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From Silent Black & White to Sound & Colour now meet Television's Future - it's Social Soundtrack

From Silent Black & White to Sound & Colour now meet Television's Future - it's Social Soundtrack | Pervasive Entertainment Times | Scoop.it
TV without social will be as hard to remember as movies without sound.
Gary Hayes's insight:

Although audience voices predominantly fill the social soundtrack, there is ample room for all constituents of the TV ecosystem to join the conversation. Marketers are experimenting with campaigns that seamlessly span TV and Twitter. Integrating hashtags into TV ads leads TV audiences to participate in authentic conversations about brands and products. Marketers are using Twitter for realtime response to TV — see Oreo. In the future, marketers will be able to synchronize and coordinate their messaging automatically at scale across TV and Twitter to provide the combined benefits of TV's sight, sound, and motion with social media's contextualized targeting and canvas for authentic engagement.

Most exciting for me, however, is the future of content creation. What new TV shows will be created from the ground up to leverage the social soundtrack? What will be the Jaws or ET of social TV? What yet-to-be-invented genres of content will emerge? As social TV finds its stride, we'll gradually forget that TV ever existed in a social vacuum. Just as the distinction between movies and "talkies" faded as sound became an expected part of movies, we will shift from "social TV" back to just "TV" and simply expect all TV to include a social soundtrack. At that point, a deep transformation of TV will be complete.

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Augmented locative stories, experiential transmedia games, collaborative social TV
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Not only Product Managers but 5 Things a Clever PM Can Learn from Role-Playing Games

Not only Product Managers but 5 Things a Clever PM Can Learn from Role-Playing Games | Pervasive Entertainment Times | Scoop.it
I've been a gamer for far longer than I've been anything else in my life. From the early days of playing Combat on my Atari 2600, to Fastball! on my Commodore 64, all the way through to Skyrim on my
Gary Hayes's insight:

Quote "And, as both a gamer and a Product Manager, I can promise you that there are many things that we can learn from any given genre of gaming. In this installment of the series, I'm going to focus on role-playing games -- the Ultimas of the world, the Skyrims of the world, and the Dragon Ages of the world. So here's a list of the top 5 things that a Product Manager can stand to learn from the common tropes of role-playing games over time:"

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50% less viewers between 2002-12, broadcast TV will be dead by 2030 says Netflix's CEO

50% less viewers between 2002-12, broadcast TV will be dead by 2030 says Netflix's CEO | Pervasive Entertainment Times | Scoop.it
With its impressive audience, rapid growth and exclusive content such as Orange Is The New Black, Netflix continues to transform how consumers watch TV shows and movies. 

And with TV viewership having dropped 50 per cent between 2002 and 2012, according to the Observer, Mr Hasting's prediction could end up being correct. 
Gary Hayes's insight:

Quote "

With its impressive audience, rapid growth and exclusive content such as Orange Is The New Black, Netflix continues to transform how consumers watch TV shows and movies. 

And with TV viewership having dropped 50 per cent between 2002 and 2012, according to the Observer, Mr Hasting's prediction could end up being correct. "

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VR about to finally take off? Hope so, still waiting here. Gr8 NYT article: Virtual Reality Fails Its Way to Success

VR about to finally take off? Hope so, still waiting here. Gr8 NYT article: Virtual Reality Fails Its Way to Success | Pervasive Entertainment Times | Scoop.it
For decades, V.R. was a complete flop. But now with the nausea-free Oculus Rift, it may be a total win.
Gary Hayes's insight:

Quote "

“Every 10 to 15 years a new major computing platform arrives,” Mark Zuckerberg said last month, in the third-quarter earnings call for Facebook. “We think that virtual and augmented reality are important parts of this upcoming next platform.” Zuckerberg then threw down the gauntlet in his insouciant way. The Rift, he said, “needs to reach a very large scale, 50 million to 100 million units, before it’ll really be a very meaningful thing as a computing platform. . . . That’ll take a few cycles of the device to get there, and that’s kind of what I’m talking about. And then when you get to that scale, that’s when it starts to be interesting as a business in terms of developing out the ecosystem.”

