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On Predicting the Future: Roku’s Reward and Augmented Reality

On Predicting the Future: Roku’s Reward and Augmented Reality | Pervasive Entertainment Times | Scoop.it
Predicting the future is a tricky business. It’s difficult to know what’s going to happen, and you never know whom you might inspire.
Gary Hayes's insight:

Quote "

The story starts seven years ago. Jim worked for another company, charged with creating a video for Hewlett-Packard that tapped the new field of Augmented Reality. Phil McKinney, the client from HP, explained  to Jim: “Imagine you hold your device up to a landmark where a battle happened. With AR, you might be able to see in front of it, a scene from the battle that took place there.

“Now imagine playing a video game, where you’re interacting with your environment, and clues are attached to the environment. You’re on a scavenger hunt that’s taking you through San Francisco, and you’re gaining points and gaining information as you go from place to place. As you point your device up at the buildings, you get more information.”"

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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Who cares whats behind you :) YouTube chops 360 video in half with new VR180 format

Who cares whats behind you :) YouTube chops 360 video in half with new VR180 format | Pervasive Entertainment Times | Scoop.it
YouTube is showing off a brand new file format for creators who want to check out VR but are intimidated by taking the full plunge with all the crazy hardware..
Gary Hayes's insight:
quote "In a recent blog post, Google talked about how 75 percent of 360-degree video users only look at the quadrant in front of them when the video starts. Part of that is a testament to people not being in swivel chairs. The other part is that creators still really don’t know what to do with 360-degree cameras, as the format is largely unexplored despite all the noise surrounding it."
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Still asking. Virtual Reality - #VR The Future Of Media Or Just A Passing Trend?

Still asking. Virtual Reality - #VR The Future Of Media Or Just A Passing Trend? | Pervasive Entertainment Times | Scoop.it
Virtual reality can enhance digital media -- though perhaps not for a few more years.
Gary Hayes's insight:
Quote "I am of the opinion that virtual reality is the future, just not necessarily in its current form. As with all new significant innovations, it can take time for mass product-market fit to occur and at the point it does, adoption occurs at a rapid pace. The potential for fully immersive ad experiences is exciting but will require significant consideration for user experience and quality of ads. - Fehzan Ali, Adscend Media"
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#VR story is experiential art primarily? & why Iñárritu is the Director Who Got VR Right. Cannes 2017

#VR story is experiential art primarily? & why Iñárritu is the Director Who Got VR Right. Cannes 2017 | Pervasive Entertainment Times | Scoop.it
Alejandro González Iñárritu's VR project is groundbreaking, moving, and a must see. Just don't call it a movie.
Gary Hayes's insight:
Quote "The six-and-a-half minute VR piece is only part of the display that will be mounted (on a grander and more elegant scale) first in June at the Prada Foundation in Milan and then in July at the Los Angeles County Museum of Art, followed by other museums around the world. “If people come here with idea to see a short film, it’s wrong,” he said. “It’s like taking two hours to go to the Biennale in Venice. That’s how you have to see it, to experience it as a human being and not criticize the plot. Everything I want to say is here. No applause. No more two-hour rhetoric or political speeches.”"
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Ethics of Immersion - Murder in #VR virtual reality (or virtual worlds) should be illegal (& rape etc: ?)

Ethics of Immersion - Murder in #VR virtual reality (or virtual worlds) should be illegal (& rape etc: ?) | Pervasive Entertainment Times | Scoop.it
You start by picking up the knife, or reaching for the neck of a broken-off bottle. Then comes the lunge and wrestle, the physical strain as your victim fights back, the desire to overpower him. You feel the density of his body against yours, the warmth of his blood. Now the victim is lookin
Gary Hayes's insight:
Quote "But this new form of entertainment is dangerous. The impact of immersive virtual violence must be questioned, studied, and controlled. Before it becomes possible to realistically simulate the experience of killing someone, murder in VR should be made illegal. This is not the argument of a killjoy. As someone who has worked in film and television for almost 20 years, I am acutely aware that the craft of filmmaking is all about maximising the impact on the audience. Directors ask actors to change the intonation of a single word while editors sweat over a film cut down to fractions of a second, all in pursuit of the right mood and atmosphere."
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Practical people training #VR - New Zealand Using VR to Help People Escape Burning Homes

