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Books and Trans-social-media: Extending Storyworlds, Assured Destruction

Books and Trans-social-media: Extending Storyworlds, Assured Destruction | Pervasive Entertainment Times | Scoop.it
Gary Hayes's insight:

It’s an experiment. A pretty big one. We’re creating a storyworld that will stretch across four books, seven Twitter feeds,  one blog, two websites, and Facebook.

In the book, Jan Rose doesn’t destroy all the hard drives that she’s supposed to while working for her mom’s computer recycling company. Instead, she creates virtual identities using the data she scours from the hard drives, complete with Twitter accounts, avatars, and blogs.

Readers can learn more about the characters, their origin stories, why Jan conceived Shadownet, and gain a deeper appreciation for Jan Rose via their interactions with the characters on the transmedia elements. This content doesn’t replay the book, which works entirely as a standalone; it ADDS to the book.

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@FernandoCarrion's curator insight, March 29, 2013 4:24 PM

Via Gary Hayes:

'It’s an experiment. A pretty big one. We’re creating a storyworld that will stretch across four books, seven Twitter feeds,  one blog, two websites, and Facebook.

In the book, Jan Rose doesn’t destroy all the hard drives that she’s supposed to while working for her mom’s computer recycling company. Instead, she creates virtual identities using the data she scours from the hard drives, complete with Twitter accounts, avatars, and blogs.

Readers can learn more about the characters, their origin stories, why Jan conceived Shadownet, and gain a deeper appreciation for Jan Rose via their interactions with the characters on the transmedia elements. This content doesn’t replay the book, which works entirely as a standalone; it ADDS to the book.'

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Augmented locative stories, experiential transmedia games, collaborative social TV
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Cute, basic marker Augmented Reality Campaign for ToysRUs Easter Egg Hunt - YouTube

Virtual Easter Egg Hunt at all Toys'R'Us stores Australia wide 1st - 12th of April. For more information go to http://www.toysrus.com.au/easteregghunt
Gary Hayes's insight:

National Marketing Manager Toys“R”Us Australia, Brooklyn Troy, said that rolling out its first augmented-reality play experience was part of the company’s key strategic focus as kids become increasingly technologically savvy.

 

“We wanted to push the boundaries with our in-store Easter experience this year, and we’ve created something which is sure to be a winning experience for anyone coming into a Toys“R”Us store,” she said. “The ability to interact with the surroundings using augmented reality and our smart devices means we can bring our Easter Hunt to life, and see Geoffrey the Giraffe and his bouncing Easter bunnies, all in 4D.

 

“We also wanted to make it possible for parents and children to be able to share this experience with friends by adding an AR-movie making element to the TRU Magic App,” said Troy.

 

 

Having followed the virtual bunnies to Geoffrey’s Playground, an AR-movie can be made to share with family and friends

 

David Francis, Head of Interactive at Blue Star, the team behind the idea and experience, commented: “We are delighted to partner with Toys“R”Us to create a dynamic and engaging campaign, pioneering new experiences for Australians. The opportunities of Augmented Reality are huge – the experience is literally turning the Toys“R”Us stores into a virtual theme park, with kids and families spending quality leisure time, interacting with their favourite characters. They can then jump into the experience, and dance alongside Geoffrey and friends whilst creating their own video content to take with them and share on social platforms.”

 

Az Yousaf, Blue Star’s Digital Services Director, added: “The TRU Magic experience promises to be fantastic Easter fun, but it is also the first in what we expect will be a major trend towards Augmented Reality campaigns in bricks and mortar retail environments. The solution that we came up with leverages the huge number of comm’s that Toys “R” Us have in place including catalogues, social and email marketing, and drives that audience into store.  We believe this technology will become a key component of the marketing plans for Australia’s leading companies. Augmented reality is a particularly powerful tool for creating retail experiences that surprise and delight customers in equal measure.”

 

 

The experience can be activated at Toys”R”Us stores nationwide by opening the app and pointing devices at in-store markers.

 

The campaign is open for the entire Easter period, from Wednesday 1 – Sunday 12 April. To participate, users can simply download the free TRU Magic App on the App Store or on Google Play, and activate it by scanning a TRU Magic marker in-store at any of the 34 Toys“R”Us locations across Australia in ACT, NSW, QLD, SA, VIC and WA.

