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What's Wrong with Transmedia Content? Where's the Funding?

A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011.

Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.

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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Bit of a jump forward from smartphone is dead to neural connection but hey space cadet glow & all that

Bit of a jump forward from smartphone is dead to neural connection but hey space cadet glow & all that | Pervasive Entertainment Times | Scoop.it
One day, not too soon -- but stil
Gary Hayes's insight:
Quote "The idea of man/machine fusion is a terrifying one, with science fiction writers, technologists, and philosophers alike having very good cause to ask what even makes us human in the first place. At the same time, the idea is so new that nobody really knows what this world would look like in practice. So if and when the smartphone dies, it will actually be the end of an era in more ways than one. It will be the end of machines that we carry with us passively and the beginning of something that bridges our bodies straight into the ebb and flow of digital information. It’s going to get weird. And yet, lots of technologists already say that smartphones give us superpowers with access to knowledge, wisdom, and abilities beyond anything nature gave us. In some ways, augmenting the human mind would be the ultimate superpower. Then again, maybe I’m just an optimist"
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Making #VR relevant? 18 Virtual Realty Ideas That Commercially Work for Education

Making #VR relevant? 18 Virtual Realty Ideas That Commercially Work for Education | Pervasive Entertainment Times | Scoop.it
To make VR mainstream, we need something more relatable to our generation. So, in this post, we curated 18 VR idea that commercially work in education.
Gary Hayes's insight:
Quote "Within three years, virtual reality (VR) is forecast to reach almost $5 billion. A report from the U.S. Department of Labor estimated that up to 65% of today’s primary school students will work in fields that don’t currently exist. It’s very likely that VR will fill the majority of the “fields that don’t currently exist”. No wonder, VR is the first technology ever that will turn any classroom into a virtual world, in which students can explore deeper and get emotionally excited about the topic they’re learning, making it possible to do a virtual field trip every day."
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More on the 180 revolution #VR - Google wants every YouTube video to be in VR

More on the 180 revolution #VR - Google wants every YouTube video to be in VR | Pervasive Entertainment Times | Scoop.it
Cute videos of puppies are about to get much more immersive
Gary Hayes's insight:
Quote "LG, YI and Lenovo are developing cameras as part of this effort, and they will be compatible with VR180 with comparable prices to standard point-and-shoot cameras. The first of these products is supposed to be available this winter, according to The Verge. This equipment could be used to live stream, and its videos can also be edited on commonly used programs such as Adobe Premiere Pro. Currently, some YouTube videos featuring things such as musical numbers, sports events and landscape shots can be viewed in VR360. But 432,000 hours’ worth of videos are posted on the platform every day, and the goal is to ensure that more and more of that content is VR180-based."
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I can see 10s of thousands playing this in the local park - Super Mario Bros #AR prototype #exergames

Super Mario Bros meets Augmented Reality in this crazy life sized first person experience! I recreated the iconic first level, dressed up as Mario and the
Gary Hayes's insight:
What we can expect from 1st generation Apple Augmented Reality
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The biggest killer #VR - streaming surround music & sport from your lounge, front style

The biggest killer #VR - streaming surround music & sport from your lounge, front style | Pervasive Entertainment Times | Scoop.it
READING LEVEL: ORANGE
Gary Hayes's insight:
Quote "It means you can view the action anywhere with an internet connection, as though you were actually there. The NBA, the big US basketball league, already screens live regular-season games through the technology to an international audience and the NFL, the big US gridiron competition, has a dedicated NewVR channel for replays."
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Australia leading Virtual store shopping using #VR Ikea & Myer begin the stay at home, 'be' down the mall - SmartCompany

Australia leading Virtual store shopping using #VR Ikea & Myer begin the stay at home, 'be' down the mall - SmartCompany | Pervasive Entertainment Times | Scoop.it
Soon, the only reason to step inside an Ikea store could be the meatballs. The at times wacky Swedish furniture retailer announced the introduction of its new online virtual reality store in Australia yesterday, which will allow customers to don their VR goggles and take a virtual walk through an Ikea store. Customers in regional …
Gary Hayes's insight:
Quote "Customers in regional areas that have access to the store’s recently rolled-out online shopping offerings can make purchases through the VR application and have them delivered, while inner-city shoppers can organise a click and collect. While the technology works best with VR goggles, the retailer has also created a basic, non-VR offering to allow users to browse the store from a desktop computer, operating much like Google StreetView. The company claims the approach is a first for a large-format retailer in Australia. However, Myer also dabbled in VR last year, creating a virtual department store for customers who were unable to get into a bricks and mortar location."
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Re-inventing the wheel, Steve Job's last 'one more thing', the Apple Mothership & wow those solar panels