Marketers, educators, scientists and, of course, gamers are already imagining an internal ecosystem for virtual reality. Armchair travel. Risk-free sky diving and ziplining. Gender-bending with virtual bodies. Classrooms of avatars convened with people all over the world. Surgical demos. Virtual hikes in the Andes and sprints on Fiji beaches. But whatever its “use” might be, V.R. is not fundamentally a pragmatic technology, which is why it begins with gamers. If it works, if it catches on, it must first give pleasure — and be fun."

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Very insightful - Doctor Who – Social TV Case Study | Futurescape

Very insightful - Doctor Who – Social TV Case Study | Futurescape | Pervasive Entertainment Times | Scoop.it
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Quote "

As a major broadcaster, the BBC has a variety of official accounts on social media. It used the Doctor Who programme accounts on Facebook and Twitter to engage the show’s fans in the build-up to the finale and afterwards.

However, it expected viewers to follow the BBC One channel accounts during the show’s live broadcast.

It is understandable that the BBC would want people to “tune in” to a channel’s account rather than a programme’s account. This would enable the content to reach casual viewers as well as hard-core Doctor Who fans. Yet it almost certainly led to some confusion amongst social media users as to which account to follow at what time."

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Facebook start to talk about VR, Oculus & Augmented Reality & the stocks tumble

Facebook start to talk about VR, Oculus & Augmented Reality & the stocks tumble | Pervasive Entertainment Times | Scoop.it
Zuckerberg: Over the last few months I’ve traveled to several countries and met with people who are coming online for the first time. 

Finally, our progress with Oculus. Ever 10-15 years, a new computing platform arrives and we think augmented reality is an important part.
Gary Hayes's insight:

Quote "

Zuckerberg: Over the last few months I’ve traveled to several countries and met with people who are coming online for the first time. 

Finally, our progress with Oculus. Ever 10-15 years, a new computing platform arrives and we think augmented reality is an important part."

On Oculus, the strategy is to help accelerate their growth. They have these two products, Gear VR and Rift. I’m really excited about both of them. It needs to reach a very large scale, 50-100 million units to be a big comuting platform. It will take years to get there. Not just a few years. When you get to that scale that’s when it gets interesting in building out an ecosystem.

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This just makes me want to scream! & a gr8 example of a Social Media Press Release - Primal #transmedia

This just makes me want to scream! & a gr8 example of a Social Media Press Release - Primal #transmedia | Pervasive Entertainment Times | Scoop.it
Gary Hayes's insight:

Quote "

By participating in Primal, you not only open yourself to the full extent of your expression, you also contribute to creating an eternal scream.

Through this scream, everyone’s primitive expression of his or her innermost recesses comes to light. Whether the scream conveys joy, surprise, anger, fear, hatred or passion, it is the unwinding of the most intense emotions and the most basic instincts—it is universal and brings us back to the roots of humanity.

It is up to you to express yourself by shouting your heart out or screaming until you are out of breath. Primal carefully collects images of each participant in order to create a collective and resounding work that is then revealed to the ears of the world.

Primal is the result of a meeting between Canadian and Argentine artists who combined their technical, visual and conceptual skills to create a virtual space where everyone can scream without restraint.

In addition to being a space for expression, Primal is also a place of discovery. Through video portraits, you can explore the life, environment and reality of six young people in Quebec and Argentina who boldly participated in this screaming game. They filmed their screaming friends, interpreted their own motives, told their life stories, shared their experiences and became directors of their own cries."

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Can this one really work? Social Collaborative Online Music. MixLuv | Make it. Mix it. Share it.

Can this one really work? Social Collaborative Online Music. MixLuv | Make it. Mix it. Share it. | Pervasive Entertainment Times | Scoop.it
A social platform designed for musicians, songwriters and engineers to easily collaborate, create and manage their world of music.
Gary Hayes's insight:

Quote "

This has been an amazing journey so far. Now we need your help to get MixLuv into the hands of musicians around the world. Hitting our funding goal will allow us to cover initial costs for our Minimum Viable Product (MVP) and deliver to you in 2015. This MVP will allow you to:

Post your talents and services directly to the global community.Search, request, and audition song components to help build your perfect mix. Explore and contribute to a variety of music projects. Connect with other artists based on geographic location, musical style, instruments, influences and involvement in the community. Retain and share your content easily with an audio track management system to better organize your ever expanding cloud of storage. Use our simple rights handling and publishing system to ensure appropriate publishing allocations."
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Useful - UX Design Thinking for #Transmedia