 

To download the TRU Magic app:

App Store: https://itunes.apple.com/au/app/tru-magic/id977007375?mt=8

Google Play:  https://play.google.com/store/apps/details?id=au.com.bluestargroup.trumagic

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William Gibson After Trying VR (Samsung) For The First Time: 'They Did It!' PET

William Gibson After Trying VR (Samsung) For The First Time: 'They Did It!' PET | Pervasive Entertainment Times | Scoop.it
After years of speculating about possible futures in his writing, William Gibson recently tried out one the world’s contemporary science fiction...
Gary Hayes's insight:

Quote "

He showed Gibson a couple of live action VR pieces, including a 360 immersive video his company made for Dos Equis. In the video, you’re transported to a Masquerade at The Most Interesting Man In the World’s mansion. You sit there for a few minutes as the room fills up with exotically costumed people.

It wasn’t all advertisements, thankfully. Gibson also saw a piece called Strangers by Felix and Paul Studios. The five-minute VR short takes you to an intimate moment at the studio loft of musician Patrick Watson. I haven’t seen it, but it was selected for Sundance, and critics loved it.

According to Kushnir, Gibson “had never seen live action VR and he flipped out.” OK, virtual reality is still a long way from the kinds of crazy experiences we’ve been dreaming of for decades. But for a student of the future like Gibson, it’s not surprising that he was maybe a little excited."

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Dot Wants To Be the Wikipedia of Location Mapping

Dot Wants To Be the Wikipedia of Location Mapping | Pervasive Entertainment Times | Scoop.it
Each week we’re profiling one company that has been selected for Boost – our early-stage startup growth program. Catch up with these companies in person at The Next Web Conference…
Gary Hayes's insight:

Quote "It’s deceptively simple concept, but with a wide enough user base, could make location a lot more powerful. Whereas Google Maps and Yelp help you find locations and events, Dot has the potential to provide that same functionality with an added layer of discovery and nuance."

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Cinematic Reality - Magic Leap REVEALED: Startup shows off its 'proper' augmented reality glasses

Cinematic Reality - Magic Leap REVEALED: Startup shows off its 'proper' augmented reality glasses | Pervasive Entertainment Times | Scoop.it
Florida-based Magic Leap says its system operates by shining images on your retinas, creating an augmented reality which combines fictional characters with the real world.
Gary Hayes's insight:

Quote "

Mr Abovitz recently said: 'We have the term 'cinematic reality' because we are disassociated with those things.

'When you see this, you will see that this is computing for the next 30 or 40 years.

'To go farther and deeper than we're going, you would be changing what it means to be human.'

The soon-to-be defunct Google Glass, already lets users see augmented reality. 

Using a particular app for example, runners can wear the glasses to see monsters chasing them.

The Magic Leap patent shows how its headset could be used in a similar way by cyclists, for example.

 

 

 

Google Glass also superimposes information on the periphery of a wearer's vision.

Facebook spent $2 billion buying Oculus last year, which makes a virtual reality headset, mostly aimed at gamers.

Unlike Magic Leap's future device, it blocks out the real world around the user.



Read more: http://www.dailymail.co.uk/sciencetech/article-2962487/Magic-Leap-REVEALED-542m-startup-shows-augmented-reality-glasses-time-currently-needs-trolley-parts-work.html#ixzz3SVnKvWcq ;
Follow us: @MailOnline on Twitter | DailyMail on Facebook"

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David W. Deeds's curator insight, March 9, 10:37 AM

More AR news! 

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More definition than - Myth Busting Artificial Intelligence | WIRED

More definition than - Myth Busting Artificial Intelligence | WIRED | Pervasive Entertainment Times | Scoop.it
We’ve all been seeing hype and excitement around artificial intelligence, big data, machine learning and deep learning. There’s also a lot of confusion about what they really mean and what’s actually possible today. These terms are used arbitrarily and sometimes interchangeably, which further perpetuates confusion. So, let’s break down these terms and offer some perspective.…

Via Luca Naso
Gary Hayes's insight:

Quote "AI is now at a point where solutions for these hard problems are forthcoming – where with no intervention AI can make and incorporate discovered patterns into models for enhancing decision-making on new, unseen, real-time data.  The results are simply astounding."

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Luca Naso's curator insight, February 20, 10:48 AM

Read this to get a quick and simple definition of:

1. Artificial Intelligence (algorithms inspired by natural intelligence)

2. Big Data (data so large and diverse to challenge traditional methods)

3. Machine Learning (a form of Artificial Intelligence)

4. Deep Learning (a class of Machine Learning)

AnalyticsInnovations's curator insight, February 20, 7:08 PM

AI is ready to knock us off!