Re-inventing the wheel, Steve Job's last 'one more thing', the Apple Mothership & wow those solar panels | Pervasive Entertainment Times | Scoop.it
Flawless curves, milled aluminum, endless glass, walled garden—sounds like an Apple product. In fact, it’s the company’s biggest launch ever.
Gary Hayes's insight:
Quote "We go upstairs, and I take in the view. From planes descending to SFO, and even from drones that buzz the building from a hundred feet above it, the Ring looks like an ominous icon, an expression of corporate power, and a what-the-fuck oddity among the malls, highways, and more mundane office parks of suburban Silicon Valley. But peering out the windows and onto the vast hilly expanse of the courtyard, all of that peels away. It feels … peaceful, even amid the clatter and rumble of construction. It turns out that when you turn a skyscraper on its side, all of its bullying power dissipates into a humble serenity."
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Will Augmented Reality (glasses) Replace Our Smartphones? #AR #VR

Will Augmented Reality (glasses) Replace Our Smartphones? #AR #VR | Pervasive Entertainment Times | Scoop.it
Will AR ever be viable enough to replace the phones in our pockets? Is it overrated? Is it possible? Let us know what you think in our community discussion!
Gary Hayes's insight:
do you think that AR glasses will replace the smartphone? If you say no, why is that? If you say yes, when do you think the change will happen and what needs to change in order to make it happen?
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LyteShot's curator insight, May 21, 4:02 PM
do you think that AR glasses will replace the smartphone? If you say no, why is that? If you say yes, when do you think the change will happen and what needs to change in order to make it happen?
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Funny #VR ? Virtual Reality And Stand-up Comedy | Stand-up Comedy Tips

Funny #VR ? Virtual Reality And Stand-up Comedy | Stand-up Comedy Tips | Pervasive Entertainment Times | Scoop.it
This article provides predictions on the possible significant impact that virtual reality have on pro comedians and the stand-up comedy industry.
Gary Hayes's insight:
Quote "That’s because audience response no matter how wildly an audience is laughing does not carry over to an individual viewer of recording stand-up comedy. Subsequently, the individual viewer of recorded stand-up comedy performance is left with a mere subjective evaluation of any comedian. In other words, if they like the material the comedian is delivering, they will think that comedian is funny. But if they don’t care for the comedian’s material, they deem the comedian not funny no matter how loud and long the audience in the recording is laughing."
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We need more of this to push #VR into mainstream - Virtual Reality Pictionary ... The Tonight Show

We need more of this to push #VR into mainstream - Virtual Reality Pictionary ... The Tonight Show | Pervasive Entertainment Times | Scoop.it
Jimmy and Dove Cameron face off against Scarlett Johansson and Michael Che in a virtual reality version of Pictionary.
Gary Hayes's insight:
We need more of this TV exposure to push #VR into mainstream
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Like an article from 2010, not much has changed? How can AR and AI change the retail experience?

Like an article from 2010, not much has changed? How can AR and AI change the retail experience? | Pervasive Entertainment Times | Scoop.it
Over the next 12 months, Artificial Intelligence (AI) and Augmented Reality (AR) look set to make a huge explosion into the mainstream.
Gary Hayes's insight:
Quote "The retail sector is one industry that is leading the way in this technology revolution. With the rise of online shopping and the use of retail apps, our expectations and the way we make purchases are evolving. So, to keep up with these changing buying habits, forward-thinking retailers are recognising the need to adopt new technology, such as AR and AI. Customers already believe that retailers should be investing in AR and AI to offer a more personalised and immersive shopping experience. Apadmi’s Future of Retail report found that more than a quarter (26 per cent) of consumers would like retailers to implement AI tools in shopping apps, and almost a third of consumers (29 per cent) believe retailers should invest more in augmented and virtual reality platforms."
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Apple doesn't Innovate, it Iterates - 'iPhone 8' heralds start of Apple's augmented reality ambitions

Apple doesn't Innovate, it Iterates - 'iPhone 8' heralds start of Apple's augmented reality ambitions | Pervasive Entertainment Times | Scoop.it
Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.
Gary Hayes's insight:
Quote "Apple as iterator, not innovator First off the starting blocks doesn't guarantee victory —just ask Eiger Labs or Creative Media how their corporate fortunes are doing in the wake of the iPod, how Microsoft's tablet initiative fared after a 2002 debut, or how Samsung's smart watches are selling."
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#AR not #VR excites Apple - much more relevant to their 'smart' devices.

#AR not #VR excites Apple - much more relevant to their 'smart' devices. | Pervasive Entertainment Times | Scoop.it
Today’s KGI report is just the latest piece of evidence that Apple has serious plans to somehow work with 3D space. Acquisitions, supply chain reports, patents and even comments by Tim Cook a…
Gary Hayes's insight:
Quote "I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance."
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Vivalist's curator insight, February 27, 8:30 AM
Not that I usually relay Apple's communications, but it is always interesting to see where they put their money. I am not surprised of their conclusion as AR seems to be way more easily deployable than VR. It's pretty much there already, no fancy hardware or resource demanding software required. Just ideas for execution and a few technological tweak along the way.