Useful - UX Design Thinking for #Transmedia | Pervasive Entertainment Times | Scoop.it
"You cannot create experience. You must undergo it." -Albert Camus Before launching into the topic of this article, it’s necessary to lay out very clear definitions of what exactly UX and Transmedi...
Gary Hayes's insight:

Quote "The often collaborative, cross-media writing for transmedia has parallels to information architecture in UX design. Writing and editing a story and developing characters, figuring out to best tell the narrative on which mediums, is similar to the process of organizing information and designing simple user interfaces. Again, this is an iterative process, and using a UX design approach to writing narratives in transmedia can lead to better, more effective storytelling by constantly taking a user-centric mindset. What elements of the story are best told via video, electronic game, social media, etc? Rather than thinking of this as screenwriting, it can be thought of as narrative design."

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Apple about to invent "Social TV" yay, about time Apple we have been waiting for you - Lost Remote

Apple about to invent "Social TV" yay, about time Apple we have been waiting for you - Lost Remote | Pervasive Entertainment Times | Scoop.it
Is Apple About to Make a Big Social TV Play?
Gary Hayes's insight:

Quote "

How I imagine Twitter and Facebook integration is Apple TV could enable an app like Hulu Plus to access the Facebook and Twitter application programming interfaces, or APIs, which would allow it to display tweets or Facebook posts related to the programming their watching. Considering every tweet and Facebook post come with a timestamp, the posts could easily be programmed to pop up at exactly the right time.

The interface could work the other way around as well. Video clips or gifs from Apple TV apps could easily be posted to Facebook and Twitter through Apple TV apps pre-filled with the broadcaster’s hashtags."

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ARGs FTW: Niantic Labs' John Hanke: alternate reality games are the future of storytelling | Stuff

ARGs FTW: Niantic Labs' John Hanke: alternate reality games are the future of storytelling | Stuff | Pervasive Entertainment Times | Scoop.it
I think a watch in some ways has fewer barriers than Google Glass. And I love the watch form factor for wearables, I don't want to knock it. But with every step forward, you don't want to be constrained by what's existed previously. You can make an automobile look like a horse and buggy because people are more comfortable with it, but it might not be optimal for an automobile.

A certain amount of that might be helpful in the early adoption phases, but ultimately we will want these technologies, wherever they are on your body, to be totally optimised based on the job they're doing, not on what is more socially acceptable at that first moment of creation, just because it reminds people of something they've seen in the past. But if a watch helps us get there, that's fine with me.
Gary Hayes's insight:

Quote "

I think a watch in some ways has fewer barriers than Google Glass. And I love the watch form factor for wearables, I don't want to knock it. But with every step forward, you don't want to be constrained by what's existed previously. You can make an automobile look like a horse and buggy because people are more comfortable with it, but it might not be optimal for an automobile.

A certain amount of that might be helpful in the early adoption phases, but ultimately we will want these technologies, wherever they are on your body, to be totally optimised based on the job they're doing, not on what is more socially acceptable at that first moment of creation, just because it reminds people of something they've seen in the past. But if a watch helps us get there, that's fine with me."

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Finding new ways to make a passive audience social - Why ‘Dancing With the Stars’ is the Most Social Show on TV - Lost Remote

Finding new ways to make a passive audience social - Why ‘Dancing With the Stars’ is the Most Social Show on TV - Lost Remote | Pervasive Entertainment Times | Scoop.it
George: Firstly, it’s vital that the secure technical infrastructure is in place. As the TV world moves ever-closer to real-time interactivity, high-volume, “bursty” traffic can be a beast to handle! When validated results are added – as with Raise The Paddle on DWTS – the platform has to be able to tally and deliver consistent, reliable results in a very short amount of time that satisfy Standards and Practice. These are the principles underpinning our platform, Connect Live. Other than the technology, it really requires close co-ordination and a team that is experienced with live television – we have personnel both at our HQ and in-studio working with production to make sure all systems operate smoothly and that the on air experience is optimal.
Gary Hayes's insight:

Not much in terms of hard numbers but basic principles covered...