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Accessible VR toy? Samsung’s virtual reality headset is real and spectacular - Get one

Accessible VR toy? Samsung’s virtual reality headset is real and spectacular - Get one | Pervasive Entertainment Times | Scoop.it
WARNING: After time behind Samsung’s virtual reality glasses, real life may seem a little mundane.
Gary Hayes's insight:

Quote "

Despite its recent arrival, there is plenty of virtual reality content available, including a Cirque du Soleil performance and Coldplay and Paul McCartney concerts, plus a host of interactive video games, many set in orbit.

Titans of Space sends you on a course through the Milky Way, for example, stopping for a look at each planet, while TheBluVR lets you swim beside whales, fish and sharks.

The headset’s lenses deliver a 96-degree viewing angle for an immersive experience, and many VR apps let you turn your head up, down and around to watch video from all angles. The whale, for instance, swims behind you.

It’s not hard to get lost in the experience, forgetting your real-world surroundings and moving your head about with abandon. From the outside, the experience looks strange, but bystanders to our tests were quickly silenced and converted with a brief trial."

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Nice Big Data breakdown - Psychographics, Attitudes & The Grand World of Big Data (Infographic)

Nice Big Data breakdown - Psychographics, Attitudes & The Grand World of Big Data (Infographic) | Pervasive Entertainment Times | Scoop.it
You may have heard it before: the amount of data in the world doubles every 40 months. Doubles. From Twitter posts to medical records, the mountain of big data we live with in 2015 knows no bounds. W…

Via Riaz Khan
Gary Hayes's insight:

Qoute "

Transactional Data. The use of Big Data in marketing started out as pure and simple “transactional data.” Marketers began recording and classifying basic information about consumers and purchases: what they bought, where they were, when they bought it, what they paid, etc. While this data is informative for working through product placement problems, price points, etc., it didn’t provide any way for the company to go out and get more customers like the ones they already had.Demographic Data. With “demographic data,” marketers were able to collect basic information about the type of customers they had. But just because one Latina mother with three children and an $80,000 household income bought your product, doesn’t necessarily mean another demographically-identical customer will.Psychographics / Lifestyle Data. People are much more complex than the demographic silos marketers would like to place them in. Interests, hobbies, social habits, political views, religious beliefs, and a host of subtle, internal preferences make “psychographics” a must-have for marketers. Perhaps one of the most influential effects of Facebook is the mainstreaming of psychographics. With social media, marketers can target users with very specific likes and interests.Attitudinal Data. This all goes one step further with “Attitudinal Data,” which determines how users think or feel about your industry, brand, or product. Customer satisfaction reports and online reviews provide opportunities to get your feet wet with some basic attitudinal data.Behavioral Data (Sociographics). Big Data’s current culmination (for marketers) is in “sociographics.” Sociographics is the analysis of social media and online behavior across the entire web. On a basic level, this may include retargeting with AdRoll; on a more complex level, it may include building a comprehensive picture of where your customers and potential customers spend their time online, how they interact with friends and brands, what their attitude is like, etc.
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13 Game Design 'do nots' - yes we have all experienced them, even in AAA titles!

13 Game Design 'do nots' - yes we have all experienced them, even in AAA titles! | Pervasive Entertainment Times | Scoop.it
Some game mechanics are divisive. There are those who would argue vehemently against regenerating health in shooters, while others would be entirely fine with it. It's a matter for debate. This is not a list about those mechanics. This is a list of design quirks that should be consigned to the scrapheap forever. We see them time and time again, even in multi-million dollar games built by hundreds
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Big Data to become Huge Data, Companies need a BD strategy & other major tech trends for 2015

Big Data to become Huge Data, Companies need a BD strategy & other major tech trends for 2015 | Pervasive Entertainment Times | Scoop.it
Hybrid cloud will also take major steps forward
Gary Hayes's insight:

Quote "

Big data can be a powerful tool for many businesses, in all sectors. Government agencies can use it to understand where social services need to be concentrated most, yet musicians can also use big data to work out which songs to play at their concerts, based on Spotify or other streaming music site data.

The opportunity is there, and companies know they need a big data strategy. Some have cracked it, some haven't, but it's clear that this will only improve, and there are certainly plenty of tech companies lining up to deliver a solution to the problem."