Practical people training #VR - New Zealand Using VR to Help People Escape Burning Homes | Pervasive Entertainment Times | Scoop.it
The New Zealand Fire Service has debuted a virtual reality experience to prepare homeowners for the worst.
Gary Hayes's insight:
Quote "In the app, you’re given options on how to escape the home, along with explanations on why some exits — like a painted shut window — aren’t safe. Or tips like how “closing doors behind you can save valuable time.” The experience also presents gauges that warn you how hot structures can become. Floors can burn at 150-degrees while ceilings can climb above 900-degrees Celcius."
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Fausto Cantu's curator insight, April 4, 10:55 PM
New Zealand Using VR to Help People Escape Burning Homes
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Branched Narratives & Magical New Worlds in #VR "Raising a Rukus" from The Virtual Reality Company

Branched Narratives & Magical New Worlds in #VR "Raising a Rukus" from The Virtual Reality Company | Pervasive Entertainment Times | Scoop.it
"We've all seen animated stories before, but for the first time, we're actually immersed in this world with the characters," VRC’s co-founder and chief creative officer Robert Stromberg tells PEOPLE
Gary Hayes's insight:
Quote "“The brother and sister get separated and go on a short journey with their own set of obstacles and problems they have to solve,” says Stromberg. “It really adds a unique element. We’re still telling the same story, but it presents the opportunity for even more detail. What they go through individually means something when they come back together.”"
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The Rift / Room Scale killer? First Intel Alloy-Powered VR Headset 'self tracks' it's position, mobile

The Rift / Room Scale killer? First Intel Alloy-Powered VR Headset 'self tracks' it's position, mobile | Pervasive Entertainment Times | Scoop.it
The first VR headset created using the Project Alloy reference design will be available to purchase this holiday season from a third party manufacturer.
Gary Hayes's insight:
Quote "This essentially means that Alloy can find its precise location in a room without requiring a separate PC and external sensors — a key feature that would make VR more convenient. Google, Facebook and Microsoft are joining Intel in racing to deliver this feature in affordable packages."
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Fausto Cantu's curator insight, March 21, 9:55 PM
The Rift / Room Scale killer? First Intel Alloy-Powered VR Headset 'self tracks' it's position, mobile
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#VR Virtual Reality to help police not shoot to kill at seige, terrorist or speeding infractions

At the Pennsylvania State Police Academy Training Facility in Hershey, virtual reality training is conducted to simulate several scenarios including an active shooter.Corporals Kevin Selverian, Mark Dean and Deron Julian showed CBS21's Sherry Christian  th
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A key way #VR dribbles into mainstream - The 10 Best Virtual Reality Marketing Campaigns — YouVisit

What do successful virtual reality marketing campaigns look like? Check out the 10 best VR marketing campaigns in recent memory.
Gary Hayes's insight:
Quote "In order to promote The North Face brand to its adventure-seeker audience, the company launched several VR experiences in 2015 at store locations in San Francisco, New York, and London. Its “The North Face: Climb” experience took users to new heights in Yosemite National Park and Moab, while “The North Face: Nepal” allowed users to experience winter in Nepal. The brand garnered lots of recognition as a leader in VR for the retail market."
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Lara for the 21st Century - Horizon Zero Dawn – the feminist action game we've been waiting for

Lara for the 21st Century - Horizon Zero Dawn – the feminist action game we've been waiting for | Pervasive Entertainment Times | Scoop.it
Guerrilla Games’ have created a brave, independent, multi-dimensional heroine to lead this highly satisfying mission
Gary Hayes's insight:
Quote "The complexities of our heroine and her narrative are signalled early on in the game with dialogue options and flashpoint decisions. It’s up to you how Aloy reacts in certain situations, with these decisions rippling out to events later in the game. Should you check up on Rost’s well-being before The Proving? When Aloy is a child, should she throw a rock back at a young Nora boy? It’s not quite the level of cause and effect you’d see in Mass Effect or a Telltale adventure, but Guerrilla assures us that these moments will have consequences to the point that characters live or die by your choices – and we’re certainly given the impression that we have some control over the kind of heroine Aloy becomes."
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#VR on the way to the Matrix. Murder is illegal. It shouldn’t be illegal in virtual reality, too.

