The Top 10 Companies Working on Education in Virtual Reality & Augmented Reality - Touchstone Research | Pervasive Entertainment Times | Scoop.it
Virtual Reality and Augmented Reality technologies are quickly changing the landscape of education with the help of some key companies.
Gary Hayes's insight:
Quote "Virtual Reality and Augmented Reality are the next big step forward in education, and these technologies are good for educators and students alike. Educators will be able to capture the attention of their students like never before and get them more actively involved in the classroom. Students are always trying to do what’s cool and what’s new; utilizing VR and AR technology in classrooms will appeal to students because it’s the latest and greatest thing and it’s very cool to use. Using VR and AR technology will not only make learning more interesting and exciting to students but it will also increase retention because it engages them in a way which textbooks simply cannot compete with. These technologies give us a window into the future of education, and it probably won’t be long until it is standard for classrooms to come equipped with some form of VR or AR technology."
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Fausto Cantu's curator insight, June 9, 12:06 AM
Top ten de empresas de Realidad Virtual trabajando en educación
Bruno Renkin's curator insight, June 9, 1:05 AM
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The usual first movers - Björk's new virtual reality experience may be better than Björk in real life

The usual first movers - Björk's new virtual reality experience may be better than Björk in real life | Pervasive Entertainment Times | Scoop.it
As a DJ, Björk is a stunning virtual reality experience.
Gary Hayes's insight:
Quote "During "Notget," an intricate, anxious gem of a song from her most recent album, Vulnicura, the HTC Vive virtual reality system and headset tracks the viewer throughout a square of the room, allowing you to move around the experience and for it to react to your presence."
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Predictable Franchising? Star #VRs -  ILMxLAB Discuss #VR Storytelling with Star Wars & Beyond

Predictable Franchising? Star #VRs -  ILMxLAB Discuss #VR Storytelling with Star Wars & Beyond | Pervasive Entertainment Times | Scoop.it
Ben Lang sits down with John Gaeta and Vicki Beck to discuss Lucasfilm’s focus on immersive storytelling with the formation of ILMxLab last
Gary Hayes's insight:
Quote "On that subject of the rich trove of intellectual at the lab’s disposal, in the form of Lucasfilm’s most popular franchises – Star Wars and beyond – Gaeta is quite clear that the lab isn’t interested in milking those beloved IPs in VR and AR just for the sake of it. “We think that immersive platforms like VR and AR are not to be left in the realm of marketing fodder only, we think that that is a platform unto itself, an equal to cinema for example – or it will be at some point,” an encouraging standpoint in the wake of a seemingly endless wave of VR-centric marketing initiatives."
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Welcome to the Holodeck. A reason to leave the #VR Hud at home. First look at THE VOID

At THE VOID you will walk into new dimensions and experience worlds without limits. From fighting intergalactic wars on alien planets, to casting spells i
Gary Hayes's insight:
Quote "At THE VOID you will walk into new dimensions and experience worlds without limits. From fighting intergalactic wars on alien planets, to casting spells in the darkest of dungeons, THE VOID presents the future of entertainment. Only limited by imagination, our advanced Virtual-Reality technologies allow you to see, move, and feel our digital worlds in a completely immersive and realistic way."
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Japan Goverment Issues Warnings as Pokemon Go finally launches in home of hit game #ar # vr

Japan Goverment Issues Warnings as Pokemon Go finally launches in home of hit game #ar # vr | Pervasive Entertainment Times | Scoop.it
Eager Japanese gamers rush to their phones as the Pokemon Go mobile game finally launches in Japan, bringing the record-setting global hit to the home of the Pokemon characters.
Gary Hayes's insight:
Quote "Japanese Government issues Pokemon safety warnings Initial attempts to download the game took some time, but before long players were hunting and capturing the virtual monsters, which showed up even in ordinary offices. "This game is just as I imagined it to be, it's really fun," said Toshinori Ishibashi, 18, who was seen playing the game in Tokyo Station. Close-up of a phone running Pokemon Go PHOTO: Japanese officials warn Pokemon gamers not to use their real names (ABC News: James Maasdorp) "It's also a great reason to go outside, so I'm really enjoying it." The game was created by Nintendo, Niantic, and Pokemon Co — Nintendo owns a third of Pokemon Co, and both have undisclosed stakes in Niantic."
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Great Primer - GOING IN CIRCLES: What you need to know about #VR Production from @storycentered