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Hotspot video has had a few false starts over the years, but now TouchCast meets navigable video head-on

Hotspot video has had a few false starts over the years, but now TouchCast meets navigable video head-on | Pervasive Entertainment Times | Scoop.it
Video and the web are coming together. Experience both like never before with TouchCast- a new medium that looks like video, but feels more like the web.
Gary Hayes's insight:

View on your iPad or large smart phone - nice embedded hotspot technology being trailed / fully utlized by many.

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Crazy idea. Instead of Facebook sharing, give them a piece of paper :) Prynt Prints Augmented Reality Photos

Crazy idea. Instead of Facebook sharing, give them a piece of paper :) Prynt Prints Augmented Reality Photos | Pervasive Entertainment Times | Scoop.it
Prynt is an iPhone and Android case with a twist: It also includes a mini instant photo printer on the back, allowing you to snap a picture and then print out a little Polaroid-like photo of it to share. It does this without the need for any external power source or ink, using ink-embedded photo …
Gary Hayes's insight:

Quote "

Maybe you can also take a selfie with your grandma and print out a photo for her to keep. Otherwise, Prynt’s usefulness may feel a little limited…if it wasn’t for the app and its extra, incredible feature.

You see, there’s a reason that Prynt has achieved well over 5x its Kickstarter goal: Those printed photos aren’t just picture: They can also act as digital tags that can automatically show video using the augmented reality feature of the Prynt app."

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Nice list - 45 Best Mobile Apps and Tools for Social Media Marketers

Nice list - 45 Best Mobile Apps and Tools for Social Media Marketers | Pervasive Entertainment Times | Scoop.it
How to manage your social media marketing campaigns from your mobile device - a full list of 45 mobile apps for on-the-go marketers.
Gary Hayes's insight:

Quote "Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop."

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OK now who wants to check their Facebook updates at 120km on the piste!? 'rideon' AR ski goggles - designboom

the rideon 'augmented reality' goggles enhances snow sports through projecting layers and features such as videos and games, ahead of the user
Gary Hayes's insight:

Quote "using just eye movements to control the interface, instead of governing a bulky wrist-piece with glove-covered fingers. the equipment enables skiers and snowboarders to communicate with friends around them or on facebook, using audio and video. they can also navigate their path, follow directions or set up location pins for meet-points. it enhances the mountain experience further by also offering game features, however the company are seeking to turn their AR technology into a reality on the market through their indiegogo campaign."

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CES 2015: 'The Walking Dead' Creators Working on New Made-for-VR TV Show - Road to VR

CES 2015: 'The Walking Dead' Creators Working on New Made-for-VR TV Show - Road to VR | Pervasive Entertainment Times | Scoop.it
Tim Baxter, President and COO of Samsung Electronics US added a touch of hype when he introduced the EVP of production company Skybound Entertainment, David Alpert. Alpert’s company are responsible for the wildly successful US TV show The Walking Dead and announced that they are now working on bringing a mystery, suspense thriller made entirely for VR to the Gear VR platform via Milk VR. The new show will be available later this year and will be delivered episodically via Milk VR.
Gary Hayes's insight:

Old 2 month news but moving quickly

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One of many new 360 video kits on the market $2k & anyone can play Elmo360 - Freedom360

One of many new 360 video kits on the market $2k & anyone can play Elmo360 - Freedom360 | Pervasive Entertainment Times | Scoop.it
The Elmo360 is a 360º video camera capture system.
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Now in a world where 70% of Fallon 'Tonight Show' TV is viewed online, free #socialtv

Now in a world where 70% of Fallon 'Tonight Show' TV is viewed online, free #socialtv | Pervasive Entertainment Times | Scoop.it
Historically, late-night TV shows have only had one gauge for what's working and not working: Nielsen ratings. Now they have a second: social media.
Gary Hayes's insight:

Quote "

NBC hasn't announced the service yet. But NBCUniversal CEO Steve Burke recently said "we think about 70% of the views of Jimmy Fallon and The Tonight Show occur online and that the majority of those views are un-monetized," and added, "That's not going last forever."

It is clearly a transitional time in late-night television. With two comedy icons -- David Letterman and Jon Stewart -- stepping down later this year, the late-night wars are adjusting to a new digital landscape.

There's no doubt that television ratings still matter most, but social reach and digital views now count for something, too."