And Niantic Labs projects, among others, already showed the huge potential of AR when it comes to entertainment (as a whole, because in today's world, I do count information as a form of entertainment)
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Finally a film you can 'enter' - Edgy director Neill Blomkamp pushing the #VR Cinematic envelope

Finally a film you can 'enter' - Edgy director Neill Blomkamp pushing the #VR Cinematic envelope | Pervasive Entertainment Times | Scoop.it
The Art & Business of Making Games. Video game industry news, developer blogs, and features delivered daily
Gary Hayes's insight:
Quote ""Right now at Oats we are working on a 12 minute 'film' that is done entirely within UNITY as a real time renderer. We are essentially doing a cinematic film in a very high end video game engine. this will be rendered out in traditional youtube film fashion, and views will watch like normal," Blomkamp wrote. "BUT because it's ENTIRELY real time, like a game cinematic we have the ability to place a viewer IN the film with Vive, or VR headset and experience it in true real immersive 3d. (not 360 deg global camera, with footage mapped onto the inside of a sphere, which makes me want to kill myself.)""
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So many ideas from this - A #VR 'portal' using an Augmented Reality front end on iOS phone

Yep, we just made an inter-dimensional portal with #ARkit
Gary Hayes's insight:
The new apple ARkit being used to create a great idea for theme parks, commercial properties or just out in the open gameworlds...
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Telling it like it is #VR - The Enemies of Virtual Reality – Virtual Reality Pop

Telling it like it is #VR - The Enemies of Virtual Reality – Virtual Reality Pop | Pervasive Entertainment Times | Scoop.it
During my recent trip to Turin I had the opportunity to visit the National Museum of Cinema, which was an amazing surprise: the museum is really interesting and rich in important pieces and in the…
Gary Hayes's insight:
Quote "At the same time, the high cost of new VR viewers and the ever more powerful smartphone production enable Google to create Google Cardboard viewers to enable more people to enjoy VR’s low cost using their smartphone while Samsung and Oculus produce Gear VR, a viewer that interfaces with Samsung’s high end smartphones and is halfway between Google Cardboard and Oculus Rift. Apparently, this time Virtual Reality is finally floating to success! But is it so…? Not really… according to Crunchbase, the first quarter of 2017 recorded the lowest historic investment in the VR market from the beginning of 2016 to today."
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Albeit #AR Gen 1, Apple’s AR is closer to reality than Google’s & massive installed base

Albeit #AR Gen 1, Apple’s AR is closer to reality than Google’s & massive installed base | Pervasive Entertainment Times | Scoop.it
Apple has often been accused of acting like it invented things that others have been doing for years. That complaint is not without merit, however Apple can lay claim to transformin
Gary Hayes's insight:
Quote "Considering how little time it took to develop two convincingly accurate AR measuring apps with the iOS 11 beta, and reading the comments from their makers, Apple also appears to have an advantage in the ease of development with ARKit. It's exciting to think that there are still three months before the release of the next iPhone and the accompanying finalization of iOS 11, by which time Apple's big-budget app developer partners are likely to have a deluge of AR-enabled apps for people to play with. That's how stuff goes mainstream: as a big wave of change that touches everyone from casual Pokémon Go players to serious home DIY geeks figuring out how to arrange their living room furniture."
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Who cares whats behind you :) YouTube chops 360 video in half with new VR180 format

Who cares whats behind you :) YouTube chops 360 video in half with new VR180 format | Pervasive Entertainment Times | Scoop.it
YouTube is showing off a brand new file format for creators who want to check out VR but are intimidated by taking the full plunge with all the crazy hardware..
Gary Hayes's insight:
quote "In a recent blog post, Google talked about how 75 percent of 360-degree video users only look at the quadrant in front of them when the video starts. Part of that is a testament to people not being in swivel chairs. The other part is that creators still really don’t know what to do with 360-degree cameras, as the format is largely unexplored despite all the noise surrounding it."
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Still asking. Virtual Reality - #VR The Future Of Media Or Just A Passing Trend?