#VR on the way to the Matrix. Murder is illegal. It shouldn’t be illegal in virtual reality, too. | Pervasive Entertainment Times | Scoop.it
You start by gingerly probing the playspace ahead of you in hopes of not hitting your desk. Or a wall. Or your overly-expensive set-up required to be able to render the frames fast enough to fool…
Gary Hayes's insight:
Quote "Humans are embodied beings, which means that the way we think, feel, perceive, and behave is bound up with the fact that we exist as part of and within our bodies. Thankfully we are also capable of discerning what is real and what is not — even if VR can increase our identification with the character we’re playing. So even though we recoil when a mallet slams down on a fake appendage (read: The “rubber hand illusion”), we know it’s a fake appendage, or that we’re currently inside a fake, virtual reality."
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#VR Compels you to be present. The unknown Australian filmmaker who is leading the world in virtual reality

#VR Compels you to be present. The unknown Australian filmmaker who is leading the world in virtual reality | Pervasive Entertainment Times | Scoop.it
Immersing audiences in remarkable experiences has won an Australian filmmaker a prestigious award.
Gary Hayes's insight:
Quote "Wallworth believes there is potential for filmmakers to place viewers inside mainstream films for certain scenes – she talks about how great it would be for fans of Mad Max: Fury Road to sit next to Furiosa as the truck races through the desert – once headsets become lighter and less clunky. "They could offer you intimate moments that give you a sense of being present in the way you can't get from the [traditional] screen. You couldn't deliver the entire film that way but you could deliver moments.""
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Targeting Wall St with #VR - Google Daydream virtual reality nails both Wall Street and Fantastic Beasts

Targeting Wall St with #VR - Google Daydream virtual reality nails both Wall Street and Fantastic Beasts | Pervasive Entertainment Times | Scoop.it
Fantastic Beasts is fun, but its the new Wall Street Journal VR app that surprisingly transports you to a world of high powered finance.
Gary Hayes's insight:
Quote "It's an incredibly slick product and rather perfectly targets the Wall Street Journal reader. It's simple enough that there aren't an outrageous amount of moving parts but the layout is so pretty that it's quite easy to sit there reading news until the phone in your Day Dream headset is burning hot from churning out the VR content. Unfortunately, I was unequivocally shunned by aforementioned party-goers over the weekend as I enthusiastically spouted the merits of the Wall Street Journal app. But those same party people are in for a real treat when I've finished casting spells in the Fantastic Beasts app and can recite all the new magical animals at will."
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Australia leading Virtual store shopping using #VR Ikea & Myer begin the stay at home, 'be' down the mall - SmartCompany

Australia leading Virtual store shopping using #VR Ikea & Myer begin the stay at home, 'be' down the mall - SmartCompany | Pervasive Entertainment Times | Scoop.it
Soon, the only reason to step inside an Ikea store could be the meatballs. The at times wacky Swedish furniture retailer announced the introduction of its new online virtual reality store in Australia yesterday, which will allow customers to don their VR goggles and take a virtual walk through an Ikea store. Customers in regional …
Gary Hayes's insight:
Quote "Customers in regional areas that have access to the store’s recently rolled-out online shopping offerings can make purchases through the VR application and have them delivered, while inner-city shoppers can organise a click and collect. While the technology works best with VR goggles, the retailer has also created a basic, non-VR offering to allow users to browse the store from a desktop computer, operating much like Google StreetView. The company claims the approach is a first for a large-format retailer in Australia. However, Myer also dabbled in VR last year, creating a virtual department store for customers who were unable to get into a bricks and mortar location."
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Re-inventing the wheel, Steve Job's last 'one more thing', the Apple Mothership & wow those solar panels