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Fail forward! 'The Order: 1886' Is A Beautiful, Failed Experiment In 'Cinematic' Gaming

Fail forward! 'The Order: 1886' Is A Beautiful, Failed Experiment In 'Cinematic' Gaming | Pervasive Entertainment Times | Scoop.it
Gamers will get to play The Order: 1886 for themselves tomorrow, but today the veil drops and the press are allowed to share their opinions about the game, myself included. Ready at Dawn has done an admirable job handing out review copies well in advance, and granting an embargo a [...]
Gary Hayes's insight:

Quote "The Order: 1886 is another class entirely, a type of game only made possibly by the recent advancements in console graphics with this new generation. We’re now at a point where the type of gorgeous cinematic cutscenes we’ve seen in games for years, can now slide smoothly into the game engine itself. In The Order’s case, that means an entire game that’s essentially one fluid cutscene, occasionally interspersed with moments of character control and combat."

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If Apple joins the game, then what? Apple wins patent for virtual reality headset powered by iPhone

If Apple joins the game, then what? Apple wins patent for virtual reality headset powered by iPhone | Pervasive Entertainment Times | Scoop.it
Apple appears to have had the same idea as rival Samsung, with a patent granted this week showing the iPhone-maker's interest in a VR headset powered by a phone or portable device.
Gary Hayes's insight:

Quote "

Unlike the Gear VR, which uses head-tracking and a few physical buttons for user control, Apple's design features a small hand-held remote control that looks similar to an old click-wheel iPod.

Samsung's VR headset was built in collaboration with Facebook-owned Oculus, which popularised the idea of personal VR headsets with early versions of its Rift device.

Unlike the Rift, which requires a wired connection to a PC to work, the Gear VR uses a Galaxy Note 4 smartphone for processing, sensing and display. This allows for cable-free mobile VR use, which was also the goal of Apple's invention.

"A wired connection may be inconvenient and cumbersome for the user in certain situations," the patent says. "Accordingly, there is a need for an improved head-mounted display system, particularly a system that temporarily integrates or merges both mechanically and electronically a head-mounted device with a portable electronic device.""

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Begs a question, with all the potential why are we stuck in dark ages. Welcome to the Future of Storytelling

Begs a question, with all the potential why are we stuck in dark ages. Welcome to the Future of Storytelling | Pervasive Entertainment Times | Scoop.it
Creators are now free of many of the limitations of broadcast television, but few have taken advantage of this fact.
Gary Hayes's insight:

Quote "As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact. Why shouldn’t premium video vary in length to accommodate the story? Why not embrace interactivity and innovate on formats that television simply cannot accommodate? Why not acknowledge the viewer, and engage him or her in real time? Why not embrace features from other media, such as video games?"

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Bruno Renkin's curator insight, February 11, 3:47 AM

"As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact.

 

- Why shouldn’t premium video vary in length to accommodate the story?

- Why not embrace interactivity and innovate on formats that television simply cannot accommodate?

- Why not acknowledge the viewer, and engage him or her in real time?

- Why not embrace features from other media, such as video games?"

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Legal? Britain Launches 'Big Brother' System, Uploads One Third of Population to Facial Recognition Database

Legal? Britain Launches 'Big Brother' System, Uploads One Third of Population to Facial Recognition Database | Pervasive Entertainment Times | Scoop.it
21WIRE + BBC | Far from tracking criminals, the new system may eventually be used to track and monitor anyone with 'anti-government' views.

Via Iam Legion
Gary Hayes's insight:

Quote "No one in the media has asked exactly where the UK police have acquired 18 million facial mug-shots that have already been cross-referenced with a valid ID. It’s obvious that the easiest available tranche for lifting that many photos and match ID is from the British airports and ports of entry, like Heathrow, Gatwick, Stanstead, Manchester, Birmingham and Glasgow Airports. If this is the case, then legally, should all travelers in and out of the UK be notified that they will be tracked by British police while inside the country (we sincerely hope that both mainstream media and civil rights advocates will do their jobs and follow-up on that question)."

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A deep explorative Multimedia project - Large 'High-Tech' Online Destination uncovering the Holocaust

A deep explorative Multimedia project - Large 'High-Tech' Online Destination uncovering the Holocaust | Pervasive Entertainment Times | Scoop.it
Seventy years after the freeing of Auschwitz, Israel is still trying to solve the mystery of 2 million unidentified Holocaust victims
Gary Hayes's insight:

Quote "To reach younger generations, Avner Shalev, chairman of Yad Vashem, sees the project as nothing less than a fight to make sure that the Holocaust is not forgotten as a human tragedy. “If we don’t give them accessibility, and we don’t complete this digitization revolution, in 10 to 20 years from now, we won’t exist at all,” says Shalev. For Michael Lieber, Yad Vashem's chief information officer, that means designing a modern online destination that doesn't feel like a museum website. “We have to make it easy and natural,” Lieber says. “We are talking Holocaust but also super-high-tech.”"