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Omikron: Interactive Movie or Emotional 'Futuristic' Game? - gamrReview

Omikron: Interactive Movie or Emotional 'Futuristic' Game? - gamrReview | Pervasive Entertainment Times | Scoop.it
Though not a particularly good game, there are many elements of Omikron: The Nomad Soul that developer Quantic Dream should re-discover.
Gary Hayes's insight:

quote "If they could, with all of the experience and development knowledge they’ve picked up since, make an attempt at something like Omikron again - to create another free-roaming action/adventure where you were really in control of the main character and his journey through the world, where you still had an awesome plot and very cinematic conversations, but where they were in the context of a real game that wasn’t afraid to label itself a game instead of an “interactive movie” - then I think that would be such a promising step forward for the developer. In a way they’d almost be coming full circle, and backing away from much of the ideology that David Cage has embraced in recent years about wanting his games to be fully accessible to non-gamers, and not as much even be labeled “games” but rather their own interactive medium that all people can enjoy."

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Spying on your aspirations: Twitter grants $10 million to MIT for social data analysis, new tools

Spying on your aspirations: Twitter grants $10 million to MIT for social data analysis, new tools | Pervasive Entertainment Times | Scoop.it
“Twitter has a special role to play in this concept of social change,” said Roy.

Roy said he hopes to understand how far certain messages travel online, and the origins of rumors, opinions and ideas. The research could yield new tools for the press as well as people working on “gender equality and speech in the public sphere,” he said.

“Twitter is seizing the opportunity to go deeper into research to understand the role Twitter and other platforms play in the way people communicate, the effect that rapid and fluid communication can have and apply those findings to complex societal issues,” said Twitter chief executive Dick Costolo in a statement.
Gary Hayes's insight:

Quote "

“Twitter has a special role to play in this concept of social change,” said Roy.

Roy said he hopes to understand how far certain messages travel online, and the origins of rumors, opinions and ideas. The research could yield new tools for the press as well as people working on “gender equality and speech in the public sphere,” he said.

“Twitter is seizing the opportunity to go deeper into research to understand the role Twitter and other platforms play in the way people communicate, the effect that rapid and fluid communication can have and apply those findings to complex societal issues,” said Twitter chief executive Dick Costolo in a statement.

- See more at: http://arynews.tv/en/twitter-grants-10-million-to-mit-for-social-data-analysis-new-tools/?__scoop_post=bae5d4b0-49ff-11e4-abe9-001018304b75&__scoop_topic=179424#sthash.prbYrmPh.WENgAeD0.dpuf";

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It's been a long time coming but "Why Augmented Reality Marketing Will Be Huge in 2015"

Augmented reality has yet to earn the respect it deserves. This new technology is frequently seen a little bit gimmicky, rather than being heralded as a means of truly delighting and engaging audienc…
Gary Hayes's insight:

Quote "

AR is also a lot of fun for marketers and consumers, which means increased ability to offer authentic experiences. Hu says that through augmented reality, “Brands are able to deliver more value to their audiences and create much more impactful interactions, whether they are delivering something of educational, entertainment or functional value.”

Hu also explains that in terms of straight comparisons, Blippar campaigns have an average dwell time of 75 seconds — this is 2.5 times the average of radio or TV ads. She explains why this is the case: “AR campaigns require active engagement, meaning consumers choose to trigger an AR experience; versus passive forms of traditional advertising that don’t require active audience engagement.” As with everything else, authenticity and a true buy-in from consumers will always win the content marketing day."

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It's all about imagination: Toy makers use transmedia storytelling to drive sales | Goose

It's all about imagination: Toy makers use transmedia storytelling to drive sales | Goose | Pervasive Entertainment Times | Scoop.it
Gary Hayes's insight:

Quote "

Larger toy companies are morphing into full-blown entertainment power houses that put toys designers and story creators under one roof to create fictional universes optimized for peddling new products.

“It used to be, we’ve made this movie, do you think there’s toys in it?’ Now, it’s ‘We’re making this movie. As we develop the story, how do we merchandise this?’ ” says Christopher Byrne, content director of Time To Play Magazineand author of the book “A Profile of the United States Toy Industry: Serious Fun.”" 