Great Primer - GOING IN CIRCLES: What you need to know about #VR Production from @storycentered | Pervasive Entertainment Times | Scoop.it
When I was a kid and we went to the movies my dad would say, “Let’s sit towards the back. I want to watch the movie not be in it!” My how…
Gary Hayes's insight:
Quote "Story first. There are great differences in approach for production in immersive journalism, live streaming, sports, documentary and animation. For our purposes, we are going to be considering narrative drama or comedy. Remember, you are working with an entirely different medium that actually can fool the brain and the body physically and emotionally into what is called “presence.” This places the viewer in the environment that the characters are experiencing, can allow the viewer to stand in the shoes of a specific character, or even change characters."
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Show me the #AR money - Augmented Reality Gets Boost From Success of ‘Pokémon Go’

Show me the #AR money - Augmented Reality Gets Boost From Success of ‘Pokémon Go’ | Pervasive Entertainment Times | Scoop.it
The sudden success of “Pokémon Go” is introducing consumers to augmented reality, a technology that blends the digital and physical worlds where many in Silicon Valley are placing big bets.
Gary Hayes's insight:
Quote "The craze around “Pokémon Go” also could spark more investment in augmented reality, said Mike Rothenberg, whose firm Rothenberg Ventures already has several such investments. “It will move everyone forward a bit,” Mr. Rothenberg said. He compared the game’s popularity to Facebook’s 2014 acquisition of Oculus VR Inc. for $2 billion, which triggered a wave of funding for virtual-reality startups. Other investors said the impact of the game may be more limited, because it is tied to a well-known brand that appeals both to children and to young adults who grew up with the characters. First Round Capital Partner Chris Fralic pointed out that the project is based on “world-class” intellectual property. “I think that is pretty unique,” he said of the game’s success. Meta Co., a startup building an augmented-reality headset, is selling a developer kit for $950 but isn’t sure when it can release a consumer version. Ryan Pamplin, the company’s vice president of partnerships, said “Pokémon Go” is “creating a lust for [augmented reality] that hasn’t existed outside some niches in the U.S.”"
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Never saw it coming :) Stories-To-Go. Locative Entertainment Futures. PERSONALIZE MEDIA

Never saw it coming :) Stories-To-Go. Locative Entertainment Futures. PERSONALIZE MEDIA | Pervasive Entertainment Times | Scoop.it
For the first time in technological history portable devices that are able to send and receive game/video media, are now location aware. This means big changes
Gary Hayes's insight:
Quote "The alarm rings. Get out of bed, have a shower, dress, breakfast, grab your briefcase, and bus ticket and out the door. Now start RUNNING! Zombies are chasing you. Or is it pirates? Or the Mafia? Games and stories have grown legs and Facebook MafiaWars and Playstation console games have jumped into the physical world. Welcome to the most exciting and entertaining commute of your life. For the first time in technological history portable devices that are able to send and receive game/video media, are now location aware. This means big changes in where we experience our stories. They will be always on. Around the next corner. We will be living inside the story world. To get a glimpse of future services in the locative, pervasive space we simply need to look at the now and extrapolate. As kids we all loved playground games: Hide and seek, capture the flag, cowboys and Indians captivated our imaginations and it was an important part of our social development. Today adults use technology to recreate those experiences for real using our own imaginary, place-based Holodecks. Fulfilling some of our adult needs in this space"
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Location, Location, Location - How the gurus behind Google Earth created 'Pokémon Go'