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The Digital Rocking Chair's curator insight, February 4, 1:43 PM


Gwen Ackerman:  "Seventy years after the freeing of Auschwitz, Israel is still trying to solve the mystery of 2 million unidentified Holocaust victims" ...

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It's about value & specific need - Future of Wearables Isn't a Connected Watch | WIRED

It's about value & specific need - Future of Wearables Isn't a Connected Watch | WIRED | Pervasive Entertainment Times | Scoop.it
Tech that attaches to our bodies doesn’t have to do it all. It just has to do one thing well.

Via Tictrac
Gary Hayes's insight:

Quote "Well, wearables are about to explode into an array of novel, single-function devices. They will suit discrete situations rather than peeling off multiple functions from your phone—it’s use-case engineering. Think of activity-specific clothing, like Hexoskin, that monitors workouts. Or medical devices like Vital Connect, a patch that tracks your vital signs and lets doctors access the data. Or earbuds that aren’t quite hearing aids but which you can wear when there’s too much background noise."

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Richard Platt's curator insight, February 3, 7:08 PM

The title of the post says it all, real need and delivering value to the user.  "Wearables are about to explode into an array of novel, single-function devices. They will suit discrete situations rather than peeling off multiple functions from your phone—it’s use-case engineering. Think of activity-specific clothing, like Hexoskin, that monitors workouts. Or medical devices like Vital Connect, a patch that tracks your vital signs and lets doctors access the data. Or earbuds that aren’t quite hearing aids but which you can wear when there’s too much background noise."

Vivalist's curator insight, February 5, 4:53 AM

"Intel thinks wearables will be more ubiquitous than computers or phones. And it’s right. You won’t have just one wearable—you’ll have dozens. The biggest mistake everyone makes is assuming we’re going to wear the same one all the time.

That’s because, traditionally, wearables have done bits and pieces of what our phones already do. Aside from tracking movements, what are these bands and glasses besides proxy screens for our phones?

Well, wearables are about to explode into an array of novel, single-function devices. They will suit discrete situations rather than peeling off multiple functions from your phone—it’s use-case engineering."

 

interesting article on the future of wearables 

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Virtually Mainstream: the state of Augmented Reality in 2015

Virtually Mainstream: the state of Augmented Reality in 2015 | Pervasive Entertainment Times | Scoop.it
The boundaries between Virtual and Augmented reality began coalescing in 2014 with ‘Immersive Media’ being thrown around as...
Gary Hayes's insight:

Quote "This is where the boundaries between VR and AR start blurring as video feeds, depth sensors and skeletal hand tracking blends the real-world into the virtual to create an augmented experience. Things may get confusing in 2015 and already Microsoft has surprised everyone with the announcement of theirHololens headset. This looks to be very similar to the offering of Magic Leap who has been teasing us with rumours of a new holographic technology that promises magical results. What we know so far is that it uses some kind of fibre optic projection directly into your retina; and if that doesn’t turn you rhabdophobic and force you to immediately throw your laptop to the floor in horror then this article has more crazy speculation on what we may get a glimpse of in 2015."

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Linkbait & this leads to why #transmedia is mis-understood - Indiewire's Ultimate Guide to Transmedia #not

Linkbait & this leads to why #transmedia is mis-understood - Indiewire's Ultimate Guide to Transmedia #not | Pervasive Entertainment Times | Scoop.it
As filmmakers experiment with transmedia storytelling, they continue to look to Indiewire for resources on the best practices and tips for creating transmedia p
Gary Hayes's insight:

QUote "Filmmakers and artists have been exploring transmedia, or new ways to tell stories in innovative and immersive ways using different platforms and new technology. As filmmakers experiment with transmedia storytelling, they continue to look to Indiewire for resources on the best practices and tips for creating transmedia projects."

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Confusing multiplatform socmed story with just story/film & a web video - 4 transmedia steps? | PBS

Confusing multiplatform socmed story with just story/film & a web video - 4 transmedia steps? | PBS | Pervasive Entertainment Times | Scoop.it
The following piece is a guest post. Read more about MediaShift guest posts here. So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the fade out. Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia.
Gary Hayes's insight:

Quote "As Lan Mochari points out, “the big problem with storytelling is it’s a one-way street” with your script or brand doing all the talking. Web 2.0 changed our world from one-to-many broadcasting to a many-to-many experience."

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