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VR wont get fooled again? The Who to launch virtual reality app for Facebook's Oculus Rift

VR wont get fooled again? The Who to launch virtual reality app for Facebook's Oculus Rift | Pervasive Entertainment Times | Scoop.it
Fly-through app will celebrate band’s 50th anniversary, alongside 3D retrospective apps for Android and iOS. By Stuart Dredge
Gary Hayes's insight:

Quote "

The mobile and tablet app also takes the form of a 3D world, dotted with imagery from The Who’s career, as well as rare photographs from Roger Daltrey’s archives; and music courtesy of fans’ own iTunes collections, or streaming services Spotify, Deezer or Rdio.

“We’ve kept it quite tight around The Who Hits 50 album, but the idea is to expand and use the technology to unlock different experiences as the tour evolves,” Michael Fenna, creative and production director at Immersive, told the Guardian.

“The plan is to add a series of other experiences, including live performances. We’ve built it as an evolving thing: there’s a real chance to tell a narrative in a more engaging way than in a book or a film.”"

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The point in history where we loose control of the machines?! MIT's AR What Robots Are Thinking - IEEE

The point in history where we loose control of the machines?! MIT's AR What Robots Are Thinking - IEEE | Pervasive Entertainment Times | Scoop.it
On some level, it should be possible to trace back every decision a robot makes to some line of code. This is part of what’s so nice about robots: there’s a sense that everything they do is both understandable, and controllable. It’s different in practice, of course, but the idea here is that by seeing in real-time when and how a robot decides to take the actions that it does, it’ll be a lot simpler to debug and get it doing things that reliably make sense.
Gary Hayes's insight:

Quote "On some level, it should be possible to trace back every decision a robot makes to some line of code. This is part of what’s so nice about robots: there’s a sense that everything they do is both understandable, and controllable. It’s different in practice, of course, but the idea here is that by seeing in real-time when and how a robot decides to take the actions that it does, it’ll be a lot simpler to debug and get it doing things that reliably make sense."

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Time to get locative! Ingress - the worldwide quest to control Exotic Matter - YouTube

Ingress - the worldwide quest to control Exotic Matter: http://ingress.com Become a field agent by submitting an #IngressReport from your area at http://ingr...
Gary Hayes's insight:

Quote "Susanna Moyer confronts Dr. Devra Bogdanovich, who's spent the greater portion of the last year fighting to prevent the spread of Exotic Matter. In addition to releasing the Portal Virus, a devastating XM Construct that caused Natural Portal Decay to accelerate dramatically, she's been working to develop an inoculation she claims would block all the effects of XM on the human mind. Despite having left the Niantic Project in protest of the widespread deployment of the Ingress Scanner App, she's been embroiled in multiple human-testing scandals of her own. Susanna Moyer attempts to find out who the real Bogdanovich is, and what her connection is to the N'zeer and Hank Johnson's journey in Afghanistan.

From Britain, Enlightened Agent Blackfield goes on a unique journey to capture his 10,000th Unique Portal. In Utah, the PonyRiders blanket their entire state in Blue and in Florida, a Cross-Faction group of Agents build Field-Art to support PrincessKaela, the young daughter of a fellow Agents, as she prepared to undergo major surgery."

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Now if only all Aussie films were like this - SUBJECT 14 - go back it #transmedia #scifigenre

Now if only all Aussie films were like this - SUBJECT 14 - go back it #transmedia #scifigenre | Pervasive Entertainment Times | Scoop.it
oWho's contacting us from the future?
Gary Hayes's insight:

Quote "SUBJECT 14  is more than just a movie: it's a movie and an x-media world - an open world where you, fans and lovers of science fiction are invited to participate.  

Now is a time when this is possible more than ever before...

You can see the how the two worlds collide below and how you can be part of this "bigger world" experience."

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A useful short read: Six ways social media is changing the nature of TV forever

A useful short read: Six ways social media is changing the nature of TV forever | Pervasive Entertainment Times | Scoop.it
Social media is radically challenging the landscape of TV.
Gary Hayes's insight:

Quote "

“People cannot miss the show when it comes on air because they would miss the conversation – it’s part of the draw,” says Rasimus.

