Why are broadcasters and service providers making dedicated 2nd screen and associated social TV so confusing for users at the moment?
In a world when all the statistics on simultaneous tablet/mobile and TV are indicating a massive increase in the behaviour, why are TV broadcasters and 3rd party providers creating 2nd screen services making very poor experiences for audiences? Can content owners and TV broadcasters make the most of this opportunity or have they lost the battle already? Will Twitter, Facebook, GetGlue or other dedicated 3rd party services run the show and begin own the TV communities that spring up at each episode? What are the best approaches to creating 2nd screen but hasn’t all of this been done before? I try to answer a few of these questions and more raised plus highlight some recent and very old interesting examples.
Disclaimer: any views expressed here are mine and do not represent those of any of my employers, past or present
This article is aimed at producers, experience designers, broadcasters and tech companies making or considering jumping into re-emerged interactive TV now known as 2nd screen. It takes the learnings of broader interactive TV from decades old user behaviour in this space combined with the relatively new additional layer of the social alongside TV behaviour. (it also features some late 2010 introduction extracts also from my upcoming social 2nd screen ebook). There is a lot of information below which hopefully some of it made sense even if you are a user only of 2nd screen services, as it does go behind the scenes. 10 key points covering the back-story, how to improve, process and a bit of where next.