Re-inventing the wheel, Steve Job's last 'one more thing', the Apple Mothership & wow those solar panels | Pervasive Entertainment Times | Scoop.it
Flawless curves, milled aluminum, endless glass, walled garden—sounds like an Apple product. In fact, it’s the company’s biggest launch ever.
Gary Hayes's insight:
Quote "We go upstairs, and I take in the view. From planes descending to SFO, and even from drones that buzz the building from a hundred feet above it, the Ring looks like an ominous icon, an expression of corporate power, and a what-the-fuck oddity among the malls, highways, and more mundane office parks of suburban Silicon Valley. But peering out the windows and onto the vast hilly expanse of the courtyard, all of that peels away. It feels … peaceful, even amid the clatter and rumble of construction. It turns out that when you turn a skyscraper on its side, all of its bullying power dissipates into a humble serenity."
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Will Augmented Reality (glasses) Replace Our Smartphones? #AR #VR

Will Augmented Reality (glasses) Replace Our Smartphones? #AR #VR | Pervasive Entertainment Times | Scoop.it
Will AR ever be viable enough to replace the phones in our pockets? Is it overrated? Is it possible? Let us know what you think in our community discussion!
Gary Hayes's insight:
do you think that AR glasses will replace the smartphone? If you say no, why is that? If you say yes, when do you think the change will happen and what needs to change in order to make it happen?
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LyteShot's curator insight, May 21, 4:02 PM
do you think that AR glasses will replace the smartphone? If you say no, why is that? If you say yes, when do you think the change will happen and what needs to change in order to make it happen?
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Funny #VR ? Virtual Reality And Stand-up Comedy | Stand-up Comedy Tips

Funny #VR ? Virtual Reality And Stand-up Comedy | Stand-up Comedy Tips | Pervasive Entertainment Times | Scoop.it
This article provides predictions on the possible significant impact that virtual reality have on pro comedians and the stand-up comedy industry.
Gary Hayes's insight:
Quote "That’s because audience response no matter how wildly an audience is laughing does not carry over to an individual viewer of recording stand-up comedy. Subsequently, the individual viewer of recorded stand-up comedy performance is left with a mere subjective evaluation of any comedian. In other words, if they like the material the comedian is delivering, they will think that comedian is funny. But if they don’t care for the comedian’s material, they deem the comedian not funny no matter how loud and long the audience in the recording is laughing."
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We need more of this to push #VR into mainstream - Virtual Reality Pictionary ... The Tonight Show

We need more of this to push #VR into mainstream - Virtual Reality Pictionary ... The Tonight Show | Pervasive Entertainment Times | Scoop.it
Jimmy and Dove Cameron face off against Scarlett Johansson and Michael Che in a virtual reality version of Pictionary.
Gary Hayes's insight:
We need more of this TV exposure to push #VR into mainstream
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Like an article from 2010, not much has changed? How can AR and AI change the retail experience?

Like an article from 2010, not much has changed? How can AR and AI change the retail experience? | Pervasive Entertainment Times | Scoop.it
Over the next 12 months, Artificial Intelligence (AI) and Augmented Reality (AR) look set to make a huge explosion into the mainstream.
Gary Hayes's insight:
Quote "The retail sector is one industry that is leading the way in this technology revolution. With the rise of online shopping and the use of retail apps, our expectations and the way we make purchases are evolving. So, to keep up with these changing buying habits, forward-thinking retailers are recognising the need to adopt new technology, such as AR and AI. Customers already believe that retailers should be investing in AR and AI to offer a more personalised and immersive shopping experience. Apadmi’s Future of Retail report found that more than a quarter (26 per cent) of consumers would like retailers to implement AI tools in shopping apps, and almost a third of consumers (29 per cent) believe retailers should invest more in augmented and virtual reality platforms."
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Apple doesn't Innovate, it Iterates - 'iPhone 8' heralds start of Apple's augmented reality ambitions

Apple doesn't Innovate, it Iterates - 'iPhone 8' heralds start of Apple's augmented reality ambitions | Pervasive Entertainment Times | Scoop.it
Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.
Gary Hayes's insight:
Quote "Apple as iterator, not innovator First off the starting blocks doesn't guarantee victory —just ask Eiger Labs or Creative Media how their corporate fortunes are doing in the wake of the iPod, how Microsoft's tablet initiative fared after a 2002 debut, or how Samsung's smart watches are selling."
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#AR not #VR excites Apple - much more relevant to their 'smart' devices.