A recent survey conducted by Nielsen supports this view. It found that 15% of viewers surveyed said they enjoyed watching television more when social media was involved. And when it comes to viewing content, 11% of viewers said they watched more live TV.

In a separate study, also by Nielson, it was found that 33% of all users on Twitter tweeted about television shows during the month of June (2012) whilst the programs were on air."

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castAR bets big on its augmented reality hardware with move to Silicon Valley

castAR bets big on its augmented reality hardware with move to Silicon Valley | Pervasive Entertainment Times | Scoop.it
Jeri Ellsworth is moving.Though she was born in Georgia, the former Valve engineer and all-around hardware guru was raised in Oregon and has always
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Quote "Henkel-Wallace introduced himself to me in the company's new makeshift headquarters, tucked inside a rented office suite in downtown Mountain View. The space is small and a touch claustrophobic, with narrow hallways, stark empty walls and harsh fluorescent lighting. The only employees on-hand to greet me were Henkel-Wallace, a couple of engineers and Christina Engel, Technical Illusion's communications manager, who's pictured in the photo above. The office, Henkel-Wallace told me, is temporary. They're still looking for a more permanent solution, but they wanted a space to interview applicants, talk to investors and, of course, demonstrate castAR."

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Incl: LIMBO?! 5 incredible games that are more cinematic than the actual films

Incl: LIMBO?! 5 incredible games that are more cinematic than the actual films | Pervasive Entertainment Times | Scoop.it
The level between the story of video games and the narratives worthy of the big screen are reduced. Nowadays, developers put more efforts in the story as required for the other part of the game to develop. Unlike the previous era of gaming, where their main focus was about the gameplay. We have decided to take a look at the 5 incredible games, who has won many heat in terms of being more cinematic. According to us, those five games have crossed the border of being more cinematic than most of the films. Enjoy the Show!
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Quote "What’s the story? 
This is a story of a young boy, who just wakes in the heart of the forest. He starts traveling from the edge of the hell without any reason or clue that how he got there or what he’s been sent to do.

Why’s it awesome? 
In 2010, Limbo was in the list of the Top 10 Games in the list that was generated by several publications and Imagine Games Network. Limbo was also the thrid highest selling game on Xbox Live Arcade within just a year of its released. In the list of top best games for Xbox Live Arcade, Limbo is smiling at 3rd place."

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Big Transmedia: Google & Paramount Pictures Partner On First-Ever Multi-Platform Pact for Christopher Nolan's INTERSTELLAR - We Are Movie Geeks

Big Transmedia: Google & Paramount Pictures Partner On First-Ever Multi-Platform Pact for Christopher Nolan's INTERSTELLAR - We Are Movie Geeks | Pervasive Entertainment Times | Scoop.it
Christopher Nolan's Interstellar opens on November 5 and in theaters everywhere on November 7, 2014.
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Quote "the INTERSTELLAR SPACE HUB features a Space Hunt content discovery feature and a movie ticket purchasing function, as well as links to a Solar System Builder app available via Google Play."

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1 Step closer to the Holodeck? RoomAlive transforms living room into augmented reality game

1 Step closer to the Holodeck? RoomAlive transforms living room into augmented reality game | Pervasive Entertainment Times | Scoop.it
Breaking news from the global game development industry
Gary Hayes's insight:

Quote "The tech projects a virtual environment across the room which the user can interact with, whether through touch, shooting and avoiding.

RoomAlive works by using projectors and depth camera units that automatically calibrate, localise and create a model of the room. Projections of the game are then displayed across the floor and walls, as well as various objects."

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Hollywood (the product factory) will never change but 11 Thought Leaders Who Are Changing Hollywood - TheWrap

Hollywood (the product factory) will never change but 11 Thought Leaders Who Are Changing Hollywood - TheWrap | Pervasive Entertainment Times | Scoop.it
For our second annual list, TheWrap picks the most dynamic, risk-taking, out-of-the-box figures remaking our industry
Gary Hayes's insight:

We are basically talking about tiny tweaks to the model, which is make product, sell as much as you can...quote "In our second annual Innovators List, TheWrap identifies the change agents who are thinking differently about the creation and distribution of entertainment.  We zeroed in on how some of the industry's biggest stars are rewriting the rules of film and television production."

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