Still asking. Virtual Reality - #VR The Future Of Media Or Just A Passing Trend? | Pervasive Entertainment Times | Scoop.it
Virtual reality can enhance digital media -- though perhaps not for a few more years.
Gary Hayes's insight:
Quote "I am of the opinion that virtual reality is the future, just not necessarily in its current form. As with all new significant innovations, it can take time for mass product-market fit to occur and at the point it does, adoption occurs at a rapid pace. The potential for fully immersive ad experiences is exciting but will require significant consideration for user experience and quality of ads. - Fehzan Ali, Adscend Media"
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#VR story is experiential art primarily? & why Iñárritu is the Director Who Got VR Right. Cannes 2017

#VR story is experiential art primarily? & why Iñárritu is the Director Who Got VR Right. Cannes 2017 | Pervasive Entertainment Times | Scoop.it
Alejandro González Iñárritu's VR project is groundbreaking, moving, and a must see. Just don't call it a movie.
Gary Hayes's insight:
Quote "The six-and-a-half minute VR piece is only part of the display that will be mounted (on a grander and more elegant scale) first in June at the Prada Foundation in Milan and then in July at the Los Angeles County Museum of Art, followed by other museums around the world. “If people come here with idea to see a short film, it’s wrong,” he said. “It’s like taking two hours to go to the Biennale in Venice. That’s how you have to see it, to experience it as a human being and not criticize the plot. Everything I want to say is here. No applause. No more two-hour rhetoric or political speeches.”"
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Ethics of Immersion - Murder in #VR virtual reality (or virtual worlds) should be illegal (& rape etc: ?)

Ethics of Immersion - Murder in #VR virtual reality (or virtual worlds) should be illegal (& rape etc: ?) | Pervasive Entertainment Times | Scoop.it
You start by picking up the knife, or reaching for the neck of a broken-off bottle. Then comes the lunge and wrestle, the physical strain as your victim fights back, the desire to overpower him. You feel the density of his body against yours, the warmth of his blood. Now the victim is lookin
Gary Hayes's insight:
Quote "But this new form of entertainment is dangerous. The impact of immersive virtual violence must be questioned, studied, and controlled. Before it becomes possible to realistically simulate the experience of killing someone, murder in VR should be made illegal. This is not the argument of a killjoy. As someone who has worked in film and television for almost 20 years, I am acutely aware that the craft of filmmaking is all about maximising the impact on the audience. Directors ask actors to change the intonation of a single word while editors sweat over a film cut down to fractions of a second, all in pursuit of the right mood and atmosphere."
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Practical people training #VR - New Zealand Using VR to Help People Escape Burning Homes

Practical people training #VR - New Zealand Using VR to Help People Escape Burning Homes | Pervasive Entertainment Times | Scoop.it
The New Zealand Fire Service has debuted a virtual reality experience to prepare homeowners for the worst.
Gary Hayes's insight:
Quote "In the app, you’re given options on how to escape the home, along with explanations on why some exits — like a painted shut window — aren’t safe. Or tips like how “closing doors behind you can save valuable time.” The experience also presents gauges that warn you how hot structures can become. Floors can burn at 150-degrees while ceilings can climb above 900-degrees Celcius."
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Fausto Cantu's curator insight, April 4, 10:55 PM
New Zealand Using VR to Help People Escape Burning Homes
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Branched Narratives & Magical New Worlds in #VR "Raising a Rukus" from The Virtual Reality Company

Branched Narratives & Magical New Worlds in #VR "Raising a Rukus" from The Virtual Reality Company | Pervasive Entertainment Times | Scoop.it
"We've all seen animated stories before, but for the first time, we're actually immersed in this world with the characters," VRC’s co-founder and chief creative officer Robert Stromberg tells PEOPLE
Gary Hayes's insight:
Quote "“The brother and sister get separated and go on a short journey with their own set of obstacles and problems they have to solve,” says Stromberg. “It really adds a unique element. We’re still telling the same story, but it presents the opportunity for even more detail. What they go through individually means something when they come back together.”"
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The Rift / Room Scale killer? First Intel Alloy-Powered VR Headset 'self tracks' it's position, mobile

The Rift / Room Scale killer? First Intel Alloy-Powered VR Headset 'self tracks' it's position, mobile | Pervasive Entertainment Times | Scoop.it
The first VR headset created using the Project Alloy reference design will be available to purchase this holiday season from a third party manufacturer.
Gary Hayes's insight:
Quote "This essentially means that Alloy can find its precise location in a room without requiring a separate PC and external sensors — a key feature that would make VR more convenient. Google, Facebook and Microsoft are joining Intel in racing to deliver this feature in affordable packages."
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Fausto Cantu's curator insight, March 21, 9:55 PM
The Rift / Room Scale killer? First Intel Alloy-Powered VR Headset 'self tracks' it's position, mobile
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#VR Virtual Reality to help police not shoot to kill at seige, terrorist or speeding infractions

At the Pennsylvania State Police Academy Training Facility in Hershey, virtual reality training is conducted to simulate several scenarios including an active shooter.Corporals Kevin Selverian, Mark Dean and Deron Julian showed CBS21's Sherry Christian  th
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