Location, Location, Location - How the gurus behind Google Earth created 'Pokémon Go' | Pervasive Entertainment Times | Scoop.it
The story behind the Pokéstops.
Gary Hayes's insight:
Quote "Deciding which Pokémon would appear where required a whole extra set of mapping data. Geographic markers in the map created for Pokémon Go help determine Pokémon habitat. "We assign values based on whether there is a water body in an area — so a stream, a river, a pond — whether areas are designated as zoos or parks, or other kinds of mapping designations," Hanke said. That means, for the most part, water-type Pokémon like Magikarp and Squirtles should appear near water. Although he could not disclose its origins, another data set used in the game is drawn from the geographic classification of an area based on climate, vegetation and soil or rock type. "That gets into more [geographic information system]-type of data ... and we utilise that to map Pokémon species to appropriate habitats," he explained."
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Let the battle begin. #AR vs. #VR: Pokémon GO Is Like Giving the VR Hype The Finger

Let the battle begin. #AR vs. #VR: Pokémon GO Is Like Giving the VR Hype The Finger | Pervasive Entertainment Times | Scoop.it
While “virtual reality” (VR) was touted as the next big thing in the tech world, the “augmented reality” (AR) just crashe
Gary Hayes's insight:
Quote "For instance, the Google Glass is the first one to show off what is possible in the VR world. Following this, Microsoft demoed HoloLens. When the final shippable product came out, it was good and promising. But the expectations surrounding the VR technology had double-folded by then, and the new gadgets could not live up to them. To crash the VR hope further, the VR-focused devices cost an arm and a leg. For instance, the popular Oculus Rift comes for $600, while the HTC Vive will set the buyers back by $800. In addition, VR users will also need a compatible system which will cost about $1,000 to get a glimpse of the virtual reality."
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Wild West of Production & Story - An Early Primer On #VR or #360 Production - Prods Guild of America

Wild West of Production & Story - An Early Primer On #VR or #360 Production - Prods Guild of America | Pervasive Entertainment Times | Scoop.it
Gary Hayes's insight:
Quote "Story first. There are great differences in approach for production in immersive journalism, live streaming, sports, documentary and animation. For our purposes, we are going to be considering narrative drama or comedy. Remember, you are working with an entirely different medium that actually can fool the brain and the body physically and emotionally into what is called "presence.” This places the viewer in the environment that the characters are experiencing, can allow the viewer to stand in the shoes of a specific character, or even change characters. Sight, sound and light as well as superb acting will allow you to create a first person experience. The what of good storytelling does not change. You still need a great story with the elements of character, time and place, canon and a story arc. It is the how that changes and to master the currently evolving how is like working with mercury. The best advice, really learn the medium and the tools. A good rule of thumb is that if you can tell the story in traditional 2D film then that’s what you should do. If your story can only be told in virtual reality using and pushing the limits of the medium then in my humble opinion, you’re on the right track. You’re going to learn a lot but you are also going to shape a new and exciting new storytelling medium. It’s a green field right now with lots of room for experimentation. But, as far as consumers go, we should only release our best in VR."
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#VR = Spatial Computing - Twitter is putting together a team focused on VR and AR

#VR = Spatial Computing - Twitter is putting together a team focused on VR and AR | Pervasive Entertainment Times | Scoop.it
Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. The social media company has hired former Apple..
Gary Hayes's insight:
Quote "Sabatelli spent more than five years at Apple working on interface design for the company’s suite of mobile products. Since leaving Apple, Sabatelli became CEO of IXOMOXI, a VR-driven startup focused on building the “future of music experience.” IXOMOXI put out a Gear VR app called Lucy earlier this year; it’s basically a series of trippy Snapchat-style filters that you can view through the VR headset using a phone’s passthrough camera. The company details that its app targets “millennials at music festivals.” With initiatives like Moments, Twitter has continually reiterated its intent to capture the experience of the here-and-now. Unfortunately, they’ve missed the boat in a lot of ways when it comes to using this general philosophy to boost user-generated media content at events."
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Forget all the technical hot air, it's time for content... Democratizing VR: Why It Starts With 360 Photos

