Multi-platform producer Gary Hayes uses a metaphor of transmedia storytellers being explorers in the new worlds of media, each inhabited by indigenous cultures with strong cultural differences. It’s up to us to learn the language and build bridges, not just to conquest and conquer.
Be appropriate with whatever your offering in these new territories. After a few visits you will start to get a sense of what the cultural values are and how your ‘story/product/extension’ may be relevant to both the medium and your overall distributed narrative. Beware of being a bully-like invader, delivering out of context messages – you will be branded as an unwanted spammer. Expect not to get your VISA renewed in this case!