#AR not #VR excites Apple - much more relevant to their 'smart' devices. | Pervasive Entertainment Times | Scoop.it
Today’s KGI report is just the latest piece of evidence that Apple has serious plans to somehow work with 3D space. Acquisitions, supply chain reports, patents and even comments by Tim Cook a…
Gary Hayes's insight:
Quote "I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance."
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Vivalist's curator insight, February 27, 8:30 AM
Not that I usually relay Apple's communications, but it is always interesting to see where they put their money. I am not surprised of their conclusion as AR seems to be way more easily deployable than VR. It's pretty much there already, no fancy hardware or resource demanding software required. Just ideas for execution and a few technological tweak along the way.

And Niantic Labs projects, among others, already showed the huge potential of AR when it comes to entertainment (as a whole, because in today's world, I do count information as a form of entertainment)
MartinVermaak's comment, February 27, 10:28 AM
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Tourism 4.0: Try before you Fly - How About a Virtual ‘Test Drive’? #VR #vegas #australia

Tourism 4.0: Try before you Fly - How About a Virtual ‘Test Drive’? #VR #vegas #australia | Pervasive Entertainment Times | Scoop.it
Promotions featuring 360-degree videos have become an increasingly popular way for travel companies and tourism boards to entice clients.
Gary Hayes's insight:
Quote "In January 2016, Tourism Australia introduced a series of 360-degree films depicting aquatic and coastal travel experiences there, including snorkeling in the great barrier reef and watching the sun set over Sydney Harbor. “We have a very competitive landscape in destination marketing, with national tourist offices spending a lot of money,” said Lisa Ronson, the group’s chief marketing officer. “We need to be able to tell the story of Australia in new and engaging ways.”"
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#VR has a PR problem? How PR can make the Virtual Reality opportunity real | PR Week

#VR has a PR problem? How PR can make the Virtual Reality opportunity real | PR Week | Pervasive Entertainment Times | Scoop.it
How PR can make the VR opportunity real. From PR Week
Gary Hayes's insight:
Quote ""Most of the folks working in the VR space do come from the gaming industry or are developers or engineers; they aren’t thinking about it from a brand comms standpoint," she says. "There is a real opportunity for agencies to move the needle." Gamba contends VR comms should focus less on the technology itself and more on the very visceral reaction people often have after trying it. "That is a real challenge because you can’t see people’s eyes because of the headset or really show them the experience," she says. "We’re going to have to be creative about communicating how VR makes people feel."
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Socially #VR is still embarrasing? DevelopVR: Virtual reality is entering its awkward teenage years

Socially #VR is still embarrasing? DevelopVR: Virtual reality is entering its awkward teenage years | Pervasive Entertainment Times | Scoop.it
I was damp and slightly apprehensive when I arrived at Conway Hall for London's Develop:VR conference. I was last here several years ago, told to smile and clap politely at each of my digital marketing CEO's jokes, briefed beforehand to ensure I knew when it was appropriate to giggle. It's hard to think about the…
Gary Hayes's insight:
Quote ""What you see a lot is someone will put a VR headset on and then all their friends will point at them and laugh. It's like, 'Why are you laughing?' It's a VR headset. It's not like he's falling in a puddle. It's just a piece of hardware on his face. At the end of the day, it's no different to me holding a phone to my ear, but perception is going to be huge.""
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Travel & Realty - Mixed Reality #VR is here to change everything, property first

Travel & Realty - Mixed Reality #VR is here to change everything, property first | Pervasive Entertainment Times | Scoop.it
The real estate world is about to get a big shake up, but how far will technological advances go?
Gary Hayes's insight:
Quote "“What we’re looking to do is to push that boundary into VR so customers can not just view their property, but virtually redesign it in one seamless experience,” he says. “Everyone will have a device. Everyone will have goggles; we’ll all be in an augmented or virtual world” Over the next few years, VR viewings will eliminate the need for investors to personally visit a property they intend to buy. They can look around an apartment in London or New York from the comfort of their living room in Singapore or Bangkok. Friends and family members will also be able to tune into the same viewing, making it a shared experience. AR takes this to the next level, making it possible to rearrange the furniture, change the colour of the fabric, and even select furnishings from e-commerce sites to see what it would look like in the room."
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