Forget all the technical hot air, it's time for content... Democratizing VR: Why It Starts With 360 Photos | Pervasive Entertainment Times | Scoop.it
Until recently, 360 photography has not been considered virtual reality, because not all 360 images and videos work inside a VR headset, an
Gary Hayes's insight:
Quote "360 degree photos introduce a new phase in digital photography, the most popular form of computer-mediated communication today. A quick adoption of the new format among large professional communities such as teachers and journalists can contribute to new ways of communication and learning, and open access to geographically distant or otherwise hard-to-reach locations. When early adopters share the new tools and knowledge in their own networks, content creation for 360 and mobile VR will explode."
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Is 'Quality' Virtual Reality Too Expensive for Gamers? #VR #earlydays

Is 'Quality' Virtual Reality Too Expensive for Gamers? #VR #earlydays | Pervasive Entertainment Times | Scoop.it
While this year may be dubbed as the year of virtual reality gaming, the reality is that the tech necessary for VR gaming is too expensive for most gamers.
Gary Hayes's insight:
Quote "Usually a new technology really takes off when one or two system-selling killer apps hit the market. It only takes one unique experience to kickstart hardware sales and attract massive interest from more risk-aware major game publishers. By now, there hasn’t yet been this one huge VR title with a potential to serve this role like Angry Birds or Wii Sports did at their time. Yet, we are still very early in the VR life cycle. There’s still time for those killer apps to come, especially as the interest in VR is just boiling."
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Laborious Cretin's comment, June 8, 11:31 PM
I agree that high end VR is a bit to expensive right now, but that will change as the video cards drop in price and new video cards and chipsets come out. I would say this is the time for the Dev. part as they can afford to invest in higher end systems. Couple A.I. on video cards and they may have 2 video cards in machines soon. Similar to SLI only split for one rendering video and one devoted to A.I.. That will bring the cost up a bit more, but again as time goes by a good system will be cheaper in theory. Consoles will have a new generation soon also to try to keep up with VR and A.I. advancements. In a way it reminds me of when tribes 2 came out and few people could run it at first. Then soon after more and more people could run it. Dev's have a chance to develop on VR and figure some things out they may want to do before it becomes mainstream.
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Microsoft Hololens opens up & why Windows 10 might be a significant #VR dev platform  | CINEMABLEND

Microsoft Hololens opens up & why Windows 10 might be a significant #VR dev platform  | CINEMABLEND | Pervasive Entertainment Times | Scoop.it
Microsoft has announced that their Windows Holographic Platform is opening up to developers, enabling them to not only build apps with augmented reality and virtual reality capabilities, but also to build their own AR and VR hardware that automatically works with Windows 10.
Gary Hayes's insight:
Quote "Bringing VR support and AR support to the top level through an operating system is an ambitious move by Microsoft. It means that they really want to embrace the future of the alternate reality market, no matter who is making the hardware."
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Be WITH Nicole in #VR - Etihad Airways partners with Nicole Kidman in a virtual reality film

Be WITH Nicole in #VR - Etihad Airways partners with Nicole Kidman in a virtual reality film | Pervasive Entertainment Times | Scoop.it
The actress in 360 degrees.
Gary Hayes's insight:
Quote "The actress takes viewers through one of the United Arab Emirates airline’s new Airbus A380s on a flight between New York and Abu Dhabi. Tour the cabins with the actress herself, her film director and even an opera signer. You can interact with the airline’s Savoy-trained Butler in The Residence (the airline’s private three-room cabin); the inflight chef in first class; as well as their flying nanny."
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